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National Vision Holdings Inc (EYE)



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Upturn Advisory Summary
08/28/2025: EYE (4-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $28.85
1 Year Target Price $28.85
6 | Strong Buy |
0 | Buy |
5 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 54.59% | Avg. Invested days 38 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.82B USD | Price to earnings Ratio - | 1Y Target Price 28.85 |
Price to earnings Ratio - | 1Y Target Price 28.85 | ||
Volume (30-day avg) 11 | Beta 1.28 | 52 Weeks Range 9.56 - 25.66 | Updated Date 08/29/2025 |
52 Weeks Range 9.56 - 25.66 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate 0.13 | Actual 0.18 |
Profitability
Profit Margin -0.75% | Operating Margin (TTM) 3.38% |
Management Effectiveness
Return on Assets (TTM) 1.42% | Return on Equity (TTM) -1.77% |
Valuation
Trailing PE - | Forward PE 38.46 | Enterprise Value 2524066362 | Price to Sales(TTM) 0.96 |
Enterprise Value 2524066362 | Price to Sales(TTM) 0.96 | ||
Enterprise Value to Revenue 1.34 | Enterprise Value to EBITDA 23.72 | Shares Outstanding 79196400 | Shares Floating 77280622 |
Shares Outstanding 79196400 | Shares Floating 77280622 | ||
Percent Insiders 2.31 | Percent Institutions 108.99 |
Upturn AI SWOT
National Vision Holdings Inc

Company Overview
History and Background
National Vision Holdings, Inc. (NVI) was founded in 1989. It grew through acquisitions and organic expansion, becoming one of the largest optical retailers in the US. It went public in 2017.
Core Business Areas
- Retail: Operates retail optical stores under brands like America's Best Contacts & Eyeglasses and Eyeglass World, offering eyeglasses, contact lenses, and eye exams.
- Managed Care: Manages vision care programs for various health plans and employers.
Leadership and Structure
David J. Pecker serves as President and CEO. The company has a traditional corporate structure with executive leadership and a board of directors.
Top Products and Market Share
Key Offerings
- Eyeglasses: Sale of eyeglasses frames and lenses. Market share data is difficult to pinpoint exactly, but NVI is a major player in the value-oriented segment. Competitors include Warby Parker, LensCrafters (LUX), and online retailers.
- Contact Lenses: Sale of contact lenses. NVI offers various brands and private label options. Competitors include 1-800 Contacts and LensCrafters (LUX).
- Eye Exams: Provision of eye exams through employed or affiliated optometrists. This service drives traffic and product sales. Competitors are independent optometrists and other retail chains.
Market Dynamics
Industry Overview
The optical retail industry is competitive and fragmented, with increasing online presence and a growing emphasis on value and convenience.
Positioning
National Vision Holdings focuses on providing affordable eye care and eyewear, targeting value-conscious consumers. Its competitive advantage lies in its low prices and convenient store locations.
Total Addressable Market (TAM)
The global eyewear market is estimated to be in the hundreds of billions of dollars. NVI is positioned to capture a significant portion of the value segment within the US market.
Upturn SWOT Analysis
Strengths
- Strong brand recognition (America's Best, Eyeglass World)
- Large store network
- Value-oriented pricing strategy
- Integrated business model (retail and managed care)
- Economies of scale
Weaknesses
- Dependence on retail store traffic
- Exposure to economic downturns
- Potential for negative publicity related to eye exam quality
- High debt levels
Opportunities
- Expanding store network
- Growing online presence
- Increasing demand for vision care due to aging population
- Partnerships with health plans and employers
- Technological advancements in eye care
Threats
- Intense competition from online retailers and other optical chains
- Changes in consumer preferences
- Rising input costs
- Regulatory changes
- Economic recession
Competitors and Market Share
Key Competitors
- LUX
- WMT
- COST
Competitive Landscape
National Vision's advantage is its value pricing and extensive store network. Competitors like Luxottica (LUX) have higher price points and brand recognition. Online retailers offer convenience and competitive pricing.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been driven by new store openings and same-store sales increases.
Future Projections: Future growth is expected to continue, albeit at a potentially slower pace due to increasing competition. Analysts project continued revenue growth.
Recent Initiatives: Recent initiatives include expanding online presence and focusing on customer experience.
Summary
National Vision Holdings is a major player in the affordable eye care market, with a strong store network and value-oriented pricing. The company faces increasing competition from online retailers and needs to manage its debt levels carefully. Expansion and customer experience enhancements are key to future growth, though recent results have presented cause for concern. Continued vigilance regarding market share and cost control will be vital.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company website
- SEC filings
- Market research reports
- Analyst reports
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Financial data is based on estimates and publicly available information, which may be subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About National Vision Holdings Inc
Exchange NASDAQ | Headquaters Duluth, GA, United States | ||
IPO Launch date 2017-10-26 | CEO & Director Mr. Alexander N. Wilkes | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 13411 | Website https://www.nationalvision.com |
Full time employees 13411 | Website https://www.nationalvision.com |
National Vision Holdings, Inc., through its subsidiaries, operates as an optical retailer in the United States. It operates in two segments, Owned & Host and Legacy. The company offers eyeglasses and contact lenses, and optical accessory products; provides eye exams through its America's Best, Eyeglass World, Vista Optical, Fred Meyer, Vista Optical military, Discount Contacts, and Walmart Vision Center stores. It also offers health maintenance organization and optometric services. The company was founded in 1990 and is headquartered in Duluth, Georgia.

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