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Applovin Corp (APP)





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Upturn Advisory Summary
08/14/2025: APP (5-star) is a STRONG-BUY. BUY since 11 days. Profits (10.91%). Updated daily EoD!
1 Year Target Price $490.29
1 Year Target Price $490.29
16 | Strong Buy |
4 | Buy |
4 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1183.61% | Avg. Invested days 35 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 146.58B USD | Price to earnings Ratio 59.52 | 1Y Target Price 490.29 |
Price to earnings Ratio 59.52 | 1Y Target Price 490.29 | ||
Volume (30-day avg) 26 | Beta 2.43 | 52 Weeks Range 82.51 - 525.15 | Updated Date 08/15/2025 |
52 Weeks Range 82.51 - 525.15 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 7.28 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When After Market | Estimate 1.98 | Actual 2.39 |
Profitability
Profit Margin 42.35% | Operating Margin (TTM) 76.49% |
Management Effectiveness
Return on Assets (TTM) 32.64% | Return on Equity (TTM) 253.77% |
Valuation
Trailing PE 59.52 | Forward PE 71.43 | Enterprise Value 148895567731 | Price to Sales(TTM) 25.55 |
Enterprise Value 148895567731 | Price to Sales(TTM) 25.55 | ||
Enterprise Value to Revenue 25.95 | Enterprise Value to EBITDA 45.48 | Shares Outstanding 307636000 | Shares Floating 231609864 |
Shares Outstanding 307636000 | Shares Floating 231609864 | ||
Percent Insiders 22.55 | Percent Institutions 70.99 |
Upturn AI SWOT
Applovin Corp
Company Overview
History and Background
AppLovin was founded in 2012. Initially a marketing platform, it evolved into a diversified mobile app ecosystem. A significant milestone was its 2021 IPO and subsequent acquisitions that expanded its reach in gaming and app monetization.
Core Business Areas
- Software Platform: Provides tools and services for app developers, including marketing, monetization, and analytics solutions. Focus is on helping developers optimize their app performance and revenue.
- Apps: Develops and publishes mobile games, primarily through its in-house studios and acquired gaming companies. This segment generates revenue through in-app purchases and advertising.
Leadership and Structure
Adam Foroughi is the CEO and co-founder. The company operates with a functional organizational structure, with teams dedicated to engineering, marketing, sales, and game development.
Top Products and Market Share
Key Offerings
- MAX (Monetization, Automation, and eXchange): A leading in-app bidding platform that connects app developers with multiple ad networks to maximize ad revenue. Competitors include Unity Ads, Google AdMob, and ironSource. Market share is significant within the in-app bidding space, but specific percentage data fluctuates.
- AppDiscovery: A marketing platform used to acquire new users for mobile apps. Competitors include Google Ads, Facebook Ads, and other mobile ad networks. Market share is substantial in the mobile user acquisition market, data fluctuates.
- Mobile Games Portfolio: A diverse portfolio of mobile games developed and published by AppLovin's studios. Revenue is derived from in-app purchases and advertising. Competitors include Playtika, Zynga (Take-Two Interactive), and Electronic Arts (EA).
Market Dynamics
Industry Overview
The mobile app industry is characterized by rapid growth, intense competition, and evolving monetization models. The market is driven by increasing smartphone penetration, rising mobile internet usage, and the growing popularity of mobile gaming.
Positioning
AppLovin positions itself as a comprehensive platform for mobile app developers, offering a suite of tools for growth and monetization. Its competitive advantage lies in its integrated ecosystem and data-driven approach.
Total Addressable Market (TAM)
The estimated TAM for mobile advertising and gaming is over $300 billion. Applovin is positioned to capture a large share of the TAM given its suite of tools and scale of their mobile advertising platform.
Upturn SWOT Analysis
Strengths
- Integrated platform for app developers
- Strong presence in mobile gaming
- Data-driven marketing capabilities
- Experienced management team
- Significant cash flow generation
Weaknesses
- Reliance on mobile advertising revenue
- Competition from larger tech companies
- Potential impact from changes in mobile advertising policies
- Dependence on third-party app stores
Opportunities
- Expansion into new mobile gaming genres
- Growth in emerging markets
- Development of new monetization technologies
- Strategic acquisitions
- Growth in non-gaming apps
Threats
- Changes in Apple's IDFA policies
- Increased competition in the mobile advertising market
- Economic downturn
- Regulatory scrutiny of data privacy practices
Competitors and Market Share
Key Competitors
- UNITY
- IRON
- MGNI
- TTWO
Competitive Landscape
AppLovin faces intense competition from larger tech companies and specialized mobile advertising platforms. AppLovin differentiates itself through its integrated platform and data-driven marketing capabilities, though Apple and Google are very strong competitors.
Major Acquisitions
MoPub (from Twitter)
- Year: 2022
- Acquisition Price (USD millions): 1050
- Strategic Rationale: Expanded AppLovin's advertising reach and capabilities.
Growth Trajectory and Initiatives
Historical Growth: AppLovin has experienced substantial growth in revenue and user base over the past decade, driven by its successful mobile advertising and gaming platforms.
Future Projections: Analysts project continued growth in revenue and earnings driven by the expansion of mobile gaming and the growth of the app economy.
Recent Initiatives: Recent initiatives include strategic acquisitions of mobile gaming studios, investments in new technologies, and partnerships with leading mobile app developers.
Summary
AppLovin is a strong player in the mobile app ecosystem, leveraging its advertising and gaming platforms for growth. Its integrated platform and data-driven approach have been key to its success. AppLovin needs to be cautious about increasing competition and changes in mobile advertising policies, especially from large players like Apple and Google, who control the app stores and operating systems.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC filings, Company Investor Relations, Industry Reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Applovin Corp
Exchange NASDAQ | Headquaters Palo Alto, CA, United States | ||
IPO Launch date 2021-04-15 | Co-Founder, CEO & Chairperson Mr. Adam Arash Foroughi | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 1533 | Website https://www.applovin.com |
Full time employees 1533 | Website https://www.applovin.com |
AppLovin Corporation engages in building a software-based platform for advertisers to enhance the marketing and monetization of their content in the United States and internationally. It operates through two segments, Advertising and Apps. The company offers AppDiscovery, an advertising solution, which matches advertiser demand with publisher supply through auctions; MAX, an in-app bidding technology that optimizes the value of a publisher's advertising inventory by running a real-time competitive auction; Adjust, a measurement and analytics marketing platform that provides marketers with the visibility, insights, and data needed to scale their apps marketing; and Wurl, a connected TV platform, which distributes streaming video for content companies and provides advertising and publishing solutions through its AdPool, TVBits, BrandDiscovery, ContentDiscovery, and Global FAST Pass products. It also provides SparkLabs, which uses app store optimization to enhance ad visibility; AppLovin Exchange, which connects buyers to mobile and CTV devices through a single RTB exchange; and Array, an end-to-end app management suite for mobile operators and end users. In addition, the company operates various free-to-play mobile games through its own or partner studios. It serves individuals, small and independent businesses, enterprises, advertisers and advertising networks, mobile app publishers, and indie studio developers. AppLovin Corporation was incorporated in 2011 and is headquartered in Palo Alto, California.

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