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Atour Lifestyle Holdings Limited American Depositary Shares(ATAT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for ATAT
10/30/2026: ATAT (1-star) is currently NOT-A-BUY. Pass it for now.
Atour Lifestyle Holdings is a Chinese hospitality company that distinguishes itself through an integrated 'Hotel + Lifestyle' business model, combining upscale accommodation with an integrated retail platform for high-quality goods. The company has successfully utilized an asset-light expansion strategy to rapidly increase its hotel footprint and gain brand traction in China's competitive market. While the growth story remains compelling due to its unique niche and scalability, the company faces risks related to its geographic concentration in China, intense competition from larger hotel groups, and dependence on franchisees for quality control. This stock is best suited for growth-oriented investors looking for exposure to the Chinese consumption recovery and the evolution of the branded hospitality experience.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company exhibits significant top-line expansion and scalability through its asset-light model. |
| Momentum investor | Strong fit while signal remains positive | Strong recent performance and market expansion trends attract momentum-based interest. |
| Value investor | Mixed fit | Current valuations reflect growth expectations rather than deep-value metrics. |
| Dividend investor | Weak fit | The company does not pay dividends, prioritizing capital reinvestment. |
| Low-risk investor | Weak fit | Exposure to China's hospitality market and macroeconomic volatility introduces significant risk. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | As a growth-oriented ADR, the stock is subject to broader market sentiment and sector-specific swings. |
| Valuation risk | Medium / high | Growth expectations are already priced into the stock, leaving little margin for earnings misses. |
| Competition risk (Hospitality industry) | High | Intense competition from massive domestic players like Huazhu limits pricing power. |
| Business quality | Medium | The unique brand identity is a strength, but operational dependency on franchisees is a key variable. |
| Dividend income | Low / none | Income-focused investors will not find yield here. |
| Execution risk | Medium / high | Rapid expansion requires seamless execution in site selection and brand maintenance. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -4.9% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/30/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.51B USD | Price to earnings Ratio 16.09 | 1Y Target Price 49.39 |
Price to earnings Ratio 16.09 | 1Y Target Price 49.39 | ||
Volume (30-day avg) 853.4K shares | Beta 0.67 | 52 Weeks Range 30.07 - 42.48 | Updated Date 10/30/2026 |
52 Weeks Range 30.07 - 42.48 | Updated Date 10/30/2026 | ||
Dividends yield (FY) 1.65% | Basic EPS (TTM) 2.03 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Manachised and Franchised Hotels | Management fees and franchise fees from hotel partners. | This is the primary revenue engine, utilizing an asset-light model that scales efficiently. |
| Retail | Sale of lifestyle products (bedding, amenities). | Provides a high-margin, brand-building secondary revenue stream. |
| Geography: China | All operations and revenue are concentrated in the Chinese market. | Investors are directly exposed to the health of the Chinese consumer and tourism market. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE 16.09 | Forward PE 20.04 | Enterprise Value 3.78B | Price to Sales(TTM) 0.39 |
Enterprise Value 3.78B | Price to Sales(TTM) 0.39 | ||
Enterprise Value to Revenue 1.97 | Enterprise Value to EBITDA 8.08 | Shares Outstanding 111.48M | Shares Floating 91.86M |
Shares Outstanding 111.48M | Shares Floating 91.86M | ||
Percent Insiders 6.21 | Percent Institutions 78.67 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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