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Upturn AI SWOT - About
ARLO 
Arlo Technologies (ARLO)
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Upturn Advisory Summary
06/20/2025: ARLO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit 31.06% | Avg. Invested days 29 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 06/20/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.77B USD | Price to earnings Ratio - | 1Y Target Price 19 |
Price to earnings Ratio - | 1Y Target Price 19 | ||
Volume (30-day avg) 1084303 | Beta 2.01 | 52 Weeks Range 7.84 - 17.70 | Updated Date 06/22/2025 |
52 Weeks Range 7.84 - 17.70 | Updated Date 06/22/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.22 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.29% | Operating Margin (TTM) -1.22% |
Management Effectiveness
Return on Assets (TTM) -4.95% | Return on Equity (TTM) -21.34% |
Valuation
Trailing PE - | Forward PE 26.39 | Enterprise Value 1637346432 | Price to Sales(TTM) 3.53 |
Enterprise Value 1637346432 | Price to Sales(TTM) 3.53 | ||
Enterprise Value to Revenue 3.25 | Enterprise Value to EBITDA -7.98 | Shares Outstanding 103401000 | Shares Floating 98217467 |
Shares Outstanding 103401000 | Shares Floating 98217467 | ||
Percent Insiders 5.42 | Percent Institutions 89.74 |
Analyst Ratings
Rating 4.4 | Target Price 17.8 | Buy 3 | Strong Buy 2 |
Buy 3 | Strong Buy 2 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Arlo Technologies
Company Overview
History and Background
Arlo Technologies, Inc. was founded in 2018 as a spin-off from Netgear. It specializes in wireless security cameras and smart home devices. Arlo focuses on providing user-friendly and feature-rich security solutions for residential and commercial use. Initial focus was innovative wireless cameras; subsequent evolution included subscription services and expansion of product lines.
Core Business Areas
- Security Cameras: Arlo designs, develops, and markets a wide range of wireless security cameras for indoor and outdoor use. These cameras offer features such as high-definition video, motion detection, night vision, and cloud storage.
- Subscription Services: Arlo provides subscription-based cloud storage and smart home services that enhance the functionality of its cameras, offering features like advanced object detection, activity zones, and extended video storage.
- Accessories: Arlo designs, develops, and sells accessories that help customers use their products in unique ways.
Leadership and Structure
The leadership team includes Matthew McRae (CEO). The company operates with a functional organizational structure, with departments focused on product development, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- Arlo Pro Series: The Arlo Pro series is a popular line of wireless security cameras that offer high-definition video, advanced motion detection, and integration with smart home platforms. Estimated market share within DIY security cameras is ~15%. Competitors include Ring, Google Nest, Blink, and Wyze.
- Arlo Ultra Series: The Arlo Ultra series offers premium features such as 4K video resolution, color night vision, and an integrated spotlight. Competitors include Ring, Google Nest, and professional security systems such as ADT and SimpliSafe.
- Arlo Go: The Arlo Go mobile security camera can be used with existing Arlo accounts to monitor areas where WiFi is not available.
Market Dynamics
Industry Overview
The security camera market is growing rapidly, driven by increasing concerns about home security, technological advancements, and the rise of smart home devices. The market is competitive, with a mix of established players and new entrants.
Positioning
Arlo Technologies is positioned as a premium brand in the wireless security camera market, offering innovative features, user-friendly design, and a strong focus on customer support. Arlo tries to differentiate itself by offering higher end products.
Total Addressable Market (TAM)
The global video surveillance market is projected to reach billions of dollars. Arlo targets both residential and commercial segments and aims for a significant share of the DIY smart home security segment.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Innovative Product Portfolio
- User-Friendly Design
- High-Quality Video Performance
- Robust Cloud Service Platform
Weaknesses
- Higher Price Point Compared to Competitors
- Reliance on Subscription Revenue
- Dependence on Third-Party Manufacturing
- Limited Interoperability with Some Smart Home Ecosystems
- Customer Service issues
Opportunities
- Expansion into New Geographic Markets
- Development of New Smart Home Products
- Partnerships with Home Builders and Security Companies
- Integration with Emerging Technologies like AI and IoT
- Capitalizing on growing concerns about home security
Threats
- Intense Competition from Established and Emerging Players
- Rapid Technological Changes
- Cybersecurity Risks and Data Privacy Concerns
- Economic Downturns Affecting Consumer Spending
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- Ring (AMZN)
- Google Nest (GOOGL)
- Blink (AMZN)
- SimpliSafe (private)
Competitive Landscape
Arlo faces strong competition from companies like Ring and Google Nest, which have larger market share and broader ecosystems. Arlo needs to innovate and differentiate to maintain its position.
Major Acquisitions
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been characterized by fluctuating revenue and profitability, influenced by competition and market trends. Needs to be dynamically retrieved for data.
Future Projections: Analyst projections need to be dynamically retrieved. This section is a placeholder.
Recent Initiatives: Recent initiatives include focusing on subscription growth, developing new products, and expanding into new markets.
Summary
Arlo Technologies is a strong brand with innovative security solutions, but it faces intense competition and relies on subscription revenue. Its higher price point can be a barrier for some customers. Expansion into new markets and continued product development are crucial for future growth, while managing threats like cybersecurity risks is essential. Recent results indicate that the company is on the right track, but needs to execute flawlessly.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Publicly Available Information
Disclaimers:
This analysis is based on available information and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Arlo Technologies
Exchange NYSE | Headquaters Carlsbad, CA, United States | ||
IPO Launch date 2018-08-03 | CEO & Director Mr. Matthew Blake McRae | ||
Sector Industrials | Industry Building Products & Equipment | Full time employees 360 | Website https://www.arlo.com |
Full time employees 360 | Website https://www.arlo.com | ||
Arlo Technologies, Inc., together with its subsidiaries, provides cloud-based platform services in the Americas, Europe, the Middle East, Africa, and the Asia Pacific regions. The company offers Arlo Essential Cameras and Doorbells (2nd Generation) delivers smart home protection, including automated privacy shield, 180-degree field of view, and 2K video resolution; Arlo Home Security System, an all-in-one multi-sensor that provides access to security experts for monitoring and responding to emergency situations; Arlo Pro 5S, a wireless 2K video resolution security camera; Arlo Go 2, a camera for monitoring remote areas, large properties, construction sites, vacation homes, boat or RV slips, and hard-to-access areas; Arlo Ultra 2 provides 4K video with HDR, an ultra-wide, 180-degree field of view, auto zoom and tracking on moving objects, and color night vision; and Arlo Floodlight Camera, a wire-free floodlight camera. It also provides security system accessories, charging accessories, and mounts. In addition, the company offers Arlo Secure subscriptions, including emergency response secure plus plan; 2K secure plan and 4K secure plus plan cloud-based video recording; unlimited cameras; advanced object detection; smart interactive notifications; smoke and CO alarm detection; cloud-based activity zone; call a friend; and 24/7 priority support and professional monitoring services; Arlo Total Security, a subscription which provides 24/7 professional monitoring and security hardware; Arlo Safe, a personal safety app that offers one-touch emergency response, family safety, and crash detection and response services; and Arlo SmartCloud, a SaaS solution that delivers security cloud services for business. It sells its products through retailers, wholesale distributors, broadcast channels, wireless carriers, and security solution providers, as well as through its website. Arlo Technologies, Inc. was incorporated in 2018 and is headquartered in Carlsbad, California.
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