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BLIN 
Bridgeline Digital Inc (BLIN)
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Upturn Advisory Summary
11/05/2025: BLIN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4.06
1 Year Target Price $4.06
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 26.2% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/05/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 15.27M USD | Price to earnings Ratio - | 1Y Target Price 4.06 |
Price to earnings Ratio - | 1Y Target Price 4.06 | ||
Volume (30-day avg) 2 | Beta 0.71 | 52 Weeks Range 1.04 - 2.80 | Updated Date 11/5/2025 |
52 Weeks Range 1.04 - 2.80 | Updated Date 11/5/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.27 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -16.81% | Operating Margin (TTM) -20.83% |
Management Effectiveness
Return on Assets (TTM) -8.53% | Return on Equity (TTM) -25.2% |
Valuation
Trailing PE - | Forward PE 12.15 | Enterprise Value 15004533 | Price to Sales(TTM) 0.99 |
Enterprise Value 15004533 | Price to Sales(TTM) 0.99 | ||
Enterprise Value to Revenue 0.98 | Enterprise Value to EBITDA -13.43 | Shares Outstanding 12112068 | Shares Floating 9124990 |
Shares Outstanding 12112068 | Shares Floating 9124990 | ||
Percent Insiders 25.35 | Percent Institutions 16.25 |
Upturn AI SWOT
Bridgeline Digital Inc
Company Overview
History and Background
Bridgeline Digital, Inc. (BLIN) was founded in 2000. It has evolved from a web development firm to a provider of cloud-based marketing technology software and services, focusing on e-commerce, content management, and digital engagement.
Core Business Areas
- Digital Experience Platform (DXP): Provides an integrated suite of software and services to help businesses build and manage their digital presence, including content management, e-commerce, personalization, and search.
- HawkSearch: AI-powered search solution that enhances product discovery and conversion rates on e-commerce websites.
- Services: Offers a range of professional services, including strategy, design, development, and managed services, to support clients in implementing and optimizing their digital marketing initiatives.
Leadership and Structure
Ari Kahn serves as the President and CEO. The company has a typical corporate structure with departments for sales, marketing, engineering, and customer support. The board of directors oversees the company's strategic direction.
Top Products and Market Share
Key Offerings
- HawkSearch: AI-powered search solution for e-commerce, improving product findability and sales conversion. While specific market share data is difficult to obtain, HawkSearch competes with solutions like Algolia, Lucidworks, and Searchspring. Hawksearch generated $8.9 million in revenue in fiscal year 2023 according to the 2023 Annual Report.
- Optimizely CMS: Web Content Management System (WCMS) solution for the creation, management and publishing of digital content. Competitors include Sitecore and Contentful. Specific market share and revenue figures are not publicly available
Market Dynamics
Industry Overview
The digital experience platform market is growing rapidly, driven by the increasing need for businesses to deliver personalized and engaging customer experiences across all channels. The market is competitive and fragmented, with many vendors offering different solutions.
Positioning
Bridgeline Digital positions itself as a provider of affordable and easy-to-use DXP solutions for mid-sized businesses. Its competitive advantages include its integrated suite of products, its AI-powered search capabilities, and its focus on customer success.
Total Addressable Market (TAM)
The Digital Experience Platform market is estimated to be in the tens of billions of dollars. Bridgeline Digital's TAM is likely in the hundreds of millions, given its focus on mid-sized businesses.
Upturn SWOT Analysis
Strengths
- Integrated DXP solution
- AI-powered search capabilities
- Focus on customer success
- Cloud-based platform
Weaknesses
- Smaller size compared to major competitors
- Limited brand awareness
- Dependence on key personnel
- Profitability
Opportunities
- Expanding into new markets
- Acquiring complementary technologies
- Partnering with other vendors
- Increasing demand for personalized customer experiences
Threats
- Intense competition
- Rapid technological changes
- Economic downturn
- Security vulnerabilities
Competitors and Market Share
Key Competitors
- ADBE
- ORCL
- SAP
- ACN
Competitive Landscape
Bridgeline Digital competes with larger, more established players in the DXP market. Its advantages include its integrated suite of products, AI-powered search, and focus on mid-sized businesses. Its disadvantages include its smaller size and limited brand awareness.
Major Acquisitions
Woorank
- Year: 2021
- Acquisition Price (USD millions): 30
- Strategic Rationale: Expanded Bridgeline's digital marketing capabilities with SEO audit and analysis tools.
Growth Trajectory and Initiatives
Historical Growth: Bridgeline has grown through acquisitions and organic growth, expanding its product portfolio and customer base.
Future Projections: Analyst estimates project continued revenue growth as the company expands its market reach and benefits from the growing DXP market.
Recent Initiatives: Recent initiatives include strategic acquisitions, product enhancements, and partnerships.
Summary
Bridgeline Digital is a growing company in the competitive DXP market, offering a suite of products and services aimed at mid-sized businesses. The company's strengths lie in its integrated platform and AI-powered search, but it faces challenges due to its smaller size and brand recognition. Revenue is growing, but it has struggled with profitability. Its strategic acquisitions have expanded its capabilities and are key to future growth and market position against larger companies.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10K, 10Q)
- Company Website
- Industry Reports
- Press Releases
- Earnings Call Transcripts
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is based on estimates and may not be precise. Financial data is based on publicly available information and may be subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bridgeline Digital Inc
Exchange NASDAQ | Headquaters Woburn, MA, United States | ||
IPO Launch date 2007-06-29 | President, CEO & Director Mr. Roger E. Kahn Ph.D. | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 51 | Website https://www.bridgeline.com |
Full time employees 51 | Website https://www.bridgeline.com | ||
Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Unbound, a digital platform that comprises of web content management, eCommerce, digital marketing, and web analytics; TruPresence, a web content management and eCommerce platform for multi-unit organizations and franchises; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. Bridgeline Digital, Inc. serves vertical markets, such as associations and foundations, credit unions and banks, eCommerce retailers, franchises and enterprises, health services and life sciences, industrial distributors and wholesalers, manufacturers, and technology sectors through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.
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