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Upturn AI SWOT - About
BIGC 
Bigcommerce Holdings Inc (BIGC)
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Upturn Advisory Summary
08/01/2025: BIGC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $7.33
1 Year Target Price $7.33
| 2 | Strong Buy |
| 1 | Buy |
| 8 | Hold |
| 2 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -39.2% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/01/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 385.91M USD | Price to earnings Ratio - | 1Y Target Price 7.33 |
Price to earnings Ratio - | 1Y Target Price 7.33 | ||
Volume (30-day avg) 13 | Beta 1.16 | 52 Weeks Range 4.47 - 7.99 | Updated Date 08/27/2025 |
52 Weeks Range 4.47 - 7.99 | Updated Date 08/27/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.23 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-07-31 | When - | Estimate 0.04 | Actual 0.04 |
Profitability
Profit Margin -5.37% | Operating Margin (TTM) -5.99% |
Management Effectiveness
Return on Assets (TTM) -2.22% | Return on Equity (TTM) -55.85% |
Valuation
Trailing PE - | Forward PE 21.46 | Enterprise Value 412634577 | Price to Sales(TTM) 1.14 |
Enterprise Value 412634577 | Price to Sales(TTM) 1.14 | ||
Enterprise Value to Revenue 1.22 | Enterprise Value to EBITDA 49.47 | Shares Outstanding 80735104 | Shares Floating 56286883 |
Shares Outstanding 80735104 | Shares Floating 56286883 | ||
Percent Insiders 16.43 | Percent Institutions 72.3 |
Upturn AI SWOT
Bigcommerce Holdings Inc
Company Overview
History and Background
Bigcommerce was founded in 2009 in Sydney, Australia, and is now headquartered in Austin, Texas. It evolved from an online store development company to a SaaS e-commerce platform.
Core Business Areas
- Subscription Solutions: Provides access to the Bigcommerce platform for creating and managing online stores. This includes various plans based on features and sales volume.
- Partner and Services: Includes services and revenues generated from partners who build and manage ecommerce solutions for customers. Including professional service work.
Leadership and Structure
The CEO is Brent Bellm. The company has a typical organizational structure with departments such as engineering, marketing, sales, and customer success.
Top Products and Market Share
Key Offerings
- Bigcommerce Platform: A SaaS e-commerce platform enabling businesses to build and manage online stores. It offers features such as store design, product catalog management, order processing, marketing tools, and analytics. Competitors include Shopify, Adobe Commerce (Magento), and Salesforce Commerce Cloud. Market share data is variable; Bigcommerce trails Shopify significantly but competes strongly in the mid-market and enterprise segments.
Market Dynamics
Industry Overview
The e-commerce platform industry is experiencing rapid growth, driven by the increasing shift to online shopping and the demand for scalable and customizable solutions.
Positioning
Bigcommerce is positioned as a flexible and scalable platform, particularly attractive to mid-market and enterprise businesses needing advanced features and customization options. Competitive advantages include its open SaaS architecture and focus on B2B ecommerce.
Total Addressable Market (TAM)
The global e-commerce platform market is projected to reach hundreds of billions of dollars. Bigcommerce aims to capture a larger share of this market by targeting specific segments with its differentiated platform.
Upturn SWOT Analysis
Strengths
- Scalable platform suitable for large businesses
- Open SaaS architecture allowing customization
- Strong B2B ecommerce capabilities
- Good integrations with third-party systems
- Focus on innovation
Weaknesses
- Lower market share compared to Shopify
- Can be more complex to use than simpler platforms
- Historically, higher pricing compared to some competitors
Opportunities
- Expanding into new geographic markets
- Developing new features and integrations
- Capitalizing on the growth of B2B ecommerce
- Acquiring complementary technologies
Threats
- Intense competition from established players like Shopify and Adobe
- Changing consumer preferences
- Economic downturns affecting online sales
- Security breaches and data privacy concerns
Competitors and Market Share
Key Competitors
- SHOP
- ADBE
- CRM
Competitive Landscape
Bigcommerce offers a platform well suited for medium to large size business that need a more scalable and powerful e-commerce platform. This is an advantage over Shopify, while having a more manageable cost structure than Adobe's enterprise offerings.
Major Acquisitions
Feedonomics
- Year: 2021
- Acquisition Price (USD millions): 145
- Strategic Rationale: To enhance Bigcommerce's capabilities in product feed optimization and marketing automation.
Growth Trajectory and Initiatives
Historical Growth: Bigcommerce has experienced significant revenue growth in recent years, driven by the increasing adoption of its platform and the expansion of its customer base.
Future Projections: Future growth projections depend on factors such as market conditions, competition, and the company's ability to innovate and execute its strategy. Analyst estimates are available from financial data providers.
Recent Initiatives: Recent initiatives include expanding partnerships, launching new features for B2B ecommerce, and investing in marketing and sales.
Summary
Bigcommerce is a viable SaaS ecommerce platform for medium to large size businesses, though it is a smaller player in the market compared to Shopify. The company benefits from its open SaaS architecture and B2B capabilities. Its weaknesses include lower market share and can be perceived complexity. The company will need to aggressively capture more customers while also continuing to develop the existing platform.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Third-party Market Research Reports
- Analyst Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered as investment advice. Market data and financial metrics are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bigcommerce Holdings Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 2020-08-05 | CEO & Director Mr. Christopher Travis Hess | ||
Sector Technology | Industry Software - Application | Full time employees 1161 | Website https://www.bigcommerce.com |
Full time employees 1161 | Website https://www.bigcommerce.com | ||
Commerce.com, Inc. operates a software-as-a-service e-commerce platform for brands and retailers in the United States, North and South America, Europe, the Middle East, Africa, and the Asia Pacific. The company provides a platform for launching and scaling an ecommerce operation, including store design, catalog management, hosting, checkout, order management, reporting, and pre-integration into third-party services, such as payments, shipping, and accounting. It serves stores in various sizes, product categories, and purchase types comprising business-to-consumer and business-to-business. Commerce.com, Inc. was formerly known as BigCommerce Holdings, Inc. and changed its name to Commerce.com, Inc. in July 2025. The company was founded in 2009 and is headquartered in Austin, Texas.
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