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Upturn AI SWOT - About
Guess? Inc. (GES)

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Upturn Advisory Summary
11/04/2025: GES (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $16.75
1 Year Target Price $16.75
| 1 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 24.69% | Avg. Invested days 44 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 881.89M USD | Price to earnings Ratio 84.55 | 1Y Target Price 16.75 |
Price to earnings Ratio 84.55 | 1Y Target Price 16.75 | ||
Volume (30-day avg) 3 | Beta 1.08 | 52 Weeks Range 7.90 - 17.05 | Updated Date 11/4/2025 |
52 Weeks Range 7.90 - 17.05 | Updated Date 11/4/2025 | ||
Dividends yield (FY) 7.05% | Basic EPS (TTM) 0.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.01% | Operating Margin (TTM) 2.61% |
Management Effectiveness
Return on Assets (TTM) 3.05% | Return on Equity (TTM) 7.56% |
Valuation
Trailing PE 84.55 | Forward PE 9.78 | Enterprise Value 2294435501 | Price to Sales(TTM) 0.29 |
Enterprise Value 2294435501 | Price to Sales(TTM) 0.29 | ||
Enterprise Value to Revenue 0.74 | Enterprise Value to EBITDA 15.73 | Shares Outstanding 52151734 | Shares Floating 26086543 |
Shares Outstanding 52151734 | Shares Floating 26086543 | ||
Percent Insiders 41.52 | Percent Institutions 55.73 |
Upturn AI SWOT
Guess? Inc.

Company Overview
History and Background
Guess? Inc. was founded in 1981 by brothers Paul and Maurice Marciano. Starting with jeans, it expanded into a global lifestyle brand offering clothing, accessories, and fragrances. It became known for its iconic advertising campaigns featuring supermodels.
Core Business Areas
- Americas Retail: Operates retail stores and e-commerce in North and South America, selling apparel, accessories, and footwear.
- Europe Retail: Operates retail stores and e-commerce in Europe, offering similar products as the Americas Retail segment.
- Asia Retail: Operates retail stores and e-commerce in Asia, offering apparel, accessories, and footwear tailored to local tastes.
- Wholesale: Sells products to department stores and specialty retailers globally.
- Licensing: Grants licenses to third parties for the production and sale of certain Guess? branded products.
Leadership and Structure
Carlos Alberini serves as Chief Executive Officer. The organizational structure includes departments for design, marketing, operations, finance, and regional management.
Top Products and Market Share
Key Offerings
- Apparel (Jeans, Dresses, Tops): Jeans are a signature product, but the company offers a wide range of apparel. Market share data is not readily available; however, major competitors in the apparel market include Levi Strauss & Co. (LEVI) and H&M. Revenue contribution is significant but not publicly broken out by product category.
- Competitors: Levi Strauss & Co. (LEVI),H&M,Zara (Inditex)
- Accessories (Handbags, Watches, Jewelry): Handbags, watches, and jewelry contribute significantly to revenue. Competitors include Michael Kors (CPRI) and Fossil Group (FOSL). Market share is fragmented and not easily quantifiable.
- Competitors: Michael Kors (CPRI),Fossil Group (FOSL)
- Competitors: Nike (NKE),Adidas (ADS.DE)
- Footwear: Guess? also markets a large range of footwear for both Men and Women. Competitors include Nike (NKE) and Adidas (ADS.DE). Market share is fragmented and not easily quantifiable.
Market Dynamics
Industry Overview
The apparel industry is highly competitive and subject to changing fashion trends, economic conditions, and consumer preferences. Globalization and e-commerce have increased competition.
Positioning
Guess? Inc. is positioned as a global lifestyle brand targeting younger consumers with a focus on fashion and trend-driven products. Its competitive advantages include brand recognition and a global distribution network.
Total Addressable Market (TAM)
The global apparel market is estimated to be in the trillions of dollars. Guess? Inc.'s is well positioned to capture a fraction of the TAM through brand recognition and pricing.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Global Distribution Network
- Established Licensing Agreements
- Effective Marketing Campaigns
- Diverse Product Portfolio
Weaknesses
- Susceptibility to Fashion Trends
- Inconsistent Financial Performance
- Dependence on Department Stores
- Variable Product Quality
- Price Point Challenges
Opportunities
- Expansion in Emerging Markets
- Growth in E-commerce Sales
- Development of Sustainable Products
- Leveraging Social Media Marketing
- Strategic Partnerships
Threats
- Intense Competition
- Economic Downturns
- Changing Consumer Preferences
- Supply Chain Disruptions
- Currency Fluctuations
Competitors and Market Share
Key Competitors
- PVH
- LEVI
- VFC
Competitive Landscape
Guess? Inc. faces intense competition from established apparel brands and retailers. It competes on brand recognition, product design, and price. Advantages include its global presence and marketing efforts, while disadvantages include reliance on fashion trends and price competition.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been influenced by economic cycles, fashion trends, and company strategies. Requires specific historical financial data for detailed analysis.
Future Projections: Future growth projections depend on various factors and can be obtained from analyst reports, requiring access to recent financial analysis data.
Recent Initiatives: Recent initiatives might include expansion into new markets, investments in e-commerce, or product innovations. Access to latest news and press releases is needed.
Summary
Guess? Inc. is a global lifestyle brand with strong recognition, but faces challenges from competition, changing fashion trends, and economic uncertainty. Strengths include its diverse product portfolio and global reach. To maintain growth, Guess? needs to invest in innovation, e-commerce, and strategic partnerships, while addressing supply chain risks and consumer preferences.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Company Website
Disclaimers:
This analysis is based on available information and estimates and is subject to change. Market share data is approximate and may vary by region and product category. This is not investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Guess? Inc.
Exchange NYSE | Headquaters - | ||
IPO Launch date 1996-08-07 | CEO & Director Mr. Carlos E. Alberini | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 13000 | Website https://guess.in |
Full time employees 13000 | Website https://guess.in | ||
Guess", Inc. designs, markets, distributes, and licenses lifestyle collections of apparel and accessories for men, women, and children. It operates through five segments: Americas Retail, Americas Wholesale, Europe, Asia, and Licensing. The company's clothing collection includes jeans, pants, skirts, dresses, shorts, blouses, shirts, jackets, activewear, knitwear, and intimate apparel. It also grants licenses to design, manufacture, and distribute various products that complement its apparel lines, such as eyewear, watches, handbags, footwear, kids' and infants' apparel, fragrance, jewelry, and other fashion accessories, as well as to wholesale partners to operate and sell products through licensed retail stores. The company markets its products under the GUESS, GUESS", GUESS U.S.A., GUESS Jeans, GUESS" and Triangle Design, MARCIANO, Question Mark and Triangle Design, a stylized G and a stylized M, GUESS Kids, Baby GUESS, YES, G by GUESS, GUESS by MARCIANO, and Gc brand names. It sells its products through direct-to-consumer, wholesale, and licensing distribution channels, as well as through retail websites. Guess", Inc. was founded in 1981 and is based in Bioggio, Switzerland.

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