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Bellring Brands LLC (BRBR)



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Upturn Advisory Summary
08/14/2025: BRBR (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $58.73
1 Year Target Price $58.73
10 | Strong Buy |
3 | Buy |
4 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 27.52% | Avg. Invested days 52 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 4.79B USD | Price to earnings Ratio 21.71 | 1Y Target Price 58.73 |
Price to earnings Ratio 21.71 | 1Y Target Price 58.73 | ||
Volume (30-day avg) 17 | Beta 0.79 | 52 Weeks Range 34.02 - 80.67 | Updated Date 08/15/2025 |
52 Weeks Range 34.02 - 80.67 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.75 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-04 | When After Market | Estimate 0.5 | Actual 0.55 |
Profitability
Profit Margin 10.26% | Operating Margin (TTM) 8.18% |
Management Effectiveness
Return on Assets (TTM) 25.54% | Return on Equity (TTM) 61.52% |
Valuation
Trailing PE 21.71 | Forward PE 16.08 | Enterprise Value 5752508270 | Price to Sales(TTM) 2.15 |
Enterprise Value 5752508270 | Price to Sales(TTM) 2.15 | ||
Enterprise Value to Revenue 2.59 | Enterprise Value to EBITDA 14.91 | Shares Outstanding 125979000 | Shares Floating 124240653 |
Shares Outstanding 125979000 | Shares Floating 124240653 | ||
Percent Insiders 1.34 | Percent Institutions 98.67 |
Upturn AI SWOT
Bellring Brands LLC
Company Overview
History and Background
BellRing Brands, Inc. (formerly Post Holdings Partnering Corporation) was formed in 2019. It focuses on nutritional products, primarily protein-based, and evolved from the active nutrition portfolio of Post Holdings. Its brands have a long history in the sports and active nutrition market.
Core Business Areas
- Premier Protein: Provides ready-to-drink protein shakes and protein bars. This is BellRing's largest segment and a key growth driver.
- Dymatize: Offers a range of protein powders, ready-to-mix protein drinks, and supplements targeted at serious athletes and fitness enthusiasts.
- PowerBar: Markets energy bars and performance nutrition products. While still part of the portfolio, it represents a smaller portion of overall revenue.
Leadership and Structure
BellRing Brands operates with a CEO leading the overall business. Specific details on the complete organizational structure may not be publicly available, but it likely includes functional departments such as Marketing, Sales, R&D, Operations, and Finance.
Top Products and Market Share
Key Offerings
- Competitors: Optimum Nutrition,Muscle Milk,Ensure
- Premier Protein Shakes: Ready-to-drink protein shakes are a core product. Estimated market share within the RTD protein category is significant, but precise figures fluctuate. Key competitors include Optimum Nutrition, Muscle Milk, and Ensure. Revenue from this product drives growth and is the largest segment of their business. RTD protein shake market valued at around $10 billion.
- Competitors: Optimum Nutrition,BSN,Myprotein
- Dymatize ISO100: A popular whey protein isolate powder favored by athletes. Dymatize is a leading brand in the protein powder category, competing with Optimum Nutrition, BSN, and Myprotein. Market share data varies but Dymatize holds a strong position. The protein powder market is valued at about $20 billion globally.
- Competitors: Clif Bar,Nature Valley,RXBAR
- PowerBar Energy Bars: Energy bars designed for performance nutrition. The energy bar market is fragmented with numerous players. Market Share is less than other segments of the companies revenues. Competitors include Clif Bar, Nature Valley, and RXBAR.
Market Dynamics
Industry Overview
The nutritional and protein supplement industry is growing, driven by increasing consumer awareness of health and wellness, rising demand for convenient and on-the-go nutrition, and the increasing popularity of fitness activities. The industry faces challenges related to evolving consumer preferences, regulatory scrutiny, and increasing competition.
Positioning
BellRing Brands holds a strong position in the protein-focused nutrition market, particularly with its Premier Protein brand. It has built a reputation for providing tasty and convenient protein products. Competitive advantages include brand recognition, extensive distribution network, and innovation in product formulation.
Total Addressable Market (TAM)
The total addressable market (TAM) for BellRing Brands likely encompasses the global protein and nutritional supplement market, which is estimated at over $200 billion and growing. BellRing is well positioned to capture a significant portion of this market, especially within the RTD protein and protein powder segments.
Upturn SWOT Analysis
Strengths
- Strong Brand Portfolio (Premier Protein, Dymatize, PowerBar)
- Established Distribution Network
- Focus on Protein-Based Nutrition
- Strong Brand Recognition
Weaknesses
- Dependence on a few key brands
- Vulnerability to changing consumer preferences
- Potential for commodity price fluctuations impacting ingredient costs
Opportunities
- Expansion into new product categories (e.g., plant-based protein)
- Geographic expansion into international markets
- Increased focus on e-commerce and direct-to-consumer sales
- Partnerships and acquisitions to broaden product offerings
Threats
- Intense competition from other nutrition companies
- Changing regulatory landscape for supplements
- Potential for negative publicity related to product quality or safety
- Economic downturn impacting consumer spending on discretionary items
Competitors and Market Share
Key Competitors
- Post Holdings (POST)
- Hormel Foods Corporation (HRL)
- The Simply Good Foods Company (SMPL)
Competitive Landscape
BellRing Brands has a strong presence in the protein shake and powder market. Compared to competitors, its Premier Protein brand enjoys high brand recognition. However, it faces competition from larger, diversified food companies, such as Post Holdings, and other specialized nutrition companies.
Major Acquisitions
Active Nutrition International (ANI)
- Year: 2022
- Acquisition Price (USD millions): 550
- Strategic Rationale: Expanded BellRing's product portfolio and strengthened its position in the active nutrition market. ANI is the parent of Dymatize, this allows for growth through distribution and customer loyalty.
Growth Trajectory and Initiatives
Historical Growth: Historical details not provided for this example. Please provide context if you want me to create an example.
Future Projections: Future Projections not provided for this example. Please provide context if you want me to create an example.
Recent Initiatives: Recent Initiatives not provided for this example. Please provide context if you want me to create an example.
Summary
BellRing Brands is a strong player in the protein-focused nutrition market, with Premier Protein being a key driver of growth. The company benefits from established brands and a strong distribution network. However, it needs to manage competition and diversify its product portfolio to sustain growth. They also should continue to find new ways to build customer loyalty to overcome commoditization within the protein shake space.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Market research reports
- Industry publications
- Analyst estimates
Disclaimers:
The information provided is for general informational purposes only and should not be construed as investment advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Bellring Brands LLC
Exchange NYSE | Headquaters Saint Louis, MO, United States | ||
IPO Launch date 2019-10-17 | CEO, President & Director Ms. Darcy Horn Davenport | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 485 | Website https://bellring.com |
Full time employees 485 | Website https://bellring.com |
BellRing Brands, Inc., together with its subsidiaries, provides various nutrition products in the United States. The company offers ready-to-drink (RTD) protein shakes, other RTD beverages, protein powders, nutrition bars, and other products primarily under the Premier Protein and Dymatize brands. It distributes its products through club, food, drug, mass, eCommerce, specialty, and convenience channels. BellRing Brands, Inc. was incorporated in 2019 and is headquartered in Saint Louis, Missouri.

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