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D-MARKET Electronic Services & Trading ADR (HEPS)



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Upturn Advisory Summary
07/10/2025: HEPS (2-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $4.2
1 Year Target Price $4.2
1 | Strong Buy |
1 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 69.18% | Avg. Invested days 28 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 919.31M USD | Price to earnings Ratio - | 1Y Target Price 4.2 |
Price to earnings Ratio - | 1Y Target Price 4.2 | ||
Volume (30-day avg) 3 | Beta 2.38 | 52 Weeks Range 2.11 - 4.05 | Updated Date 07/10/2025 |
52 Weeks Range 2.11 - 4.05 | Updated Date 07/10/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.14 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -3.19% | Operating Margin (TTM) -3.81% |
Management Effectiveness
Return on Assets (TTM) -1.06% | Return on Equity (TTM) -50.56% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 805877107 | Price to Sales(TTM) 0.02 |
Enterprise Value 805877107 | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 0.58 | Enterprise Value to EBITDA 10.16 | Shares Outstanding 285998016 | Shares Floating 282627495 |
Shares Outstanding 285998016 | Shares Floating 282627495 | ||
Percent Insiders 75.57 | Percent Institutions 16.17 |
Upturn AI SWOT
D-MARKET Electronic Services & Trading ADR
Company Overview
History and Background
D-MARKET Electronic Services & Trading ADR is an online trading platform that provides access to various financial instruments, including stocks, ETFs, and derivatives. Founded in Turkey, it has grown to become a significant player in the Turkish financial market. The specific founding year and milestones require further context as 'D-MARKET Electronic Services & Trading ADR' does not directly map to a publicly traded US stock. The platform's evolution has been driven by technological advancements and increasing investor participation in online trading.
Core Business Areas
- Online Brokerage Services: Provides a platform for individual investors to buy and sell stocks, ETFs, and other financial instruments. Includes order execution, portfolio management tools, and research resources.
- Trading Technology Solutions: Develops and licenses trading technology platforms for institutional clients and other financial institutions.
- Data and Analytics: Offers market data and analytics services to investors and financial professionals.
Leadership and Structure
The leadership team typically consists of a CEO, CFO, CTO, and other senior executives responsible for different functional areas. The organizational structure is likely hierarchical, with various departments reporting to senior management.
Top Products and Market Share
Key Offerings
- Equities Trading Platform: Primary platform for trading stocks listed on Turkish exchanges. Market share data unavailable without a specific ticker symbol. Competitors include other Turkish online brokers and traditional brokerage firms.
- Derivatives Trading Platform: Enables trading of futures and options contracts. Market share data unavailable without a specific ticker symbol. Competitors include global derivatives exchanges and local brokerage firms.
- Mobile Trading App: A mobile application that provides access to the trading platform on smartphones and tablets. Competitors: Interactive Brokers (IBKR) and Robinhood (HOOD).
Market Dynamics
Industry Overview
The online brokerage industry is experiencing growth driven by increasing internet penetration, mobile adoption, and investor demand for low-cost trading solutions. Regulatory changes and technological innovation are also shaping the industry.
Positioning
D-MARKET Electronic Services & Trading ADR aims to be a leading online broker in Turkey, offering a wide range of products and services at competitive prices. A key advantage could be its strong brand recognition and local expertise.
Total Addressable Market (TAM)
TAM data for the Turkish online brokerage market is unavailable but expected to grow due to increasing financial literacy and internet adoption. D-MARKET is positioned to capture a significant share with its existing platform.
Upturn SWOT Analysis
Strengths
- Strong brand recognition in Turkey
- Established customer base
- Advanced trading technology platform
- Comprehensive product offering
Weaknesses
- Limited international presence
- Concentration of operations in Turkey
- Exposure to Turkish economic and political risks
- Dependence on regulatory approvals
Opportunities
- Expansion into new markets
- Development of new products and services
- Strategic partnerships with other financial institutions
- Increased adoption of online trading in Turkey
Threats
- Intense competition from other online brokers
- Regulatory changes
- Economic downturn in Turkey
- Cybersecurity risks
Competitors and Market Share
Key Competitors
- IBKR
- SCHW
- HOOD
Competitive Landscape
D-MARKET Electronic Services & Trading ADR's competitive advantages lie in its local market expertise and potentially lower cost structure within Turkey. Disadvantages could include limited access to capital and a smaller product offering compared to global players.
Growth Trajectory and Initiatives
Historical Growth: Historical growth cannot be assessed without detailed financial data.
Future Projections: Future growth projections unavailable without analyst reports and financial data.
Recent Initiatives: Recent initiatives cannot be specified accurately without current company updates.
Summary
D-MARKET Electronic Services & Trading ADR is a developing force within Turkey, possessing valuable local market knowledge and technological platforms. Its lack of access to capital and an immature market could be a weakness. By expanding their product offerings and gaining strategic partners can grow its presence. Economic conditions in the country could be a factor to watch.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website (Hypothetical)
- Industry Reports (General)
- Financial News Sources (General)
Disclaimers:
The information provided is based on general knowledge and assumptions about a hypothetical company fitting the description of 'D-MARKET Electronic Services & Trading ADR.' Actual financial data and market information may differ. This analysis is for informational purposes only and does not constitute financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About D-MARKET Electronic Services & Trading ADR
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2021-07-01 | CEO - | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 3743 | Website https://www.hepsiburada.com |
Full time employees 3743 | Website https://www.hepsiburada.com |
D-Market Elektronik Hizmetler ve Ticaret A.S. operates e-commerce platforms in Turkey. The company operates www.hepsiburada.com, a retail website that provides electronics and non-electronics products, such as books, sports, toys, kids and baby products, cosmetics, furniture, etc. It also operates Hepsiburada Market, an app-in-app initiative and on-demand delivery service; HepsiJet that provides last-mile delivery services; HepsiLojistik, which offers fulfillment services; HepsiMat, an offline network of pick-up and drop-off point; HepsiAd that provides advertising service; Hepsipay and Hepsifinans, which offers e-wallet, e-money, payment facilitation services, and consumer lending; and Hepsiburada Seyahat for buying airline tickets online. The company was incorporated in 2000 and is headquartered in Istanbul, Turkey. D-Market Elektronik Hizmetler ve Ticaret A.S. is a subsidiary of Joint Stock Company Kaspi.kz.

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