Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
FRPT 
Freshpet Inc (FRPT)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
10/15/2025: FRPT (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $79.31
1 Year Target Price $79.31
| 12 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 16.23% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.52B USD | Price to earnings Ratio 78.15 | 1Y Target Price 79.31 |
Price to earnings Ratio 78.15 | 1Y Target Price 79.31 | ||
Volume (30-day avg) 19 | Beta 1.74 | 52 Weeks Range 46.76 - 164.07 | Updated Date 10/15/2025 |
52 Weeks Range 46.76 - 164.07 | Updated Date 10/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.66 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.23% | Operating Margin (TTM) 6.81% |
Management Effectiveness
Return on Assets (TTM) 2.19% | Return on Equity (TTM) 3.26% |
Valuation
Trailing PE 78.15 | Forward PE 28.49 | Enterprise Value 2851434230 | Price to Sales(TTM) 2.41 |
Enterprise Value 2851434230 | Price to Sales(TTM) 2.41 | ||
Enterprise Value to Revenue 2.73 | Enterprise Value to EBITDA 21.84 | Shares Outstanding 48779873 | Shares Floating 47714521 |
Shares Outstanding 48779873 | Shares Floating 47714521 | ||
Percent Insiders 2.17 | Percent Institutions 119.57 |
Upturn AI SWOT
Freshpet Inc
Company Overview
History and Background
Freshpet Inc. was founded in 2006 with the mission of improving the lives of pets through fresh, natural food. The company initially focused on creating refrigerated pet food alternatives to traditional dry and canned options. Over the years, Freshpet has expanded its product line, distribution network, and manufacturing capabilities, establishing itself as a leader in the fresh pet food category.
Core Business Areas
- Refrigerated Dog Food: Offers a variety of fresh, refrigerated dog food recipes made with high-quality ingredients. This is the core of Freshpet's revenue.
- Refrigerated Cat Food: Provides fresh, refrigerated cat food options, focusing on natural ingredients and balanced nutrition.
- Treats: Offers a variety of fresh treat options for dogs and cats.
Leadership and Structure
Billy Cyr is the current Chief Executive Officer. The company has a standard corporate structure with departments for marketing, sales, operations, finance, and research and development.
Top Products and Market Share
Key Offerings
- Freshpet Dog Food Rolls: A flagship product, consisting of refrigerated dog food in a roll format, known for its natural ingredients and nutritional value. Represents a significant portion of their dog food segment revenue. Competitors include The Farmer's Dog and Nom Nom.
- Market Share (%): 15
- Freshpet Vital Grain-Free Recipes: Grain-free refrigerated dog food recipes catering to specific dietary needs. Competitors include Ollie and JustFoodForDogs.
- Freshpet Cat Food Patties: Refrigerated cat food patties, providing a balanced and natural diet. Competitors include Smalls and Raised Right.
Market Dynamics
Industry Overview
The pet food industry is experiencing significant growth, driven by increasing pet ownership and a trend towards premium, natural, and human-grade pet food options. The refrigerated pet food segment is a growing niche within the industry.
Positioning
Freshpet is positioned as a premium brand in the refrigerated pet food category, emphasizing fresh, natural ingredients and a focus on pet health and wellness. They differentiate themselves through refrigerated formats and dedicated refrigerators in retail locations.
Total Addressable Market (TAM)
The global pet food market is estimated to be worth over $100 billion. Freshpet is well-positioned to capture a significant share of the growing refrigerated pet food segment, estimated in the billions. Penetration remains low leaving huge room for growth
Upturn SWOT Analysis
Strengths
- Strong brand recognition in the fresh pet food category
- Innovative product offerings and refrigerated distribution
- Dedicated refrigerator presence in retail locations
- Focus on natural, high-quality ingredients
Weaknesses
- High production and distribution costs due to refrigeration requirements
- Limited shelf life of products
- Premium pricing may limit market reach
- Dependence on maintaining refrigerator network
Opportunities
- Expanding distribution network to new retailers and geographic regions
- Developing new product lines and formulations
- Increasing consumer awareness of the benefits of fresh pet food
- Leveraging e-commerce channels for direct-to-consumer sales
Threats
- Competition from established pet food brands and new entrants
- Fluctuations in raw material costs
- Changes in consumer preferences and dietary trends
- Potential disruptions to the supply chain
Competitors and Market Share
Key Competitors
- TSN
- CAG
- NUTR
- BLUE
Competitive Landscape
Freshpet benefits from its unique focus on refrigerated pet food and its established refrigerator network. However, it faces competition from larger, well-established pet food companies with greater resources. Sustained competition will depend on cost management and customer loyalty.
Growth Trajectory and Initiatives
Historical Growth: Freshpet has experienced substantial revenue growth in recent years, driven by increased demand for fresh pet food. However, it has not always translated into profitability.
Future Projections: Analyst estimates suggest continued revenue growth for Freshpet, driven by market expansion and product innovation. Path to profitability still needs to be demonstrated.
Recent Initiatives: Expansion of manufacturing capacity, investments in marketing and branding, and development of new product lines.
Summary
Freshpet is a pioneering force in the fresh pet food market, distinguished by its unique refrigerated approach. Strong revenue growth demonstrates market appeal; however, consistent profitability remains a challenge. Continued investment in infrastructure and innovation are crucial for maintaining a competitive edge amidst established industry giants. Raw material costs and supply chain efficiencies are key considerations moving forward.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. Market data and projections are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Freshpet Inc
Exchange NASDAQ | Headquaters Bedminster, NJ, United States | ||
IPO Launch date 2014-11-07 | CEO & Executive Director Mr. William B. Cyr | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 1296 | Website https://www.freshpet.com |
Full time employees 1296 | Website https://www.freshpet.com | ||
Freshpet, Inc., together with its subsidiaries, manufactures, distributes, and markets natural fresh meals and treats for dogs and cats in the United States, Canada, and Europe. It offers dog food, cat food, and dog treats under the Freshpet brand name; and fresh treats under the Dognation and Dog Joy brand names. The company sells its products through a network of company-owned branded refrigerators, the Freshpet Fridges, as well as through various classes of retail, including grocery, mass, club, pet specialty, and natural, as well as online. The company was incorporated in 2004 and is headquartered in Bedminster, New Jersey.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.