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Upturn AI SWOT - About
BRFH 
Barfresh Food Group Inc (BRFH)
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Upturn Advisory Summary
10/15/2025: BRFH (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $5.25
1 Year Target Price $5.25
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -38.16% | Avg. Invested days 24 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 52.28M USD | Price to earnings Ratio - | 1Y Target Price 5.25 |
Price to earnings Ratio - | 1Y Target Price 5.25 | ||
Volume (30-day avg) 2 | Beta 1.03 | 52 Weeks Range 1.81 - 4.60 | Updated Date 10/16/2025 |
52 Weeks Range 1.81 - 4.60 | Updated Date 10/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-23 | When - | Estimate - | Actual - |
Profitability
Profit Margin -27.38% | Operating Margin (TTM) -53.42% |
Management Effectiveness
Return on Assets (TTM) -51.58% | Return on Equity (TTM) -161.48% |
Valuation
Trailing PE - | Forward PE 11.39 | Enterprise Value 50472835 | Price to Sales(TTM) 4.76 |
Enterprise Value 50472835 | Price to Sales(TTM) 4.76 | ||
Enterprise Value to Revenue 4.6 | Enterprise Value to EBITDA -5.56 | Shares Outstanding 15940261 | Shares Floating 6924290 |
Shares Outstanding 15940261 | Shares Floating 6924290 | ||
Percent Insiders 55.92 | Percent Institutions 24.05 |
Upturn AI SWOT
Barfresh Food Group Inc
Company Overview
History and Background
Barfresh Food Group, Inc. provides ready-to-blend frozen beverage products. Founded to provide healthier smoothie options for food service, particularly for younger demographics. It has expanded into various distribution channels.
Core Business Areas
- Ready-to-Blend Smoothies: Production and sale of individually packaged, frozen smoothie blends to foodservice distributors, restaurants, and other retail channels.
- Equipment Solutions: Provides blending equipment and support to ensure consistent quality and efficient operations at customer locations.
Leadership and Structure
The leadership team consists of individuals with experience in the food and beverage industry. The organizational structure is designed to support sales, marketing, operations, and product development.
Top Products and Market Share
Key Offerings
- Smoothie Blends: A variety of smoothie blends utilizing real fruit and healthy ingredients. Market share is still relatively small within the large beverage industry. Competitors include major smoothie chains and frozen fruit brands.
Market Dynamics
Industry Overview
The beverage industry is highly competitive, with a growing demand for healthier options, and the smoothie market is competitive with many players including smoothie chains and traditional beverage companies.
Positioning
Barfresh positions itself as a convenient and healthy option within the smoothie market, targeting foodservice providers looking for easy-to-prepare, consistent, and nutritious beverage offerings.
Total Addressable Market (TAM)
The global smoothie market is estimated at billions of USD. Barfresh aims to capture a significant portion through its foodservice focus, representing a high growth opportunity.
Upturn SWOT Analysis
Strengths
- Convenient and easy-to-prepare product
- Focus on healthy ingredients
- Partnerships with foodservice distributors
- Equipment solutions for consistent quality
Weaknesses
- Limited brand awareness compared to major beverage brands
- Reliance on foodservice industry trends
- Smaller scale of operations
- Profitability still needs to be improved
Opportunities
- Expansion into new distribution channels (e.g., retail)
- Development of new smoothie flavors and product lines
- Increased consumer demand for healthy beverages
- Strategic partnerships with restaurant chains
Threats
- Competition from established beverage brands
- Fluctuations in raw material costs
- Changing consumer preferences
- Economic downturn affecting foodservice industry
Competitors and Market Share
Key Competitors
- Jamba, Inc. (JMBA)
- Planet Smoothie
- Smoothie King Franchises, Inc.
Competitive Landscape
Barfresh faces competition from larger, more established beverage companies and smoothie chains. Its advantages lie in its convenient format and focus on healthy ingredients, but it needs to build brand awareness and scale operations.
Growth Trajectory and Initiatives
Historical Growth: The historical growth would show revenue and market share trends.
Future Projections: Future growth would be based on analyst estimates.
Recent Initiatives: Strategic initiatives may include partnerships, product launches, and expansion efforts.
Summary
Barfresh Food Group is a small player in a competitive smoothie market. Its convenient and healthy smoothie blends are strengths, but limited brand awareness and reliance on the foodservice industry are challenges. Future growth hinges on expanding distribution and developing new products, while managing competition and raw material costs is crucial.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Market share estimates are approximate and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Barfresh Food Group Inc
Exchange NASDAQ | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2012-03-30 | Founder, Chairman, President & CEO Mr. Riccardo Delle Coste | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 11 | Website https://www.barfresh.com |
Full time employees 11 | Website https://www.barfresh.com | ||
Barfresh Food Group, Inc., together with its subsidiaries, manufactures and distributes ready-to-drink and ready-to-blend frozen beverages in the United States. The company offers smoothies, shakes, and frappes. It provides ready-to-drink smoothies under the Twist & Go name; a no sugar added version of the bulk format products under the Easy Pour name; juice concentrates under the WHIRLZ name; and ready-to-eat juice pop under the Pop & Go name. The company distributes its products primarily through distributors to school districts and institutional customers. Barfresh Food Group, Inc. was founded in 2009 and is headquartered in Los Angeles, California.
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