Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI SWOT - About
BRFH 
Barfresh Food Group Inc (BRFH)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
08/28/2025: BRFH (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4.75
1 Year Target Price $4.75
| 1 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -25.43% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/28/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 47.82M USD | Price to earnings Ratio - | 1Y Target Price 4.75 |
Price to earnings Ratio - | 1Y Target Price 4.75 | ||
Volume (30-day avg) 2 | Beta 1.01 | 52 Weeks Range 1.81 - 4.60 | Updated Date 08/28/2025 |
52 Weeks Range 1.81 - 4.60 | Updated Date 08/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-12 | When After Market | Estimate -0.06 | Actual -0.06 |
Profitability
Profit Margin -27.38% | Operating Margin (TTM) -53.42% |
Management Effectiveness
Return on Assets (TTM) -51.58% | Return on Equity (TTM) -161.48% |
Valuation
Trailing PE - | Forward PE 11.39 | Enterprise Value 50820332 | Price to Sales(TTM) 4.36 |
Enterprise Value 50820332 | Price to Sales(TTM) 4.36 | ||
Enterprise Value to Revenue 4.63 | Enterprise Value to EBITDA -5.56 | Shares Outstanding 15940300 | Shares Floating 6924290 |
Shares Outstanding 15940300 | Shares Floating 6924290 | ||
Percent Insiders 55.92 | Percent Institutions 24.05 |
Upturn AI SWOT
Barfresh Food Group Inc
Company Overview
History and Background
Barfresh Food Group, Inc. was founded in 2004. It focuses on providing ready-to-blend frozen beverages to the food service industry. The company initially struggled but has focused on streamlining operations and expanding distribution networks.
Core Business Areas
- Frozen Beverage Programs: Develops and distributes frozen beverage products, including smoothie mixes and frappe bases, for food service operators.
Leadership and Structure
Ric Costa serves as the Chief Executive Officer. The company has a board of directors that oversees the company's strategic direction.
Top Products and Market Share
Key Offerings
- Barfresh Ready-to-Blend Smoothies: Single-serve, pre-portioned smoothie packs designed for quick and easy preparation. Market share information is not readily available. Competitors include other frozen beverage providers and smoothie franchises. There is no information on revenue from this product, but according to 2023 reports it is their largest revenue producing product.
Market Dynamics
Industry Overview
The frozen beverage industry is competitive, with demand driven by consumer interest in healthy and convenient options. Growth is influenced by trends in quick-service restaurants, cafes, and other food service channels.
Positioning
Barfresh aims to differentiate itself through product convenience, quality ingredients, and ease of use for food service operators.
Total Addressable Market (TAM)
The global smoothie market size was valued at USD 14.21 billion in 2023 and is expected to grow to USD 20.37 billion by 2032. Barfresh aims to increase its position and revenue capture with respect to this TAM.
Upturn SWOT Analysis
Strengths
- Pre-portioned format reduces waste and labor costs
- Focus on food service sector
- Streamlined operations
- Growing distribution network
Weaknesses
- Limited brand awareness
- Dependence on food service channel
- Small company size compared to major competitors
- Dilutive financing
- Limited Product diversification
Opportunities
- Expansion into new food service segments (e.g., hospitals, schools)
- Increased demand for healthy and convenient beverage options
- Partnerships with larger food service distributors
- Product line extensions
- Geographical expansion
Threats
- Competition from established beverage brands
- Fluctuations in raw material costs
- Changes in consumer preferences
- Economic downturn affecting food service industry
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- Nestle (NSRGY)
- PepsiCo (PEP)
- Coca-Cola (KO)
- Jamba Juice (Private)
Competitive Landscape
Barfresh faces competition from larger, more established beverage companies and smoothie chains. Its advantage lies in its ready-to-blend format, which simplifies operations for food service providers. However, they lag competitors in market share.
Growth Trajectory and Initiatives
Historical Growth: Growth has been inconsistent, with periods of rapid expansion followed by restructuring efforts.
Future Projections: Future growth relies on expanding distribution and increasing sales within the food service channel. Analyst estimates are not readily available.
Recent Initiatives: Focus on streamlining operations and expanding distribution partnerships.
Summary
Barfresh is a small company in the frozen beverage sector, aiming to provide convenient smoothie solutions to the food service industry. While its ready-to-blend format is a strength, it faces challenges from larger competitors with greater brand recognition and financial resources. Growth prospects depend on successful distribution expansion and strategic partnerships. It needs to be careful of share dilution.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company reports
- Industry analysis reports
- Financial news websites
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. The data presented is subject to change and may not be entirely accurate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Barfresh Food Group Inc
Exchange NASDAQ | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2012-03-30 | Founder, Chairman, President & CEO Mr. Riccardo Delle Coste | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 11 | Website https://www.barfresh.com |
Full time employees 11 | Website https://www.barfresh.com | ||
Barfresh Food Group, Inc., together with its subsidiaries, manufactures and distributes ready-to-drink and ready-to-blend frozen beverages in the United States. The company offers smoothies, shakes, and frappes. It provides ready-to-drink smoothies under the Twist & Go name; a no sugar added version of the bulk format products under the Easy Pour name; juice concentrates under the WHIRLZ name; and ready-to-eat juice pop under the Pop & Go name. The company distributes its products primarily through distributors to school districts and institutional customers. Barfresh Food Group, Inc. was founded in 2009 and is headquartered in Los Angeles, California.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.