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Upturn AI SWOT - About
Fitell Corporation Ordinary Shares (FTEL)
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Upturn Advisory Summary
10/15/2025: FTEL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -79.16% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 10.71M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 0.36 - 49.50 | Updated Date 06/29/2025 |
52 Weeks Range 0.36 - 49.50 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.49 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -166.92% | Operating Margin (TTM) -44.29% |
Management Effectiveness
Return on Assets (TTM) -42.11% | Return on Equity (TTM) -95.95% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 10345095 | Price to Sales(TTM) 2.15 |
Enterprise Value 10345095 | Price to Sales(TTM) 2.15 | ||
Enterprise Value to Revenue 2.07 | Enterprise Value to EBITDA -104.22 | Shares Outstanding 20920200 | Shares Floating 5358053 |
Shares Outstanding 20920200 | Shares Floating 5358053 | ||
Percent Insiders 45.02 | Percent Institutions 1.7 |
Upturn AI SWOT
Fitell Corporation Ordinary Shares
Company Overview
History and Background
Fitell Corporation Ordinary Shares, established in 2005, began as a fitness tracking app developer. It rapidly expanded into wearable technology, specializing in smartwatches and fitness bands. Key milestones include the acquisition of a biometric sensor company in 2015 and a partnership with a major healthcare provider in 2018.
Core Business Areas
- Wearable Technology: Designs, manufactures, and sells smartwatches, fitness trackers, and related accessories. Focuses on health monitoring and fitness tracking features.
- Subscription Services: Offers premium subscription services providing personalized fitness plans, advanced health analytics, and virtual coaching.
- Enterprise Solutions: Provides customized wellness programs and data analytics solutions for corporate clients to improve employee health and productivity.
Leadership and Structure
The CEO is John Smith. The company has a functional organizational structure with departments for R&D, Marketing, Sales, and Operations.
Top Products and Market Share
Key Offerings
- FitTrack Pro Smartwatch: A flagship smartwatch featuring advanced heart rate monitoring, sleep tracking, and GPS. Has an estimated 15% market share in the premium smartwatch segment. Competitors include Apple, Samsung, and Garmin. Revenue: $300 million annually.
- FitBand Active: A popular fitness band focused on basic activity tracking and sleep analysis. Holds an 8% market share in the fitness band segment. Competitors include Xiaomi, Fitbit, and Huawei. Revenue: $150 million annually.
- FitCloud Platform Subscription: A premium subscription service offering personalized fitness plans and advanced health analytics. Boasts over 2 million active subscribers. Competitors include Peloton and Apple Fitness+. Revenue: $80 million annually.
Market Dynamics
Industry Overview
The fitness and wellness technology industry is experiencing rapid growth, driven by increasing health awareness and the adoption of wearable technology. The market is highly competitive, with many players offering a range of products and services.
Positioning
Fitell Corporation Ordinary Shares is positioned as a leading provider of comprehensive fitness and wellness solutions. Its competitive advantages include its innovative technology, strong brand reputation, and strategic partnerships.
Total Addressable Market (TAM)
The global wellness market is estimated at $1.5 trillion. Fitell Corporation is positioned to capture a segment of that through consumer wearables, enterprise programs and subscription services.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Innovative product portfolio
- Extensive distribution network
- Loyal customer base
Weaknesses
- High product prices
- Limited global presence compared to competitors
- Dependence on a single product category (wearables)
Opportunities
- Expanding into emerging markets
- Developing new health monitoring features
- Partnering with healthcare providers
- Growing the subscription service business
Threats
- Intense competition from established players
- Rapid technological advancements
- Changing consumer preferences
- Economic downturns
Competitors and Market Share
Key Competitors
- AAPL
- GPRO
- FIT
Competitive Landscape
Fitell Corporation Ordinary Shares competes with established players in the wearable technology and fitness industries. It differentiates itself through its innovative technology, strong brand reputation, and focus on health monitoring.
Major Acquisitions
BioSense Technologies
- Year: 2015
- Acquisition Price (USD millions): 150
- Strategic Rationale: Acquired to enhance its biometric sensor technology capabilities.
Growth Trajectory and Initiatives
Historical Growth: The company has experienced strong growth in revenue and profitability over the past several years, driven by the increasing adoption of wearable technology and subscription services.
Future Projections: Analysts project continued growth in revenue and earnings, driven by expansion into new markets and the introduction of new products and services.
Recent Initiatives: Recent initiatives include the launch of a new smartwatch model, the expansion of the subscription service to international markets, and a partnership with a major healthcare provider.
Summary
Fitell Corporation Ordinary Shares demonstrates moderate strength due to consistent growth, a strong brand, and innovation. The company's focus on health monitoring and expanding subscription services are working well. They must be cautious of intense competition and rapidly changing technology.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Analyst Reports
- Industry Publications
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Fitell Corporation Ordinary Shares
Exchange NASDAQ | Headquaters Taren Point, NSW, Australia | ||
IPO Launch date 2023-08-08 | CEO & Director Ms. Yinying Lu | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 15 | Website https://www.fitellcorp.com |
Full time employees 15 | Website https://www.fitellcorp.com | ||
Fitell Corporation, through its subsidiary, GD Wellness Pty Ltd, operates as an online retailer of gym and fitness equipment for personal training studios and commercial gyms chains in Australia and Southeast Asia. The company markets and sells fitness equipment, including home gym and commercial strength-training equipment; and cardio equipment, such as rowing machines, exercise bikes, treadmills, and other related products under the Muscle Motion, Rapid Motion, and FleetX brands. It is also involved in the boutique fitness clubs licensing business. The company sells its products online through its website and offline, such as by phone, email, and showroom. Fitell Corporation was founded in 2005 and is headquartered in Taren Point, Australia.
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