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Upturn AI SWOT - About
APPS 
Digital Turbine Inc (APPS)
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Upturn Advisory Summary
10/13/2025: APPS (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $6.75
1 Year Target Price $6.75
| 1 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -43.58% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 677.35M USD | Price to earnings Ratio - | 1Y Target Price 6.75 |
Price to earnings Ratio - | 1Y Target Price 6.75 | ||
Volume (30-day avg) 2 | Beta 2.58 | 52 Weeks Range 1.18 - 7.77 | Updated Date 10/13/2025 |
52 Weeks Range 1.18 - 7.77 | Updated Date 10/13/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.77 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -16.1% | Operating Margin (TTM) -3.41% |
Management Effectiveness
Return on Assets (TTM) -2.83% | Return on Equity (TTM) -46.55% |
Valuation
Trailing PE - | Forward PE 7.43 | Enterprise Value 1072532217 | Price to Sales(TTM) 1.35 |
Enterprise Value 1072532217 | Price to Sales(TTM) 1.35 | ||
Enterprise Value to Revenue 2.13 | Enterprise Value to EBITDA 27.15 | Shares Outstanding 108375306 | Shares Floating 96659206 |
Shares Outstanding 108375306 | Shares Floating 96659206 | ||
Percent Insiders 6.22 | Percent Institutions 67.21 |
Upturn AI SWOT
Digital Turbine Inc
Company Overview
History and Background
Digital Turbine Inc. (APPS) was founded in 1998 as Elephant Wireless and later rebranded. The company has evolved from providing mobile content distribution to focusing on mobile advertising and app discovery. Key milestones include acquisitions and strategic partnerships to expand its platform and reach.
Core Business Areas
- App Discovery: Connects mobile operators and OEMs with app developers, helping users discover new apps.
- Monetization Solutions: Provides tools and services for mobile publishers to monetize their content through advertising.
- Demand Side Platform (DSP): Operates a DSP enabling advertisers to reach mobile users with targeted ads.
Leadership and Structure
The leadership team includes Bill Stone (CEO) and Barrett Garrison (CFO). The company operates with a functional organizational structure.
Top Products and Market Share
Key Offerings
- Ignite Platform: Digital Turbine's core platform facilitating app discovery and distribution on mobile devices. Competitors include ironSource and AppLovin. Hard to find market share figures due to bundled offerings, but estimated to be a significant player in the Android app pre-install market.
- Fyber Marketplace: A programmatic advertising marketplace. Competitors include PubMatic and Magnite. Revenue attributable to Fyber is blended within overall company results.
Market Dynamics
Industry Overview
The mobile advertising industry is experiencing continued growth, driven by increasing smartphone penetration and mobile usage. However, privacy changes (e.g., Apple's ATT) present challenges.
Positioning
Digital Turbine is positioned as a key player in the app discovery and monetization space, leveraging its relationships with mobile operators and OEMs. It aims to provide a comprehensive platform for advertisers and publishers.
Total Addressable Market (TAM)
The total addressable market is estimated at hundreds of billions of dollars. Digital Turbine is positioned to capture a portion of this market through its technology and partnerships.
Upturn SWOT Analysis
Strengths
- Strong relationships with mobile operators and OEMs
- Proprietary technology platform
- Diversified revenue streams
- Global reach
Weaknesses
- Reliance on Android ecosystem
- Exposure to privacy changes
- Integration risks from acquisitions
- Highly competitive industry
Opportunities
- Expansion into new geographies
- Growth in programmatic advertising
- Development of new monetization solutions
- Strategic acquisitions
Threats
- Increasing competition
- Changes in mobile advertising regulations
- Economic downturn
- Apple's ATT changes
Competitors and Market Share
Key Competitors
- IRON
- APP
- MGNI
- PUBM
Competitive Landscape
Digital Turbine faces intense competition from established players and emerging startups. Differentiation through technology and partnerships is critical.
Major Acquisitions
Fyber
- Year: 2021
- Acquisition Price (USD millions): 600
- Strategic Rationale: Expanded Digital Turbine's advertising platform and reach.
AdColony
- Year: 2021
- Acquisition Price (USD millions): 400
- Strategic Rationale: Augmented Digital Turbine's presence in mobile video advertising.
Growth Trajectory and Initiatives
Historical Growth: Digital Turbine experienced rapid growth through acquisitions and organic expansion.
Future Projections: Analyst estimates vary, reflecting uncertainty in the mobile advertising market and the impact of privacy changes.
Recent Initiatives: Recent initiatives include investments in technology and strategic partnerships.
Summary
Digital Turbine is facing both challenges and opportunities. Strengths include a wide app distribution platform. It needs to navigate changes to stay ahead in the marketplace. Maintaining focus and carefully managing costs are crucial for sustained success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data and financial information are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Digital Turbine Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 2006-06-30 | CEO & Director Mr. William Gordon Stone III | ||
Sector Technology | Industry Software - Application | Full time employees 647 | Website https://www.digitalturbine.com |
Full time employees 647 | Website https://www.digitalturbine.com | ||
Digital Turbine, Inc., through its subsidiaries, operates a mobile growth platform for advertisers, publishers, carriers, and device original equipment manufacturers (OEMs). It operates through two segments, On Device Solutions and App Growth Platform. The company's application media platform delivers mobile applications apps to various publishers, carriers, OEMs, and devices; and content media platform offers news, weather, sports, and other content, as well as programmatic advertising partner and media content delivery services, and sponsored and editorial content media. It also provides direct campaign management products, such as the DT DSP and DT Offer Wall; ad monetization solutions that allow mobile app publishers and developers to monetize their monthly active users via display, native, and video advertising; brands and agencies, which run mobile brand-awareness campaigns on the direct mobile app inventory; and app developers and other performance-focused advertisers that execute mobile user acquisition campaigns for their apps and products. Its products and solutions are used in the mobile application ecosystem, enabling brand discovery and advertising, user acquisition and engagement, and operational efficiency for advertisers. The company operates in the United States, Canada, Europe, the Middle East, Africa, the Asia Pacific, China, Mexico, Central America, and South America. Digital Turbine, Inc. is headquartered in Austin, Texas.
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