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Upturn AI Summary - About
Bridgeline Digital Inc(BLIN)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BLIN
10/23/2026: BLIN (1-star) is currently NOT-A-BUY. Pass it for now.
Bridgeline Digital is an AI-powered marketing technology firm that provides a suite of software tools, centered on its HawkSearch platform, to help e-commerce companies increase revenue. The stock serves as a high-risk, high-growth play on the ongoing digital transformation of B2B e-commerce. A primary strength is the company's successful pivot to a subscription-based model with strong customer retention metrics. However, investors must consider the significant competitive risks from larger incumbents and the company's history of net losses. The stock may best suit growth-oriented investors capable of monitoring recurring revenue acceleration and the firm's progress toward achieving sustainable GAAP profitability.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit while signal remains positive | The company is executing a clear pivot toward AI-powered recurring revenue which offers significant upside if the current growth trajectory continues. |
| Momentum investor | Mixed fit | Momentum is dependent on consistent quarterly earnings beats and sustained acceleration in new customer bookings. |
| Value investor | Weak fit | The company's history of net losses and micro-cap status makes it a challenging fit for traditional value-based investment criteria. |
| Dividend investor | Weak fit | The company does not pay a dividend and focuses entirely on growth reinvestment. |
| Low-risk investor | Weak fit | High price volatility and the risks inherent in a micro-cap turnaround play make this unsuitable for low-risk portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | As a micro-cap stock, price swings can be extreme based on small news or market sentiment changes. |
| Valuation risk | Medium / high | The stock's valuation is highly speculative, tied to future growth rather than current profitability. |
| Competition risk (AI competition) | High | Bridgeline competes against much larger, well-funded companies that are also rapidly integrating AI into their platforms. |
| Business quality | Medium | The company is transitioning to a high-quality SaaS model, but legacy segments still weigh on overall margins. |
| Dividend income | Low / none | There is no dividend income to provide a buffer for long-term holders. |
| Execution risk | Medium / high | Success depends on the continued ability to win new customers and upsell existing ones in a crowded market. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -8.34% | Avg. Invested days 26 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 8.87M USD | Price to earnings Ratio - | 1Y Target Price 4.62 |
Price to earnings Ratio - | 1Y Target Price 4.62 | ||
Volume (30-day avg) 51.0K shares | Beta 0.92 | 52 Weeks Range 0.66 - 1.42 | Updated Date 10/23/2026 |
52 Weeks Range 0.66 - 1.42 | Updated Date 10/23/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.1 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| SaaS Subscriptions | Recurring revenue from the HawkSearch, OrchestraCMS, and other platform software products. | This is the 'sticky' recurring revenue that powers the company's future growth. |
| Digital Services | Professional fees for implementing, hosting, and customizing software for enterprise clients. | These services support the software platform but carry lower margins than pure software subscriptions. |
| Geography: North America | The vast majority of revenue is derived from customers based in the United States. | The company is highly concentrated in the US market, making it sensitive to domestic economic conditions. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 12.15 | Enterprise Value 9.94M | Price to Sales(TTM) 0.57 |
Enterprise Value 9.94M | Price to Sales(TTM) 0.57 | ||
Enterprise Value to Revenue 0.64 | Enterprise Value to EBITDA 68.73 | Shares Outstanding 12.60M | Shares Floating 10.15M |
Shares Outstanding 12.60M | Shares Floating 10.15M | ||
Percent Insiders 27.37 | Percent Institutions 12.86 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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