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Edgewell Personal Care Co (EPC)

Upturn stock ratingUpturn stock rating
$23.26
Last Close (24-hour delay)
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PASS
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  • SELL Advisory (Loss)​
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
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Upturn Advisory Summary

08/14/2025: EPC (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

9 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $26

1 Year Target Price $26

Analysts Price Target For last 52 week
$26 Target price
52w Low $19.13
Current$23.26
52w High $39.97

Analysis of Past Performance

Type Stock
Historic Profit -15.03%
Avg. Invested days 43
Today’s Advisory PASS
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/14/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.08B USD
Price to earnings Ratio 17.23
1Y Target Price 26
Price to earnings Ratio 17.23
1Y Target Price 26
Volume (30-day avg) 9
Beta 0.82
52 Weeks Range 19.13 - 39.97
Updated Date 08/15/2025
52 Weeks Range 19.13 - 39.97
Updated Date 08/15/2025
Dividends yield (FY) 2.55%
Basic EPS (TTM) 1.35

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-08-05
When -
Estimate 1
Actual 0.92

Profitability

Profit Margin 2.94%
Operating Margin (TTM) 11.45%

Management Effectiveness

Return on Assets (TTM) 3.65%
Return on Equity (TTM) 4.12%

Valuation

Trailing PE 17.23
Forward PE 8.6
Enterprise Value 2293358315
Price to Sales(TTM) 0.49
Enterprise Value 2293358315
Price to Sales(TTM) 0.49
Enterprise Value to Revenue 1.04
Enterprise Value to EBITDA 9.36
Shares Outstanding 46464200
Shares Floating 45756594
Shares Outstanding 46464200
Shares Floating 45756594
Percent Insiders 2.57
Percent Institutions 106.07

ai summary icon Upturn AI SWOT

Edgewell Personal Care Co

stock logo

Company Overview

overview logo History and Background

Edgewell Personal Care was formed in 2015 as a spin-off from Energizer Holdings. It focuses on personal care products. Energizer was founded as The Eveready Battery Company in 1896. The spin-off allowed each entity to focus on its core business.

business area logo Core Business Areas

  • Wet Shave: Includes razor systems, cartridges, and shave preparations under brands like Schick and Wilkinson Sword.
  • Sun and Skin Care: Includes sunscreens, tanning lotions, and skincare products under brands like Banana Boat and Hawaiian Tropic.
  • Feminine Care: Includes tampons and pads under brands like Playtex and o.b.

leadership logo Leadership and Structure

The leadership team consists of the CEO, CFO, and other key executives. The organizational structure includes business units focused on specific product categories, supported by functional departments such as marketing, sales, and operations.

Top Products and Market Share

overview logo Key Offerings

  • Schick Razors: Razor systems and cartridges for men and women. Competitors include Gillette (PG) and Harry's. Market share data unavailable, but Schick is a significant player in the wet shave market. Gillette dominates the razor market.
  • Banana Boat Sunscreen: Sunscreen products for various outdoor activities. Competitors include Coppertone (Bayer) and Neutrogena (JNJ). Market share data unavailable, but Banana Boat is a leading sunscreen brand. Banana Boat and Hawaiian Tropic hold about 25% of the sunscreen market.
  • Playtex Tampons: Feminine care products. Competitors include Tampax (PG) and U by Kotex (Kimberly-Clark). Market share data unavailable, but Playtex is a recognizable brand in the feminine care market. Tampax is the market leader.

Market Dynamics

industry overview logo Industry Overview

The personal care industry is competitive, with established players and emerging brands. Trends include increasing demand for natural and organic products, personalized beauty solutions, and online retail.

Positioning

Edgewell Personal Care positions itself as a provider of affordable and reliable personal care products. Its competitive advantages include its established brands and distribution network.

Total Addressable Market (TAM)

The global personal care market is estimated at several hundred billion dollars. Edgewell Personal Care addresses a significant portion of this TAM with its diverse product portfolio.

Upturn SWOT Analysis

Strengths

  • Established Brands
  • Distribution Network
  • Product Diversification
  • Strong Presence in North America

Weaknesses

  • High Debt Load
  • Limited International Presence Compared to Competitors
  • Brand Perception (Lower priced vs. competitors)
  • Slow Innovation

Opportunities

  • Expansion into Emerging Markets
  • New Product Development (Natural/Organic)
  • Strategic Acquisitions
  • E-commerce Growth

Threats

  • Intense Competition
  • Changing Consumer Preferences
  • Raw Material Price Fluctuations
  • Currency Exchange Rate Volatility

Competitors and Market Share

competitor logo Key Competitors

  • Procter & Gamble (PG)
  • Unilever (UL)
  • Kimberly-Clark (KMB)
  • Bayer (BAYRY)

Competitive Landscape

Edgewell faces intense competition from larger, more diversified companies like Procter & Gamble and Unilever. Edgewell's advantages include its focused product portfolio and established brands, while its disadvantages include its smaller scale and limited international presence.

Major Acquisitions

Bulldog Skincare

  • Year: 2016
  • Acquisition Price (USD millions): 55
  • Strategic Rationale: Expanded Edgewell's presence in the men's grooming market with a focus on natural ingredients.

Growth Trajectory and Initiatives

Historical Growth: Historical growth rates will be updated based on available company reports.

Future Projections: Future projections will be updated based on analyst estimates.

Recent Initiatives: Recent initiatives will be updated based on publicly released information. For example, cost-cutting measures, strategic acquisitions, and product innovations.

Summary

Edgewell Personal Care has established brands in the personal care sector, but is facing high debt and intense competition. Their focused portfolio allows for specialization, but it also limits diversification. Expanding into emerging markets and developing innovative products are key to future growth. They need to lower debt and work hard on innovation.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Market Research Reports
  • Analyst Estimates
  • Yahoo Finance
  • Publicly Available Information

Disclaimers:

The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. All market share data is approximate.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Edgewell Personal Care Co

Exchange NYSE
Headquaters Shelton, CT, United States
IPO Launch date 2000-03-27
President, CEO & Director Mr. Rod R. Little
Sector Consumer Defensive
Industry Household & Personal Products
Full time employees 6700
Full time employees 6700

Edgewell Personal Care Company, together with its subsidiaries, manufactures and markets personal care products worldwide. It operates through three segments: Wet Shave, Sun and Skin Care, and Feminine Care. The Wet Shave segment provides razor systems, such as razor handles and refillable blades, and disposable shave products for men and women under the Schick and Wilkinson Sword brands; and shave preparation products, including shaving gels and shaving creams under the Edge, Skintimate, Billie, Shave Guard brands. This segment also manufactures and sells private label and disposable razors, shaving systems, and replacement blades. The Sun and Skin Care segment provides general protection, sport, kids, baby, tanning, and after sun products under the Banana Boat and Hawaiian Tropic brands; antibacterial hand wipes and other related products under the Wet Ones brand; skin care products for men under the Bulldog and Jack Black brands; and beard, hair, and skin care products under the Cremo brand. The Feminine Care segment provides tampons under the Playtex Gentle Glide 360°, Playtex Sport, Playtex, and o.b. brands; and markets pads and liners under the Stayfree and Carefree brands. The company distributes its products through direct sales force, exclusive and non-exclusive distributors, and wholesalers. The company was formerly known as Energizer Holdings, Inc. and changed its name to Edgewell Personal Care Company in June 2015. Edgewell Personal Care Company was founded in 1772 and is headquartered in Shelton, Connecticut.