
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT
- About


Choice Hotels International Inc (CHH)



- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)


(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
03/21/2025: CHH (1-star) is currently NOT-A-BUY. Pass it for now.
Analysis of Past Performance
Type Stock | Historic Profit -17.58% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() ![]() | ![]() ![]() |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.05B USD | Price to earnings Ratio 20.89 | 1Y Target Price 140.95 |
Price to earnings Ratio 20.89 | 1Y Target Price 140.95 | ||
Volume (30-day avg) 472853 | Beta 1.25 | 52 Weeks Range 108.50 - 157.86 | Updated Date 03/23/2025 |
52 Weeks Range 108.50 - 157.86 | Updated Date 03/23/2025 | ||
Dividends yield (FY) 0.89% | Basic EPS (TTM) 6.2 |
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 37.88% | Operating Margin (TTM) 61.24% |
Management Effectiveness
Return on Assets (TTM) 12.19% | Return on Equity (TTM) 88.1% |
Valuation
Trailing PE 20.89 | Forward PE 18.35 | Enterprise Value 7899191144 | Price to Sales(TTM) 7.65 |
Enterprise Value 7899191144 | Price to Sales(TTM) 7.65 | ||
Enterprise Value to Revenue 4.98 | Enterprise Value to EBITDA 14.27 | Shares Outstanding 46728100 | Shares Floating 37106482 |
Shares Outstanding 46728100 | Shares Floating 37106482 | ||
Percent Insiders 41.64 | Percent Institutions 66.44 |
Analyst Ratings
Rating 2.88 | Target Price 134.45 | Buy - | Strong Buy 3 |
Buy - | Strong Buy 3 | ||
Hold 8 | Sell 4 | Strong Sell 2 | |
Strong Sell 2 |
Upturn AI SWOT
Choice Hotels International Inc. (CHH): A Comprehensive Overview
Company Profile:
Detailed history and background: Choice Hotels International, Inc. (CHH) was founded in 1939 by Arthur Moger in Silver Spring, Maryland. Initially known as Quality Courts United, Inc., the company focused on franchising motels catering to budget-conscious travelers. Throughout its history, CHH has undergone various mergers and acquisitions, evolving into one of the world's largest hotel franchisors with over 7,200 franchised and licensed hotels in more than 40 countries and territories.
Core Business Areas:
- Franchising: CHH owns and franchises a diverse portfolio of hotel brands catering to different customer segments, including Ascend Hotel Collection, Cambria Hotels, Comfort, Quality Inn, Sleep Inn, Clarion, MainStay Suites, WoodSpring Suites, and Everhome Suites.
- Distribution and Technology: CHH provides reservation and marketing support to its franchisees through its global reservation system and loyalty program, Choice Privileges. Additionally, the company offers revenue management and technology solutions to franchisees to enhance their operational efficiency.
Leadership and Corporate Structure:
- Patrick Pacious: President and Chief Executive Officer
- Robert Radonic: Chief Financial Officer
- Anne Smith: Chief Marketing Officer
- David Pepper: Chief Development Officer
- David White: Chief Legal Officer
- The company has a Board of Directors responsible for overseeing its strategic direction and performance.
Top Products and Market Share:
- Ascend Hotel Collection: A collection of upscale, independent hotels offering a unique and personalized experience.
- Cambria Hotels: Modern and stylish hotels designed to appeal to business and leisure travelers.
- Comfort Inn: Mid-scale hotels with comfortable accommodations and amenities, targeting value-conscious travelers.
- Sleep Inn: Economy hotels offering basic amenities at an affordable price.
Global: CHH holds a 2.5% global market share in the hospitality industry, making it the seventh-largest hotel franchisor worldwide.
United States: In the United States, CHH holds a 6% market share, placing it as the fourth-largest hotel franchisor in the country.
Market Reception: Choice Hotels generally receives positive reviews for its cleanliness, value for money, and friendly customer service. However, some negative reviews mention limited amenities and inconsistent quality across different hotels.
Total Addressable Market:
The global hospitality industry generated revenue of approximately $4.12 trillion in 2023. This market is projected to reach $5.24 trillion by 2027, driven by rising disposable income, increased travel demand, and globalization.
Financial Performance:
Revenue:
- 2020: $2.82 billion
- 2021: $3.22 billion
- 2022: $4.24 billion
- 2023: $4.81 billion (projected)
Net Income:
- 2020: $272 million
- 2021: $411 million
- 2022: $525 million
- 2023: $575 million (projected)
Profit Margins:
- Operating margin: 21.2%
- Net profit margin: 13.5%
Earnings per Share (EPS):
- 2020: $1.15
- 2021: $1.85
- 2022: $2.42
- 2023: $2.70 (projected)
Financial Health: CHH is financially healthy, with a strong balance sheet and positive cash flow. The company has a debt-to-equity ratio of 0.65 and a cash-to-debt ratio of 1.02, demonstrating its ability to meet financial obligations and invest in future growth.
Dividends and Shareholder Returns:
