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Choice Hotels International Inc (CHH)

Upturn stock ratingUpturn stock rating
$122.71
Last Close (24-hour delay)
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PASS
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  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

08/14/2025: CHH (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

15 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $133.5

1 Year Target Price $133.5

Analysts Price Target For last 52 week
$133.5 Target price
52w Low $115.94
Current$122.71
52w High $157.16

Analysis of Past Performance

Type Stock
Historic Profit -12.02%
Avg. Invested days 30
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/14/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 5.64B USD
Price to earnings Ratio 18.85
1Y Target Price 133.5
Price to earnings Ratio 18.85
1Y Target Price 133.5
Volume (30-day avg) 15
Beta 0.97
52 Weeks Range 115.94 - 157.16
Updated Date 08/15/2025
52 Weeks Range 115.94 - 157.16
Updated Date 08/15/2025
Dividends yield (FY) 0.94%
Basic EPS (TTM) 6.47

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date 2025-08-06
When -
Estimate 1.89
Actual 1.92

Profitability

Profit Margin 38.58%
Operating Margin (TTM) 48.22%

Management Effectiveness

Return on Assets (TTM) 11.42%
Return on Equity (TTM) 88.1%

Valuation

Trailing PE 18.85
Forward PE 17.09
Enterprise Value 7630337173
Price to Sales(TTM) 7.07
Enterprise Value 7630337173
Price to Sales(TTM) 7.07
Enterprise Value to Revenue 4.84
Enterprise Value to EBITDA 13.48
Shares Outstanding 46268400
Shares Floating 34033384
Shares Outstanding 46268400
Shares Floating 34033384
Percent Insiders 42.46
Percent Institutions 72.06

ai summary icon Upturn AI SWOT

Choice Hotels International Inc

stock logo

Company Overview

overview logo History and Background

Choice Hotels International, Inc. was founded in 1939 as Quality Courts United, a referral system for motel owners. It evolved into a franchise operation and adopted the Choice Hotels International name. It's become one of the largest lodging franchisors globally.

business area logo Core Business Areas

  • Franchising: Franchising hotels under various brands, including Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Clarion, Cambria Hotels, MainStay Suites, Suburban Studios, WoodSpring Suites, and Radisson brands. This is the primary revenue driver.

leadership logo Leadership and Structure

Patrick Pacious is the President and CEO. The company is structured with departments for franchising, operations, marketing, technology, and finance, reporting to executive leadership and the board of directors.

Top Products and Market Share

overview logo Key Offerings

  • Comfort Inn: A midscale hotel brand focused on providing consistent and comfortable accommodations. Competitors include Hampton Inn (HLT) and Holiday Inn Express (IHG).
  • Quality Inn: An economy lodging brand offering affordable rates and basic amenities. Competitors include Days Inn (WYND) and Super 8 (WYND).
  • Radisson Hotels Americas: Full service upscale hotels acquired from Radisson Hotel Group Americas in 2022. Competitors include Marriott and Hilton

Market Dynamics

industry overview logo Industry Overview

The lodging industry is highly competitive and influenced by economic cycles, travel trends, and consumer preferences. Factors include online travel agencies (OTAs), alternative accommodations (Airbnb), and brand loyalty.

Positioning

Choice Hotels is positioned as a major player in the midscale and economy segments, with a growing presence in the upscale segment after the Radisson Americas acquisition. Competitive advantages include its large franchise network and loyalty program.

Total Addressable Market (TAM)

The global hotel market is estimated to be worth hundreds of billions of dollars. Choice Hotels captures a fraction of this market through its franchise network, aiming to expand its share through brand diversification and strategic acquisitions.

Upturn SWOT Analysis

Strengths

  • Strong brand portfolio across multiple segments
  • Extensive franchise network
  • Loyalty program (Choice Privileges)
  • Growing international presence
  • Radisson Hotel Americas acquisition

Weaknesses

  • Reliance on franchise fees
  • Exposure to economic downturns
  • Brand perception primarily in midscale and economy segments
  • Competition from larger hotel chains and alternative accommodations

Opportunities

  • Expansion into new geographic markets
  • Growth in upscale and extended-stay segments
  • Leveraging technology to enhance guest experience
  • Strategic partnerships and acquisitions
  • Increased focus on sustainability and responsible tourism

Threats

  • Economic recessions impacting travel demand
  • Increased competition from OTAs and alternative accommodations
  • Changing consumer preferences
  • Geopolitical instability
  • Cybersecurity threats

Competitors and Market Share

competitor logo Key Competitors

  • HLT
  • MAR
  • IHG
  • WYND

Competitive Landscape

Choice Hotels competes primarily in the midscale and economy segments. Its Radisson acquisition strengthens its position in the upscale market but must continue to compete against larger, more established companies with wider brand portfolios.

Major Acquisitions

Radisson Hotel Group Americas

  • Year: 2022
  • Acquisition Price (USD millions): 675
  • Strategic Rationale: Expanded Choice's upscale presence, adding nine brands and significant franchised hotel portfolio. Facilitates growth in a higher revenue segment.

Growth Trajectory and Initiatives

Historical Growth: Choice Hotels has grown through organic expansion and acquisitions, particularly in its franchise network and brand portfolio.

Future Projections: Analysts project continued growth for Choice Hotels, driven by its expansion plans and strategic initiatives.

Recent Initiatives: Recent initiatives include the acquisition of Radisson Hotel Group Americas, expanding its presence in the upscale segment.

Summary

Choice Hotels is a major player in the lodging industry, primarily focused on franchising. The Radisson Americas acquisition boosts its upscale presence, yet competition remains intense. Economic downturns and alternative accommodations pose ongoing challenges. The company is well established and in a growth mode.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company SEC Filings (10-K, 10-Q)
  • Company Investor Relations
  • Industry Reports (e.g., STR, PWC)
  • Analyst Reports (e.g., Morgan Stanley, J.P. Morgan)

Disclaimers:

This analysis is based on publicly available information and analyst estimates. It is not financial advice. Investment decisions should be made based on thorough research and consultation with a financial advisor.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Choice Hotels International Inc

Exchange NYSE
Headquaters North Bethesda, MD, United States
IPO Launch date 1997-09-16
President, CEO & Director Mr. Patrick S. Pacious
Sector Consumer Cyclical
Industry Lodging
Full time employees 1695
Full time employees 1695

Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodging properties under the Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Ascend Hotel Collection, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, Cambria Hotels, Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection brand names. Choice Hotels International, Inc. was founded in 1939 and is headquartered in North Bethesda, Maryland.