
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


Atour Lifestyle Holdings Limited American Depositary Shares (ATAT)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/12/2025: ATAT (3-star) is a STRONG-BUY. BUY since 84 days. Simulated Profits (37.70%). Updated daily EoD!
1 Year Target Price $42.08
1 Year Target Price $42.08
12 | Strong Buy |
3 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 39.96% | Avg. Invested days 30 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.48B USD | Price to earnings Ratio 28.54 | 1Y Target Price 42.08 |
Price to earnings Ratio 28.54 | 1Y Target Price 42.08 | ||
Volume (30-day avg) 15 | Beta 0.83 | 52 Weeks Range 19.00 - 40.37 | Updated Date 09/14/2025 |
52 Weeks Range 19.00 - 40.37 | Updated Date 09/14/2025 | ||
Dividends yield (FY) 1.06% | Basic EPS (TTM) 1.39 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-26 | When - | Estimate 2.7631 | Actual 3.03 |
Profitability
Profit Margin 16.53% | Operating Margin (TTM) 24.15% |
Management Effectiveness
Return on Assets (TTM) 14.85% | Return on Equity (TTM) 46.38% |
Valuation
Trailing PE 28.54 | Forward PE 18.87 | Enterprise Value 4989423956 | Price to Sales(TTM) 0.66 |
Enterprise Value 4989423956 | Price to Sales(TTM) 0.66 | ||
Enterprise Value to Revenue 4.25 | Enterprise Value to EBITDA 18.17 | Shares Outstanding 113626000 | Shares Floating 231176732 |
Shares Outstanding 113626000 | Shares Floating 231176732 | ||
Percent Insiders 6.04 | Percent Institutions 69.76 |
Upturn AI SWOT
Atour Lifestyle Holdings Limited American Depositary Shares

Company Overview
History and Background
Atour Lifestyle Holdings Limited was founded in 2013 in China. It quickly grew to become a leading hospitality company with a focus on providing quality hotel experiences with unique lifestyle elements. In late 2022 it launched an IPO in the US.
Core Business Areas
- Hotel Operations: Manages and operates a network of mid-to-upscale hotels under various proprietary brands. Generates revenue from room rentals, food and beverage, and other related services.
- Franchise Management: Franchises its hotel brands to third-party operators. Generates revenue from franchise fees, royalties, and brand management services.
- Retail Sales: Sells lifestyle products and merchandise through its hotels and online channels. Focuses on branded items and curated collections related to travel and hospitality.
Leadership and Structure
The leadership team is headed by CEO Haijun Wang. The company operates with a board of directors overseeing strategic decisions. The organizational structure includes departments for hotel operations, franchise management, marketing, finance, and technology.
Top Products and Market Share
Key Offerings
- Atour Hotel: Mid-upscale hotel chain targeting business and leisure travelers. No precise market share for individual brands is publicly available, but Atour is one of the fastest-growing hotel groups in China. Competitors include Huazhu Group (HTHT) and BTG Homeinns Hotel Group.
- Atour S Hotel: Upscale hotel brand emphasizing design and comfort. No precise market share for individual brands is publicly available. It targets higher-end customers. Competitors include international hotel chains like Marriott and Hilton.
- ZHotel: Fashionable and modern brand. No precise market share for individual brands is publicly available. Competitors include other Chinese brands with similar positioning.
Market Dynamics
Industry Overview
The hospitality industry in China is experiencing robust growth, driven by increasing domestic and international travel. The mid-to-upscale segment is particularly competitive, with numerous domestic and international players vying for market share.
Positioning
Atour is positioned as a leading player in the mid-to-upscale hotel segment in China. It differentiates itself through its focus on lifestyle elements and branded experiences. It leverages its strong brand reputation and extensive network to attract customers.
Total Addressable Market (TAM)
The total addressable market (TAM) for mid-to-upscale hotels in China is estimated to be in the tens of billions of dollars. Atour is well-positioned to capture a significant share of this market, given its rapid expansion and brand recognition.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Hotel Network
- Focus on Lifestyle and Experience
- High Customer Satisfaction
- Efficient Operations
Weaknesses
- Reliance on the Chinese Market
- Limited International Presence
- Vulnerability to Economic Fluctuations
- Brand Awareness outside of China
Opportunities
- Expansion into New Geographic Markets
- Diversification of Product Offerings
- Strategic Partnerships with Travel Agencies
- Increased Investment in Technology
- Capturing a larger share of the luxury market
Threats
- Intense Competition
- Economic Downturns
- Regulatory Changes
- Geopolitical Risks
- Travel Restrictions
Competitors and Market Share
Key Competitors
- HTHT
- IHG
- HLT
Competitive Landscape
Atour competes with both domestic and international hotel chains. It differentiates itself through its focus on lifestyle elements and branded experiences. Key competitive advantages include its strong brand recognition and extensive network. Disadvantages include less exposure outside of China
Growth Trajectory and Initiatives
Historical Growth: Atour has experienced rapid growth in recent years, driven by its expansion into new cities and the increasing demand for quality hotel experiences in China.
Future Projections: Analysts project continued growth for Atour, fueled by its strategic initiatives and favorable market conditions. The expansion is expected to result in increased revenue and profitability.
Recent Initiatives: Recent initiatives include expanding the franchise network, launching new hotel brands, and investing in technology to improve the customer experience.
Summary
Atour Lifestyle Holdings Limited is a strong player in the Chinese hospitality market, focusing on mid-to-upscale hotels with unique lifestyle elements. The company has demonstrated rapid growth and strong financial performance. However, it faces competition and is primarily reliant on the Chinese market. Expanding internationally and diversifying its product offerings are key strategies for continued success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Analyst reports
- Industry publications
Disclaimers:
This analysis is based on available information and is not financial advice. Investment decisions should be based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Atour Lifestyle Holdings Limited American Depositary Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2022-11-11 | Founder, Chairman of Board of Directors & CEO Mr. Haijun Wang | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 5488 | Website https://ir.yaduo.com |
Full time employees 5488 | Website https://ir.yaduo.com |
Atour Lifestyle Holdings Limited, through its subsidiaries, develops lifestyle brands around hotel offerings in the People's Republic of China. The company provides hotel management services, including day-to-day management services for the hotels on behalf of franchisees, and sells hotel supplies and other products. It also offers retail management services, investment management services, financial information service management, property management services, and software and technology services, as well as operates a travel agency. Atour Lifestyle Holdings Limited was incorporated in 2012 and is headquartered in Shanghai, China.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.