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Gaia Inc (GAIA)



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Upturn Advisory Summary
08/28/2025: GAIA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $8
1 Year Target Price $8
2 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -31.01% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 142.62M USD | Price to earnings Ratio - | 1Y Target Price 8 |
Price to earnings Ratio - | 1Y Target Price 8 | ||
Volume (30-day avg) 3 | Beta 0.97 | 52 Weeks Range 2.93 - 6.53 | Updated Date 08/29/2025 |
52 Weeks Range 2.93 - 6.53 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.19 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-04 | When Before Market | Estimate -0.07 | Actual 0.01 |
Profitability
Profit Margin -5.03% | Operating Margin (TTM) -8.41% |
Management Effectiveness
Return on Assets (TTM) -2.62% | Return on Equity (TTM) -5.73% |
Valuation
Trailing PE - | Forward PE 32.68 | Enterprise Value 138958686 | Price to Sales(TTM) 1.49 |
Enterprise Value 138958686 | Price to Sales(TTM) 1.49 | ||
Enterprise Value to Revenue 1.45 | Enterprise Value to EBITDA 11.01 | Shares Outstanding 19709300 | Shares Floating 13615104 |
Shares Outstanding 19709300 | Shares Floating 13615104 | ||
Percent Insiders 14.45 | Percent Institutions 58.81 |
Upturn AI SWOT
Gaia Inc

Company Overview
History and Background
Gaia, Inc. was founded in 2003 and initially focused on yoga and wellness content. It has since expanded to offer a broader range of conscious media content, including documentaries, interviews, and original series.
Core Business Areas
- Subscription Streaming Service: Offers a library of videos focused on yoga, meditation, personal growth, spirituality, and alternative healing.
- Live Events and Workshops: Hosts live events and workshops featuring thought leaders and experts in various wellness and spiritual disciplines.
- E-Commerce: Sells branded merchandise, supplements, and other wellness-related products.
Leadership and Structure
Gaia is led by a CEO and a management team responsible for strategy, content development, marketing, and technology. The company has a board of directors overseeing its operations.
Top Products and Market Share
Key Offerings
- Gaia Streaming Subscription: Offers a subscription-based streaming service with a vast library of conscious media content. Subscriber count is a key metric for revenue generation. The competitive landscape includes streaming services with wellness categories as well as standalone wellness apps and platforms.
- GaiaSphere Events: Events and workshops provide another revenue stream and build community. Competitors include other wellness retreat organizers and event platforms.
- Gaia Shop: E-commerce of wellness products that build brand affinity and provide additional revenue. The competitive landscape includes online retailers of wellness products.
Market Dynamics
Industry Overview
The conscious media and wellness industry is growing, driven by increasing consumer interest in holistic health, personal development, and spirituality. Streaming services and digital content platforms dominate.
Positioning
Gaia positions itself as a leader in the conscious media space, offering a curated library of content focused on personal growth and spiritual exploration. Its competitive advantage lies in its specialized content and loyal subscriber base.
Total Addressable Market (TAM)
The global wellness market is estimated to be in the trillions of dollars. Gaia is positioned to capture a portion of this market through its focused content and subscription model.
Upturn SWOT Analysis
Strengths
- Specialized content library
- Established brand in the conscious media space
- Recurring subscription revenue model
- Loyal subscriber base
Weaknesses
- Reliance on subscription revenue
- Limited marketing reach compared to larger streaming platforms
- Dependence on key content creators
- Potential churn of subscribers
Opportunities
- Expansion into new content categories (e.g., health, sustainability)
- Partnerships with wellness brands and influencers
- International expansion
- Development of new revenue streams (e.g., premium content, merchandise)
Threats
- Competition from larger streaming services
- Changing consumer preferences
- Economic downturn impacting discretionary spending
- Copyright infringement of Content
Competitors and Market Share
Key Competitors
- NFLX
- DIS
- PTON
Competitive Landscape
Gaia faces competition from larger streaming platforms with broader content offerings, as well as specialized wellness apps and platforms. Gaia's advantage lies in its niche focus and loyal subscriber base.
Growth Trajectory and Initiatives
Historical Growth: Gaia has experienced growth in subscriber base and revenue, driven by increasing demand for conscious media content. However, recent growth may have slowed.
Future Projections: Future growth is projected to be driven by expansion into new content categories, international markets, and strategic partnerships.
Recent Initiatives: Recent initiatives may include content acquisitions, platform upgrades, and marketing campaigns.
Summary
Gaia Inc. is a niche streaming service in the wellness space. Its focused content has created a loyal subscriber base, yet it needs to expand content offerings and marketing reach to compete with larger platforms. Economic downturns could affect discretionary spending on Gaia, and new initiatives may be needed to sustain growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Gaia Inc
Exchange NASDAQ | Headquaters Louisville, CO, United States | ||
IPO Launch date 1999-10-29 | CEO, President, Executive VP of Content & Office of President Ms. Kiersten Medvedich | ||
Sector Communication Services | Industry Entertainment | Full time employees 104 | Website https://www.gaia.com |
Full time employees 104 | Website https://www.gaia.com |
Gaia, Inc. operates a digital video subscription service and online community for underserved member base in the United States, Canada, Australia, and internationally. It has a digital content library with various titles in Spanish, German, and French languages available to its subscribers on internet connected devices. The company's network comprises Seeking Truth that provides topics that include ancient wisdom and metaphysics; Transformation channel that offers content in the areas of spiritual growth, personal development, and expanded consciousness; Alternative Healing channel focuses on food and nutrition, holistic healing, alternative and integrative medicines, and longevity; and Yoga channel, which provides access to streaming yoga, Eastern arts, and other movement based classes. The company was formerly known as Gaiam, Inc. and changed its name to Gaia, Inc. in July 2016. Gaia, Inc. was incorporated in 1988 and is headquartered in Louisville, Colorado.

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