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Upturn AI SWOT - About
CHH 
Choice Hotels International Inc (CHH)
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Upturn Advisory Summary
09/16/2025: CHH (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
15 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $132.93
1 Year Target Price $132.93
| 3 | Strong Buy |
| 1 | Buy |
| 9 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -12.02% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 5.18B USD | Price to earnings Ratio 17.3 | 1Y Target Price 132.93 |
Price to earnings Ratio 17.3 | 1Y Target Price 132.93 | ||
Volume (30-day avg) 15 | Beta 0.91 | 52 Weeks Range 109.50 - 157.16 | Updated Date 09/16/2025 |
52 Weeks Range 109.50 - 157.16 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 1.05% | Basic EPS (TTM) 6.47 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 38.58% | Operating Margin (TTM) 48.22% |
Management Effectiveness
Return on Assets (TTM) 11.42% | Return on Equity (TTM) 88.1% |
Valuation
Trailing PE 17.3 | Forward PE 14.66 | Enterprise Value 7032087097 | Price to Sales(TTM) 6.49 |
Enterprise Value 7032087097 | Price to Sales(TTM) 6.49 | ||
Enterprise Value to Revenue 4.46 | Enterprise Value to EBITDA 12.42 | Shares Outstanding 46268400 | Shares Floating 34032924 |
Shares Outstanding 46268400 | Shares Floating 34032924 | ||
Percent Insiders 42.45 | Percent Institutions 71.45 |
Upturn AI SWOT
Choice Hotels International Inc
Company Overview
History and Background
Choice Hotels International Inc. was founded in 1939 as Quality Courts United, a referral system for motel owners. It rebranded as Choice Hotels in 1990, evolving into a leading global lodging franchisor.
Core Business Areas
- Franchising: The company franchises lodging properties under various brand names, offering franchisees support and marketing services.
Leadership and Structure
Patrick Pacious is the President and CEO. The organizational structure consists of departments focused on franchising, operations, marketing, technology, and finance.
Top Products and Market Share
Key Offerings
- Comfort Inn: A midscale hotel brand focusing on value and convenience. Competitors include Hampton Inn (HLT) and Holiday Inn Express (IHG).
- Market Share (%): 10
- Market Share (%): 7
- Quality Inn: Another midscale brand offering affordable accommodations. Competitors include La Quinta (WYND) and Red Roof Inn.
- Market Share (%): 5
- Radisson: Upscale brand offering high-end accomodations. Competitors include Hyatt Hotels Corporation (H), Hilton Hotels and Resorts (HLT).
Market Dynamics
Industry Overview
The lodging industry is competitive, driven by economic conditions, travel trends, and consumer preferences. Key trends include increased focus on digital marketing, personalized experiences, and sustainability.
Positioning
Choice Hotels is positioned as a leading franchisor in the midscale and upscale segments, known for its diverse brand portfolio and franchisee support.
Total Addressable Market (TAM)
The global hotel market is estimated to be worth over $550 billion. Choice Hotels targets a significant portion of this market through its various brands and franchising model.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Extensive franchisee network
- Loyalty program (Choice Privileges)
- Focus on midscale segment
- Technology adoption
Weaknesses
- Reliance on franchising model
- Exposure to economic cycles
- Competition from online travel agencies (OTAs)
- Brand consistency challenges
Opportunities
- Expansion into new markets
- Growth in extended stay segment
- Strategic acquisitions
- Enhancement of loyalty program
- Partnerships with technology providers
Threats
- Economic downturns
- Increased competition from alternative accommodations (e.g., Airbnb)
- Changes in consumer travel preferences
- Cybersecurity threats
- Regulatory changes
Competitors and Market Share
Key Competitors
- Hilton Worldwide Holdings Inc (HLT)
- Marriott International Inc (MAR)
- Hyatt Hotels Corporation (H)
- Wyndham Hotels & Resorts Inc (WH)
Competitive Landscape
Choice Hotels competes on brand recognition, franchisee relationships, and its focus on the midscale and upscale segments. It faces competition from larger hotel chains with more extensive global networks, and from alternative accommodation providers.
Major Acquisitions
Radisson Hotels Americas
- Year: 2022
- Acquisition Price (USD millions): 675
- Strategic Rationale: Expansion into higher segments of the hotel industry and increased brand diversity.
Growth Trajectory and Initiatives
Historical Growth: Choice Hotels has experienced growth through strategic acquisitions, brand expansions, and increased franchising.
Future Projections: Future projections depend on macroeconomic factors, travel trends, and the company's ability to execute its growth strategies. Analyst estimates are dynamically updated.
Recent Initiatives: Recent initiatives include expanding its extended-stay portfolio, enhancing its technology platform, and focusing on franchisee profitability.
Summary
Choice Hotels is a major hotel franchisor with a solid presence in the midscale and upscale markets. Its strength lies in its diverse brand portfolio and loyalty program. Key challenges include increasing competition and economic sensitivity. Strategic acquisitions and technology adoption are helping it adapt to the market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Industry reports (e.g., IBISWorld, Statista)
- Analyst reports
- Company website
Disclaimers:
The data provided is for informational purposes only and should not be considered investment advice. Market share and financial data are estimates and subject to change. Real-time financial data requires third-party API access.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Choice Hotels International Inc
Exchange NYSE | Headquaters North Bethesda, MD, United States | ||
IPO Launch date 1997-09-16 | President, CEO & Director Mr. Patrick S. Pacious | ||
Sector Consumer Cyclical | Industry Lodging | Full time employees 1695 | Website https://www.choicehotels.com |
Full time employees 1695 | Website https://www.choicehotels.com | ||
Choice Hotels International, Inc., together with its subsidiaries, operates as a hotel franchisor in the United States and internationally. It operates through Hotel Franchising & Management and Corporate & Other segments. The company franchises lodging properties under the Comfort Inn, Comfort Suites, Quality, Clarion, Clarion Pointe, Sleep Inn, Ascend Hotel Collection, Econo Lodge, Rodeway Inn, MainStay Suites, Suburban Studios, WoodSpring Suites, Everhome Suites, Cambria Hotels, Radisson Blu, Radisson RED, Radisson, Park Plaza, Country Inn & Suites by Radisson, Radisson Inn & Suites, Park Inn by Radisson, Radisson Individuals, and Radisson Collection brand names. Choice Hotels International, Inc. was founded in 1939 and is headquartered in North Bethesda, Maryland.
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