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Upturn AI SWOT
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Guardforce AI Co Ltd (GFAI)



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Upturn Advisory Summary
06/27/2025: GFAI (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $4.5
1 Year Target Price $4.5
1 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -79.41% | Avg. Invested days 22 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 24.18M USD | Price to earnings Ratio - | 1Y Target Price 4.5 |
Price to earnings Ratio - | 1Y Target Price 4.5 | ||
Volume (30-day avg) 1 | Beta 2.66 | 52 Weeks Range 0.76 - 3.88 | Updated Date 06/29/2025 |
52 Weeks Range 0.76 - 3.88 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.53 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -16.13% | Operating Margin (TTM) -23.5% |
Management Effectiveness
Return on Assets (TTM) -8.98% | Return on Equity (TTM) -20.59% |
Valuation
Trailing PE - | Forward PE 22.88 | Enterprise Value 4845696 | Price to Sales(TTM) 0.67 |
Enterprise Value 4845696 | Price to Sales(TTM) 0.67 | ||
Enterprise Value to Revenue 0.13 | Enterprise Value to EBITDA -4.39 | Shares Outstanding 21023500 | Shares Floating 19619367 |
Shares Outstanding 21023500 | Shares Floating 19619367 | ||
Percent Insiders 6.87 | Percent Institutions 1.87 |
Analyst Ratings
Rating 1 | Target Price 4.5 | Buy - | Strong Buy 1 |
Buy - | Strong Buy 1 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Guardforce AI Co Ltd
Company Overview
History and Background
Guardforce AI Co Ltd. (formerly known as Guardforce Security Solutions (Hong Kong) Limited) was originally focused on traditional security services. Over time, it has transitioned towards AI-driven security solutions, integrating robotics and automation.
Core Business Areas
- Robotics as a Service (RaaS): Provides AI-enabled robots for security, cleaning, and delivery, deployed in commercial properties, hospitals, and other facilities.
- AI Security Solutions: Offers AI-powered security systems including video analytics, access control, and alarm monitoring.
- Information Security Services: Provides information security services including IT audit, security risk assessment and penetration testing to different enterprises.
Leadership and Structure
The company is led by a management team with experience in security and technology. The organizational structure includes departments for R&D, sales, marketing, and operations.
Top Products and Market Share
Key Offerings
- T-Series Robots: Autonomous robots for security patrolling and surveillance. Market share data is not readily available for this specific product. Key competitors include Knightscope (KSCP) and Cobalt Robotics (Private).
- Concierge Robots: Robots that welcome, guide and provide directory services. Market share data is not readily available for this specific product. Key competitors include Softbank Robotics(Private) and Panasonic(PCRFY).
- Video Analytics Solutions: AI-powered video analytics for threat detection and incident response. Market share data is not readily available for this specific product, competitors include Avigilon (Motorola Solutions (MSI)) and Verkada (Private).
Market Dynamics
Industry Overview
The security industry is undergoing digital transformation with increasing adoption of AI, robotics, and cloud-based solutions. The demand for automated security solutions is growing due to increasing labor costs and security threats.
Positioning
Guardforce AI Co Ltd. is positioned as a provider of AI-driven security solutions, differentiating itself from traditional security companies through its focus on robotics and automation.
Total Addressable Market (TAM)
The TAM for AI in the security market is expected to reach billions of dollars. Guardforce AI is positioned to capture a portion of this market through its robotic and AI-driven solutions.
Upturn SWOT Analysis
Strengths
- Focus on AI and robotics
- Diversified product portfolio
- Strong presence in Asia
Weaknesses
- Limited brand recognition
- Dependence on technology adoption
- Relatively small market share
Opportunities
- Expanding demand for AI-driven security
- Growing adoption of robotics in various industries
- Strategic partnerships with technology companies
Threats
- Intense competition
- Rapid technological advancements
- Economic downturns
Competitors and Market Share
Key Competitors
- KSCP
- MSI
- ABNB
Competitive Landscape
Guardforce AI faces strong competition from established security companies and technology providers. It must differentiate itself through innovation and customer service.
Major Acquisitions
Hong Kong Robotics Holding Limited
- Year: 2022
- Acquisition Price (USD millions): 1.2
- Strategic Rationale: To broaden service offerings and increase efficiency by automating security services.
Growth Trajectory and Initiatives
Historical Growth: Historical growth trends depend on available financial data which is limited. Past performance is not indicative of future results.
Future Projections: Future growth projections depend on market conditions and the company's ability to execute its strategy.
Recent Initiatives: Recent initiatives include strategic acquisitions to expand its technology portfolio and market reach.
Summary
Guardforce AI is transitioning to AI-driven solutions, facing significant competition. Its growth depends on successful adoption of its robotics and AI offerings. Financial transparency and sustained growth are critical. Guardforce AI is focused on expanding its market and product portfolio through strategic aquisitions.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Press Releases
- Third-Party Market Research Reports
- Financial News Outlets
Disclaimers:
The information provided is for informational purposes only and does not constitute financial advice. Market share data is based on estimates and may not be precise. Investment decisions should be based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Guardforce AI Co Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-01-08 | CEO & Chairman Ms. Lei Wang | ||
Sector Industrials | Industry Security & Protection Services | Full time employees 1698 | Website https://www.guardforceai.com |
Full time employees 1698 | Website https://www.guardforceai.com |
Guardforce AI Co., Limited engages in the provision of secured logistics services in the Asia Pacific. It operates through Secured Logistics; AI&Robotics Solution Business; and General Security Solutions segments. The company offers cash-in-transit non-dedicated vehicle; cash-in transit dedicated vehicle; ATM management; cash processing; cash center operations; consolidate cash center operations; cheque center services; express cash; coin processing services; and cash deposit machine solutions, including cash deposit management for business. It provides delivery service for high value items such as diamonds and jewelries; Robotic solutions with AI integration; advertising services; smart retail solution; and security engineering and maintenance. In addition, the company is involved in developing web-based AI solutions to help with personalized trip planning; and selling and leasing robots. It serves its products to local commercial banks, chain retailers, coin manufacturing mints, and government authorities. The company was founded in 1982 and is based in Singapore.
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