Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
FRPT 
Freshpet Inc (FRPT)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
07/10/2025: FRPT (2-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Below Average Performance
These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $109.06
1 Year Target Price $109.06
| 12 | Strong Buy |
| 2 | Buy |
| 5 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 16.23% | Avg. Invested days 44 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 07/10/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.42B USD | Price to earnings Ratio 233.7 | 1Y Target Price 109.06 |
Price to earnings Ratio 233.7 | 1Y Target Price 109.06 | ||
Volume (30-day avg) 19 | Beta 1.86 | 52 Weeks Range 66.75 - 164.07 | Updated Date 07/10/2025 |
52 Weeks Range 66.75 - 164.07 | Updated Date 07/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.54% | Operating Margin (TTM) 2.13% |
Management Effectiveness
Return on Assets (TTM) 1.46% | Return on Equity (TTM) 1.54% |
Valuation
Trailing PE 233.7 | Forward PE 75.19 | Enterprise Value 3606511850 | Price to Sales(TTM) 3.37 |
Enterprise Value 3606511850 | Price to Sales(TTM) 3.37 | ||
Enterprise Value to Revenue 3.55 | Enterprise Value to EBITDA 33.24 | Shares Outstanding 48777100 | Shares Floating 47725457 |
Shares Outstanding 48777100 | Shares Floating 47725457 | ||
Percent Insiders 2.16 | Percent Institutions 122.13 |
Upturn AI SWOT
Freshpet Inc
Company Overview
History and Background
Freshpet Inc. was founded in 2006 with the goal of providing fresh, refrigerated pet food. The company pioneered the refrigerated pet food category and has grown significantly by focusing on natural ingredients and convenient accessibility through refrigerated displays.
Core Business Areas
- Refrigerated Dog Food: Freshpet's largest segment, offering a variety of recipes and formats, including rolls, bags of bite-sized pieces, and treats.
- Refrigerated Cat Food: A smaller but growing segment, providing fresh, refrigerated cat food options.
Leadership and Structure
Billy Cyr is the current CEO. The company has a standard corporate structure with departments for marketing, sales, operations, and finance, reporting to the CEO.
Top Products and Market Share
Key Offerings
- Freshpet Dog Food Rolls: One of the original and most popular products. Estimated revenue is significant but specific product-level revenue isn't publicly broken out. Competitors include Purina (Nestle), Blue Buffalo (General Mills), and other premium pet food brands focusing on natural ingredients. Market share is hard to track at product level.
- Freshpet Vital: Grain-free recipes targeted at health-conscious pet owners. Revenue data not broken out. Competitors include Wellness (WellPet), Orijen (Champion Petfoods), and other grain-free pet food brands. Market share is hard to track at product level.
Market Dynamics
Industry Overview
The pet food industry is experiencing growth, driven by increasing pet ownership and a trend towards premium, healthier food options. The refrigerated pet food segment is a fast-growing niche within the overall industry.
Positioning
Freshpet is a leader in the refrigerated pet food category, differentiating itself through fresh ingredients, refrigerated distribution, and recognizable branding. Its competitive advantage lies in its established refrigerated supply chain and brand recognition.
Total Addressable Market (TAM)
The total pet food market is estimated at over $100 billion globally. Freshpet is positioned to capture a larger share of the premium segment, but faces competition from larger, more established players. TAM is for all pet food.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in refrigerated pet food
- Established refrigerated supply chain
- Focus on fresh, natural ingredients
- Innovative product development
Weaknesses
- Higher price point compared to traditional dry kibble
- Requires specialized refrigerated storage
- Susceptible to supply chain disruptions affecting fresh ingredients
- Profitability relative to some competitors
Opportunities
- Expanding distribution channels
- Increasing pet ownership and premiumization trends
- Developing new product lines and formats
- International expansion
Threats
- Competition from larger pet food companies
- Fluctuations in ingredient costs
- Changes in consumer preferences
- Economic downturn impacting discretionary spending
Competitors and Market Share
Key Competitors
- NSRGY
- GIS
- BLUE
Competitive Landscape
Freshpet has a strong position in the refrigerated segment, but faces competition from larger companies with broader product portfolios and greater resources. Freshpet needs to differentiate.
Growth Trajectory and Initiatives
Historical Growth: Freshpet has experienced significant revenue growth, driven by increased demand for fresh pet food.
Future Projections: Analyst estimates project continued revenue growth, but profitability remains a focus. Expansion plans are vital.
Recent Initiatives: Focus on new refrigerator placements, expanding manufacturing capacity, and marketing initiatives to drive brand awareness.
Summary
Freshpet shows great promise with strong revenue growth and a leading position in refrigerated pet food. However, it needs to improve profitability and manage competition from larger players. Strategic initiatives around expansion and brand building are crucial. Close management of cost and supply chain efficiency is critical. The market position needs to continue to differentiate itself from larger more established players.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (10-K, 10-Q), Investor Presentations, Analyst Reports, Industry Publications
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Market share data is estimated and may not be precise. Financial data is subject to change based on future filings and events.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Freshpet Inc
Exchange NASDAQ | Headquaters Bedminster, NJ, United States | ||
IPO Launch date 2014-11-07 | CEO & Executive Director Mr. William B. Cyr | ||
Sector Consumer Defensive | Industry Packaged Foods | Full time employees 1296 | Website https://www.freshpet.com |
Full time employees 1296 | Website https://www.freshpet.com | ||
Freshpet, Inc., together with its subsidiaries, manufactures, distributes, and markets natural fresh meals and treats for dogs and cats in the United States, Canada, and Europe. It offers dog food, cat food, and dog treats under the Freshpet brand name; and fresh treats under the Dognation and Dog Joy brand names. The company sells its products through a network of company-owned branded refrigerators, the Freshpet Fridges, as well as through various classes of retail, including grocery, mass, club, pet specialty, and natural, as well as online. The company was incorporated in 2004 and is headquartered in Bedminster, New Jersey.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.