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Upturn AI SWOT - About
DOCU 
DocuSign Inc (DOCU)
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Upturn Advisory Summary
10/13/2025: DOCU (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
23 Analysts rated it
Well-followed company, solid analyst reports, reliable data for confident investing.
1 Year Target Price $93.75
1 Year Target Price $93.75
| 3 | Strong Buy |
| 3 | Buy |
| 16 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1.1% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/13/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 13.76B USD | Price to earnings Ratio 51.82 | 1Y Target Price 93.75 |
Price to earnings Ratio 51.82 | 1Y Target Price 93.75 | ||
Volume (30-day avg) 23 | Beta 1.02 | 52 Weeks Range 66.35 - 107.86 | Updated Date 10/12/2025 |
52 Weeks Range 66.35 - 107.86 | Updated Date 10/12/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.32 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 9.08% | Operating Margin (TTM) 8.15% |
Management Effectiveness
Return on Assets (TTM) 4.05% | Return on Equity (TTM) 14.23% |
Valuation
Trailing PE 51.82 | Forward PE 16.81 | Enterprise Value 12977677367 | Price to Sales(TTM) 4.44 |
Enterprise Value 12977677367 | Price to Sales(TTM) 4.44 | ||
Enterprise Value to Revenue 4.19 | Enterprise Value to EBITDA 31.85 | Shares Outstanding 201104117 | Shares Floating 198833652 |
Shares Outstanding 201104117 | Shares Floating 198833652 | ||
Percent Insiders 1 | Percent Institutions 89 |
Upturn AI SWOT
DocuSign Inc
Company Overview
History and Background
DocuSign Inc. was founded in 2003 as a pioneer in e-signature technology. Initially focused on real estate, it expanded to various industries, facilitating secure and legally binding digital agreements. It went public in April 2018.
Core Business Areas
- eSignature: DocuSign's core product, enabling users to electronically sign documents. It is the market leader in this space.
- Agreement Cloud: A suite of applications and integrations that automate and connect the entire agreement process, from preparation and negotiation to signing and management.
- Contract Lifecycle Management (CLM): Solutions that automate contract creation, negotiation, and management.
Leadership and Structure
Allan Thygesen is the CEO. The organizational structure is based on functional areas such as engineering, sales, marketing, and finance, reporting to the CEO and board of directors.
Top Products and Market Share
Key Offerings
- Market Share: 0.6
- eSignature: DocuSign eSignature allows users to electronically sign documents on various devices. It holds the largest market share in e-signature solutions with estimates ranging from 50-70%. Competitors include Adobe Sign (ADBE), Dropbox Sign (DBX), and PandaDoc.
- Agreement Cloud: DocuSign Agreement Cloud provides a platform for managing the entire agreement process, including contract lifecycle management. It increases efficiency and minimizes risks of the agreement process. Competitors include Icertis, Conga, and Ironclad.
- Market Share: 0.2
- CLM: DocuSign CLM solutions help automate and streamline contract management processes. This includes automated routing, negotiation, and version control. Competitors include Icertis, Conga, Ironclad
- Market Share: 0.1
Market Dynamics
Industry Overview
The digital signature and agreement automation market is growing rapidly due to increasing demand for paperless processes, remote work, and regulatory compliance. The industry is seeing increasing adoption of AI-powered CLM systems.
Positioning
DocuSign is a market leader in the e-signature and agreement cloud space. It has a strong brand reputation and a large customer base, giving it a competitive advantage over smaller players.
Total Addressable Market (TAM)
Estimates suggest a TAM of over $50 billion. DocuSign, with its current revenue, has significant headroom for growth and expansion within this market.
Upturn SWOT Analysis
Strengths
- Market leadership in e-signature solutions
- Strong brand recognition
- Large customer base
- Comprehensive Agreement Cloud platform
- Extensive integrations with other software solutions
Weaknesses
- High cost compared to some competitors
- Dependence on subscription revenue
- Sales execution challenges
- Inconsistent profitability
Opportunities
- Expansion into new markets and industries
- Further development of Agreement Cloud features
- Partnerships with other technology providers
- Increased adoption of digital agreement solutions
- Leveraging AI for agreement intelligence
Threats
- Increasing competition from established and emerging players
- Economic downturn impacting customer spending
- Data security and privacy concerns
- Changes in regulations affecting digital signatures
- Slowing growth in core e-signature market
Competitors and Market Share
Key Competitors
- ADBE
- DBX
- OTEX
Competitive Landscape
DocuSign has a larger installed base and is focused on larger organizations. Adobe Sign is tightly integrated with Creative Cloud applications. Dropbox Sign is focusing on simplicity. OpenText acquired Micro Focus, giving it access to different e-signature solutions.
Major Acquisitions
Liveoak Technologies
- Year: 2020
- Acquisition Price (USD millions): 38
- Strategic Rationale: To expand DocuSign's Agreement Cloud platform with remote online notarization capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historically, DocuSign has experienced rapid revenue growth due to the increasing adoption of e-signature and agreement automation technologies. However, growth has slowed in recent years.
Future Projections: Future growth projections depend on factors such as market conditions and competitive pressures. Analyst estimates vary.
Recent Initiatives: Recent initiatives include focusing on enterprise sales, expanding the Agreement Cloud platform, and investing in artificial intelligence.
Summary
DocuSign is a leading player in the e-signature and agreement cloud space, but it faces increasing competition and challenges in maintaining high growth rates. Its core e-signature product remains strong, but future success depends on its ability to expand the Agreement Cloud platform and drive adoption among enterprise customers. Slow sales execution and inconsistent profitability are key areas that need improvement. The company needs to watch out for strong economic headwinds, increased competition, and further loss of its market share.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Industry Publications
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market data and analyst estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About DocuSign Inc
Exchange NASDAQ | Headquaters San Francisco, CA, United States | ||
IPO Launch date 2018-04-27 | President, CEO & Director Mr. Allan C. Thygesen | ||
Sector Technology | Industry Software - Application | Full time employees 6838 | Website https://www.docusign.com |
Full time employees 6838 | Website https://www.docusign.com | ||
DocuSign, Inc. provides electronic signature solution in the United States and internationally. The company offers AI-powered intelligent agreement management (IAM) platform to optimize the agreement management process and provides e-signature solution that enables sending and signing of agreements on various devices; Contract Lifecycle Management (CLM), which automates workflows across the entire agreement process; Document Generation streamlines the process of generating new, custom agreements; and Gen for Salesforce for automated agreement generation within Salesforce. It also provides Identify, a signer-identification option for checking government-issued IDs; Standards-Based Signatures, which support signatures that involve digital certificates; Monitor that uses advanced analytics; Notary which enables notaries public to conduct remote online notarization transactions; and Web Forms. In addition, the company offers Real Estate for eSignature that provides a way for brokers and agents to manage the entire real estate transaction digitally. eSignature and CLM are FedRAMP, an authorized version of DocuSign eSignature for U.S. federal government agencies; and life sciences modules that support compliance with the electronic signature practices. The company sells its products through direct and partner-assisted sales, and digital self-service purchasing. DocuSign, Inc. was incorporated in 2003 and is headquartered in San Francisco, California.
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