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Upturn AI Summary - About
The J. M. Smucker Company(SJM)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SJM
10/23/2026: SJM (2-star) has a low Upturn Star Rating. Not recommended to BUY.
The J. M. Smucker Company is a well-established consumer staples firm known for household brands like Folgers, Jif, and Smucker's. Its core strength lies in its strong market presence and diversified portfolio spanning coffee, pet food, and snacks. The company is currently focused on growing high-potential segments like frozen convenience foods through strategic acquisitions. Key risks include the integration challenges of large acquisitions, high debt levels, and intense competition from private-label brands. The stock remains a potentially suitable choice for dividend-focused and defensive investors seeking income, though long-term growth will depend on successful execution in its core and newly acquired categories.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers moderate growth potential driven by category expansion rather than high-growth disruption. |
| Momentum investor | Mixed fit | Momentum appeal is generally limited, depending on positive short-term catalysts and market sentiment toward defensive staples. |
| Value investor | Strong fit | The company's consistent cash flows and established market position often appeal to value-oriented investors. |
| Dividend investor | Strong fit | A long-standing history of consistent dividend payments makes it an attractive choice for income-focused portfolios. |
| Low-risk investor | Strong fit | As a consumer staples company, SJM typically exhibits lower volatility compared to the broader market. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | Commodity price fluctuations can impact margins if not effectively offset by pricing. |
| Valuation risk | Medium | The stock is often priced based on stability; sudden shifts in growth expectations can trigger valuation adjustments. |
| Competition risk (packaged foods) | High | Intense competition from private-label and major food peers requires constant innovation and marketing. |
| Business quality | Strong | The company holds strong, recognizable brands that maintain consistent demand. |
| Dividend income | Strong | The company has a strong commitment to returning capital to shareholders through dividends. |
| Execution risk | Medium | Successfully integrating large acquisitions like Hostess is critical to realizing promised synergies. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit -5.03% | Avg. Invested days 45 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 13.88B USD | Price to earnings Ratio 60.74 | 1Y Target Price 141.81 |
Price to earnings Ratio 60.74 | 1Y Target Price 141.81 | ||
Volume (30-day avg) 1.2M shares | Beta 0.27 | 52 Weeks Range 86.47 - 135.89 | Updated Date 10/24/2026 |
52 Weeks Range 86.47 - 135.89 | Updated Date 10/24/2026 | ||
Dividends yield (FY) 3.31% | Basic EPS (TTM) 2.14 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Coffee | Folgers, Dunkin', Café Bustelo coffee products. | Steady revenue from daily consumer coffee consumption habits. |
| Pet Foods | Meow Mix, Milk-Bone, Rachael Ray Nutrish. | Benefits from high brand loyalty in the pet care market. |
| Consumer Foods | Smucker's, Jif, Uncrustables. | Strong household staples with consistent demand. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 60.74 | Forward PE 12.29 | Enterprise Value 19.79B | Price to Sales(TTM) 1.52 |
Enterprise Value 19.79B | Price to Sales(TTM) 1.52 | ||
Enterprise Value to Revenue 2.16 | Enterprise Value to EBITDA 14.83 | Shares Outstanding 106.82M | Shares Floating 104.52M |
Shares Outstanding 106.82M | Shares Floating 104.52M | ||
Percent Insiders 2.26 | Percent Institutions 91.54 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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