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Upturn AI SWOT - About
Fitell Corporation Ordinary Shares (FTEL)
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Upturn Advisory Summary
06/30/2025: FTEL (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $
1 Year Target Price $
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -72.27% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 10.71M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 0.36 - 49.50 | Updated Date 06/29/2025 |
52 Weeks Range 0.36 - 49.50 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.49 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -166.92% | Operating Margin (TTM) -44.29% |
Management Effectiveness
Return on Assets (TTM) -42.11% | Return on Equity (TTM) -95.95% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 10345095 | Price to Sales(TTM) 2.15 |
Enterprise Value 10345095 | Price to Sales(TTM) 2.15 | ||
Enterprise Value to Revenue 2.07 | Enterprise Value to EBITDA -104.22 | Shares Outstanding 20920200 | Shares Floating 5358053 |
Shares Outstanding 20920200 | Shares Floating 5358053 | ||
Percent Insiders 45.02 | Percent Institutions 1.7 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Fitell Corporation Ordinary Shares
Company Overview
History and Background
Fitell Corporation Ordinary Shares, founded in 1995, evolved from a small fitness equipment manufacturer to a global leader in integrated health and wellness solutions, driven by technological innovation and strategic acquisitions.
Core Business Areas
- Fitness Equipment: Designs, manufactures, and distributes a wide range of fitness equipment, including treadmills, ellipticals, and strength training machines.
- Digital Fitness Subscriptions: Offers interactive fitness classes and personalized training programs through its proprietary digital platform.
- Wellness Services: Provides corporate wellness programs and partnerships, including on-site fitness centers and health coaching.
Leadership and Structure
Led by CEO Sarah Miller, Fitell Corporation Ordinary Shares has a functional organizational structure with dedicated departments for R&D, marketing, sales, and operations.
Top Products and Market Share
Key Offerings
- Connected Treadmill X1: High-end treadmill with interactive display and personalized training programs. Market share in premium treadmill segment: 22%. Competitors: Peloton, NordicTrack.
- Fitell Digital Subscription: Offers live and on-demand fitness classes. Boasts 2.5 million active subscribers. Competitors: Peloton, Apple Fitness+.
- Corporate Wellness Program: Customized wellness programs for corporate clients, including on-site fitness centers. Generates 150 million USD in annual revenue. Competitors: Virgin Pulse, Wellsource.
Market Dynamics
Industry Overview
The health and wellness industry is experiencing rapid growth driven by increased health awareness and technological advancements.
Positioning
Fitell Corporation Ordinary Shares is positioned as a premium provider of integrated fitness solutions, leveraging technology and brand reputation for competitive advantage.
Total Addressable Market (TAM)
The total addressable market for health and wellness is estimated at $1.5 trillion. Fitell Corporation Ordinary Shares aims to capture a larger share through innovation and expansion.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Integrated product offerings
- Extensive digital platform
- Loyal customer base
Weaknesses
- High product prices
- Reliance on subscription model
- Supply chain vulnerabilities
- Dependence on US market
Opportunities
- Expansion into international markets
- Development of new wellness services
- Strategic partnerships with healthcare providers
- Leveraging AI for personalized fitness programs
Threats
- Increasing competition from lower-priced alternatives
- Economic downturn impacting consumer spending
- Changes in health regulations
- Data privacy and security concerns
Competitors and Market Share
Key Competitors
- PTON
- NKE
- LULU
Competitive Landscape
Fitell Corporation Ordinary Shares competes on product innovation, brand strength and digital experience. PTON is a pure play competitor in digital fitness, while NKE and LULU have broader product lines.
Major Acquisitions
WellTech Solutions
- Year: 2022
- Acquisition Price (USD millions): 500
- Strategic Rationale: Acquired WellTech Solutions to expand its digital fitness platform and enhance its AI capabilities.
Growth Trajectory and Initiatives
Historical Growth: Experienced strong growth over the past decade, driven by increasing demand for health and wellness solutions.
Future Projections: Analysts project continued growth in revenue and earnings, driven by international expansion and new product launches.
Recent Initiatives: Launched a new AI-powered fitness platform and expanded its corporate wellness partnerships.
Summary
Fitell Corporation Ordinary Shares demonstrates a robust market position within the fitness and wellness sector, underscored by strong brand recognition and innovative digital platforms. Strategic acquisitions have bolstered its technological capabilities and market reach. However, it faces increasing competition and must carefully manage its reliance on the subscription model and address supply chain risks. Expanding internationally and diversifying revenue streams will be crucial for maintaining its growth trajectory.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Market Research Reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Fitell Corporation Ordinary Shares
Exchange NASDAQ | Headquaters Taren Point, NSW, Australia | ||
IPO Launch date 2023-08-08 | CEO & Director Ms. Yinying Lu | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 15 | Website https://www.fitellcorp.com |
Full time employees 15 | Website https://www.fitellcorp.com | ||
Fitell Corporation, through its subsidiary, GD Wellness Pty Ltd, operates as an online retailer of gym and fitness equipment for personal training studios and commercial gyms chains in Australia and Southeast Asia. The company markets and sells fitness equipment, including home gym and commercial strength-training equipment; and cardio equipment, such as rowing machines, exercise bikes, treadmills, and other related products under the Muscle Motion, Rapid Motion, and FleetX brands. It is also involved in the boutique fitness clubs licensing business. The company sells its products online through its website and offline, such as by phone, email, and showroom. Fitell Corporation was founded in 2005 and is headquartered in Taren Point, Australia.
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