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Upturn AI SWOT - About
APPS 
Digital Turbine Inc (APPS)
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Upturn Advisory Summary
08/14/2025: APPS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $6.75
1 Year Target Price $6.75
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -53% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 466.01M USD | Price to earnings Ratio - | 1Y Target Price 6.75 |
Price to earnings Ratio - | 1Y Target Price 6.75 | ||
Volume (30-day avg) 2 | Beta 2.58 | 52 Weeks Range 1.18 - 7.77 | Updated Date 08/15/2025 |
52 Weeks Range 1.18 - 7.77 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.77 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When Before Market | Estimate 0.07 | Actual 0.05 |
Profitability
Profit Margin -16.1% | Operating Margin (TTM) -3.41% |
Management Effectiveness
Return on Assets (TTM) -2.83% | Return on Equity (TTM) -46.55% |
Valuation
Trailing PE - | Forward PE 7.43 | Enterprise Value 841692815 | Price to Sales(TTM) 0.93 |
Enterprise Value 841692815 | Price to Sales(TTM) 0.93 | ||
Enterprise Value to Revenue 1.67 | Enterprise Value to EBITDA 21.3 | Shares Outstanding 108375000 | Shares Floating 96630012 |
Shares Outstanding 108375000 | Shares Floating 96630012 | ||
Percent Insiders 6.24 | Percent Institutions 63.51 |
Upturn AI SWOT
Digital Turbine Inc
Company Overview
History and Background
Digital Turbine, founded in 2011, evolved from Mandalay Digital Group. Initially focused on mobile content distribution, it shifted to app discovery and advertising, becoming a key player in the mobile advertising ecosystem through acquisitions and organic growth.
Core Business Areas
- Application Media: Connects advertisers with mobile users through app preloads, on-device discovery, and personalized recommendations.
- AdColony: A mobile advertising platform offering high-impact video and display advertising formats.
- Fyber: An advertising technology company that provides a global advertising marketplace for app developers and advertisers. Specializing in programmatic advertising solutions.
Leadership and Structure
Bill Stone serves as the CEO. The company has a typical corporate structure with departments focusing on sales, marketing, engineering, and finance.
Top Products and Market Share
Key Offerings
- Ignite Platform: Facilitates app discovery and delivery on mobile devices. Market share is difficult to pinpoint precisely, but Digital Turbine is a significant player in the app pre-install space. Competitors include ironSource (acquired by Unity), AppLovin, and Google Play Install Referrer.
- AdColony Advertising Platform: Offers video advertising solutions. AdColony was acquired by Digital Turbine. Competitors include Google Ads, Facebook Ads, and Unity Ads.
- Fyber Marketplace: Programmatic platform allowing advertisers to reach target audiences. Competitors include PubMatic and Magnite.
Market Dynamics
Industry Overview
The mobile advertising industry is experiencing growth fueled by increasing smartphone penetration and app usage. Competition is intense, with major players vying for market share.
Positioning
Digital Turbine is positioned as a comprehensive mobile advertising solution provider, offering app discovery, advertising, and monetization platforms. Its competitive advantage lies in its integrated suite of products and relationships with mobile operators.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be in the hundreds of billions of dollars. Digital Turbine addresses the mobile advertising portion, with a TAM of hundreds of billions. Digital Turbine's is a player that is positioned with their technology to take advantage of this TAM.
Upturn SWOT Analysis
Strengths
- Strong relationships with mobile operators
- Comprehensive suite of mobile advertising solutions
- Proprietary technology
- Global reach
Weaknesses
- Dependence on mobile operator partnerships
- Integration challenges from acquisitions
- Volatile revenue streams
- Relatively small compared to major players.
Opportunities
- Growth in emerging markets
- Expansion of programmatic advertising
- Increased demand for video advertising
- Partnerships with other AdTech companies
Threats
- Changes in mobile operating system policies (Apple's ATT)
- Increasing competition
- Economic downturn
- Data privacy regulations
Competitors and Market Share
Key Competitors
- APPS
- APP
- PUBM
- MGNI
Competitive Landscape
Digital Turbine competes with larger, more established players in the mobile advertising space. Its strength lies in its operator relationships, but faces challenges with competition, Apple ATT restrictions, and integration.
Major Acquisitions
AdColony
- Year: 2021
- Acquisition Price (USD millions): 400
- Strategic Rationale: Expanded Digital Turbine's video advertising capabilities and reach.
Fyber
- Year: 2021
- Acquisition Price (USD millions): 600
- Strategic Rationale: Enhanced Digital Turbine's programmatic advertising platform.
Growth Trajectory and Initiatives
Historical Growth: Digital Turbine has experienced significant growth through acquisitions and organic expansion in the mobile advertising market.
Future Projections: Future growth depends on market conditions, strategic initiatives, and successful integration of acquired companies.
Recent Initiatives: Focus on expanding global reach, developing new advertising solutions, and strengthening relationships with mobile operators.
Summary
Digital Turbine is a mid-sized player in the competitive mobile advertising market, leveraging operator partnerships and acquisitions for growth. The company's comprehensive suite of products provides a solid foundation, however, they need to be mindful of challenges with integrations, Apple ATT regulations and increased competition. Overall, the company seems slightly below average. The strategic advantages and disadvantages need to be re-evaluated.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Third-party Financial Analysis
- Industry Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is dynamic and may change. Consult with a financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Digital Turbine Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 2006-06-30 | CEO & Director Mr. William Gordon Stone III | ||
Sector Technology | Industry Software - Application | Full time employees 647 | Website https://www.digitalturbine.com |
Full time employees 647 | Website https://www.digitalturbine.com | ||
Digital Turbine, Inc., through its subsidiaries, operates a mobile growth platform for advertisers, publishers, carriers, and device original equipment manufacturers (OEMs). It operates through two segments, On Device Solutions and App Growth Platform. The company's application media platform delivers mobile applications apps to various publishers, carriers, OEMs, and devices; and content media platform offers news, weather, sports, and other content, as well as programmatic advertising partner and media content delivery services, and sponsored and editorial content media. It also provides direct campaign management products, such as the DT DSP and DT Offer Wall; ad monetization solutions that allow mobile app publishers and developers to monetize their monthly active users via display, native, and video advertising; brands and agencies, which run mobile brand-awareness campaigns on the direct mobile app inventory; and app developers and other performance-focused advertisers that execute mobile user acquisition campaigns for their apps and products. Its products and solutions are used in the mobile application ecosystem, enabling brand discovery and advertising, user acquisition and engagement, and operational efficiency for advertisers. The company operates in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, China, Mexico, Central America, and South America. Digital Turbine, Inc. is headquartered in Austin, Texas.
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