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BRFH 
Barfresh Food Group Inc (BRFH)
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Upturn Advisory Summary
01/09/2026: BRFH (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $6
1 Year Target Price $6
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -44.26% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 51.58M USD | Price to earnings Ratio - | 1Y Target Price 6 |
Price to earnings Ratio - | 1Y Target Price 6 | ||
Volume (30-day avg) 2 | Beta 0.95 | 52 Weeks Range 2.00 - 4.60 | Updated Date 01/8/2026 |
52 Weeks Range 2.00 - 4.60 | Updated Date 01/8/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.18 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -24.05% | Operating Margin (TTM) -6.15% |
Management Effectiveness
Return on Assets (TTM) -31.82% | Return on Equity (TTM) -167.45% |
Valuation
Trailing PE - | Forward PE 104.17 | Enterprise Value 50265156 | Price to Sales(TTM) 4.46 |
Enterprise Value 50265156 | Price to Sales(TTM) 4.46 | ||
Enterprise Value to Revenue 4.34 | Enterprise Value to EBITDA -5.56 | Shares Outstanding 15969281 | Shares Floating 7283270 |
Shares Outstanding 15969281 | Shares Floating 7283270 | ||
Percent Insiders 55.57 | Percent Institutions 22.25 |
Upturn AI SWOT
Barfresh Food Group Inc
Company Overview
History and Background
Barfresh Food Group Inc. (NASDAQ: BRFH) was incorporated in 2013. The company focuses on providing a variety of frozen, ready-to-blend smoothie and coffee-based beverage solutions. Its primary objective is to simplify the process of preparing beverages for food service operators and consumers.
Core Business Areas
- Beverage Solutions: Barfresh Food Group Inc. develops and distributes frozen, pre-portioned beverage bases. These include smoothie mixes, coffee-based beverages, and other specialty drinks designed for easy preparation by food service providers, such as cafes, restaurants, and convenience stores. The company aims to offer high-quality, convenient, and cost-effective solutions to its clients.
Leadership and Structure
Information on the current leadership team and specific organizational structure for Barfresh Food Group Inc. is not readily available in public filings at this moment. Typically, companies of this nature would have a CEO, CFO, and a board of directors overseeing operations and strategy.
Top Products and Market Share
Key Offerings
- Frozen Smoothie Bases: Pre-portioned frozen mixes containing fruits, vegetables, and other ingredients for creating smoothies. Competitors include companies offering frozen fruit purees, pre-made smoothie kits, and ingredient suppliers. Market share data for specific product lines is not publicly disclosed.
- Frozen Coffee Bases: Pre-portioned frozen mixes for coffee-based beverages, such as frappes and iced coffees. Competitors include coffee syrup manufacturers, instant coffee providers, and other frozen beverage mix companies. Market share data for specific product lines is not publicly disclosed.
Market Dynamics
Industry Overview
Barfresh Food Group operates within the broader food and beverage industry, specifically the frozen and ready-to-drink beverage segments. This market is characterized by evolving consumer preferences for convenience, health-conscious options, and unique flavor profiles. The foodservice sector is a significant driver, with demand for efficient and consistent beverage preparation solutions.
Positioning
Barfresh Food Group Inc. positions itself as a provider of innovative, convenient, and high-quality frozen beverage solutions for the foodservice industry. Its competitive advantages lie in its proprietary blending technology, pre-portioned product formats that reduce waste and preparation time, and a focus on customizable solutions.
Total Addressable Market (TAM)
The total addressable market for ready-to-drink beverages and foodservice ingredients is substantial, running into billions of dollars globally. Barfresh Food Group Inc. targets a niche within this market focused on frozen, convenient beverage bases. Its positioning is focused on capturing a share of the foodservice segment looking to expand or streamline their beverage offerings.
Upturn SWOT Analysis
Strengths
- Proprietary blending and freezing technology
- Convenient pre-portioned product format
- Focus on quality ingredients
- Potential for custom formulations
Weaknesses
- Limited brand recognition compared to larger beverage companies
- Reliance on foodservice channels
- Potential for high operational costs
- Need for significant distribution partnerships
Opportunities
- Growing demand for convenient and healthy beverage options
- Expansion into new foodservice segments (e.g., healthcare, education)
- Development of new product lines (e.g., plant-based, functional beverages)
- Partnerships with major retail chains or distributors
Threats
- Intense competition from established beverage brands and ingredient suppliers
- Fluctuations in ingredient costs
- Changes in consumer dietary trends and preferences
- Economic downturns impacting foodservice spending
Competitors and Market Share
Key Competitors
- TricorBraun (TSB)
- TreeHouse Foods, Inc. (THS)
- The J.M. Smucker Company (SJM)
Competitive Landscape
Barfresh Food Group Inc. faces a competitive landscape with larger, more established players in the broader food and beverage sector. Its competitive advantages lie in its specialized product offering and convenience focus, while larger competitors may have greater brand recognition, wider distribution networks, and more significant R&D budgets.
Growth Trajectory and Initiatives
Historical Growth: Historical growth for Barfresh Food Group Inc. would be assessed by examining revenue trends, customer acquisition, and market penetration over past years. Detailed historical data is not provided here.
Future Projections: Future growth projections for Barfresh Food Group Inc. would typically be based on analyst reports and company guidance, which are not summarized here. Key drivers would include expansion into new markets, product innovation, and strategic partnerships.
Recent Initiatives: Recent initiatives for Barfresh Food Group Inc. might include new product launches, expansion into new geographic regions, securing new distribution agreements, or strategic alliances within the foodservice industry. Specific details are not available in this summary.
Summary
Barfresh Food Group Inc. operates in the convenient beverage solutions market, offering frozen smoothie and coffee bases to foodservice operators. Its strengths lie in proprietary technology and product convenience, but it faces challenges from established competitors and the need for robust distribution. Opportunities exist in the growing demand for convenient and healthy beverages, while threats include ingredient cost volatility and market competition. The company needs to focus on expanding its market reach and solidifying strategic partnerships to drive sustainable growth.
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Sources and Disclaimers
Data Sources:
- Public company filings (SEC EDGAR)
- Financial data aggregators
- Industry reports
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. Data accuracy is based on publicly available information and may not be exhaustive or perfectly up-to-date. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Barfresh Food Group Inc
Exchange NASDAQ | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2012-03-30 | Founder, Chairman, President & CEO Mr. Riccardo Delle Coste | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 11 | Website https://www.barfresh.com |
Full time employees 11 | Website https://www.barfresh.com | ||
Barfresh Food Group, Inc., together with its subsidiaries, manufactures and distributes ready-to-drink and ready-to-blend frozen beverages in the United States. The company offers smoothies, shakes, and frappes. It provides ready-to-drink smoothies under the Twist & Go name; a no sugar added version of the bulk format products under the Easy Pour name; juice concentrates under the WHIRLZ name; and ready-to-eat juice pop under the Pop & Go name. The company distributes its products primarily through distributors to school districts and institutional customers. Barfresh Food Group, Inc. was founded in 2009 and is headquartered in Los Angeles, California.
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