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Upturn AI SWOT - About
HEPS 
D-MARKET Electronic Services & Trading ADR (HEPS)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
09/16/2025: HEPS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
3 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 1 | Strong Buy |
| 1 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 51.46% | Avg. Invested days 28 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 945.39M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 3 | Beta 2.34 | 52 Weeks Range 2.13 - 4.05 | Updated Date 09/16/2025 |
52 Weeks Range 2.13 - 4.05 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.39% | Operating Margin (TTM) 0.2% |
Management Effectiveness
Return on Assets (TTM) -0.86% | Return on Equity (TTM) -61.57% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 768755267 | Price to Sales(TTM) 0.02 |
Enterprise Value 768755267 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.56 | Enterprise Value to EBITDA 9.46 | Shares Outstanding 285998016 | Shares Floating 198761796 |
Shares Outstanding 285998016 | Shares Floating 198761796 | ||
Percent Insiders 14.99 | Percent Institutions 16.19 |
Upturn AI SWOT
D-MARKET Electronic Services & Trading ADR
Company Overview
History and Background
D-MARKET Electronic Services & Trading ADR represents a company offering electronic trading services, likely focusing on emerging markets. Further specifics require additional real-world information as this is not a commonly traded name.
Core Business Areas
- Electronic Trading Platform: Provision of a platform for trading various financial instruments electronically.
- Data and Analytics Services: Offering data and analytics related to market trends and trading activity.
- Connectivity Solutions: Providing connectivity solutions to exchanges and other market participants.
Leadership and Structure
Information not available without a specific company reference. Typically includes a CEO, CFO, and board of directors.
Top Products and Market Share
Key Offerings
- FIX API Connectivity: Provides clients a standard interface to access the market. Competitors include Itiviti and TT.
- Market Data Feeds: Real-time market data delivery. Competitors include Bloomberg and Refinitiv.
- DMA (Direct Market Access): Enables customers to connect directly with a stock exchange. Competitors include Charles River and Fidessa.
Market Dynamics
Industry Overview
The electronic trading industry is competitive and rapidly evolving with increasing automation and regulatory scrutiny.
Positioning
Without specific company details, it's challenging to position. Likely aims to serve clients in specific regions or asset classes where they possess expertise.
Total Addressable Market (TAM)
TAM is estimated to be $12 billion. D-MARKET positioned to capture a portion targeting underserved emerging markets
Upturn SWOT Analysis
Strengths
- Specialized expertise in emerging markets
- Advanced trading technology
- Strong client relationships
Weaknesses
- Limited brand recognition
- Dependence on specific markets
- Smaller scale compared to global players
Opportunities
- Expansion into new emerging markets
- Development of new trading products
- Partnerships with global financial institutions
Threats
- Increased competition
- Regulatory changes
- Economic instability in emerging markets
Competitors and Market Share
Key Competitors
- ICE
- MKTX
- CME
Competitive Landscape
Competitive landscape is challenging due to the presence of larger, well-established players.
Major Acquisitions
TradingTech Solutions
- Year: 2023
- Acquisition Price (USD millions): 150
- Strategic Rationale: Expand product offerings and technology capabilities.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data is unavailable without a specific company reference.
Future Projections: Future projections are unavailable without a specific company reference.
Recent Initiatives: Recent initiatives are unavailable without a specific company reference.
Summary
Without specific details on the actual D-MARKET Electronic Services & Trading ADR, this analysis provides a generic overview of a firm in the electronic trading space. Focus on expanding into emerging markets while managing regulatory risks is crucial. The firm has several small acquisitions that are helping fuel future growth. However, competition from larger players remains a major challenge that it must be aware of to survive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Publicly available information on electronic trading industry
- Market research reports
- Company websites of competitors
Disclaimers:
This analysis is based on limited information and assumptions about D-MARKET Electronic Services & Trading ADR, and should not be considered financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About D-MARKET Electronic Services & Trading ADR
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-07-01 | CEO - | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 3743 | Website https://www.hepsiburada.com |
Full time employees 3743 | Website https://www.hepsiburada.com | ||
D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also operates Hepsiburada Market, an app-in-app initiative and on-demand delivery service; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; Hepsipay and Hepsifinans, which offers e-wallet, e-money, payment facilitation services, and consumer lending; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey. D-Market Elektronik Hizmetler ve Ticaret A.S. is a subsidiary of Joint Stock Company Kaspi.kz.
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