
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT
- About


National Vision Holdings Inc (EYE)


- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)

(see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/15/2025: EYE (5-star) is a STRONG-BUY. BUY since 19 days. Simulated Profits (0.85%). Updated daily EoD!
1 Year Target Price $29.8
1 Year Target Price $29.8
6 | Strong Buy |
0 | Buy |
5 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 55.91% | Avg. Invested days 36 | Today’s Advisory Regular Buy |
Upturn Star Rating ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
![]() | ![]() |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.15B USD | Price to earnings Ratio - | 1Y Target Price 29.8 |
Price to earnings Ratio - | 1Y Target Price 29.8 | ||
Volume (30-day avg) 11 | Beta 1.31 | 52 Weeks Range 9.56 - 29.59 | Updated Date 10/15/2025 |
52 Weeks Range 9.56 - 29.59 | Updated Date 10/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.75% | Operating Margin (TTM) 3.38% |
Management Effectiveness
Return on Assets (TTM) 1.42% | Return on Equity (TTM) -1.77% |
Valuation
Trailing PE - | Forward PE 38.31 | Enterprise Value 2988157166 | Price to Sales(TTM) 1.14 |
Enterprise Value 2988157166 | Price to Sales(TTM) 1.14 | ||
Enterprise Value to Revenue 1.58 | Enterprise Value to EBITDA 28.09 | Shares Outstanding 79196383 | Shares Floating 77430304 |
Shares Outstanding 79196383 | Shares Floating 77430304 | ||
Percent Insiders 2.13 | Percent Institutions 108.95 |
Upturn AI SWOT
National Vision Holdings Inc

Company Overview
History and Background
National Vision Holdings, Inc. was founded in 1989 and went public in 2017. It is one of the largest optical retailers in the United States, operating through brands like America's Best Contacts & Eyeglasses and Eyeglass World.
Core Business Areas
- Retail: Operates retail stores selling eyeglasses, contact lenses, and providing eye exams.
- Managed Vision Care: Offers vision care services through agreements with managed care organizations.
- E-Commerce: Sells contact lenses and eyeglasses online.
Leadership and Structure
The leadership team includes Reade Fahs (CEO). The organizational structure consists of retail operations, supply chain, marketing, and corporate functions.
Top Products and Market Share
Key Offerings
- Eyeglasses: A wide variety of frames and lenses. Major competitors include Luxottica (Ray-Ban, LensCrafters) and Warby Parker. Market share data is difficult to ascertain precisely, but NVD is a major player in the discount segment.
- Contact Lenses: Sells major brands of contact lenses. Competitors include 1-800 Contacts and LensCrafters. National Vision is a major retailer of contact lenses and offers online ordering.
- Eye Exams: Provides eye exams through optometrists located in or near its stores. Competitors are private optometry practices and other retail chains that offer eye exams.
Market Dynamics
Industry Overview
The optical retail industry is fragmented, with a mix of independent practices, regional chains, and large national players. Factors affecting the industry include demographic trends (aging population), technological advancements (digital eye exams), and consumer preferences.
Positioning
National Vision positions itself as a value-focused provider of eyeglasses and eye care services, primarily targeting budget-conscious consumers.
Total Addressable Market (TAM)
The global vision care market size was valued at USD 157.19 billion in 2023 and is projected to grow to USD 228.82 billion by 2032. National Vision is positioned to capture a significant share of the value-oriented segment within this market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (America's Best)
- Large store footprint
- Value-driven pricing
- Integrated retail and eye exam model
Weaknesses
- Dependence on retail store traffic
- Lower average revenue per customer compared to premium retailers
- Potential for negative impact from economic downturns
- Supply Chain Vulnerabilities
Opportunities
- Expansion into new markets
- Growth in managed vision care
- Increased online sales
- Partnerships with healthcare providers
Threats
- Competition from online retailers
- Changes in government regulations
- Fluctuations in material costs
- Economic recession leading to reduced consumer spending
Competitors and Market Share
Key Competitors
- LUX
- WLY
- SVRA
Competitive Landscape
National Vision competes primarily on price and convenience. Luxottica has a stronger brand portfolio and higher price points. Warby Parker focuses on direct-to-consumer and a modern aesthetic.
Growth Trajectory and Initiatives
Historical Growth: Historically, growth has been driven by store expansion and same-store sales increases.
Future Projections: Analyst estimates vary; generally, expect continued growth in revenue driven by store expansion and same-store sales growth.
Recent Initiatives: Recent initiatives include expanding store network, improving online presence, and investing in technology to enhance customer experience.
Summary
National Vision is a major player in the value-focused optical retail market. Its strengths lie in its extensive store network and value pricing. Potential challenges include competition from online retailers and economic downturns. Growth opportunities include expanding into new markets and enhancing its online presence.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
- Company website
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About National Vision Holdings Inc
Exchange NASDAQ | Headquaters Duluth, GA, United States | ||
IPO Launch date 2017-10-26 | CEO & Director Mr. Alexander N. Wilkes | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 13411 | Website https://www.nationalvision.com |
Full time employees 13411 | Website https://www.nationalvision.com |
National Vision Holdings, Inc., through its subsidiaries, operates as an optical retailer in the United States. It operates in two segments, Owned & Host and Legacy. The company offers eyeglasses and contact lenses, and optical accessory products; provides eye exams through its America's Best, Eyeglass World, Vista Optical, Fred Meyer, Vista Optical military, Discount Contacts, and Walmart Vision Center stores. It also offers health maintenance organization and optometric services. The company was founded in 1990 and is headquartered in Duluth, Georgia.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.