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Zedge Inc (ZDGE)



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Upturn Advisory Summary
08/14/2025: ZDGE (1-star) is a SELL. SELL since 4 days. Profits (32.18%). Updated daily EoD!
1 Year Target Price $5
1 Year Target Price $5
0 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -1.82% | Avg. Invested days 34 | Today’s Advisory SELL |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 46.76M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) 1 | Beta 1.04 | 52 Weeks Range 1.73 - 4.89 | Updated Date 08/15/2025 |
52 Weeks Range 1.73 - 4.89 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.13 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -6.34% | Operating Margin (TTM) 9.5% |
Management Effectiveness
Return on Assets (TTM) -1.15% | Return on Equity (TTM) -6.29% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 26461488 | Price to Sales(TTM) 1.58 |
Enterprise Value 26461488 | Price to Sales(TTM) 1.58 | ||
Enterprise Value to Revenue 0.9 | Enterprise Value to EBITDA 47.17 | Shares Outstanding 13107100 | Shares Floating 11049217 |
Shares Outstanding 13107100 | Shares Floating 11049217 | ||
Percent Insiders 16.73 | Percent Institutions 17.2 |
Upturn AI SWOT
Zedge Inc

Company Overview
History and Background
Zedge Inc. was founded in 2003 as a mobile content platform. Initially focused on ringtones and wallpapers, it evolved to offer a broader range of customization options. Over the years, Zedge has grown to become a leading provider of digital content for smartphones.
Core Business Areas
- Zedge Premium: Offers exclusive content, ad-free experience, and supports creators. Revenue is generated through subscriptions and in-app purchases.
- Zedge+: An AI powered content generation and content discovery platform. Revenue is generated through in-app purchases
- EONE: A platform offering a variety of creative products and services. Revenue is generated through direct-to-consumer sales of art and home decor.
- GuruShots: A skill-based photo competition platform that offers a unique and engaging experience for photographers of all levels. Revenue is generated through in-app purchases.
Leadership and Structure
Jonathan Reich serves as the Chief Executive Officer. The company operates with a functional organizational structure, with teams dedicated to product development, marketing, and finance.
Top Products and Market Share
Key Offerings
- Wallpapers: Zedge provides a vast library of wallpapers for smartphones. There is no reliable market share data readily available. Competitors: Vellum Wallpapers, Backdrops, Walli.
- Ringtones: Zedge offers a diverse selection of ringtones. There is no reliable market share data readily available. Competitors: Audiko, Mobile9.
- EONE: Zedge's subsidiary offers a variety of art and home decor products. There is no reliable market share data readily available. Competitors: Etsy, Society6.
- GuruShots: Zedge's skill-based photo competition platform. There is no reliable market share data readily available. Competitors: ViewBug, Agora.
Market Dynamics
Industry Overview
The digital content market for mobile customization is competitive, with users seeking personalization options for their devices. The art and home decor market is driven by consumer trends and preferences.
Positioning
Zedge positions itself as a provider of high-quality, customizable digital content and creative assets. Its competitive advantage lies in its large user base and diverse content library.
Total Addressable Market (TAM)
The TAM for mobile content and personalization is estimated to be in the billions of dollars. Zedge is positioned to capture a share of this market through its content offerings and user base.
Upturn SWOT Analysis
Strengths
- Large user base
- Diverse content library
- Strong brand recognition
- Multiple Revenue Streams
Weaknesses
- Reliance on advertising revenue
- Competition from other content providers
- Potential for copyright infringement issues
- Small market capitalization can cause increased volitility
Opportunities
- Expanding content offerings
- Partnering with artists and creators
- International market expansion
- Leveraging AI for personalized content recommendations
Threats
- Changing user preferences
- Increasing competition
- Economic downturn
- Emergence of new technologies
Competitors and Market Share
Key Competitors
- APPS
- ETSY
- PINS
- MTCH
Competitive Landscape
Zedge faces competition from other providers of mobile content and personalization options. Its competitive advantage lies in its large user base and diverse content library.
Major Acquisitions
EONE Networks Oy
- Year: 2020
- Acquisition Price (USD millions): 21.4
- Strategic Rationale: Expanded Zedge's portfolio of creative products and services.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by the increasing adoption of smartphones and the demand for personalized content.
Future Projections: Future growth is expected to be driven by expansion into new markets, strategic partnerships, and the introduction of new content offerings.
Recent Initiatives: Recent initiatives include expanding content library and investment into AI for personalized content
Summary
Zedge is a mobile content and customization platform with a large user base and diverse content library. The company is expanding its offerings and leveraging AI for personalized experiences, but faces competition and relies on advertising revenue. Zedge needs to continue innovating to maintain its competitive edge and navigate potential economic downturns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Industry Reports
- Market Analysis
Disclaimers:
The information provided is for informational purposes only and should not be considered as investment advice. Market share data is approximate and based on available estimates. Financial data is based on publicly available information and may not be fully accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Zedge Inc
Exchange NYSE MKT | Headquaters New York, NY, United States | ||
IPO Launch date 2016-05-26 | CEO & President Mr. Jonathan Reich | ||
Sector Communication Services | Industry Internet Content & Information | Full time employees 96 | Website https://www.zedge.net |
Full time employees 96 | Website https://www.zedge.net |
Zedge, Inc. builds digital marketplaces and competitive games around content that people use to express themselves. It offers the Zedge Ringtones and Wallpapers app, a freemium digital content marketplace that provides a wide array of mobile personalization content, including mobile phone wallpapers, video wallpapers, ringtones, and notification sounds; and pAInt, a generative AI wallpaper maker. The company also provides GuruShots, a platform for skill-based photo challenge game that allows amateur photographers to compete in various contests showcasing their photos; and Emojipedia, a source for all things emoji. Zedge, Inc. was incorporated in 2008 and is headquartered in New York, New York.

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