Upturn unsubscribed user
$1.14/ day, billed weekly
Cancel anytime
(Ad-Free, Unlimited access)​
NO CREDIT CARD REQUIRED
CHH logo CHH
Upturn stock ratingUpturn stock rating
CHH logo

Choice Hotels International Inc (CHH)

Upturn stock ratingUpturn stock rating
$127.94
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

06/27/2025: CHH (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

15 Analysts rated it

Well-followed company, solid analyst reports, reliable data for confident investing.

1 Year Target Price $132.88

1 Year Target Price $132.88

Analysts Price Target For last 52 week
$132.88Target price
Low$115.39
Current$127.94
high$157.52

Analysis of Past Performance

Type Stock
Historic Profit -7.27%
Avg. Invested days 31
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/27/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 5.94B USD
Price to earnings Ratio 19.61
1Y Target Price 132.88
Price to earnings Ratio 19.61
1Y Target Price 132.88
Volume (30-day avg) 15
Beta 0.99
52 Weeks Range 115.39 - 157.52
Updated Date 06/30/2025
52 Weeks Range 115.39 - 157.52
Updated Date 06/30/2025
Dividends yield (FY) 0.90%
Basic EPS (TTM) 6.47

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 39.26%
Operating Margin (TTM) 38.21%

Management Effectiveness

Return on Assets (TTM) 11.98%
Return on Equity (TTM) 88.1%

Valuation

Trailing PE 19.61
Forward PE 18.12
Enterprise Value 7883380578
Price to Sales(TTM) 7.44
Enterprise Value 7883380578
Price to Sales(TTM) 7.44
Enterprise Value to Revenue 4.97
Enterprise Value to EBITDA 13.71
Shares Outstanding 46399600
Shares Floating 35963645
Shares Outstanding 46399600
Shares Floating 35963645
Percent Insiders 42.35
Percent Institutions 69.75

Analyst Ratings

Rating 4
Target Price 132.88
Buy 1
Strong Buy 3
Buy 1
Strong Buy 3
Hold 9
Sell 1
Strong Sell 1
Strong Sell 1

ai summary icon Upturn AI SWOT

Choice Hotels International Inc

stock logo

Company Overview

overview logo History and Background

Choice Hotels International Inc. was founded in 1939 as Quality Courts United, a referral system for motel owners. It evolved through acquisitions and rebranding, becoming Choice Hotels in 1990, known for its franchising model.

business area logo Core Business Areas

  • Franchising: Primarily franchises lodging brands, offering a range of accommodations from economy to upscale. Generates revenue through franchise fees and royalties.

leadership logo Leadership and Structure

Patrick Pacious is the CEO. The organizational structure involves a board of directors and various departments overseeing franchising, marketing, technology, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Comfort Inn: A midscale hotel brand. Competitors include Hampton Inn (HLT) and Holiday Inn Express (IHG).
  • Quality Inn: An economy lodging brand. Competitors include Days Inn (WYND) and Super 8 (WYND).
  • Radisson Hotels Americas: Upscale hotel acquired in 2022. Competitors include Marriott (MAR) and Hilton (HLT).

Market Dynamics

industry overview logo Industry Overview

The hotel industry is experiencing recovery post-pandemic, with demand varying by segment (leisure vs. business). Factors include economic conditions, travel trends, and technological advancements.

Positioning

Choice Hotels is positioned as a leading franchisor in the midscale and economy segments, now expanding into upscale. Its competitive advantage lies in its brand recognition, large franchisee network, and technology platforms.

Total Addressable Market (TAM)

The global hotel market is valued in the hundreds of billions. Choice Hotels targets a significant portion through franchising, aiming to grow its market share by brand expansion and customer loyalty programs.

Upturn SWOT Analysis

Strengths

  • Strong brand portfolio
  • Extensive franchisee network
  • Loyalty programs
  • Efficient franchising model
  • Technological investments

Weaknesses

  • Reliance on franchisee performance
  • Exposure to economic cycles
  • Limited presence in luxury segment prior to Radisson acquisition
  • Brand overlaps

Opportunities

  • Expansion into new markets
  • Growth in extended-stay segment
  • Strategic acquisitions
  • Enhanced loyalty programs
  • Increased use of technology

Threats

  • Economic downturns
  • Increased competition from OTAs (Online Travel Agencies)
  • New entrants in the hospitality market
  • Changing consumer preferences
  • Geopolitical risks

Competitors and Market Share

competitor logo Key Competitors

  • HLT
  • MAR
  • IHG
  • WYND

Competitive Landscape

Choice Hotels competes on price and location within its segments. Its franchising model offers scalability, but it faces competition from larger chains with more diverse portfolios and stronger brand recognition in certain segments.

Major Acquisitions

Radisson Hotels Americas

  • Year: 2022
  • Acquisition Price (USD millions): 675
  • Strategic Rationale: Expanded Choice Hotels' presence in the upscale segment and added a portfolio of well-established brands.

Growth Trajectory and Initiatives

Historical Growth: Discussion of Choice Hotels' growth trends over the past years would be here.

Future Projections: Projections for Choice Hotels' future growth based on analyst estimates will be placed here.

Recent Initiatives: Highlight recent strategic initiatives undertaken by Choice Hotels.

Summary

Choice Hotels is a strong player in the midscale and economy hotel franchising space, benefiting from its established brands and extensive network. The acquisition of Radisson enhances its presence in the upscale market. However, it needs to manage franchisee performance and competition from larger chains while navigating economic cycles.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Industry Reports
  • Analyst Estimates

Disclaimers:

The data provided is for informational purposes only and should not be considered financial advice. Market share data is estimated and may vary based on source and methodology.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Choice Hotels International Inc

Exchange NYSE
Headquaters North Bethesda, MD, United States
IPO Launch date 1997-09-16
President, CEO & Director Mr. Patrick S. Pacious
Sector Consumer Cyclical
Industry Lodging
Full time employees 1695
Full time employees 1695

Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodging properties under the Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Ascend Hotel Collection, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, Cambria Hotels, Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection brand names. Choice Hotels International, Inc. was founded in 1939 and is headquartered in North Bethesda, Maryland.