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BIRK
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Birkenstock Holding plc (BIRK)

Upturn stock ratingUpturn stock rating
$48.82
Last Close (24-hour delay)
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PASS
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  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Time period over
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Upturn Advisory Summary

07/03/2025: BIRK (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

22 Analysts rated it

Well-followed company, solid analyst reports, reliable data for confident investing.

1 Year Target Price $73.01

1 Year Target Price $73.01

Analysts Price Target For last 52 week
$73.01 Target price
52w Low $40.56
Current$48.82
52w High $64.78

Analysis of Past Performance

Type Stock
Historic Profit 0.55%
Avg. Invested days 31
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 4.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 07/03/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 8.98B USD
Price to earnings Ratio 30.7
1Y Target Price 73.01
Price to earnings Ratio 30.7
1Y Target Price 73.01
Volume (30-day avg) 22
Beta -
52 Weeks Range 40.56 - 64.78
Updated Date 07/5/2025
52 Weeks Range 40.56 - 64.78
Updated Date 07/5/2025
Dividends yield (FY) -
Basic EPS (TTM) 1.59

Analyzing Revenue: Products, Geography and Growth

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 12.9%
Operating Margin (TTM) 30.08%

Management Effectiveness

Return on Assets (TTM) 6.48%
Return on Equity (TTM) 9.44%

Valuation

Trailing PE 30.7
Forward PE 19.27
Enterprise Value 10307758948
Price to Sales(TTM) 4.59
Enterprise Value 10307758948
Price to Sales(TTM) 4.59
Enterprise Value to Revenue 4.46
Enterprise Value to EBITDA 15.03
Shares Outstanding 183906000
Shares Floating 36313020
Shares Outstanding 183906000
Shares Floating 36313020
Percent Insiders 6.63
Percent Institutions 99.59

ai summary icon Upturn AI SWOT

Birkenstock Holding plc

stock logo

Company Overview

overview logo History and Background

Birkenstock Holding plc has a history dating back to 1774 with Johann Adam Birkenstock. The company pioneered contoured footbeds in the late 19th century and has evolved into a global lifestyle brand known for its comfort and orthopedic design. They IPO'd in October 2023.

business area logo Core Business Areas

  • Footwear: Production and distribution of sandals, shoes, and insoles with a focus on contoured footbeds and natural materials.
  • Accessories: Offering accessories like socks, bags, and belts that complement the footwear line.
  • Natural Cosmetics: Birkenstock Natural Care line focuses on natural ingredients in skincare products.

leadership logo Leadership and Structure

Oliver Reichert and David Kahan are co-CEOs. The company has a two-tier board system composed of an executive board and a supervisory board. The ownership structure includes L Catterton, a private equity firm.

Top Products and Market Share

overview logo Key Offerings

  • Arizona Sandal: The Arizona sandal is one of Birkenstock's most iconic and recognizable products. It is estimated to contribute a significant portion of the company's revenue. Competitors include similar sandal designs from Teva, Chaco, and generic brands. Market share data isn't publicly available.
  • Boston Clog: The Boston clog is a popular enclosed-toe option. Competitors include Crocs and similar clog designs from other footwear brands. Market share data isn't publicly available.
  • Gizeh Thong Sandal: The Gizeh thong sandal offers another popular style and is also a significant product in terms of revenue. Competitors include Havaianas and other thong sandal brands. Market share data isn't publicly available.

Market Dynamics

industry overview logo Industry Overview

The footwear industry is highly competitive and fragmented, with trends favoring comfort, sustainability, and customization. Increasing consumer demand for comfortable and stylish footwear with an emphasis on well-being fuels the market.

Positioning

Birkenstock is positioned as a premium comfort footwear brand with a focus on quality, durability, and orthopedic benefits. Its competitive advantage lies in its established brand recognition, unique footbed design, and commitment to sustainability.

Total Addressable Market (TAM)

The global footwear market is estimated at $400 billion+. Birkenstock is positioned to capture a portion of the growing market segment focusing on comfort, wellness, and sustainable products.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Unique and patented footbed design
  • High-quality materials and construction
  • Focus on comfort and orthopedic benefits
  • Growing sustainability initiatives

Weaknesses

  • Limited product diversification
  • Dependence on a few core products
  • Potential supply chain vulnerabilities
  • Seasonality of demand
  • High price point compared to competitors

Opportunities

  • Expansion into new markets and geographies
  • Introduction of new product lines and categories
  • Increased focus on e-commerce and direct-to-consumer sales
  • Partnerships and collaborations with other brands
  • Further development of sustainable and eco-friendly practices

Threats

  • Intense competition from established footwear brands and emerging players
  • Fluctuations in raw material prices
  • Changes in consumer preferences and fashion trends
  • Economic downturns and reduced consumer spending
  • Counterfeit products and intellectual property infringement

Competitors and Market Share

competitor logo Key Competitors

  • CROX
  • DECK
  • SKX

Competitive Landscape

Birkenstock possesses a unique brand identity rooted in comfort and heritage. However, Crocs (CROX) has a larger, established presence, especially in the casual footwear segment. Deckers (DECK), the parent of Hoka and Ugg, brings marketing power and a wider portfolio. Skechers (SKX) has a broader, value-oriented appeal.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been strong, driven by increasing demand for comfort footwear and brand expansion.

Future Projections: Analyst estimates project continued growth, fueled by expanding product lines, geographic reach, and e-commerce sales. Specific projections would require access to analyst reports.

Recent Initiatives: Recent strategic initiatives include expanding production capacity, investing in e-commerce infrastructure, and launching new product lines.

Summary

Birkenstock is a well-established brand with a strong reputation for comfort and quality. Its unique footbed design and brand heritage provide a competitive advantage. However, it faces competition from larger footwear companies and needs to diversify its product line and expand its market reach to sustain growth. Potential threats also include changing fashion trends and economic downturns.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • SEC Filings
  • Market Research Reports (requires paid subscriptions)
  • Industry News Articles

Disclaimers:

The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be made based on individual research and consultation with a qualified financial advisor. Market share estimates are approximate and may vary depending on the source.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Birkenstock Holding plc

Exchange NYSE
Headquaters -
IPO Launch date 2023-10-11
CEO & Director Mr. Oliver Christian Joachim Reichert
Sector Consumer Cyclical
Industry Footwear & Accessories
Full time employees 6200
Full time employees 6200

Birkenstock Holding plc engages in the manufacture and sale of footwear products. It also offers sandals, shoes, closed-toe silhouettes, skincare products, and accessories. The company sells its products through e-commerce sites and a network of owned retail stores, as well as business-to-business channels. It operates in the United States, Brazil, Canada, Mexico, Europe, APMA, and internationally. The company was formerly known as Birkenstock Group Limited. Birkenstock Holding plc was founded in 1774 and is based in London, the United Kingdom. Birkenstock Holding plc operates as a subsidiary of BK LC Lux MidCo S.à r.l.