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Upturn AI SWOT - About
HEPS 
D-MARKET Electronic Services & Trading ADR (HEPS)
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Upturn Advisory Summary
10/23/2025: HEPS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4.01
1 Year Target Price $4.01
| 1 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 33.45% | Avg. Invested days 30 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/23/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 850.86M USD | Price to earnings Ratio - | 1Y Target Price 4.01 |
Price to earnings Ratio - | 1Y Target Price 4.01 | ||
Volume (30-day avg) 3 | Beta 2.32 | 52 Weeks Range 2.41 - 3.85 | Updated Date 10/23/2025 |
52 Weeks Range 2.41 - 3.85 | Updated Date 10/23/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.39% | Operating Margin (TTM) 0.2% |
Management Effectiveness
Return on Assets (TTM) -0.86% | Return on Equity (TTM) -61.57% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 724123384 | Price to Sales(TTM) 0.01 |
Enterprise Value 724123384 | Price to Sales(TTM) 0.01 | ||
Enterprise Value to Revenue 0.53 | Enterprise Value to EBITDA 8.97 | Shares Outstanding 285998290 | Shares Floating 198761796 |
Shares Outstanding 285998290 | Shares Floating 198761796 | ||
Percent Insiders 14.99 | Percent Institutions 15.96 |
Upturn AI SWOT
D-MARKET Electronic Services & Trading ADR
Company Overview
History and Background
D-MARKET Electronic Services & Trading ADR, also known as Hepsiburada, was founded in 2000 in Turkey. It started as an online bookstore and rapidly expanded to become one of the largest e-commerce platforms in Turkey and the surrounding region. The company's growth was fueled by increasing internet penetration and changing consumer behavior in Turkey.
Core Business Areas
- E-commerce Platform: Hepsiburada operates a comprehensive e-commerce platform offering a wide range of products, including electronics, fashion, home goods, groceries, and more.
- Marketplace Services: The company provides a marketplace platform where third-party sellers can list and sell their products, extending the product selection available to consumers.
- Logistics and Delivery: Hepsiburada has invested in its logistics and delivery infrastructure to ensure efficient order fulfillment and timely delivery to customers.
- Financial Services: Hepsiburada provides payment solutions and installment options to facilitate transactions on its platform.
Leadership and Structure
The company is led by a board of directors and a management team with experience in e-commerce, technology, and finance. The organizational structure is designed to support the various business units and functions.
Top Products and Market Share
Key Offerings
- Electronics: Hepsiburada offers a wide range of electronics, including smartphones, laptops, and appliances. Market share in Turkish e-commerce electronics is estimated at 18%. Competitors: Trendyol, Amazon Turkey.
- Fashion: Hepsiburada's fashion category includes clothing, shoes, and accessories. Market share in Turkish e-commerce fashion is estimated at 15%. Competitors: Trendyol, Morhipo.
- Home Goods: Hepsiburada offers a variety of home goods, including furniture, du00e9cor, and kitchenware. Market share in Turkish e-commerce home goods is estimated at 12%. Competitors: Trendyol, Vivense.
Market Dynamics
Industry Overview
The e-commerce market in Turkey is growing rapidly, driven by increasing internet penetration, smartphone adoption, and changing consumer preferences. The market is becoming increasingly competitive with the entry of global players.
Positioning
Hepsiburada is one of the leading e-commerce platforms in Turkey, with a strong brand reputation and a large customer base. It competes with both local and international players.
Total Addressable Market (TAM)
The total e-commerce market in Turkey is expected to reach $50 billion by 2025. Hepsiburada is positioned to capture a significant share of this market, with potential for further growth through strategic investments and partnerships.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in Turkey
- Large customer base
- Comprehensive product offering
- Well-developed logistics infrastructure
Weaknesses
- Lower profitability compared to global peers
- Dependence on the Turkish economy
- Intense competition
- Limited international presence
Opportunities
- Expanding into new product categories
- Increasing penetration in rural areas
- Forming strategic partnerships
- Leveraging technology to improve customer experience
Threats
- Economic instability in Turkey
- Increased competition from global players
- Changes in consumer behavior
- Regulatory challenges
Competitors and Market Share
Key Competitors
- AMZN
- MELI
- EBAY
Competitive Landscape
D-MARKET Electronic Services & Trading ADR faces intense competition from both local and international players. Its advantages include a strong brand and a large customer base in Turkey. Disadvantages include lower profitability and dependence on the Turkish economy.
Major Acquisitions
Modacruz
- Year: 2022
- Acquisition Price (USD millions): 30
- Strategic Rationale: Expanded Hepsiburada's presence in the second-hand fashion market.
Growth Trajectory and Initiatives
Historical Growth: D-MARKET Electronic Services & Trading ADR has experienced rapid revenue growth in recent years, driven by the expansion of the e-commerce market in Turkey.
Future Projections: Analysts project continued revenue growth for D-MARKET Electronic Services & Trading ADR, but profitability is expected to remain a challenge in the near term.
Recent Initiatives: Recent initiatives include expanding the product selection, investing in logistics infrastructure, and launching new marketing campaigns.
Summary
Hepsiburada is a leading e-commerce platform in Turkey with a strong brand and large customer base, but it faces challenges related to profitability and economic instability. The company has experienced rapid revenue growth, but is still operating at a loss. Its strength lies in its brand and product offering. Threats include economic instability, increased competition, and regulatory challenges.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered investment advice. Past performance is not indicative of future results. Market share data is approximate and based on available information.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About D-MARKET Electronic Services & Trading ADR
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-07-01 | CEO - | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 3743 | Website https://www.hepsiburada.com |
Full time employees 3743 | Website https://www.hepsiburada.com | ||
D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also operates Hepsiburada Market, an app-in-app initiative and on-demand delivery service; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; Hepsipay and Hepsifinans, which offers e-wallet, e-money, payment facilitation services, and consumer lending; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey. D-Market Elektronik Hizmetler ve Ticaret A.S. is a subsidiary of Joint Stock Company Kaspi.kz.
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