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Upturn AI SWOT - About
Birkenstock Holding plc (BIRK)
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Upturn Advisory Summary
07/17/2025: BIRK (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
22 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $71.76
1 Year Target Price $71.76
| 15 | Strong Buy |
| 4 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 0.55% | Avg. Invested days 31 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 07/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.78B USD | Price to earnings Ratio 30.22 | 1Y Target Price 71.76 |
Price to earnings Ratio 30.22 | 1Y Target Price 71.76 | ||
Volume (30-day avg) 22 | Beta - | 52 Weeks Range 40.56 - 64.78 | Updated Date 07/17/2025 |
52 Weeks Range 40.56 - 64.78 | Updated Date 07/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 12.9% | Operating Margin (TTM) 30.08% |
Management Effectiveness
Return on Assets (TTM) 6.48% | Return on Equity (TTM) 9.44% |
Valuation
Trailing PE 30.22 | Forward PE 18.76 | Enterprise Value 10130675954 | Price to Sales(TTM) 4.49 |
Enterprise Value 10130675954 | Price to Sales(TTM) 4.49 | ||
Enterprise Value to Revenue 4.43 | Enterprise Value to EBITDA 14.93 | Shares Outstanding 183906000 | Shares Floating 36313020 |
Shares Outstanding 183906000 | Shares Floating 36313020 | ||
Percent Insiders 6.63 | Percent Institutions 99.59 |
Upturn AI SWOT
Birkenstock Holding plc
Company Overview
History and Background
Birkenstock Holding plc has a history dating back to 1774 with Johann Adam Birkenstock. The company pioneered contoured footbeds in the late 19th century and has evolved into a global lifestyle brand known for its comfort and orthopedic design. They IPO'd in October 2023.
Core Business Areas
- Footwear: Production and distribution of sandals, shoes, and insoles with a focus on contoured footbeds and natural materials.
- Accessories: Offering accessories like socks, bags, and belts that complement the footwear line.
- Natural Cosmetics: Birkenstock Natural Care line focuses on natural ingredients in skincare products.
Leadership and Structure
Oliver Reichert and David Kahan are co-CEOs. The company has a two-tier board system composed of an executive board and a supervisory board. The ownership structure includes L Catterton, a private equity firm.
Top Products and Market Share
Key Offerings
- Arizona Sandal: The Arizona sandal is one of Birkenstock's most iconic and recognizable products. It is estimated to contribute a significant portion of the company's revenue. Competitors include similar sandal designs from Teva, Chaco, and generic brands. Market share data isn't publicly available.
- Boston Clog: The Boston clog is a popular enclosed-toe option. Competitors include Crocs and similar clog designs from other footwear brands. Market share data isn't publicly available.
- Gizeh Thong Sandal: The Gizeh thong sandal offers another popular style and is also a significant product in terms of revenue. Competitors include Havaianas and other thong sandal brands. Market share data isn't publicly available.
Market Dynamics
Industry Overview
The footwear industry is highly competitive and fragmented, with trends favoring comfort, sustainability, and customization. Increasing consumer demand for comfortable and stylish footwear with an emphasis on well-being fuels the market.
Positioning
Birkenstock is positioned as a premium comfort footwear brand with a focus on quality, durability, and orthopedic benefits. Its competitive advantage lies in its established brand recognition, unique footbed design, and commitment to sustainability.
Total Addressable Market (TAM)
The global footwear market is estimated at $400 billion+. Birkenstock is positioned to capture a portion of the growing market segment focusing on comfort, wellness, and sustainable products.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Unique and patented footbed design
- High-quality materials and construction
- Focus on comfort and orthopedic benefits
- Growing sustainability initiatives
Weaknesses
- Limited product diversification
- Dependence on a few core products
- Potential supply chain vulnerabilities
- Seasonality of demand
- High price point compared to competitors
Opportunities
- Expansion into new markets and geographies
- Introduction of new product lines and categories
- Increased focus on e-commerce and direct-to-consumer sales
- Partnerships and collaborations with other brands
- Further development of sustainable and eco-friendly practices
Threats
- Intense competition from established footwear brands and emerging players
- Fluctuations in raw material prices
- Changes in consumer preferences and fashion trends
- Economic downturns and reduced consumer spending
- Counterfeit products and intellectual property infringement
Competitors and Market Share
Key Competitors
- CROX
- DECK
- SKX
Competitive Landscape
Birkenstock possesses a unique brand identity rooted in comfort and heritage. However, Crocs (CROX) has a larger, established presence, especially in the casual footwear segment. Deckers (DECK), the parent of Hoka and Ugg, brings marketing power and a wider portfolio. Skechers (SKX) has a broader, value-oriented appeal.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been strong, driven by increasing demand for comfort footwear and brand expansion.
Future Projections: Analyst estimates project continued growth, fueled by expanding product lines, geographic reach, and e-commerce sales. Specific projections would require access to analyst reports.
Recent Initiatives: Recent strategic initiatives include expanding production capacity, investing in e-commerce infrastructure, and launching new product lines.
Summary
Birkenstock is a well-established brand with a strong reputation for comfort and quality. Its unique footbed design and brand heritage provide a competitive advantage. However, it faces competition from larger footwear companies and needs to diversify its product line and expand its market reach to sustain growth. Potential threats also include changing fashion trends and economic downturns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports (requires paid subscriptions)
- Industry News Articles
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Investment decisions should be made based on individual research and consultation with a qualified financial advisor. Market share estimates are approximate and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Birkenstock Holding plc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2023-10-11 | CEO & Director Mr. Oliver Christian Joachim Reichert | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 6200 | |
Full time employees 6200 | |||
Birkenstock Holding plc engages in the manufacture and sale of footwear products. It also offers sandals, shoes, closed-toe silhouettes, skincare products, and accessories. The company sells its products through e-commerce sites and a network of owned retail stores, as well as business-to-business channels. It operates in the United States, Brazil, Canada, Mexico, Europe, APMA, and internationally. The company was formerly known as Birkenstock Group Limited. Birkenstock Holding plc was founded in 1774 and is based in London, the United Kingdom. Birkenstock Holding plc operates as a subsidiary of BK LC Lux MidCo S.à r.l.
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