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Digital Turbine Inc (APPS)

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Upturn Advisory Summary
12/05/2025: APPS (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $8.75
1 Year Target Price $8.75
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -54.32% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 561.87M USD | Price to earnings Ratio - | 1Y Target Price 8.75 |
Price to earnings Ratio - | 1Y Target Price 8.75 | ||
Volume (30-day avg) 2 | Beta 2.31 | 52 Weeks Range 1.40 - 8.28 | Updated Date 12/6/2025 |
52 Weeks Range 1.40 - 8.28 | Updated Date 12/6/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.73 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -14.75% | Operating Margin (TTM) 4.9% |
Management Effectiveness
Return on Assets (TTM) -1.36% | Return on Equity (TTM) -46.87% |
Valuation
Trailing PE - | Forward PE 7.43 | Enterprise Value 927576983 | Price to Sales(TTM) 1.07 |
Enterprise Value 927576983 | Price to Sales(TTM) 1.07 | ||
Enterprise Value to Revenue 1.77 | Enterprise Value to EBITDA 20.79 | Shares Outstanding 112148899 | Shares Floating 100636815 |
Shares Outstanding 112148899 | Shares Floating 100636815 | ||
Percent Insiders 5.99 | Percent Institutions 65.41 |
Upturn AI SWOT
Digital Turbine Inc

Company Overview
History and Background
Digital Turbine Inc. was founded in 1998 as Saratoga Ventures, later renamed to MobilePosse, and eventually Digital Turbine in 2014. Initially focused on mobile content distribution, it evolved into a comprehensive mobile advertising and app discovery platform.
Core Business Areas
- Application Media: Connects advertisers with users through app preloads, dynamic app recommendations, and alternative app stores.
- AdColony: Provides in-app video advertising solutions for mobile game developers and other app publishers.
- Fyber: Operates an advertising monetization platform, providing programmatic advertising solutions for app developers.
Leadership and Structure
Bill Stone is the CEO. The company has a typical corporate structure with departments for engineering, sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- Ignite: A mobile device management platform that enables operators and OEMs to control the mobile experience. Competitors include ironSource, AppLovin. Market share is difficult to precisely quantify given the fragmented nature of app distribution, but they are a key player in the Android ecosystem.
- AdColony Instant-Play HD Video: A high-definition video ad platform specializing in in-app advertising, especially for gaming. Competitors include Unity Ads, Vungle, ironSource. Specific market share data isn't publicly disclosed.
- Fyber Marketplace: A global supply-side platform (SSP) connecting app developers with advertisers through programmatic auctions. Competitors include PubMatic, Magnite. Market share is relatively small compared to industry leaders.
Market Dynamics
Industry Overview
The mobile advertising industry is experiencing growth, driven by increasing smartphone penetration and mobile app usage. Trends include programmatic advertising, in-app advertising, and increasing focus on user privacy.
Positioning
Digital Turbine is positioned as a growth platform facilitating app discovery and monetization for both advertisers and publishers. It competes by offering a comprehensive suite of solutions across the mobile ecosystem. It strives to stand out by combining carrier relationships with advertising tech.
Total Addressable Market (TAM)
The total addressable market for digital advertising is estimated to be hundreds of billions of dollars. Digital Turbine is positioned to capture a significant share through its diverse product offerings and partnerships. Estimates vary but it could be over $500 Billion USD.
Upturn SWOT Analysis
Strengths
- Strong relationships with mobile carriers and OEMs
- Diverse product portfolio spanning app distribution and advertising
- Scalable platform
- Proprietary Technology
Weaknesses
- Reliance on Google's Android ecosystem
- Integration risks from acquisitions
- Historical debt load
- Fluctuations in ad spending impacting revenue
Opportunities
- Expansion into new geographic markets
- Growth in connected TV (CTV) advertising
- Development of new advertising technologies
- Increased data privacy emphasis for user acquisition
- Continued growth in emerging markets
Threats
- Changes in mobile operating system policies (Android, iOS)
- Increased competition in the mobile advertising space
- Economic downturn affecting ad budgets
- Increasing data privacy regulations and restrictions
Competitors and Market Share
Key Competitors
- APPS
- IRON
- VCNX
Competitive Landscape
Digital Turbine's competitive advantage lies in its carrier relationships and integrated platform, but it faces intense competition from larger, more established players and it must leverage those unique relationships effectively.
Major Acquisitions
AdColony
- Year: 2021
- Acquisition Price (USD millions): 400
- Strategic Rationale: Expanded Digital Turbine's in-app advertising capabilities and reach.
Fyber
- Year: 2021
- Acquisition Price (USD millions): 600
- Strategic Rationale: Enhanced Digital Turbine's programmatic advertising platform.
Growth Trajectory and Initiatives
Historical Growth: Digital Turbine has experienced significant growth through acquisitions and organic expansion, although these can often cause fluctuation.
Future Projections: Analyst estimates suggest continued growth but at a more moderate pace, driven by expansion into new markets and product innovations.
Recent Initiatives: Recent strategic initiatives include acquisitions to expand product offerings and partnerships with major mobile carriers.
Summary
Digital Turbine has grown significantly through acquisitions and partnerships, but faces challenges in maintaining profitability and navigating industry shifts. While the company has built a diverse and compelling mobile platform offering, it needs to overcome headwinds in a competitive and evolving market. Its unique position between carriers and advertisers is both a strength and a potential weakness. Execution and profitability will determine the company's success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings, analyst reports, industry publications, press releases
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Past performance is not indicative of future results. All data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Digital Turbine Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 2006-06-30 | CEO & Director Mr. William Gordon Stone III | ||
Sector Technology | Industry Software - Application | Full time employees 647 | Website https://www.digitalturbine.com |
Full time employees 647 | Website https://www.digitalturbine.com | ||
Digital Turbine, Inc., through its subsidiaries, operates a mobile growth platform for advertisers, publishers, carriers, and device original equipment manufacturers (OEMs). It operates through two segments, On Device Solutions and App Growth Platform. The company's application media platform delivers mobile applications apps to various publishers, carriers, OEMs, and devices; and content media platform offers news, weather, sports, and other content, as well as programmatic advertising partner and media content delivery services, and sponsored and editorial content media. It also provides direct campaign management products, such as the DT DSP and DT Offer Wall; ad monetization solutions that allow mobile app publishers and developers to monetize their monthly active users via display, native, and video advertising; brands and agencies, which run mobile brand-awareness campaigns on the direct mobile app inventory; and app developers and other performance-focused advertisers that execute mobile user acquisition campaigns for their apps and products. Its products and solutions are used in the mobile application ecosystem, enabling brand discovery and advertising, user acquisition and engagement, and operational efficiency for advertisers. The company operates in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, China, Mexico, Central America, and South America. Digital Turbine, Inc. is headquartered in Austin, Texas.

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