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Upturn AI SWOT - About
EPC 
Edgewell Personal Care Co (EPC)
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Upturn Advisory Summary
06/30/2025: EPC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $32.38
1 Year Target Price $32.38
| 4 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.03% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.09B USD | Price to earnings Ratio 13.6 | 1Y Target Price 32.38 |
Price to earnings Ratio 13.6 | 1Y Target Price 32.38 | ||
Volume (30-day avg) 9 | Beta 0.84 | 52 Weeks Range 22.61 - 40.75 | Updated Date 06/30/2025 |
52 Weeks Range 22.61 - 40.75 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 2.58% | Basic EPS (TTM) 1.71 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.81% | Operating Margin (TTM) 12.4% |
Management Effectiveness
Return on Assets (TTM) 3.97% | Return on Equity (TTM) 5.53% |
Valuation
Trailing PE 13.6 | Forward PE 7.61 | Enterprise Value 2400339548 | Price to Sales(TTM) 0.49 |
Enterprise Value 2400339548 | Price to Sales(TTM) 0.49 | ||
Enterprise Value to Revenue 1.08 | Enterprise Value to EBITDA 8.91 | Shares Outstanding 47029700 | Shares Floating 46321862 |
Shares Outstanding 47029700 | Shares Floating 46321862 | ||
Percent Insiders 4.47 | Percent Institutions 104.19 |
Analyst Ratings
Rating 3 | Target Price 32.38 | Buy 1 | Strong Buy 4 |
Buy 1 | Strong Buy 4 | ||
Hold 3 | Sell - | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
Edgewell Personal Care Co
Company Overview
History and Background
Edgewell Personal Care Co. was formed in 2015 as a spin-off from Energizer Holdings. Its roots trace back to the Wilkinson Sword company founded in the late 18th century. The company has focused on personal care products, including razors, shaving products, sun care, and feminine care. Key milestones include acquisitions and divestitures aimed at streamlining its portfolio and focusing on core brands.
Core Business Areas
- Wet Shave: Includes razor systems and disposable razors for men and women under brands like Schick, Wilkinson Sword, and Personna.
- Sun and Skin Care: Encompasses sun care products under the Banana Boat and Hawaiian Tropic brands, as well as skin care products.
- Feminine Care: Offers feminine hygiene products under the Playtex and Carefree brands, including tampons and pads.
Leadership and Structure
The leadership team typically consists of a CEO, CFO, and other key executives responsible for different business segments. The organizational structure is generally hierarchical, with functional departments and business units reporting to senior management.
Top Products and Market Share
Key Offerings
- Schick Razors: Schick offers a variety of razors for men and women. The brand competes with Gillette and Dollar Shave Club in the wet shave market. Market share fluctuates, but Schick is a major player. Competitors: Gillette (PG), Harry's, Dollar Shave Club (Unilever).
- Banana Boat Sunscreen: Banana Boat offers a range of sun protection products. It holds a significant share in the sunscreen market, competing with Coppertone and Neutrogena. Competitors: Coppertone (Bayer), Neutrogena (JNJ), Sun Bum.
- Playtex Tampons: Playtex is a popular brand of tampons known for its applicator design. Competes with Tampax, a P&G product. Competitors: Tampax (PG), U by Kotex (Kimberly-Clark).
Market Dynamics
Industry Overview
The personal care industry is characterized by strong competition, evolving consumer preferences, and a focus on innovation. Trends include increased demand for natural and sustainable products, as well as the growth of e-commerce.
Positioning
Edgewell Personal Care Co. aims to be a leading provider of personal care products, focusing on innovation and brand building. Competitive advantages include a portfolio of established brands and a global distribution network.
Total Addressable Market (TAM)
The TAM for personal care is estimated to be in the hundreds of billions of dollars globally. Edgewell targets specific segments within this market (shaving, sun care, feminine care), positioning itself through brand recognition and product innovation to capture market share.
Upturn SWOT Analysis
Strengths
- Established brand portfolio
- Global distribution network
- Focus on innovation
- Strong market position in select categories
Weaknesses
- High debt levels
- Intense competition
- Dependence on key brands
- Fluctuations in currency exchange rates
Opportunities
- Expansion into emerging markets
- Acquisition of complementary brands
- Innovation in sustainable and natural products
- Growth in e-commerce
Threats
- Intensified price competition
- Changing consumer preferences
- Increased regulatory scrutiny
- Economic downturns
Competitors and Market Share
Key Competitors
- Procter & Gamble (PG)
- Unilever (UL)
- Kimberly-Clark (KMB)
Competitive Landscape
Edgewell competes with larger, more diversified companies like P&G and Unilever. While Edgewell has strong brands and focuses on specific segments, it faces challenges in terms of scale and resources.
Major Acquisitions
Bulldog Skincare
- Year: 2016
- Acquisition Price (USD millions): 55
- Strategic Rationale: Expanded Edgewell's presence in the men's grooming market with a natural and sustainable brand.
Growth Trajectory and Initiatives
Historical Growth: Requires numerical data from live company reporting. Unable to simulate.
Future Projections: Requires numerical data from live company reporting. Unable to simulate.
Recent Initiatives: Recent initiatives typically include product launches, marketing campaigns, and acquisitions aimed at driving growth.
Summary
Edgewell Personal Care Co. is a mid-sized player in the competitive personal care market, holding well-known brands. Its strength lies in these brands and its distribution network. However, high debt levels and intense competition pose challenges. Future growth depends on successful innovation, expansion into emerging markets, and efficient cost management.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market research reports
Disclaimers:
This analysis is based on available information and general market conditions. It is not financial advice. Market data is an estimation.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Edgewell Personal Care Co
Exchange NYSE | Headquaters Shelton, CT, United States | ||
IPO Launch date 2000-03-27 | President, CEO & Director Mr. Rod R. Little | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 6700 | Website https://edgewell.com |
Full time employees 6700 | Website https://edgewell.com | ||
Edgewell Personal Care Company, together with its subsidiaries, manufactures and markets personal care products worldwide. It operates through three segments: Wet Shave, Sun and Skin Care, and Feminine Care. The Wet Shave segment provides razor systems, such as razor handles and refillable blades, and disposable shave products for men and women under the Schick and Wilkinson Sword brands; and shave preparation products, including shaving gels and shaving creams under the Edge, Skintimate, Billie, Shave Guard brands. This segment also manufactures and sells private label and disposable razors, shaving systems, and replacement blades. The Sun and Skin Care segment provides general protection, sport, kids, baby, tanning, and after sun products under the Banana Boat and Hawaiian Tropic brands; antibacterial hand wipes and other related products under the Wet Ones brand; skin care products for men under the Bulldog and Jack Black brands; and beard, hair, and skin care products under the Cremo brand. The Feminine Care segment provides tampons under the Playtex Gentle Glide 360°, Playtex Sport, Playtex, and o.b. brands; and markets pads and liners under the Stayfree and Carefree brands. The company distributes its products through direct sales force, exclusive and non-exclusive distributors, and wholesalers. The company was formerly known as Energizer Holdings, Inc. and changed its name to Edgewell Personal Care Company in June 2015. Edgewell Personal Care Company was founded in 1772 and is headquartered in Shelton, Connecticut.
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