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Upturn AI Summary - About
The J. M. Smucker Company(SJM)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Advisory Performance History (Simulated)
Upturn Advisory & Investor View for SJM
09/25/2026: SJM (2-star) has a low Upturn Star Rating. Not recommended to BUY.
The J. M. Smucker Company is a prominent consumer packaged goods firm with a portfolio anchored by well-known brands in coffee, snacks, and pet food. The company's core strength lies in its strong market presence and the reliable cash flow generated by household staples like Jif and Folgers. Its primary growth story revolves around scaling the Uncrustables brand and expanding its presence in high-margin pet snacks. However, risks include sensitivity to commodity price fluctuations and the persistent threat of private-label competition. This stock may suit dividend-focused or value-oriented investors seeking defensive exposure, while stakeholders should monitor successful integration of recent acquisitions and the effectiveness of current margin expansion initiatives.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers moderate growth rather than high-octane expansion, focusing on mature segments. |
| Momentum investor | Weak fit | The stock typically exhibits lower volatility and does not usually participate in speculative momentum rallies. |
| Value investor | Strong fit | The company often trades at valuations reflective of its status as a stable, dividend-paying consumer staple. |
| Dividend investor | Strong fit | Smucker provides a consistent and reliable dividend history favored by income-focused portfolios. |
| Low-risk investor | Strong fit | As a consumer staples business, the stock offers defensive characteristics suitable for more conservative investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Low | As a consumer staple, the stock is generally less susceptible to broad market swings compared to cyclical sectors. |
| Valuation risk | Medium | Investors must be wary of overpaying for stability in a slow-growth environment. |
| Competition risk (Retail and Private Label) | Medium / high | Private label brands constantly pressure margins in core categories like coffee and peanut butter. |
| Business quality | Strong | The company possesses a strong portfolio of trusted, household brands with deep consumer loyalty. |
| Dividend income | Strong | The company's commitment to paying dividends is supported by consistent cash flow generation. |
| Execution risk | Medium | Successfully integrating large acquisitions like Hostess is critical to meeting long-term growth targets. |
Price Behavior

Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.

Smooth
The stock has moved along a generally orderly path with only modest fluctuations.
Analysis of Past Performance
Type Stock | Historic Profit -4.97% | Avg. Invested days 51 | Today’s Advisory WEAK BUY |
Upturn Advisory Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals 
Financial Health Rating 
Growth Momentum Score 
Ownership 
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue) 
Economic Dimensions
Quantitative Style Profile 
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 12.93B USD | Price to earnings Ratio 56.81 | 1Y Target Price 141.44 |
Price to earnings Ratio 56.81 | 1Y Target Price 141.44 | ||
Volume (30-day avg) 1.4M shares | Beta 0.26 | 52 Weeks Range 86.47 - 135.89 | Updated Date 09/26/2026 |
52 Weeks Range 86.47 - 135.89 | Updated Date 09/26/2026 | ||
Dividends yield (FY) 3.63% | Basic EPS (TTM) 2.13 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Coffee | Folgers and Dunkin' retail coffee sales. | Steady cash flow segment driven by morning routine habits. |
| Consumer Foods | Jif peanut butter, Uncrustables, fruit spreads. | Essential pantry items with strong, reliable consumer loyalty. |
| Pet Foods | Milk-Bone, Meow Mix, and premium pet nutrition. | Growing segment tapping into the 'humanization' of pet care. |
| Geography | Primarily North American operations. | Focused regional footprint reduces exposure to complex global geopolitical risks. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 56.81 | Forward PE 11.99 | Enterprise Value 19.79B | Price to Sales(TTM) 1.41 |
Enterprise Value 19.79B | Price to Sales(TTM) 1.41 | ||
Enterprise Value to Revenue 2.16 | Enterprise Value to EBITDA 14.83 | Shares Outstanding 106.82M | Shares Floating 104.52M |
Shares Outstanding 106.82M | Shares Floating 104.52M | ||
Percent Insiders 2.26 | Percent Institutions 90.76 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About The J. M. Smucker Company
Exchange NYSE | Headquarters Orrville, OH, United States | ||
IPO Launch date 1994-10-31 | CEO, President & Chairman Captain Mark T. Smucker | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 8000 | Website https://www.jmsmucker.com |
Full time employees 8000 | Website https://www.jmsmucker.com | ||
The J. M. Smucker Company manufactures and markets branded food and beverage products worldwide. The company operates through five segments: U.S. Retail Coffee, U.S. Retail Frozen Handheld and Spreads, U.S. Retail Pet Foods, Sweet Baked Snacks, and Away From Home. It offers coffee, sweet baked goods, pet snacks, frozen handheld products, peanut butter, cat and dog food, fruit and specialty spreads, cookies, frozen sandwiches and snacks, hot beverages, portion control products, toppings and syrups, baking mixes and ingredients, and flour. The company provides its products under the Folgers, Café Bustelo, Dunkin', Jif, Smucker's, Uncrustables, Meow Mix, Milk-Bone, Pup-Peroni, Canine Carry Outs, Hostess, and 1850 brand names. It sells its products through direct sales and brokers to food retailers, club stores, discount and dollar stores, online retailers, pet specialty stores, distributors, drug stores, military commissaries, mass merchandisers, supermarket chains, national mass retailers, convenience stores, vending channels, and foodservice distributors and operators. The J. M. Smucker Company was founded in 1897 and is headquartered in Orrville, Ohio.

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