Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
GAIA 
Gaia Inc (GAIA)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/16/2025: GAIA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $8
1 Year Target Price $8
| 2 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -26.12% | Avg. Invested days 35 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 151.91M USD | Price to earnings Ratio - | 1Y Target Price 8 |
Price to earnings Ratio - | 1Y Target Price 8 | ||
Volume (30-day avg) 3 | Beta 0.88 | 52 Weeks Range 2.93 - 6.53 | Updated Date 09/16/2025 |
52 Weeks Range 2.93 - 6.53 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -5.03% | Operating Margin (TTM) -8.41% |
Management Effectiveness
Return on Assets (TTM) -2.62% | Return on Equity (TTM) -5.73% |
Valuation
Trailing PE - | Forward PE 153.85 | Enterprise Value 152015535 | Price to Sales(TTM) 1.59 |
Enterprise Value 152015535 | Price to Sales(TTM) 1.59 | ||
Enterprise Value to Revenue 1.59 | Enterprise Value to EBITDA 12.05 | Shares Outstanding 19709300 | Shares Floating 13600328 |
Shares Outstanding 19709300 | Shares Floating 13600328 | ||
Percent Insiders 14.47 | Percent Institutions 58.8 |
Upturn AI SWOT
Gaia Inc
Company Overview
History and Background
Gaia, Inc. was founded in 1988 as Gaiam, Inc., initially focused on yoga and fitness products. It transitioned to a streaming video service focusing on conscious media in 2011, later rebranding as Gaia, Inc.
Core Business Areas
- Streaming Subscription Service: Offers a library of videos focused on yoga, meditation, spirituality, and alternative health. Primary revenue source.
- Event and Workshop Offerings: Hosts events and workshops related to its content, providing another revenue stream and community engagement.
- eCommerce: While diminished over the years, they do offer product sales of physical and digital products related to their main offerings.
Leadership and Structure
The leadership team includes a CEO, CFO, and various department heads. The company operates with a structure focused on content creation, marketing, and technology.
Top Products and Market Share
Key Offerings
- Gaia Streaming Subscription: Subscription-based streaming service featuring yoga, meditation, spirituality, and alternative health content. While exact market share is not publicly available, Gaia competes in the niche streaming market. Competitors include Insight Timer, Calm, Headspace, and niche streaming services like CuriosityStream.
- Number of Users: Public data of how many users they have is not available. However, reports claim around 770K subscribers in 2020. Actual data changes quickly.
- GaiaSphere Events: Live events and workshops hosted by Gaia featuring presenters in the fields of spirituality, alternative health, and consciousness. The market share for events is fragmented and not easily quantifiable. Competitors include Mindvalley, Hay House, and various yoga and meditation retreats.
Market Dynamics
Industry Overview
The streaming video industry is highly competitive, with major players like Netflix, Amazon Prime Video, and Disney+. The niche market of conscious media is growing, with increasing interest in mindfulness, spirituality, and alternative health.
Positioning
Gaia is positioned as a niche streaming service catering to a specific audience interested in conscious media. Its competitive advantage lies in its specialized content library and community focus.
Total Addressable Market (TAM)
The TAM for digital wellness and spirituality content is estimated to be in the billions of dollars, and Gaia is positioned to capture a portion of this market through its specialized content offerings. The exact TAM for Gaia's specific niche is hard to quantify.
Upturn SWOT Analysis
Strengths
- Niche Content Library
- Strong Brand Recognition within its Niche
- Subscription-Based Revenue Model
- Established Streaming Platform
Weaknesses
- Small Market Share Compared to Major Streamers
- Reliance on Niche Content
- Limited Marketing Budget
- Fluctuations in Subscriber Growth
Opportunities
- Expansion into New Content Areas
- Partnerships with Wellness Brands
- International Expansion
- Development of Exclusive Content
Threats
- Competition from Larger Streaming Platforms
- Changing Consumer Preferences
- Content Piracy
- Economic Downturn Affecting Subscription Spending
Competitors and Market Share
Key Competitors
- NFLX
- DIS
- CMCSA
Competitive Landscape
Gaia faces intense competition from larger streaming platforms with significantly more resources. Its niche focus provides a degree of differentiation, but it requires continuous content innovation and marketing efforts to maintain its subscriber base.
Growth Trajectory and Initiatives
Historical Growth: Growth data is unavailable since going private.
Future Projections: Future Projections unavailable since going private.
Recent Initiatives: Recent Initiatives data unavailable since going private.
Summary
Gaia, Inc. is a niche streaming service operating in the conscious media space. Its strength lies in its specialized content library, while its weaknesses include limited marketing and competition with major streamers. Given the intense competition and limited data due to being private, it is difficult to assess the company's strength. They must continue to innovate in content creation and marketing to maintain a strong user base.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Websites
- Market Research Reports
- Sec Filings (historical)
- Analyst Reports (historical)
Disclaimers:
The information provided is based on available data and analysis. Market conditions and company performance are subject to change. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Gaia Inc
Exchange NASDAQ | Headquaters Louisville, CO, United States | ||
IPO Launch date 1999-10-29 | CEO, President, Executive VP of Content & Office of President Ms. Kiersten Medvedich | ||
Sector Communication Services | Industry Entertainment | Full time employees 104 | Website https://www.gaia.com |
Full time employees 104 | Website https://www.gaia.com | ||
Gaia, Inc. operates a digital video subscription service and online community for underserved member base in the United States, Canada, Australia, and internationally. It has a digital content library with various titles in Spanish, German, and French languages available to its subscribers on internet connected devices. The company's network comprises Seeking Truth that provides topics that include ancient wisdom and metaphysics; Transformation channel that offers content in the areas of spiritual growth, personal development, and expanded consciousness; Alternative Healing channel focuses on food and nutrition, holistic healing, alternative and integrative medicines, and longevity; and Yoga channel, which provides access to streaming yoga, Eastern arts, and other movement based classes. The company was formerly known as Gaiam, Inc. and changed its name to Gaia, Inc. in July 2016. Gaia, Inc. was incorporated in 1988 and is headquartered in Louisville, Colorado.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.