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BIRK 
Birkenstock Holding plc (BIRK)
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Upturn Advisory Summary
11/28/2025: BIRK (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
22 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $67.35
1 Year Target Price $67.35
| 15 | Strong Buy |
| 4 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -10.13% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/28/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 7.97B USD | Price to earnings Ratio 22.81 | 1Y Target Price 67.35 |
Price to earnings Ratio 22.81 | 1Y Target Price 67.35 | ||
Volume (30-day avg) 22 | Beta 1.22 | 52 Weeks Range 38.16 - 62.66 | Updated Date 11/29/2025 |
52 Weeks Range 38.16 - 62.66 | Updated Date 11/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.9 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 15.14% | Operating Margin (TTM) 29.69% |
Management Effectiveness
Return on Assets (TTM) 6.79% | Return on Equity (TTM) 11.64% |
Valuation
Trailing PE 22.81 | Forward PE 17.86 | Enterprise Value 9216660160 | Price to Sales(TTM) 3.93 |
Enterprise Value 9216660160 | Price to Sales(TTM) 3.93 | ||
Enterprise Value to Revenue 3.92 | Enterprise Value to EBITDA 12.67 | Shares Outstanding 183906056 | Shares Floating 55657329 |
Shares Outstanding 183906056 | Shares Floating 55657329 | ||
Percent Insiders 6.77 | Percent Institutions 104.14 |
Upturn AI SWOT
Birkenstock Holding plc
Company Overview
History and Background
Birkenstock's roots trace back to 1774 with Johann Adam Birkenstock. Konrad Birkenstock developed contoured insoles in the late 19th century. The brand gained popularity in the 1960s and 1970s. In 2021, L Catterton acquired a majority stake, and Birkenstock Holding plc went public in October 2023.
Core Business Areas
- Sandals: Birkenstock's signature product, known for its contoured footbed and natural materials.
- Shoes: Expanded offerings beyond sandals, including closed-toe shoes and boots.
- Accessories: Includes socks, bags, and care products.
Leadership and Structure
Oliver Reichert and David Kahan serve as CEOs. The company has a management board and a supervisory board. L Catterton is a major shareholder.
Top Products and Market Share
Key Offerings
- Arizona Sandal: A classic two-strap sandal. It accounts for a significant portion of Birkenstock's revenue. Competitors include Adidas, Nike, Crocs, and Teva. Market share data not publicly available for individual products.
- Boston Clog: A popular clog-style shoe. Competitors include Dansko, Crocs, and similar comfort-focused footwear brands. Market share data not publicly available for individual products.
Market Dynamics
Industry Overview
The footwear industry is large and competitive, with segments ranging from athletic shoes to luxury brands. The comfort footwear segment is growing, driven by demand for versatile and supportive shoes.
Positioning
Birkenstock is positioned as a premium comfort footwear brand with a focus on quality materials and craftsmanship. Its competitive advantages include a strong brand reputation, a loyal customer base, and a focus on sustainability.
Total Addressable Market (TAM)
The global footwear market is estimated to be in the hundreds of billions of dollars. Birkenstock is positioned to capture a portion of the premium comfort footwear segment, with significant growth potential in new markets and product categories.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Loyal customer base
- High-quality materials and construction
- Focus on comfort and support
- Growing brand awareness among younger generation
Weaknesses
- Limited product diversification
- Relatively high price point
- Vulnerability to fashion trends
- Dependent on a relatively small number of key products
Opportunities
- Expansion into new markets (e.g., Asia)
- Product diversification (e.g., athletic shoes)
- Increased online sales
- Collaboration with other brands
- Further penetration into the luxury and fashion markets
Threats
- Increased competition from other footwear brands
- Changes in consumer preferences
- Economic downturn
- Supply chain disruptions
- Counterfeit products
Competitors and Market Share
Key Competitors
- CROX
- DECK
- SKX
Competitive Landscape
Birkenstock benefits from a premium brand image, strong customer loyalty, and distinctive product design. Its disadvantages may include a narrower product range compared to larger competitors and higher price points.
Major Acquisitions
Footprint US Retail Operations
- Year: 2023
- Acquisition Price (USD millions):
- Strategic Rationale: To take greater control of brand presentation and customer experience in North America.
Growth Trajectory and Initiatives
Historical Growth: Historically, Birkenstock has experienced steady growth, driven by increased demand for its comfort footwear. Exact growth figures will be available in future SEC fillings.
Future Projections: Analyst estimates for Birkenstock Holding plc's future growth vary, but generally project continued growth driven by expansion into new markets and product categories.
Recent Initiatives: Recent initiatives include expanding production capacity, investing in online sales channels, and collaborating with other brands.
Summary
Birkenstock demonstrates a strong brand presence and a growing foothold in the comfort footwear market. Its focus on quality and expanding customer base are positives. However, being a new IPO company means analyzing future data will be essential to monitoring its long-term financial performance and potential vulnerability to market trends is a concern.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Birkenstock Holding plc SEC filings
- Market research reports
- Industry analysis
- Company website
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Financial data may be incomplete due to recent IPO. Market share data is based on available estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Birkenstock Holding plc
Exchange NYSE | Headquaters - | ||
IPO Launch date 2023-10-11 | CEO & Director Mr. Oliver Christian Joachim Reichert | ||
Sector Consumer Cyclical | Industry Footwear & Accessories | Full time employees 6200 | |
Full time employees 6200 | |||
Birkenstock Holding plc engages in the manufacture and sale of footwear products. It also offers sandals, shoes, closed-toe silhouettes, skincare products, and accessories. The company sells its products through e-commerce sites and a network of owned retail stores, as well as business-to-business channels. It operates in the United States, Brazil, Canada, Mexico, Europe, APMA, and internationally. The company was formerly known as Birkenstock Group Limited. Birkenstock Holding plc was founded in 1774 and is based in London, the United Kingdom. Birkenstock Holding plc operates as a subsidiary of BK LC Lux MidCo S.à r.l.
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