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Upturn AI SWOT - About
BLIN 
Bridgeline Digital Inc (BLIN)
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Upturn Advisory Summary
09/18/2025: BLIN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4.06
1 Year Target Price $4.06
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 40.54% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/18/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 15.87M USD | Price to earnings Ratio - | 1Y Target Price 4.06 |
Price to earnings Ratio - | 1Y Target Price 4.06 | ||
Volume (30-day avg) 2 | Beta 0.88 | 52 Weeks Range 1.05 - 2.80 | Updated Date 09/18/2025 |
52 Weeks Range 1.05 - 2.80 | Updated Date 09/18/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.27 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -16.81% | Operating Margin (TTM) -20.83% |
Management Effectiveness
Return on Assets (TTM) -8.53% | Return on Equity (TTM) -25.2% |
Valuation
Trailing PE - | Forward PE 12.15 | Enterprise Value 14398929 | Price to Sales(TTM) 1.03 |
Enterprise Value 14398929 | Price to Sales(TTM) 1.03 | ||
Enterprise Value to Revenue 0.94 | Enterprise Value to EBITDA -13.43 | Shares Outstanding 12112100 | Shares Floating 9237390 |
Shares Outstanding 12112100 | Shares Floating 9237390 | ||
Percent Insiders 24.42 | Percent Institutions 16.25 |
Upturn AI SWOT
Bridgeline Digital Inc
Company Overview
History and Background
Bridgeline Digital, Inc. was founded in 2000. It provides SaaS-based digital experience platform solutions. The company has grown through acquisitions and organic growth, focusing on e-commerce, content management, and marketing automation.
Core Business Areas
- Digital Experience Platform (DXP): Bridgeline provides a suite of software solutions, including content management, e-commerce, search, and marketing automation tools. Its platform helps businesses create, manage, and optimize their digital experiences for customers.
- HawkSearch: HawkSearch is an AI-powered search solution integrated into Bridgeline's DXP, enabling personalized and relevant search results for e-commerce sites.
- OrchestraCMS: OrchestraCMS allows organizations to design websites and digital experiences.
Leadership and Structure
Ari Kahn is the CEO. The company operates with a functional organizational structure, with departments focused on product development, sales, marketing, and customer support.
Top Products and Market Share
Key Offerings
- HawkSearch: HawkSearch is an AI-powered search solution designed to improve website search functionality and drive conversions. Market share data is difficult to pinpoint precisely, but it competes with solutions such as Algolia, Bloomreach, and Sitecore. Bridgeline claims its search engine is present on hundreds of websites. Competitors include Algolia (ALGIA), Bloomreach (private), and Coveo (CVO.TO).
- Optimizely DXP: Bridgeline's Optimizely DXP, which includes content management, personalization, and e-commerce capabilities, provides a comprehensive digital experience platform. Competitors include Adobe Experience Manager (ADBE), Sitecore (private), and Salesforce Commerce Cloud (CRM). Revenue data is not explicitly broken out for each product.
Market Dynamics
Industry Overview
The digital experience platform (DXP) market is growing rapidly, driven by the increasing need for businesses to deliver personalized and seamless digital experiences to customers. The market is competitive, with many vendors offering different solutions.
Positioning
Bridgeline Digital Inc. positions itself as a provider of comprehensive DXP solutions for mid-market and enterprise customers. They focus on ease of use and integration capabilities.
Total Addressable Market (TAM)
The global digital experience platform market is projected to reach hundreds of billions of dollars within the next few years. Bridgeline is positioned to capture a small percentage of this, focusing on specific niches and industries.
Upturn SWOT Analysis
Strengths
- Comprehensive DXP suite
- AI-powered search capabilities (HawkSearch)
- Focus on mid-market and enterprise customers
- Strong integration capabilities
Weaknesses
- Smaller market presence compared to larger competitors
- Limited brand recognition
- Profitability needs improvement
Opportunities
- Growing demand for DXP solutions
- Expanding into new markets and verticals
- Strategic partnerships
- Acquisitions of complementary technologies
Threats
- Intense competition from larger DXP vendors
- Economic downturn affecting IT spending
- Rapid technological changes
- Security vulnerabilities
Competitors and Market Share
Key Competitors
- ADBE
- CRM
- ORCL
Competitive Landscape
Bridgeline faces strong competition from larger players with more resources. They differentiate themselves through their focus on specific markets and their integrated DXP suite. Bridgeline has very little market share when compared to competitors.
Major Acquisitions
HawkSearch
- Year: 2019
- Acquisition Price (USD millions): 6.2
- Strategic Rationale: Acquisition of HawkSearch enhanced Bridgeline's e-commerce capabilities.
OrchestraCMS
- Year: 2021
- Acquisition Price (USD millions): 2.4
- Strategic Rationale: Acquisition of OrchestraCMS increased their DXP service offering.
Growth Trajectory and Initiatives
Historical Growth: Bridgeline has grown organically and through acquisitions. Historical growth rates have varied based on market conditions and strategic initiatives.
Future Projections: Future projections are not provided due to potential inaccuracies from web sources. Refer to official company SEC filings for accurate data.
Recent Initiatives: Recent initiatives include product enhancements, expansion into new markets, and strategic partnerships.
Summary
Bridgeline Digital offers a comprehensive DXP suite aimed at mid-market and enterprise customers but faces significant competition. Strengths include their AI-powered search and integrated platform, but they need to address limited brand recognition and profitability. Future growth relies on expanding into new markets and strategic acquisitions. Strong competition and potential economic downturns pose threats to Bridgeline's future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Market Analysis Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is based on estimates and may vary. Financial data is based on publicly available information and is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bridgeline Digital Inc
Exchange NASDAQ | Headquaters Woburn, MA, United States | ||
IPO Launch date 2007-06-29 | President, CEO & Director Mr. Roger E. Kahn Ph.D. | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 51 | Website https://www.bridgeline.com |
Full time employees 51 | Website https://www.bridgeline.com | ||
Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Unbound, a digital platform that comprises of web content management, eCommerce, digital marketing, and web analytics; TruPresence, a web content management and eCommerce platform for multi-unit organizations and franchises; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. Bridgeline Digital, Inc. serves vertical markets, such as associations and foundations, credit unions and banks, eCommerce retailers, franchises and enterprises, health services and life sciences, industrial distributors and wholesalers, manufacturers, and technology sectors through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.
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