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Upturn AI SWOT - About
BLIN 
Bridgeline Digital Inc (BLIN)
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Upturn Advisory Summary
08/12/2025: BLIN (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4.06
1 Year Target Price $4.06
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 40.54% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/12/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 16.92M USD | Price to earnings Ratio - | 1Y Target Price 4.06 |
Price to earnings Ratio - | 1Y Target Price 4.06 | ||
Volume (30-day avg) 2 | Beta 0.76 | 52 Weeks Range 0.80 - 2.80 | Updated Date 08/12/2025 |
52 Weeks Range 0.80 - 2.80 | Updated Date 08/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.23 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-13 | When - | Estimate -0.02 | Actual - |
Profitability
Profit Margin -13.59% | Operating Margin (TTM) -14.14% |
Management Effectiveness
Return on Assets (TTM) -6.45% | Return on Equity (TTM) -19.6% |
Valuation
Trailing PE - | Forward PE 12.15 | Enterprise Value 14773554 | Price to Sales(TTM) 1.09 |
Enterprise Value 14773554 | Price to Sales(TTM) 1.09 | ||
Enterprise Value to Revenue 0.96 | Enterprise Value to EBITDA -13.43 | Shares Outstanding 11916600 | Shares Floating 9022764 |
Shares Outstanding 11916600 | Shares Floating 9022764 | ||
Percent Insiders 23.97 | Percent Institutions 17.14 |
Upturn AI SWOT
Bridgeline Digital Inc
Company Overview
History and Background
Bridgeline Digital Inc. was founded in 2000. Initially focused on web content management, it evolved into a provider of SaaS-based marketing technology solutions, including digital experience, commerce, and marketing automation platforms. Through acquisitions and product development, it has expanded its offerings to cater to diverse industries.
Core Business Areas
- Digital Experience Platform (DXP): Provides solutions for content management, personalization, and site search to enhance customer experiences.
- Commerce Platform: Offers e-commerce capabilities, including product catalogs, shopping carts, and payment processing integrations.
- Marketing Automation: Provides tools for lead generation, email marketing, and campaign management.
Leadership and Structure
Ari Kahn serves as the CEO. The company has a structured organization with departments focused on product development, sales, marketing, and customer support.
Top Products and Market Share
Key Offerings
- HawkSearch: A cloud-based AI-powered search platform that enhances website search functionality. Market share is estimated to be relatively small compared to industry giants like Algolia and Elasticsearch. Competitors include Algolia, Searchspring and Bloomreach. Specific revenue from this product is not publicly available. Number of users are not publicly available.
- OrchestraCMS: A content management system (CMS) built on the Salesforce platform. Market share is niche but growing. The main competitors for this product are Sitecore, Adobe Experience Manager and Salesforce Commerce Cloud. Specific revenue from this product is not publicly available. Number of users are not publicly available.
- Unbound Commerce: An e-commerce platform designed to simplify online sales. Market Share is niche and unquantified. Key Competitors include Shopify, BigCommerce, and Magento. Specific revenue from this product is not publicly available. Number of users are not publicly available.
Market Dynamics
Industry Overview
The digital experience platform (DXP) market is experiencing significant growth, driven by the increasing need for businesses to deliver personalized and engaging customer experiences across multiple channels. The e-commerce platform market is highly competitive and the marketing automation platform market is also competitive.
Positioning
Bridgeline Digital Inc. is positioned as a provider of specialized DXP, commerce, and marketing automation solutions, targeting mid-market to enterprise businesses. Its competitive advantage lies in its composable DXP strategy and its integration capabilities.
Total Addressable Market (TAM)
The total addressable market (TAM) for DXP, e-commerce platforms, and marketing automation software is estimated to be in the tens of billions of dollars. Bridgeline Digital Inc. is positioned to capture a portion of this market through its targeted solutions and strategic partnerships. TAM is expected to reach $30 Billion by 2025. Bridgeline Digital Inc. is a small player in this market.
Upturn SWOT Analysis
Strengths
- Strong technology platform
- Composable DXP strategy
- Integration capabilities with Salesforce
- Focus on specific industries
Weaknesses
- Limited brand recognition
- Small market share
- Reliance on acquisitions for growth
- Profitability
Opportunities
- Expanding into new markets
- Developing new products and features
- Acquiring complementary businesses
- Increased demand for DXP solutions
Threats
- Intense competition
- Changing technology landscape
- Economic downturn
- Security breaches
Competitors and Market Share
Key Competitors
- ADBE
- CRM
- SHOP
Competitive Landscape
Bridgeline Digital Inc. faces intense competition from larger, more established players. It differentiates itself through its composable DXP strategy and integration capabilities, but it needs to improve its brand recognition and profitability to compete effectively.
Major Acquisitions
HawkSearch
- Year: 2019
- Acquisition Price (USD millions):
- Strategic Rationale: To enhance its search capabilities and improve the customer experience.
Growth Trajectory and Initiatives
Historical Growth: Growth has been achieved primarily through acquisitions, with organic growth remaining a challenge.
Future Projections: Analysts project revenue growth driven by increased adoption of DXP solutions and strategic acquisitions. Profitability is expected to improve over time.
Recent Initiatives: Recent initiatives include the launch of new products and features, expansion into new markets, and strategic acquisitions.
Summary
Bridgeline Digital Inc. is a smaller player in the DXP and e-commerce platform market with a composable strategy. The company struggles with profitability and has relied on acquisitions for growth. To gain market share, it needs to improve brand recognition and continue innovating its product offerings. Strong competition and market shifts pose challenges to long-term success, but recent initiatives show promise.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is based on publicly available information and should not be considered investment advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bridgeline Digital Inc
Exchange NASDAQ | Headquaters Woburn, MA, United States | ||
IPO Launch date 2007-06-29 | President, CEO & Director Mr. Roger E. Kahn Ph.D. | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 51 | Website https://www.bridgeline.com |
Full time employees 51 | Website https://www.bridgeline.com | ||
Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Unbound, a digital platform that comprises of web content management, eCommerce, digital marketing, and web analytics; TruPresence, a web content management and eCommerce platform for multi-unit organizations and franchises; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. Bridgeline Digital, Inc. serves vertical markets, such as associations and foundations, credit unions and banks, eCommerce retailers, franchises and enterprises, health services and life sciences, industrial distributors and wholesalers, manufacturers, and technology sectors through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.
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