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APPS 
Digital Turbine Inc (APPS)
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Upturn Advisory Summary
07/16/2025: APPS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $5.75
1 Year Target Price $5.75
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -55.15% | Avg. Invested days 26 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 555.24M USD | Price to earnings Ratio - | 1Y Target Price 5.75 |
Price to earnings Ratio - | 1Y Target Price 5.75 | ||
Volume (30-day avg) 2 | Beta 2.54 | 52 Weeks Range 1.18 - 7.77 | Updated Date 07/16/2025 |
52 Weeks Range 1.18 - 7.77 | Updated Date 07/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.89 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-06-16 | When - | Estimate 0.04 | Actual 0.1 |
Profitability
Profit Margin -18.78% | Operating Margin (TTM) -9.06% |
Management Effectiveness
Return on Assets (TTM) -3.57% | Return on Equity (TTM) -50.07% |
Valuation
Trailing PE - | Forward PE 7.43 | Enterprise Value 933442074 | Price to Sales(TTM) 1.13 |
Enterprise Value 933442074 | Price to Sales(TTM) 1.13 | ||
Enterprise Value to Revenue 1.9 | Enterprise Value to EBITDA 32.37 | Shares Outstanding 106982000 | Shares Floating 95804779 |
Shares Outstanding 106982000 | Shares Floating 95804779 | ||
Percent Insiders 5.68 | Percent Institutions 61.54 |
Upturn AI SWOT
Digital Turbine Inc
Company Overview
History and Background
Digital Turbine, founded in 1998 (as Applicate), evolved from mobile content delivery to specializing in app discovery and monetization. It rebranded to Digital Turbine in 2011, focusing on its Ignite platform. Significant milestones include acquisitions to expand its reach in the mobile advertising ecosystem.
Core Business Areas
- App Install Platform: Connects mobile operators, OEMs, and advertisers to facilitate app discovery, distribution, and user acquisition through the Ignite platform. Delivers targeted app recommendations directly onto user devices.
- AdColony: A mobile advertising platform specializing in high-definition video ads and creative ad formats. Provides brands with tools to reach audiences on mobile apps and games.
- Fyber: An advertising technology platform offering programmatic advertising solutions. It connects app developers with advertisers through its marketplace, enabling efficient ad monetization.
- Adscend Media: A performance based advertising solution.
Leadership and Structure
Bill Stone is the CEO. The company operates with a functional organizational structure, with departments focused on engineering, sales, marketing, and finance.
Top Products and Market Share
Key Offerings
- Ignite Platform: Digital Turbine's core app distribution platform. It provides a managed solution for app discovery and monetization across mobile operators and OEMs. Competitors include ironSource Aura and AppLovin's MAX. Market share data is not precisely published, but it holds a notable share within the device-level app install market. Reported revenue is not broken down by product but rather by segments.
- AdColony Video Ads: A mobile video advertising platform. Competitors include Unity Ads and Vungle. Market share data is not available from a definitive public source but contributes a significant part of Digital Turbine's revenues. Reported revenue is not broken down by product but rather by segments.
- Fyber Marketplace: Programmatic advertising marketplace that connects app developers with advertisers. Competitors include MoPub (acquired by AppLovin) and PubMatic. Similar to AdColony, public market share data for Fyber specifically is not readily available, but contributes a significant part of Digital Turbine's revenues. Reported revenue is not broken down by product but rather by segments.
Market Dynamics
Industry Overview
The mobile advertising industry is characterized by high growth, driven by increasing smartphone penetration and app usage. The market is competitive, with various platforms vying for ad spend. Privacy regulations, like Apple's ATT, have influenced the industry landscape.
Positioning
Digital Turbine is positioned as a comprehensive mobile advertising platform, offering solutions for app distribution, user acquisition, and monetization. Its competitive advantage lies in its direct relationships with mobile operators and OEMs and its diverse ad formats.
