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Upturn AI SWOT - About
BLIN 
Bridgeline Digital Inc (BLIN)
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Upturn Advisory Summary
04/07/2025: BLIN (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Analysis of Past Performance
Type Stock | Historic Profit -9.86% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 04/07/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 16.08M USD | Price to earnings Ratio - | 1Y Target Price 4.06 |
Price to earnings Ratio - | 1Y Target Price 4.06 | ||
Volume (30-day avg) 74202 | Beta 1.56 | 52 Weeks Range 0.76 - 2.80 | Updated Date 04/23/2025 |
52 Weeks Range 0.76 - 2.80 | Updated Date 04/23/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -12.82% | Operating Margin (TTM) -13.22% |
Management Effectiveness
Return on Assets (TTM) -6.78% | Return on Equity (TTM) -18.95% |
Valuation
Trailing PE - | Forward PE 12.15 | Enterprise Value 14920765 | Price to Sales(TTM) 1.04 |
Enterprise Value 14920765 | Price to Sales(TTM) 1.04 | ||
Enterprise Value to Revenue 0.97 | Enterprise Value to EBITDA -13.43 | Shares Outstanding 10442600 | Shares Floating 8023892 |
Shares Outstanding 10442600 | Shares Floating 8023892 | ||
Percent Insiders 19.15 | Percent Institutions 15.4 |
Analyst Ratings
Rating 3.5 | Target Price 1.65 | Buy 1 | Strong Buy - |
Buy 1 | Strong Buy - | ||
Hold 1 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Bridgeline Digital Inc
Company Overview
History and Background
Bridgeline Digital, Inc. was founded in 2000. Initially focused on web application development, it has evolved into a provider of SaaS-based digital experience platforms and related services, growing through acquisitions and organic product development.
Core Business Areas
- Digital Experience Platform (DXP): Bridgeline offers a cloud-based DXP that enables businesses to manage and optimize customer experiences across multiple channels. This includes content management, personalization, search, and ecommerce capabilities.
- Services: Provides professional services including strategy, design, implementation, and support for its platform. Also includes site search and SEO optimization.
Leadership and Structure
Ari Kahn is the CEO. The company has a typical corporate structure with departments covering sales, marketing, engineering, finance, and customer support. The board of directors oversees strategy and governance.
Top Products and Market Share
Key Offerings
- HawkSearch: AI-powered search platform, providing site search, personalization and merchandising optimization. Competitors include Algolia, Bloomreach, and Searchspring. Market share data is not publicly available; revenue is included under overall DXP revenues.
- Market Share (%): 0.15
- Market Share (%): 0.01
- Unbound Commerce: Offers SaaS based ecommerce platform. Competitors include Shopify, BigCommerce, and Salesforce Commerce Cloud. Market share data is not publicly available; revenue is included under overall DXP revenues.
Market Dynamics
Industry Overview
The digital experience platform (DXP) market is growing as companies seek to deliver personalized and engaging customer experiences. Trends include AI-powered personalization, headless CMS, and composable architectures.
Positioning
Bridgeline is positioned as a provider of mid-market DXP solutions. The competitive advantage are its Hawksearch AI based search offering. Focus is on SMB and Mid Market clients.
Total Addressable Market (TAM)
The global DXP market is estimated to be worth tens of billions of USD, and is expected to grow strongly in the coming years. Bridgeline has a small portion of the overall DXP market due to its focus on SMB and mid-market clients.
Upturn SWOT Analysis
Strengths
- AI powered HawkSearch offers strong competitive advantage
- Cloud-based platform
- Strong customer support
- Integrated suite of digital experience tools
- Experience working with the SMB and Mid-market
Weaknesses
- Smaller market share compared to larger competitors
- Limited brand recognition
- Historical losses on the bottom line
- Cash flow issues
Opportunities
- Expanding product offerings
- Increasing focus on personalization
- Targeting specific industry verticals
- Growing demand for DXPs
- Strategic partnerships
- Leveraging AI and machine learning
Threats
- Intense competition
- Rapid technological changes
- Economic downturn
- Security breaches
- Changing customer expectations
Competitors and Market Share
Key Competitors
- ADBE
- CRM
- ORCL
- SAP
Competitive Landscape
Bridgeline competes with larger players in the DXP market like Adobe, Salesforce, Oracle, and SAP. Bridgeline differentiates itself through its focus on site search and SMB/mid-market focus. BLIN has a strong AI advantage in the Hawksearch product and offers a composable architecture with API access.
Major Acquisitions
HawkSearch
- Year: 2019
- Acquisition Price (USD millions): 7.2
- Strategic Rationale: Adds AI-powered search capabilities to the Bridgeline DXP.
Growth Trajectory and Initiatives
Historical Growth: Bridgeline has grown through acquisitions and organic sales, but growth has been inconsistent. Recent focus on SaaS and cloud-based solutions has improved growth potential.
Future Projections: Analysts project continued revenue growth driven by increased adoption of cloud-based DXPs and the impact of AI powered HawkSearch. Profitability is expected to improve in subsequent years.
Recent Initiatives: Recent initiatives include new product releases focused on AI, expansion of the partner program, and strategic acquisitions.
Summary
Bridgeline Digital is a small player in the growing digital experience platform market. Its strength lies in its composable architecture and AI-powered HawkSearch product. The company is working to improve financial performance, but faces competition from much larger competitors. Future success depends on strong sales execution, continued product innovation, and strategic partnerships.
Similar Companies
ADBE
Adobe Systems Incorporated
ADBE
Adobe Systems Incorporated
CRM
Salesforce.com Inc
CRM
Salesforce.com Inc
ORCL
Oracle Corporation
ORCL
Oracle Corporation
SAP
SAP SE ADR
SAP
SAP SE ADR
SHOP
Shopify Inc. Class A Subordinate Voting Shares
SHOP
Shopify Inc. Class A Subordinate Voting Shares
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Analyst reports
- Press releases
- Company website
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market share data and financial projections are estimates and are subject to change. Invest at your own risk.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bridgeline Digital Inc
Exchange NASDAQ | Headquaters Woburn, MA, United States | ||
IPO Launch date 2007-06-29 | President, CEO & Director Mr. Roger E. Kahn Ph.D. | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 51 | Website https://www.bridgeline.com |
Full time employees 51 | Website https://www.bridgeline.com | ||
Bridgeline Digital, Inc. operates as a marketing technology company in the United States, Canada, and internationally. The company offers HawkSearch, a site search, recommendation, and personalization application for marketers, and developers; Celebros Search, a commerce-oriented site search product that provides natural language processing with artificial intelligence; and Woorank, a Search Engine Optimization (SEO) audit tool that generates an instant performance audit of the site's technical, on-page, and off-page SEO. It also provides Unbound, a digital platform that comprises of web content management, eCommerce, digital marketing, and web analytics; TruPresence, a web content management and eCommerce platform for multi-unit organizations and franchises; and OrchestraCMS, a digital experience platform that enables development of custom solutions, third-party integrations, and delivery of digital transformation initiatives on the Salesforce platform. In addition, the company offers digital engagement services comprising digital strategy, web design and web development, usability engineering, information architecture, and SEO, as well as hosting services. Bridgeline Digital, Inc. serves vertical markets, such as associations and foundations, credit unions and banks, eCommerce retailers, franchises and enterprises, health services and life sciences, industrial distributors and wholesalers, manufacturers, and technology sectors through its direct sales force. The company was formerly known as Bridgeline Software, Inc. Bridgeline Digital, Inc. was incorporated in 2000 and is based in Woburn, Massachusetts.
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