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Edgewell Personal Care Co (EPC)



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Upturn Advisory Summary
08/14/2025: EPC (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $26
1 Year Target Price $26
4 | Strong Buy |
1 | Buy |
3 | Hold |
0 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.03% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.08B USD | Price to earnings Ratio 17.23 | 1Y Target Price 26 |
Price to earnings Ratio 17.23 | 1Y Target Price 26 | ||
Volume (30-day avg) 9 | Beta 0.82 | 52 Weeks Range 19.13 - 39.97 | Updated Date 08/15/2025 |
52 Weeks Range 19.13 - 39.97 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 2.55% | Basic EPS (TTM) 1.35 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When - | Estimate 1 | Actual 0.92 |
Profitability
Profit Margin 2.94% | Operating Margin (TTM) 11.45% |
Management Effectiveness
Return on Assets (TTM) 3.65% | Return on Equity (TTM) 4.12% |
Valuation
Trailing PE 17.23 | Forward PE 8.6 | Enterprise Value 2293358315 | Price to Sales(TTM) 0.49 |
Enterprise Value 2293358315 | Price to Sales(TTM) 0.49 | ||
Enterprise Value to Revenue 1.04 | Enterprise Value to EBITDA 9.36 | Shares Outstanding 46464200 | Shares Floating 45756594 |
Shares Outstanding 46464200 | Shares Floating 45756594 | ||
Percent Insiders 2.57 | Percent Institutions 106.07 |
Upturn AI SWOT
Edgewell Personal Care Co

Company Overview
History and Background
Edgewell Personal Care was formed in 2015 as a spin-off from Energizer Holdings. It focuses on personal care products. Energizer was founded as The Eveready Battery Company in 1896. The spin-off allowed each entity to focus on its core business.
Core Business Areas
- Wet Shave: Includes razor systems, cartridges, and shave preparations under brands like Schick and Wilkinson Sword.
- Sun and Skin Care: Includes sunscreens, tanning lotions, and skincare products under brands like Banana Boat and Hawaiian Tropic.
- Feminine Care: Includes tampons and pads under brands like Playtex and o.b.
Leadership and Structure
The leadership team consists of the CEO, CFO, and other key executives. The organizational structure includes business units focused on specific product categories, supported by functional departments such as marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Schick Razors: Razor systems and cartridges for men and women. Competitors include Gillette (PG) and Harry's. Market share data unavailable, but Schick is a significant player in the wet shave market. Gillette dominates the razor market.
- Banana Boat Sunscreen: Sunscreen products for various outdoor activities. Competitors include Coppertone (Bayer) and Neutrogena (JNJ). Market share data unavailable, but Banana Boat is a leading sunscreen brand. Banana Boat and Hawaiian Tropic hold about 25% of the sunscreen market.
- Playtex Tampons: Feminine care products. Competitors include Tampax (PG) and U by Kotex (Kimberly-Clark). Market share data unavailable, but Playtex is a recognizable brand in the feminine care market. Tampax is the market leader.
Market Dynamics
Industry Overview
The personal care industry is competitive, with established players and emerging brands. Trends include increasing demand for natural and organic products, personalized beauty solutions, and online retail.
Positioning
Edgewell Personal Care positions itself as a provider of affordable and reliable personal care products. Its competitive advantages include its established brands and distribution network.
Total Addressable Market (TAM)
The global personal care market is estimated at several hundred billion dollars. Edgewell Personal Care addresses a significant portion of this TAM with its diverse product portfolio.
Upturn SWOT Analysis
Strengths
- Established Brands
- Distribution Network
- Product Diversification
- Strong Presence in North America
Weaknesses
- High Debt Load
- Limited International Presence Compared to Competitors
- Brand Perception (Lower priced vs. competitors)
- Slow Innovation
Opportunities
- Expansion into Emerging Markets
- New Product Development (Natural/Organic)
- Strategic Acquisitions
- E-commerce Growth
Threats
- Intense Competition
- Changing Consumer Preferences
- Raw Material Price Fluctuations
- Currency Exchange Rate Volatility
Competitors and Market Share
Key Competitors
- Procter & Gamble (PG)
- Unilever (UL)
- Kimberly-Clark (KMB)
- Bayer (BAYRY)
Competitive Landscape
Edgewell faces intense competition from larger, more diversified companies like Procter & Gamble and Unilever. Edgewell's advantages include its focused product portfolio and established brands, while its disadvantages include its smaller scale and limited international presence.
Major Acquisitions
Bulldog Skincare
- Year: 2016
- Acquisition Price (USD millions): 55
- Strategic Rationale: Expanded Edgewell's presence in the men's grooming market with a focus on natural ingredients.
Growth Trajectory and Initiatives
Historical Growth: Historical growth rates will be updated based on available company reports.
Future Projections: Future projections will be updated based on analyst estimates.
Recent Initiatives: Recent initiatives will be updated based on publicly released information. For example, cost-cutting measures, strategic acquisitions, and product innovations.
Summary
Edgewell Personal Care has established brands in the personal care sector, but is facing high debt and intense competition. Their focused portfolio allows for specialization, but it also limits diversification. Expanding into emerging markets and developing innovative products are key to future growth. They need to lower debt and work hard on innovation.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Yahoo Finance
- Publicly Available Information
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. All market share data is approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Edgewell Personal Care Co
Exchange NYSE | Headquaters Shelton, CT, United States | ||
IPO Launch date 2000-03-27 | President, CEO & Director Mr. Rod R. Little | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 6700 | Website https://edgewell.com |
Full time employees 6700 | Website https://edgewell.com |
Edgewell Personal Care Company, together with its subsidiaries, manufactures and markets personal care products worldwide. It operates through three segments: Wet Shave, Sun and Skin Care, and Feminine Care. The Wet Shave segment provides razor systems, such as razor handles and refillable blades, and disposable shave products for men and women under the Schick and Wilkinson Sword brands; and shave preparation products, including shaving gels and shaving creams under the Edge, Skintimate, Billie, Shave Guard brands. This segment also manufactures and sells private label and disposable razors, shaving systems, and replacement blades. The Sun and Skin Care segment provides general protection, sport, kids, baby, tanning, and after sun products under the Banana Boat and Hawaiian Tropic brands; antibacterial hand wipes and other related products under the Wet Ones brand; skin care products for men under the Bulldog and Jack Black brands; and beard, hair, and skin care products under the Cremo brand. The Feminine Care segment provides tampons under the Playtex Gentle Glide 360°, Playtex Sport, Playtex, and o.b. brands; and markets pads and liners under the Stayfree and Carefree brands. The company distributes its products through direct sales force, exclusive and non-exclusive distributors, and wholesalers. The company was formerly known as Energizer Holdings, Inc. and changed its name to Edgewell Personal Care Company in June 2015. Edgewell Personal Care Company was founded in 1772 and is headquartered in Shelton, Connecticut.

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