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Choice Hotels International Inc (CHH)



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Upturn Advisory Summary
08/14/2025: CHH (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $133.5
1 Year Target Price $133.5
3 | Strong Buy |
1 | Buy |
9 | Hold |
1 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.02% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.64B USD | Price to earnings Ratio 18.85 | 1Y Target Price 133.5 |
Price to earnings Ratio 18.85 | 1Y Target Price 133.5 | ||
Volume (30-day avg) 15 | Beta 0.97 | 52 Weeks Range 115.94 - 157.16 | Updated Date 08/15/2025 |
52 Weeks Range 115.94 - 157.16 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 0.94% | Basic EPS (TTM) 6.47 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate 1.89 | Actual 1.92 |
Profitability
Profit Margin 38.58% | Operating Margin (TTM) 48.22% |
Management Effectiveness
Return on Assets (TTM) 11.42% | Return on Equity (TTM) 88.1% |
Valuation
Trailing PE 18.85 | Forward PE 17.09 | Enterprise Value 7630337173 | Price to Sales(TTM) 7.07 |
Enterprise Value 7630337173 | Price to Sales(TTM) 7.07 | ||
Enterprise Value to Revenue 4.84 | Enterprise Value to EBITDA 13.48 | Shares Outstanding 46268400 | Shares Floating 34033384 |
Shares Outstanding 46268400 | Shares Floating 34033384 | ||
Percent Insiders 42.46 | Percent Institutions 72.06 |
Upturn AI SWOT
Choice Hotels International Inc

Company Overview
History and Background
Choice Hotels International, Inc. was founded in 1939 as Quality Courts United, a referral system for motel owners. It evolved into a franchise operation and adopted the Choice Hotels International name. It's become one of the largest lodging franchisors globally.
Core Business Areas
- Franchising: Franchising hotels under various brands, including Comfort Inn, Comfort Suites, Quality Inn, Sleep Inn, Clarion, Cambria Hotels, MainStay Suites, Suburban Studios, WoodSpring Suites, and Radisson brands. This is the primary revenue driver.
Leadership and Structure
Patrick Pacious is the President and CEO. The company is structured with departments for franchising, operations, marketing, technology, and finance, reporting to executive leadership and the board of directors.
Top Products and Market Share
Key Offerings
- Comfort Inn: A midscale hotel brand focused on providing consistent and comfortable accommodations. Competitors include Hampton Inn (HLT) and Holiday Inn Express (IHG).
- Quality Inn: An economy lodging brand offering affordable rates and basic amenities. Competitors include Days Inn (WYND) and Super 8 (WYND).
- Radisson Hotels Americas: Full service upscale hotels acquired from Radisson Hotel Group Americas in 2022. Competitors include Marriott and Hilton
Market Dynamics
Industry Overview
The lodging industry is highly competitive and influenced by economic cycles, travel trends, and consumer preferences. Factors include online travel agencies (OTAs), alternative accommodations (Airbnb), and brand loyalty.
Positioning
Choice Hotels is positioned as a major player in the midscale and economy segments, with a growing presence in the upscale segment after the Radisson Americas acquisition. Competitive advantages include its large franchise network and loyalty program.
Total Addressable Market (TAM)
The global hotel market is estimated to be worth hundreds of billions of dollars. Choice Hotels captures a fraction of this market through its franchise network, aiming to expand its share through brand diversification and strategic acquisitions.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio across multiple segments
- Extensive franchise network
- Loyalty program (Choice Privileges)
- Growing international presence
- Radisson Hotel Americas acquisition
Weaknesses
- Reliance on franchise fees
- Exposure to economic downturns
- Brand perception primarily in midscale and economy segments
- Competition from larger hotel chains and alternative accommodations
Opportunities
- Expansion into new geographic markets
- Growth in upscale and extended-stay segments
- Leveraging technology to enhance guest experience
- Strategic partnerships and acquisitions
- Increased focus on sustainability and responsible tourism
Threats
- Economic recessions impacting travel demand
- Increased competition from OTAs and alternative accommodations
- Changing consumer preferences
- Geopolitical instability
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- HLT
- MAR
- IHG
- WYND
Competitive Landscape
Choice Hotels competes primarily in the midscale and economy segments. Its Radisson acquisition strengthens its position in the upscale market but must continue to compete against larger, more established companies with wider brand portfolios.
Major Acquisitions
Radisson Hotel Group Americas
- Year: 2022
- Acquisition Price (USD millions): 675
- Strategic Rationale: Expanded Choice's upscale presence, adding nine brands and significant franchised hotel portfolio. Facilitates growth in a higher revenue segment.
Growth Trajectory and Initiatives
Historical Growth: Choice Hotels has grown through organic expansion and acquisitions, particularly in its franchise network and brand portfolio.
Future Projections: Analysts project continued growth for Choice Hotels, driven by its expansion plans and strategic initiatives.
Recent Initiatives: Recent initiatives include the acquisition of Radisson Hotel Group Americas, expanding its presence in the upscale segment.
Summary
Choice Hotels is a major player in the lodging industry, primarily focused on franchising. The Radisson Americas acquisition boosts its upscale presence, yet competition remains intense. Economic downturns and alternative accommodations pose ongoing challenges. The company is well established and in a growth mode.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Company Investor Relations
- Industry Reports (e.g., STR, PWC)
- Analyst Reports (e.g., Morgan Stanley, J.P. Morgan)
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice. Investment decisions should be made based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Choice Hotels International Inc
Exchange NYSE | Headquaters North Bethesda, MD, United States | ||
IPO Launch date 1997-09-16 | President, CEO & Director Mr. Patrick S. Pacious | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 1695 | Website https://www.choicehotels.com |
Full time employees 1695 | Website https://www.choicehotels.com |
Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodging properties under the Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Ascend Hotel Collection, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, Cambria Hotels, Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection brand names. Choice Hotels International, Inc. was founded in 1939 and is headquartered in North Bethesda, Maryland.

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