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Guess? Inc. (GES)



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Upturn Advisory Summary
08/28/2025: GES (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $16.75
1 Year Target Price $16.75
1 | Strong Buy |
0 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 22.83% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 879.53M USD | Price to earnings Ratio 84.05 | 1Y Target Price 16.75 |
Price to earnings Ratio 84.05 | 1Y Target Price 16.75 | ||
Volume (30-day avg) 3 | Beta 1.29 | 52 Weeks Range 8.01 - 19.09 | Updated Date 08/29/2025 |
52 Weeks Range 8.01 - 19.09 | Updated Date 08/29/2025 | ||
Dividends yield (FY) 7.10% | Basic EPS (TTM) 0.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-27 | When - | Estimate 0.3064 | Actual 0.26 |
Profitability
Profit Margin 1.01% | Operating Margin (TTM) 2.61% |
Management Effectiveness
Return on Assets (TTM) 3.05% | Return on Equity (TTM) 7.56% |
Valuation
Trailing PE 84.05 | Forward PE 13.64 | Enterprise Value 2296380403 | Price to Sales(TTM) 0.28 |
Enterprise Value 2296380403 | Price to Sales(TTM) 0.28 | ||
Enterprise Value to Revenue 0.74 | Enterprise Value to EBITDA 30.47 | Shares Outstanding 52074300 | Shares Floating 25793789 |
Shares Outstanding 52074300 | Shares Floating 25793789 | ||
Percent Insiders 42.17 | Percent Institutions 57.51 |
Upturn AI SWOT
Guess? Inc.

Company Overview
History and Background
Guess? Inc. was founded in 1981 by brothers Paul and Maurice Marciano. It started with a single store in Beverly Hills and quickly gained popularity for its stylish jeans. The company expanded into various apparel lines and accessories, becoming a globally recognized fashion brand.
Core Business Areas
- Americas Retail: Operates retail stores and e-commerce platforms in North and South America, offering apparel, accessories, and footwear.
- Europe Retail: Operates retail stores and e-commerce platforms in Europe, offering apparel, accessories, and footwear.
- Asia Retail: Operates retail stores and e-commerce platforms in Asia, offering apparel, accessories, and footwear.
- Licensing: Licenses the Guess? brand for various products, including eyewear, fragrances, and watches.
Leadership and Structure
Carlos Alberini is the Chief Executive Officer. The company operates with a typical corporate structure including executive leadership across finance, operations, marketing, and design.
Top Products and Market Share
Key Offerings
- Apparel (Jeans, Dresses, Tops): Jeans are a core product, along with dresses, tops, and other clothing items. Market share data is difficult to pinpoint due to the vast apparel market. Competitors include Levi Strauss (LEVI), Abercrombie & Fitch (ANF), and American Eagle Outfitters (AEO).
- Accessories (Handbags, Wallets, Belts): Handbags, wallets, belts, and other accessories are significant contributors to revenue. Market share data specific to Guess? is not readily available. Competitors include Capri Holdings (CPRI), Tapestry (TPR).
- Footwear: Offers a range of footwear, including sneakers, heels, and boots. Market share data is fragmented. Competitors include Steve Madden (SHOO), Skechers (SKX).
- Licensing (Eyewear, Fragrances, Watches): Licensing agreements generate revenue through royalties on products like eyewear (Marchon Eyewear), fragrances (Inter Parfums SA, IPAR), and watches (Sequel AG). Specific market share for licensed products is hard to derive. Competitors across licensed categories vary.
Market Dynamics
Industry Overview
The apparel industry is highly competitive and subject to changing fashion trends, economic conditions, and consumer preferences. The global apparel market is enormous, encompassing multiple segments from luxury to fast fashion.
Positioning
Guess? Inc. positions itself as a global lifestyle brand offering contemporary fashion at accessible price points. Its competitive advantages include brand recognition, a diverse product portfolio, and a global distribution network.
Total Addressable Market (TAM)
The global apparel market is projected to reach trillions of USD. Guess? Inc. is positioned within the premium segment of this market, targeting a portion of this TAM with its accessible luxury brand.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Global distribution network
- Diverse product portfolio
- Established licensing agreements
Weaknesses
- Susceptibility to fashion trends
- Dependence on department stores
- Inconsistent brand image in some markets
- Occasional supply chain vulnerabilities
Opportunities
- Expansion into new markets (e.g., emerging economies)
- Growth in e-commerce and digital marketing
- Development of sustainable and ethical product lines
- Strategic partnerships and collaborations
Threats
- Intense competition from other apparel brands
- Changing consumer preferences and fashion trends
- Economic downturns and recessions
- Fluctuations in currency exchange rates
- Supply chain disruptions
- Increased costs of materials and labor
Competitors and Market Share
Key Competitors
- LEVI
- ANF
- AEO
- CPRI
- TPR
- SHOO
- SKX
Competitive Landscape
Guess? Inc. faces intense competition in the apparel and accessories market. Its strengths lie in brand recognition and global presence, but it needs to stay agile to adapt to changing trends and consumer demands.
Growth Trajectory and Initiatives
Historical Growth: Historical growth can be derived from historical SEC filing data.
Future Projections: Future projections for Guess? Inc.'s future growth based on analyst estimates can be found on financial sites such as Yahoo Finance.
Recent Initiatives: Recent initiatives include digital transformation efforts, expansion into new product categories, and sustainability initiatives.
Summary
Guess? Inc. is a well-known global brand with a diverse product portfolio. The company benefits from strong brand recognition and a global distribution network. However, it faces challenges from intense competition, changing fashion trends, and economic fluctuations. Future success depends on adapting to digital trends, expanding into new markets, and focusing on sustainability.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (SEC)
- Industry reports
- Financial news sources
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market share data is approximate and may vary depending on the source. The AI-based rating is based on a general analysis and should not be the sole basis for investment decisions. Consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Guess? Inc.
Exchange NYSE | Headquaters - | ||
IPO Launch date 1996-08-07 | CEO & Director Mr. Carlos E. Alberini | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 13000 | Website https://guess.in |
Full time employees 13000 | Website https://guess.in |
Guess", Inc. designs, markets, distributes, and licenses lifestyle collections of apparel and accessories for men, women, and children. It operates through five segments: Americas Retail, Americas Wholesale, Europe, Asia, and Licensing. The company's clothing collection includes jeans, pants, skirts, dresses, shorts, blouses, shirts, jackets, activewear, knitwear, and intimate apparel. It also grants licenses to design, manufacture, and distribute various products that complement its apparel lines, such as eyewear, watches, handbags, footwear, kids' and infants' apparel, fragrance, jewelry, and other fashion accessories, as well as to wholesale partners to operate and sell products through licensed retail stores. The company markets its products under the GUESS, GUESS", GUESS U.S.A., GUESS Jeans, GUESS" and Triangle Design, MARCIANO, Question Mark and Triangle Design, a stylized G and a stylized M, GUESS Kids, Baby GUESS, YES, G by GUESS, GUESS by MARCIANO, and Gc brand names. It sells its products through direct-to-consumer, wholesale, and licensing distribution channels, as well as through retail websites. Guess", Inc. was founded in 1981 and is based in Bioggio, Switzerland.

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