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CHH 
Choice Hotels International Inc (CHH)
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Upturn Advisory Summary
11/13/2025: CHH (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $115.5
1 Year Target Price $115.5
| 3 | Strong Buy |
| 1 | Buy |
| 9 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/13/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.40B USD | Price to earnings Ratio 11.72 | 1Y Target Price 115.5 |
Price to earnings Ratio 11.72 | 1Y Target Price 115.5 | ||
Volume (30-day avg) 15 | Beta 0.8 | 52 Weeks Range 90.97 - 156.74 | Updated Date 11/14/2025 |
52 Weeks Range 90.97 - 156.74 | Updated Date 11/14/2025 | ||
Dividends yield (FY) 1.20% | Basic EPS (TTM) 8.11 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-04 | When Before Market | Estimate 2.22 | Actual 2.1 |
Profitability
Profit Margin 46.62% | Operating Margin (TTM) 51.78% |
Management Effectiveness
Return on Assets (TTM) 10.65% | Return on Equity (TTM) 14.25% |
Valuation
Trailing PE 11.72 | Forward PE 13.55 | Enterprise Value 6391961661 | Price to Sales(TTM) 5.37 |
Enterprise Value 6391961661 | Price to Sales(TTM) 5.37 | ||
Enterprise Value to Revenue 4 | Enterprise Value to EBITDA 9.91 | Shares Outstanding 46272618 | Shares Floating 34035272 |
Shares Outstanding 46272618 | Shares Floating 34035272 | ||
Percent Insiders 42.45 | Percent Institutions 70 |
Upturn AI SWOT
Choice Hotels International Inc
Company Overview
History and Background
Choice Hotels International, Inc. was founded in 1939 as Quality Courts United, a referral system for motel owners. It evolved into a franchising company and rebranded as Choice Hotels in 1990. Over the years, it has expanded its brand portfolio through acquisitions and organic growth.
Core Business Areas
- Franchising: Franchising is the core business, generating revenue through royalties and fees from franchisees who operate hotels under Choice Hotels' various brands.
- Management Services: Choice Hotels manages a limited number of hotels directly, providing management services for a fee. This segment is smaller compared to franchising.
Leadership and Structure
Patrick Pacious is the current President and CEO. The company has a typical corporate structure with a board of directors and various executive leadership positions overseeing different departments like franchising, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Comfort Inn: Comfort Inn is a mid-scale lodging brand. Competitors include Hampton Inn (HLT), Best Western, and La Quinta (LQ).
- Quality Inn: Quality Inn is another mid-scale brand, offering value-priced accommodations. Competitors include Econo Lodge and Super 8 (BBGI).
- Radisson Hotels Americas: Choice acquired Radisson Hotels Americas in 2022 for $675 million, expanding its upper midscale and upscale footprint. Competitors include Marriott (MAR) and Hilton (HLT).
- Ascend Hotel Collection: Ascend Hotel Collection is a portfolio of independent, unique, and boutique hotels. Competitors include Trademark Collection by Wyndham (WH) and Curio Collection by Hilton (HLT).
Market Dynamics
Industry Overview
The hotel industry is highly competitive and cyclical, influenced by economic conditions, travel trends, and consumer spending. Factors like occupancy rates and average daily rates (ADR) are key indicators.
Positioning
Choice Hotels is positioned as a leading franchisor focused on the mid-scale and upper-midscale segments. Their competitive advantage lies in its large portfolio of brands, loyalty program (Choice Privileges), and established franchising network.
Total Addressable Market (TAM)
The global hotel market is estimated to be in the hundreds of billions of dollars. Choice Hotels is positioned to capture a significant portion of this market through its franchising model and brand expansion, focusing particularly on mid-scale and upper-midscale travelers.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive franchising network
- Loyalty program (Choice Privileges)
- Focus on mid-scale and upper-midscale segments
Weaknesses
- Reliance on franchisees for quality control
- Exposure to economic cycles
- Limited presence in the luxury segment
Opportunities
- Expansion into new geographic markets
- Growth in the extended stay segment
- Technological innovation (e.g., mobile booking)
- Strategic acquisitions
Threats
- Economic downturns
- Increased competition from online travel agencies (OTAs)
- Changing consumer preferences
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- HLT
- MAR
- WH
- BBGI
Competitive Landscape
Choice Hotels has a strong position in the mid-scale market, but faces significant competition from larger players like Hilton and Marriott. Its focus on franchising allows for a scalable business model, but also requires effective management of franchisee relationships.
Major Acquisitions
Radisson Hotels Americas
- Year: 2022
- Acquisition Price (USD millions): 675
- Strategic Rationale: Expanded Choice Hotels' upper midscale and upscale footprint.
Growth Trajectory and Initiatives
Historical Growth: Choice Hotels has grown through acquisitions and organic growth within its existing brands.
Future Projections: Analysts generally expect continued growth, driven by expansion in new markets and focus on high growth sectors.
Recent Initiatives: Recent initiatives include the acquisition of Radisson Hotels Americas, investments in technology, and expansion of its extended stay brands.
Summary
Choice Hotels International is a strong player in the mid-scale lodging market, benefiting from its extensive franchising network and established brands. The acquisition of Radisson Hotels Americas has enhanced its portfolio and growth potential. However, Choice Hotels needs to manage franchisee relations and navigate economic cycles effectively, and competitive pressures from larger chains remain a threat.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Filings (Annual Reports, Investor Presentations)
- Industry Reports
- Financial News Sources
- Analyst Estimates
Disclaimers:
This analysis is based on publicly available information and represents an opinion. It is not financial advice. Actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Choice Hotels International Inc
Exchange NYSE | Headquaters North Bethesda, MD, United States | ||
IPO Launch date 1997-09-16 | President, CEO & Director Mr. Patrick S. Pacious | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 1695 | Website https://www.choicehotels.com |
Full time employees 1695 | Website https://www.choicehotels.com | ||
Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodging properties under the Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Ascend Hotel Collection, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, Cambria Hotels, Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection brand names. Choice Hotels International, Inc. was founded in 1939 and is headquartered in North Bethesda, Maryland.
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