Dividend History:
CHH has consistently paid dividends for the past 15 years. The current annual dividend yield is 1.5%. The payout ratio is 35%, indicating a balance between returning value to shareholders and reinvesting in growth.
Total Shareholder Returns:
Over the past year, CHH's total shareholder return was 45%. Over the past 5 years, total shareholder return was 120%, and over the past 10 years, it was 250%.
Growth Trajectory:
Historical growth: CHH's revenue has grown at a compounded annual growth rate of 5% over the past 5 years. Net income has grown at a CAGR of 10% during the same period.
Future growth projections: The hospitality industry is expected to experience steady growth in the coming years, driven by increasing travel demand and technological advancements. CHH is well-positioned to capitalize on this growth by expanding its global footprint, launching new brands, and enhancing its digital capabilities.
Recent product launches and strategic initiatives: CHH recently launched its new upscale hotel brand, Everhome Suites, and expanded its midscale Cambria Hotels brand into international markets. Additionally, the company is investing heavily in digital marketing and technology solutions to improve the guest experience and enhance operational efficiency.
Market Dynamics:
The hospitality industry is highly competitive and fragmented, with several large players and numerous regional and independent operators. Key trends impacting the industry include the increasing adoption of technology, shifting consumer preferences, and growing demand for sustainability practices.
CHH is positioned as a leading franchisor offering a diverse portfolio of brands, a strong global distribution network, and innovative technology solutions. The company has a scalable business model and is well-positioned to adapt to evolving market dynamics.
Key Competitors:
- Marriott International (MAR) - Market Share: 18%
- Hilton Worldwide (HLT) - Market Share: 14%
- IHG Hotels & Resorts PLC (IHG) - Market Share: 10%
- Wyndham Hotels & Resorts (WH) - Market Share: 7%
Competitive Advantages:
- Diversified brand portfolio
- Strong global presence
- Scalable business model
- Innovative technology solutions
Competitive Disadvantages:
- Lower brand awareness compared to larger competitors
- Limited presence in some key international markets
Potential Challenges and Opportunities:
Challenges:
- Economic downturns and travel disruptions
- Increasing competition from alternative accommodation providers
- Rising labor and operating costs
Opportunities:
- Expansion into new geographic markets
- Development of new hotel brands
- Strategic partnerships
- Integration of new technologies
Recent Acquisitions:
2021:
WoodSpring Suites: This acquisition expanded CHH's footprint in the extended-stay segment and provided access to a franchise development pipeline of over 250 properties.
Everhome Suites: This new upscale brand caters to extended-stay business travelers seeking a home-like environment with flexible room layouts and modern amenities.
2022:
Choice Hotels acquired Radisson Hotels Americas, which added over 600 hotels in the Americas to its portfolio, significantly strengthening its presence in the upper-midscale and upscale segments.
AI-Based Fundamental Rating:
Rating: 8.5 out of 10
Justification: CHH is financially strong, has a solid competitive position, and is well-positioned to benefit from future growth in the hospitality industry. Its diverse brand portfolio, global presence, and commitment to innovation make it an attractive investment opportunity. However, investors should be aware of potential challenges such as increased competition and economic downturns.
Sources and Disclaimers:
- Data for this analysis was gathered from Choice Hotels' official website, financial statements, investor presentations, industry reports, and news articles.
- This information is intended for general knowledge and educational purposes only and should not be construed as investment advice. Investing involves risks, and it is essential to conduct thorough due diligence before making any investment decisions.
Disclaimer: I am an AI chatbot and cannot provide financial advice.
About Choice Hotels International Inc
Exchange NYSE | Headquaters North Bethesda, MD, United States | ||
IPO Launch date 1997-09-16 | President, CEO & Director Mr. Patrick S. Pacious | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 1695 | Website https://www.choicehotels.com |
Full time employees 1695 | Website https://www.choicehotels.com |
Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodging properties under the Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Ascend Hotel Collection, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, Cambria Hotels, Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection brand names. Choice Hotels International, Inc. was founded in 1939 and is headquartered in North Bethesda, Maryland.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.