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Upturn AI SWOT - About
EPC 
Edgewell Personal Care Co (EPC)
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Upturn Advisory Summary
10/15/2025: EPC (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $25.57
1 Year Target Price $25.57
| 4 | Strong Buy |
| 1 | Buy |
| 3 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -15.05% | Avg. Invested days 43 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 929.28M USD | Price to earnings Ratio 14.81 | 1Y Target Price 25.57 |
Price to earnings Ratio 14.81 | 1Y Target Price 25.57 | ||
Volume (30-day avg) 9 | Beta 0.83 | 52 Weeks Range 19.01 - 37.81 | Updated Date 10/17/2025 |
52 Weeks Range 19.01 - 37.81 | Updated Date 10/17/2025 | ||
Dividends yield (FY) 2.98% | Basic EPS (TTM) 1.35 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.94% | Operating Margin (TTM) 11.45% |
Management Effectiveness
Return on Assets (TTM) 3.65% | Return on Equity (TTM) 4.12% |
Valuation
Trailing PE 14.81 | Forward PE 7.62 | Enterprise Value 2169763426 | Price to Sales(TTM) 0.42 |
Enterprise Value 2169763426 | Price to Sales(TTM) 0.42 | ||
Enterprise Value to Revenue 0.98 | Enterprise Value to EBITDA 8.85 | Shares Outstanding 46464244 | Shares Floating 45766816 |
Shares Outstanding 46464244 | Shares Floating 45766816 | ||
Percent Insiders 2.57 | Percent Institutions 105.48 |
Upturn AI SWOT
Edgewell Personal Care Co
Company Overview
History and Background
Edgewell Personal Care Co. was founded in 1899 as the American Safety Razor Company. It evolved through acquisitions and divestitures, becoming Energizer Holdings in 2000. In 2015, the personal care division was spun off as Edgewell Personal Care.
Core Business Areas
- Wet Shave: Includes razors, blades, and shaving creams under brands like Schick, Wilkinson Sword, and Edge.
- Sun and Skin Care: Offers sunscreens, skincare products, and lip care under brands like Banana Boat, Hawaiian Tropic, and ChapStick.
- Feminine Care: Provides feminine hygiene products under brands like Playtex, o.b., and Stayfree.
Leadership and Structure
The CEO of Edgewell Personal Care Co. is Rod Little. The company operates with a functional organizational structure, divided into business segments and corporate functions.
Top Products and Market Share
Key Offerings
- Schick Razors: Schick is a major player in the wet shave market, competing with Gillette. Market share data varies, but estimates place Schick as the second-largest brand in the US. Competitors include Gillette (PG), Harry's, and Dollar Shave Club (Unilever).
- Banana Boat Sunscreen: Banana Boat is a leading sunscreen brand in North America. Competitors include Coppertone (Bayer), Neutrogena (Johnson & Johnson), and Australian Gold.
- Playtex Tampons: Playtex is a well-known brand of tampons and other feminine hygiene products. Competitors include Tampax (Procter & Gamble), U by Kotex (Kimberly-Clark).
Market Dynamics
Industry Overview
The personal care industry is competitive, driven by innovation, changing consumer preferences, and marketing. Trends include natural ingredients, sustainability, and direct-to-consumer models.
Positioning
Edgewell holds strong positions in wet shave, sun care, and feminine care. Its competitive advantages lie in established brands, distribution networks, and innovation capabilities.
Total Addressable Market (TAM)
The global personal care market is estimated at over $600 billion. Edgewell is positioned to capture a portion of this TAM through its established brands and continued innovation.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Established distribution network
- Innovation in product development
- Significant market share in key segments
Weaknesses
- High debt levels
- Dependence on mass-market retailers
- Brand concentration in certain categories
- Susceptibility to currency fluctuations
Opportunities
- Expansion into emerging markets
- Acquisitions of complementary brands
- Growth in e-commerce channels
- Development of sustainable products
Threats
- Intense competition from established players
- Rise of direct-to-consumer brands
- Changing consumer preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- PG
- CL
- KMB
- EL
Competitive Landscape
Edgewell faces strong competition from larger companies with greater resources. Its strengths lie in specific product categories and brands, but it must continue to innovate and differentiate.
Major Acquisitions
Bulldog Skincare Holdings Ltd.
- Year: 2016
- Acquisition Price (USD millions): 56
- Strategic Rationale: Expanded presence in the men's grooming market, particularly in natural and sustainable products.
Growth Trajectory and Initiatives
Historical Growth: Edgewell's growth has been a mix of organic growth and acquisitions. Revenue growth has been inconsistent.
Future Projections: Analysts project modest revenue growth for Edgewell, driven by innovation and market expansion. Profitability is expected to improve.
Recent Initiatives: Recent initiatives include new product launches, cost-saving measures, and expansion into new markets.
Summary
Edgewell Personal Care Co. has a portfolio of well-known brands and a significant market presence. However, high debt and strong competition present challenges. Continued innovation, cost management, and strategic acquisitions are crucial for future success. While the current finances are improving, they need to be monitored closely.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Edgewell Personal Care Co
Exchange NYSE | Headquaters Shelton, CT, United States | ||
IPO Launch date 2000-03-27 | President, CEO & Director Mr. Rod R. Little | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 6700 | Website https://edgewell.com |
Full time employees 6700 | Website https://edgewell.com | ||
Edgewell Personal Care Company, together with its subsidiaries, manufactures and markets personal care products worldwide. It operates through three segments: Wet Shave, Sun and Skin Care, and Feminine Care. The Wet Shave segment provides razor systems, such as razor handles and refillable blades, and disposable shave products for men and women under the Schick and Wilkinson Sword brands; and shave preparation products, including shaving gels and shaving creams under the Edge, Skintimate, Billie, Shave Guard brands. This segment also manufactures and sells private label and disposable razors, shaving systems, and replacement blades. The Sun and Skin Care segment provides general protection, sport, kids, baby, tanning, and after sun products under the Banana Boat and Hawaiian Tropic brands; antibacterial hand wipes and other related products under the Wet Ones brand; skin care products for men under the Bulldog and Jack Black brands; and beard, hair, and skin care products under the Cremo brand. The Feminine Care segment provides tampons under the Playtex Gentle Glide 360°, Playtex Sport, Playtex, and o.b. brands; and markets pads and liners under the Stayfree and Carefree brands. The company distributes its products through direct sales force, exclusive and non-exclusive distributors, and wholesalers. The company was formerly known as Energizer Holdings, Inc. and changed its name to Edgewell Personal Care Company in June 2015. Edgewell Personal Care Company was founded in 1772 and is headquartered in Shelton, Connecticut.
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