Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
BLIN 
Bridgeline Digital Inc (BLIN)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/08/2025: BLIN (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4.06
1 Year Target Price $4.06
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 40.54% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 07/08/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 17.87M USD | Price to earnings Ratio - | 1Y Target Price 4.06 |
Price to earnings Ratio - | 1Y Target Price 4.06 | ||
Volume (30-day avg) 2 | Beta 0.97 | 52 Weeks Range 0.76 - 2.80 | Updated Date 07/8/2025 |
52 Weeks Range 0.76 - 2.80 | Updated Date 07/8/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.23 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -13.59% | Operating Margin (TTM) -14.14% |
Management Effectiveness
Return on Assets (TTM) -6.45% | Return on Equity (TTM) -19.6% |
Valuation
Trailing PE - | Forward PE 12.15 | Enterprise Value 15726882 | Price to Sales(TTM) 1.16 |
Enterprise Value 15726882 | Price to Sales(TTM) 1.16 | ||
Enterprise Value to Revenue 1.02 | Enterprise Value to EBITDA -13.43 | Shares Outstanding 11916600 | Shares Floating 9166120 |
Shares Outstanding 11916600 | Shares Floating 9166120 | ||
Percent Insiders 19.23 | Percent Institutions 16.81 |
Upturn AI SWOT
Bridgeline Digital Inc
Company Overview
History and Background
Bridgeline Digital Inc. was founded in 2000. It evolved from a web development firm to a provider of cloud-based digital experience software and services. Significant milestones include acquisitions and the development of their Unbound platform.
Core Business Areas
- Digital Experience Platform (DXP): Bridgeline's Unbound platform provides content management, e-commerce, personalization, and search functionality. It helps businesses deliver engaging digital experiences to their customers.
- Digital Marketing Services: Offerings include search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media management.
Leadership and Structure
Ari Kahn is the CEO. The company has a typical corporate structure with departments for sales, marketing, engineering, finance, and customer support.
Top Products and Market Share
Key Offerings
- Unbound Platform: A DXP providing CMS, e-commerce, search, and personalization. Market share information is difficult to pinpoint precisely, but Bridgeline operates in a competitive DXP market. Competitors: Adobe Experience Manager, Sitecore, Optimizely.
- HawkSearch: AI-powered search technology for ecommerce sites. Competitors: Algolia, Searchspring, Bloomreach. Market share information is difficult to pinpoint precisely.
Market Dynamics
Industry Overview
The digital experience platform market is growing, driven by the need for personalized customer experiences and omnichannel engagement. The digital marketing services market is mature and highly competitive.
Positioning
Bridgeline Digital focuses on mid-market enterprises and offers a platform designed for ease of use and rapid deployment. They compete on price and customer service.
Total Addressable Market (TAM)
The TAM for DXPs is estimated to be in the billions of dollars. Bridgeline is positioned to capture a share of this market with its mid-market focus. The TAM for ecommerce search solutions is estimated to be in the hundreds of millions.
Upturn SWOT Analysis
Strengths
- Unbound platform designed for mid-market
- Strong customer service reputation
- Focus on ease of use
- Hawksearch is improving the platform offering
Weaknesses
- Smaller market share compared to larger competitors
- Limited brand recognition
- Dependence on key personnel
- Profitability Challenges
Opportunities
- Growing DXP market
- Increasing demand for personalization
- Expansion into new geographies
- Partnerships with complementary technology providers
Threats
- Intense competition from larger players
- Rapid technological changes
- Economic downturn
- Security breaches
Competitors and Market Share
Key Competitors
- ADBE
- OTEX
- SPR
- HUBS
Competitive Landscape
Bridgeline Digital competes with larger, more established players. Its advantages include a focus on mid-market customers and a platform designed for ease of use. Its disadvantages include lower brand recognition and limited resources.
Major Acquisitions
Celebros
- Year: 2015
- Acquisition Price (USD millions): 4
- Strategic Rationale: Strengthened e-commerce search capabilities.
HawkSearch
- Year: 2021
- Acquisition Price (USD millions): 7.2
- Strategic Rationale: Expanded AI-Powered search capabilities and platform offerings.
Growth Trajectory and Initiatives
Historical Growth: Bridgeline's historical growth has been influenced by acquisitions and organic growth of its platform. Note that these items should be looked into further in SEC filings
Future Projections: Analyst estimates for Bridgeline's future growth are available from financial data providers. Note that this can change quickly. This is also just a projection.
Recent Initiatives: Recent initiatives include product updates to the Unbound platform, new partnerships, and expansion into new markets.
Summary
Bridgeline Digital is a smaller player in the competitive DXP market, focusing on mid-market clients with its Unbound platform. Its strengths lie in ease of use and customer service, but it faces challenges from larger, better-funded competitors. The company needs to continue innovating and expanding its market reach to achieve sustainable growth. Acquisitions have been part of its growth strategy. It's recent path to profitability is a key indicator.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Financial News Outlets
- Industry Reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance can change rapidly. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bridgeline Digital Inc
Exchange NASDAQ | Headquaters Woburn, MA, United States | ||
IPO Launch date 2007-06-29 | President, CEO & Director Mr. Roger E. Kahn Ph.D. | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 51 | Website https://www.bridgeline.com |
Full time employees 51 | Website https://www.bridgeline.com | ||
Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Unbound, a digital platform that comprises of web content management, eCommerce, digital marketing, and web analytics; TruPresence, a web content management and eCommerce platform for multi-unit organizations and franchises; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. Bridgeline Digital, Inc. serves vertical markets, such as associations and foundations, credit unions and banks, eCommerce retailers, franchises and enterprises, health services and life sciences, industrial distributors and wholesalers, manufacturers, and technology sectors through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.