Total Addressable Market (TAM)
The global mobile advertising market is projected to reach hundreds of billions of dollars. Digital Turbine targets a segment of this TAM, estimated at over $100 billion. They are well positioned in the pre-install distribution and in-app advertising.
Upturn SWOT Analysis
Strengths
- Strong relationships with mobile operators and OEMs
- Diversified product portfolio (Ignite, AdColony, Fyber)
- Scalable platform with global reach
- Proprietary technology and IP
Weaknesses
- Reliance on mobile operator partnerships
- Sensitivity to changes in app store policies
- Integration challenges with acquired companies
- Dependence on app install budgets
Opportunities
- Expansion into new geographic markets
- Development of innovative ad formats
- Leveraging data and analytics for ad targeting
- Partnerships with content publishers and developers
Threats
- Increased competition from larger ad tech companies
- Changes in privacy regulations (e.g., GDPR, CCPA)
- Ad fraud and security risks
- Economic downturn impacting ad spend
Competitors and Market Share
Key Competitors
- APPS
- UNITY
- IRON
- MGNI
- PUBM
- TTD
Competitive Landscape
Digital Turbine competes in the crowded mobile advertising landscape, balancing its unique advantages in operator partnerships with the scale and resources of larger competitors. Continued innovation and effective integration of acquisitions are crucial for maintaining its competitive edge.
Major Acquisitions
AdColony
- Year: 2021
- Acquisition Price (USD millions): 400
- Strategic Rationale: Expanded video advertising capabilities and reach.
Fyber
- Year: 2021
- Acquisition Price (USD millions): 600
- Strategic Rationale: Added programmatic advertising technology and a supply-side platform (SSP).
Growth Trajectory and Initiatives
Historical Growth: Digital Turbine's growth has been fueled by organic expansion and strategic acquisitions, resulting in significant revenue growth over the past few years.
Future Projections: Analyst estimates indicate continued revenue growth, driven by increased mobile advertising spend and expansion into new markets. Profitability is expected to improve as synergies from acquisitions are realized.
Recent Initiatives: Recent initiatives include integrating acquired technologies, expanding partnerships with mobile operators, and developing new ad formats and targeting capabilities.
Summary
Digital Turbine is a mid-market ad-tech company that focuses on mobile app distribution and advertising. The company's strengths lie in its relationships with mobile operators. However, they face competition from larger players and must efficiently integrate acquisitions for continued growth and to pay down its acquired debt.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry News Articles
- Third Party Market Research Reports
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share data is based on available estimates and may not be precise. Financial data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Digital Turbine Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 2006-06-30 | CEO & Director Mr. William Gordon Stone III | ||
Sector Technology | Industry Software - Application | Full time employees 647 | Website https://www.digitalturbine.com |
Full time employees 647 | Website https://www.digitalturbine.com | ||
Digital Turbine, Inc., through its subsidiaries, operates a mobile growth platform for advertisers, publishers, carriers, and device original equipment manufacturers (OEMs). It operates through two segments, On Device Solutions and App Growth Platform. The company's application media platform delivers mobile applications apps to various publishers, carriers, OEMs, and devices; and content media platform offers news, weather, sports, and other content, as well as programmatic advertising partner and media content delivery services, and sponsored and editorial content media. It also provides direct campaign management products, such as the DT DSP and DT Offer Wall; ad monetization solutions that allow mobile app publishers and developers to monetize their monthly active users via display, native, and video advertising; brands and agencies, which run mobile brand-awareness campaigns on the direct mobile app inventory; and app developers and other performance-focused advertisers that execute mobile user acquisition campaigns for their apps and products. Its products and solutions are used in the mobile application ecosystem, enabling brand discovery and advertising, user acquisition and engagement, and operational efficiency for advertisers. The company operates in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, China, Mexico, Central America, and South America. Digital Turbine, Inc. is headquartered in Austin, Texas.
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