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DocuSign Inc (DOCU)



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Upturn Advisory Summary
09/12/2025: DOCU (3-star) is a STRONG-BUY. BUY since 4 days. Simulated Profits (0.49%). Updated daily EoD!
1 Year Target Price $93.75
1 Year Target Price $93.75
3 | Strong Buy |
3 | Buy |
16 | Hold |
0 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 19.04% | Avg. Invested days 37 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 16.13B USD | Price to earnings Ratio 60.75 | 1Y Target Price 93.75 |
Price to earnings Ratio 60.75 | 1Y Target Price 93.75 | ||
Volume (30-day avg) 23 | Beta 1.02 | 52 Weeks Range 55.14 - 107.86 | Updated Date 09/12/2025 |
52 Weeks Range 55.14 - 107.86 | Updated Date 09/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.32 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-09-04 | When After Market | Estimate 0.85 | Actual 0.92 |
Profitability
Profit Margin 9.08% | Operating Margin (TTM) 8.15% |
Management Effectiveness
Return on Assets (TTM) 4.05% | Return on Equity (TTM) 14.23% |
Valuation
Trailing PE 60.75 | Forward PE 21.88 | Enterprise Value 15419081348 | Price to Sales(TTM) 5.21 |
Enterprise Value 15419081348 | Price to Sales(TTM) 5.21 | ||
Enterprise Value to Revenue 4.98 | Enterprise Value to EBITDA 37.85 | Shares Outstanding 201104000 | Shares Floating 198851751 |
Shares Outstanding 201104000 | Shares Floating 198851751 | ||
Percent Insiders 0.98 | Percent Institutions 89.07 |
Upturn AI SWOT
DocuSign Inc

Company Overview
History and Background
DocuSign was founded in 2003 under the name ApproveMe.com, later changing to DocuSign. It launched its e-signature service in 2005. Initially focused on real estate, DocuSign expanded its services across various industries, becoming a leader in e-signature and agreement cloud solutions. It went public in April 2018.
Core Business Areas
- eSignature: DocuSign eSignature allows users to electronically sign documents on various devices. It's the core product and generates significant revenue.
- Agreement Cloud: DocuSign Agreement Cloud provides a suite of tools to manage the entire agreement process, including contract lifecycle management, contract analytics, and identity verification.
Leadership and Structure
The CEO is Allan Thygesen. The company has a typical corporate structure with departments for engineering, sales, marketing, finance, and customer success.
Top Products and Market Share
Key Offerings
- eSignature: DocuSign eSignature is the leading e-signature solution, capturing a significant portion of the market. Market share is estimated to be around 25%. Competitors include Adobe Sign, HelloSign, and PandaDoc. This brings in the majority of their revenue.
- Contract Lifecycle Management (CLM): DocuSign CLM helps manage the entire contract process from creation to execution and renewal. Market share is smaller but growing. Competitors include Conga, Icertis, and Agiloft. Revenue is a smaller component of total revenue but growing faster than eSignature.
Market Dynamics
Industry Overview
The e-signature and agreement management market is experiencing rapid growth due to increasing digitalization and the need for efficient business processes. The COVID-19 pandemic accelerated adoption.
Positioning
DocuSign is a market leader in e-signature and agreement cloud solutions. It has a strong brand reputation and a large customer base. Its competitive advantages include its comprehensive product suite and extensive integrations.
Total Addressable Market (TAM)
The TAM for e-signature and agreement management is estimated to be in the tens of billions of dollars, with future growth expecting to push this closer to $50B. DocuSign is well-positioned to capture a significant share of this market but needs to continue to innovate and expand its product offerings.
Upturn SWOT Analysis
Strengths
- Market leadership in e-signature
- Strong brand recognition
- Large customer base
- Comprehensive product suite
- Extensive integrations
Weaknesses
- High pricing compared to competitors
- Dependence on e-signature market
- Potential for commoditization of e-signature
- Integration complexity with some systems
Opportunities
- Expansion into new markets and industries
- Development of new agreement cloud solutions
- Partnerships and acquisitions
- Increasing demand for digital transformation
Threats
- Increased competition from established players and startups
- Economic downturn impacting business spending
- Data security and privacy concerns
- Changing regulatory landscape
Competitors and Market Share
Key Competitors
- Adobe (ADBE)
- Dropbox (DBX)
- PandaDoc (No Public US Stock)
Competitive Landscape
DocuSign benefits from a strong first-mover advantage and a focus on e-signatures. Competitors like Adobe have larger overall product portfolios but DocuSign remains focused. Smaller competitors offer lower prices.
Major Acquisitions
Liveoak Technologies
- Year: 2020
- Acquisition Price (USD millions): 38
- Strategic Rationale: Added capabilities for remote online notarization and identity verification.
Growth Trajectory and Initiatives
Historical Growth: DocuSign experienced strong growth in revenue and customer base in the past years, driven by the adoption of digital solutions. The growth rate has slowed somewhat as the market matures.
Future Projections: Analyst estimates vary, but generally project continued growth in revenue and earnings, albeit at a slower pace than in previous years. Future growth depends on the ability to expand into new markets and develop new products.
Recent Initiatives: Recent initiatives include expanding the Agreement Cloud platform, investing in AI-powered features, and forging partnerships with other technology companies.
Summary
DocuSign is a leading e-signature and agreement cloud solutions provider with a strong brand and large customer base. While its growth has slowed, the company continues to innovate. DocuSign should focus on expanding its Agreement Cloud platform and managing competition. The e-signature market continues to grow, DocuSign needs to look at all options to remain competive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (10-K, 10-Q)
- Industry reports
- Analyst estimates
- Company website
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About DocuSign Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2018-04-27 | President, CEO & Director Mr. Allan C. Thygesen | ||
Sector Technology | Industry Software - Application | Full time employees 6838 | Website https://www.docusign.com |
Full time employees 6838 | Website https://www.docusign.com |
DocuSign, Inc. provides electronic signature solution in the United States and internationally. The company offers AI-powered intelligent agreement management (IAM) platform to optimize the agreement management process and provides e-signature solution that enables sending and signing of agreements on various devices; Contract Lifecycle Management (CLM), which automates workflows across the entire agreement process; Document Generation streamlines the process of generating new, custom agreements; and Gen for Salesforce for automated agreement generation within Salesforce. It also provides Identify, a signer-identification option for checking government-issued IDs; Standards-Based Signatures, which support signatures that involve digital certificates; Monitor that uses advanced analytics; Notary which enables notaries public to conduct remote online notarization transactions; and Web Forms. In addition, the company offers Real Estate for eSignature that provides a way for brokers and agents to manage the entire real estate transaction digitally. eSignature and CLM are FedRAMP, an authorized version of DocuSign eSignature for U.S. federal government agencies; and life sciences modules that support compliance with the electronic signature practices. The company sells its products through direct and partner-assisted sales, and digital self-service purchasing. DocuSign, Inc. was incorporated in 2003 and is headquartered in San Francisco, California.

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