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Upturn AI SWOT - About
APP 
Applovin Corp (APP)
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Upturn Advisory Summary
10/13/2025: APP (5-star) is a WEAK-BUY. BUY since 52 days. Simulated Profits (51.04%). Updated daily EoD!
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
26 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $622.45
1 Year Target Price $622.45
| 16 | Strong Buy |
| 4 | Buy |
| 4 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1647.98% | Avg. Invested days 39 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 10/13/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 192.77B USD | Price to earnings Ratio 78.17 | 1Y Target Price 622.45 |
Price to earnings Ratio 78.17 | 1Y Target Price 622.45 | ||
Volume (30-day avg) 26 | Beta 2.53 | 52 Weeks Range 139.40 - 745.61 | Updated Date 10/13/2025 |
52 Weeks Range 139.40 - 745.61 | Updated Date 10/13/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 7.29 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 42.35% | Operating Margin (TTM) 76.08% |
Management Effectiveness
Return on Assets (TTM) 32.55% | Return on Equity (TTM) 253.77% |
Valuation
Trailing PE 78.17 | Forward PE 50.51 | Enterprise Value 233559521206 | Price to Sales(TTM) 33.6 |
Enterprise Value 233559521206 | Price to Sales(TTM) 33.6 | ||
Enterprise Value to Revenue 40.71 | Enterprise Value to EBITDA 71.34 | Shares Outstanding 307636373 | Shares Floating 242748433 |
Shares Outstanding 307636373 | Shares Floating 242748433 | ||
Percent Insiders 18.77 | Percent Institutions 69.77 |
Upturn AI SWOT
Applovin Corp
Company Overview
History and Background
AppLovin was founded in 2012. Initially focused on marketing automation, it evolved into a comprehensive platform for mobile app developers, offering tools for discovery, monetization, and analytics. A key milestone was the acquisition of several gaming studios, expanding its reach into game development.
Core Business Areas
- Software Platform: Provides a suite of tools and services for app developers, including marketing automation, analytics, and monetization solutions.
- Apps: Develops and publishes mobile games through its owned studios, leveraging its platform to acquire users and monetize its portfolio.
Leadership and Structure
Adam Foroughi is the CEO. The company has a typical corporate structure with departments for engineering, product, marketing, finance, and operations. Key leaders are in charge of each of these departments, reporting to the CEO.
Top Products and Market Share
Key Offerings
- MAX Mediation Platform: A mediation platform connecting app developers to multiple ad networks, optimizing ad revenue. Competing with ironSource and Unity. Market share data isn't publicly provided, but it is a major player in this space.
- Lion Studios: A game publishing arm that develops and publishes a variety of mobile games. Competitors include Voodoo and SayGames. While exact revenue figures are not public, it is a key contributor to Applovin's overall revenue.
- AppDiscovery: Allows developers to run marketing campaigns for their apps. While exact revenue numbers are unavailable, it is a core part of the business. Competitors include ironSource and Liftoff.
Market Dynamics
Industry Overview
The mobile app ecosystem is a large and rapidly growing market, driven by increasing smartphone adoption and the proliferation of mobile apps. Competition is intense, with many companies vying for users' attention and ad dollars.
Positioning
AppLovin is positioned as a provider of tools and services that enable app developers to grow their businesses. Its competitive advantages include its comprehensive platform, its large user base, and its expertise in mobile marketing.
Total Addressable Market (TAM)
The mobile advertising TAM is estimated to be in the hundreds of billions of dollars. AppLovin is well positioned to capture a significant share of this market.
Upturn SWOT Analysis
Strengths
- Comprehensive platform
- Strong user acquisition capabilities
- Growing portfolio of mobile games
- Experienced management team
Weaknesses
- Reliance on the mobile app ecosystem
- Competition from larger players
- Potential for regulatory changes
- Integration risks from acquisitions
Opportunities
- Expanding into new markets
- Developing new products and services
- Acquiring complementary businesses
- Leveraging AI to enhance its platform
Threats
- Changes in mobile advertising policies
- Economic downturn
- Emergence of new competitors
- Data privacy regulations
Competitors and Market Share
Key Competitors
- UNITY
- IRON
- MGNI
Competitive Landscape
AppLovin's competitive advantage lies in its comprehensive platform and strong user acquisition capabilities. Its disadvantage is its reliance on the mobile app ecosystem.
Major Acquisitions
MoPub (from Twitter)
- Year: 2022
- Acquisition Price (USD millions): 1050
- Strategic Rationale: Strengthened AppLovin's advertising platform and expanded its reach to more app developers.
Growth Trajectory and Initiatives
Historical Growth: AppLovin has experienced strong growth in recent years, driven by the increasing demand for mobile advertising and its successful acquisitions of gaming studios.
Future Projections: Analysts expect AppLovin to continue to grow in the coming years, driven by its strong position in the mobile app ecosystem and its ability to innovate.
Recent Initiatives: Recent initiatives include the launch of new products and services, the expansion into new markets, and the acquisition of new gaming studios.
Summary
AppLovin has a strong foundation in the mobile app ecosystem, providing tools and services for app developers and creating a growth trajectory. Its diverse offerings drive revenue generation. AppLovin needs to watch out for competition in a dynamic market and ensure data security is maintained. AppLovin could also continue to innovate and capture a sizable market share.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Data is based on available information and may not be perfectly accurate. Market share figures are estimates. Future financial performance is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Applovin Corp
Exchange NASDAQ | Headquaters Palo Alto, CA, United States | ||
IPO Launch date 2021-04-15 | Co-Founder, CEO & Chairperson Mr. Adam Arash Foroughi | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 1533 | Website https://www.applovin.com |
Full time employees 1533 | Website https://www.applovin.com | ||
AppLovin Corporation engages in building a software-based platform for advertisers to enhance the marketing and monetization of their content in the United States and internationally. It operates through two segments, Advertising and Apps. The company offers AppDiscovery, an advertising solution, which matches advertiser demand with publisher supply through auctions; MAX, an in-app bidding technology that optimizes the value of a publisher's advertising inventory by running a real-time competitive auction; Adjust, a measurement and analytics marketing platform that provides marketers with the visibility, insights, and data needed to scale their apps marketing; and Wurl, a connected TV platform, which distributes streaming video for content companies and provides advertising and publishing solutions through its AdPool, TVBits, BrandDiscovery, ContentDiscovery, and Global FAST Pass products. It also provides SparkLabs, which uses app store optimization to enhance ad visibility; AppLovin Exchange, which connects buyers to mobile and CTV devices through a single RTB exchange; and Array, an end-to-end app management suite for mobile operators and end users. In addition, the company operates various free-to-play mobile games through its own or partner studios. It serves individuals, small and independent businesses, enterprises, advertisers and advertising networks, mobile app publishers, and indie studio developers. AppLovin Corporation was incorporated in 2011 and is headquartered in Palo Alto, California.
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