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Upturn AI SWOT - About
CHH 
Choice Hotels International Inc (CHH)
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Upturn Advisory Summary
06/27/2025: CHH (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
15 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $132.88
1 Year Target Price $132.88
| 3 | Strong Buy |
| 1 | Buy |
| 9 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -7.27% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.94B USD | Price to earnings Ratio 19.61 | 1Y Target Price 132.88 |
Price to earnings Ratio 19.61 | 1Y Target Price 132.88 | ||
Volume (30-day avg) 15 | Beta 0.99 | 52 Weeks Range 115.39 - 157.52 | Updated Date 06/30/2025 |
52 Weeks Range 115.39 - 157.52 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 0.90% | Basic EPS (TTM) 6.47 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 39.26% | Operating Margin (TTM) 38.21% |
Management Effectiveness
Return on Assets (TTM) 11.98% | Return on Equity (TTM) 88.1% |
Valuation
Trailing PE 19.61 | Forward PE 18.12 | Enterprise Value 7883380578 | Price to Sales(TTM) 7.44 |
Enterprise Value 7883380578 | Price to Sales(TTM) 7.44 | ||
Enterprise Value to Revenue 4.97 | Enterprise Value to EBITDA 13.71 | Shares Outstanding 46399600 | Shares Floating 35963645 |
Shares Outstanding 46399600 | Shares Floating 35963645 | ||
Percent Insiders 42.35 | Percent Institutions 69.75 |
Analyst Ratings
Rating 4 | Target Price 132.88 | Buy 1 | Strong Buy 3 |
Buy 1 | Strong Buy 3 | ||
Hold 9 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Choice Hotels International Inc
Company Overview
History and Background
Choice Hotels International Inc. was founded in 1939 as Quality Courts United, a referral system for motel owners. It evolved through acquisitions and rebranding, becoming Choice Hotels in 1990, known for its franchising model.
Core Business Areas
- Franchising: Primarily franchises lodging brands, offering a range of accommodations from economy to upscale. Generates revenue through franchise fees and royalties.
Leadership and Structure
Patrick Pacious is the CEO. The organizational structure involves a board of directors and various departments overseeing franchising, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Comfort Inn: A midscale hotel brand. Competitors include Hampton Inn (HLT) and Holiday Inn Express (IHG).
- Quality Inn: An economy lodging brand. Competitors include Days Inn (WYND) and Super 8 (WYND).
- Radisson Hotels Americas: Upscale hotel acquired in 2022. Competitors include Marriott (MAR) and Hilton (HLT).
Market Dynamics
Industry Overview
The hotel industry is experiencing recovery post-pandemic, with demand varying by segment (leisure vs. business). Factors include economic conditions, travel trends, and technological advancements.
Positioning
Choice Hotels is positioned as a leading franchisor in the midscale and economy segments, now expanding into upscale. Its competitive advantage lies in its brand recognition, large franchisee network, and technology platforms.
Total Addressable Market (TAM)
The global hotel market is valued in the hundreds of billions. Choice Hotels targets a significant portion through franchising, aiming to grow its market share by brand expansion and customer loyalty programs.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive franchisee network
- Loyalty programs
- Efficient franchising model
- Technological investments
Weaknesses
- Reliance on franchisee performance
- Exposure to economic cycles
- Limited presence in luxury segment prior to Radisson acquisition
- Brand overlaps
Opportunities
- Expansion into new markets
- Growth in extended-stay segment
- Strategic acquisitions
- Enhanced loyalty programs
- Increased use of technology
Threats
- Economic downturns
- Increased competition from OTAs (Online Travel Agencies)
- New entrants in the hospitality market
- Changing consumer preferences
- Geopolitical risks
Competitors and Market Share
Key Competitors
- HLT
- MAR
- IHG
- WYND
Competitive Landscape
Choice Hotels competes on price and location within its segments. Its franchising model offers scalability, but it faces competition from larger chains with more diverse portfolios and stronger brand recognition in certain segments.
Major Acquisitions
Radisson Hotels Americas
- Year: 2022
- Acquisition Price (USD millions): 675
- Strategic Rationale: Expanded Choice Hotels' presence in the upscale segment and added a portfolio of well-established brands.
Growth Trajectory and Initiatives
Historical Growth: Discussion of Choice Hotels' growth trends over the past years would be here.
Future Projections: Projections for Choice Hotels' future growth based on analyst estimates will be placed here.
Recent Initiatives: Highlight recent strategic initiatives undertaken by Choice Hotels.
Summary
Choice Hotels is a strong player in the midscale and economy hotel franchising space, benefiting from its established brands and extensive network. The acquisition of Radisson enhances its presence in the upscale market. However, it needs to manage franchisee performance and competition from larger chains while navigating economic cycles.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The data provided is for informational purposes only and should not be considered financial advice. Market share data is estimated and may vary based on source and methodology.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Choice Hotels International Inc
Exchange NYSE | Headquaters North Bethesda, MD, United States | ||
IPO Launch date 1997-09-16 | President, CEO & Director Mr. Patrick S. Pacious | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 1695 | Website https://www.choicehotels.com |
Full time employees 1695 | Website https://www.choicehotels.com | ||
Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodging properties under the Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Ascend Hotel Collection, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, Cambria Hotels, Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection brand names. Choice Hotels International, Inc. was founded in 1939 and is headquartered in North Bethesda, Maryland.
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