HTCR
HTCR 2-star rating from Upturn Advisory

HeartCore Enterprises Inc (HTCR)

HeartCore Enterprises Inc (HTCR) 2-star rating from Upturn Advisory
$0.42
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Upturn Advisory Summary

12/11/2025: HTCR (2-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

Upturn 2 star rating for performance

Below Average Performance

These Stocks/ETFs, based on Upturn Advisory, often underperform the market, warranting careful consideration before investing.

Analysis of Past Performance

Type Stock
Historic Profit 135.01%
Avg. Invested days 49
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 4.0
Stock Returns Performance Upturn Returns Performance icon 5.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 12/11/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 11.37M USD
Price to earnings Ratio -
1Y Target Price 2.75
Price to earnings Ratio -
1Y Target Price 2.75
Volume (30-day avg) -
Beta 2.06
52 Weeks Range 0.49 - 3.38
Updated Date 06/29/2025
52 Weeks Range 0.49 - 3.38
Updated Date 06/29/2025
Dividends yield (FY) 15.53%
Basic EPS (TTM) -0.15

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -11.18%
Operating Margin (TTM) -34.69%

Management Effectiveness

Return on Assets (TTM) 25.57%
Return on Equity (TTM) -197.53%

Valuation

Trailing PE -
Forward PE 2.55
Enterprise Value 12189944
Price to Sales(TTM) 0.39
Enterprise Value 12189944
Price to Sales(TTM) 0.39
Enterprise Value to Revenue 0.42
Enterprise Value to EBITDA -3.02
Shares Outstanding 22075300
Shares Floating 6453503
Shares Outstanding 22075300
Shares Floating 6453503
Percent Insiders 70.46
Percent Institutions 2.77

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

HeartCore Enterprises Inc

HeartCore Enterprises Inc(HTCR) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

HeartCore Enterprises Inc. (NASDAQ: HTCR) is a digital transformation company that provides a suite of cloud-based solutions aimed at improving customer engagement, internal communication, and workflow automation. Founded in 2000, the company has evolved from offering a single learning management system (LMS) to a comprehensive platform encompassing CRM, marketing automation, and workflow management tools.

Company business area logo Core Business Areas

  • Customer Relationship Management (CRM): HeartCore's CRM offering focuses on managing customer interactions, sales pipelines, and marketing campaigns to enhance customer satisfaction and drive revenue growth. It aims to consolidate customer data for a unified view.
  • Marketing Automation: This segment provides tools for automating marketing processes such as email campaigns, social media management, and lead nurturing to improve marketing efficiency and effectiveness.
  • Learning Management System (LMS): The original core product, HeartCore's LMS helps organizations deliver, track, and manage online training and educational programs for employees and customers.
  • Workflow Management: This area focuses on tools that streamline business processes, automate repetitive tasks, and improve internal collaboration and productivity.

leadership logo Leadership and Structure

HeartCore Enterprises Inc. is led by a management team with experience in technology and business operations. The organizational structure is likely designed to support its SaaS model, with departments dedicated to product development, sales, marketing, customer support, and operations. Specific details on the entire leadership team and precise organizational charts are typically found in their investor relations materials.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • HeartCore CRM: A comprehensive CRM solution designed to manage customer relationships, sales activities, and marketing efforts. Specific market share data for this particular product is not readily available as a standalone segment, but it competes with established CRM players like Salesforce, HubSpot, and Zoho CRM. Its estimated user base and revenue contribution are part of the company's overall SaaS revenue.
  • HeartCore Marketing Automation: Provides tools for creating and managing marketing campaigns, lead generation, and customer engagement. Competes with Marketo, Pardot, and Mailchimp. Similar to CRM, specific market share is not publicly detailed but contributes to overall SaaS revenue.
  • HeartCore LMS: A robust platform for corporate training and e-learning. Competes with companies like Cornerstone OnDemand, Skillsoft, and Docebo. The number of users and revenue are key performance indicators for this product, contributing to overall SaaS revenue.
  • HeartCore Workflow: Tools for automating and managing internal business processes. Competes with solutions from platforms like Microsoft Power Automate and Zapier. This segment's performance is linked to the company's ability to drive digital transformation for businesses.

Market Dynamics

industry overview logo Industry Overview

HeartCore Enterprises operates in the rapidly growing Software-as-a-Service (SaaS) market, specifically within the customer engagement, digital transformation, and business process automation sectors. The demand for cloud-based solutions that enhance productivity, customer relations, and operational efficiency is high, driven by digital transformation initiatives across industries.

Positioning

HeartCore positions itself as a provider of integrated, cloud-based solutions that help businesses achieve digital transformation. Its competitive advantages may lie in its integrated platform approach, potentially offering a more cohesive solution than fragmented best-of-breed point solutions. However, it faces intense competition from larger, well-established players with significant market share and resources.

Total Addressable Market (TAM)

The Total Addressable Market for CRM, marketing automation, LMS, and workflow management software is substantial, estimated to be in the hundreds of billions of dollars globally and projected to grow significantly. HeartCore Enterprises is positioned to capture a portion of this market by offering an integrated suite, though its current market share is likely small compared to industry giants. Its strategy is to acquire customers looking for comprehensive digital transformation solutions.

Upturn SWOT Analysis

Strengths

  • Integrated SaaS Platform: Offers a suite of interconnected solutions, potentially simplifying adoption for businesses.
  • Focus on Digital Transformation: Aligns with current market demand for modernization and efficiency.
  • Cloud-Based Delivery: Leverages the scalability and accessibility of cloud technology.
  • Established Product History: The LMS product has a history, indicating market understanding.

Weaknesses

  • Brand Recognition: Faces competition from established brands with higher market awareness.
  • Market Share: Likely has a smaller market share compared to major players in CRM and marketing automation.
  • Resource Constraints: May have fewer resources for R&D, marketing, and sales compared to larger competitors.
  • Scalability Challenges: Rapid growth could strain infrastructure and support.

Opportunities

  • Growing Demand for Digital Transformation: Businesses are increasingly investing in cloud solutions.
  • Expansion into New Markets: Potential to target new industry verticals or geographic regions.
  • Strategic Partnerships: Collaborations could expand reach and product offerings.
  • Acquisitions: Opportunity to acquire complementary technologies or customer bases.
  • Data Analytics and AI Integration: Enhancing product capabilities with advanced analytics.

Threats

  • Intense Competition: Faces strong competition from large, well-funded SaaS providers.
  • Rapid Technological Advancements: Need for continuous innovation to stay relevant.
  • Data Security and Privacy Concerns: Maintaining customer trust and compliance.
  • Economic Downturns: Reduced IT spending by businesses during economic slowdowns.
  • Customer Churn: Risk of losing customers to competitors offering more advanced features or lower prices.

Competitors and Market Share

Key competitor logo Key Competitors

  • Salesforce (CRM)
  • Microsoft Corporation (MSFT)
  • Oracle Corporation (ORCL)
  • SAP SE (SAP)
  • HubSpot (HUBS)
  • Zoho Corporation (Private)
  • Adobe Inc. (ADBE)
  • ServiceNow (NOW)

Competitive Landscape

HeartCore Enterprises Inc. operates in highly competitive markets dominated by large, well-resourced players. Its advantage could lie in offering a more integrated and potentially cost-effective solution for small to medium-sized businesses (SMBs) or for companies seeking a consolidated digital transformation platform. However, it faces challenges in matching the brand recognition, extensive feature sets, and large customer support networks of its larger rivals.

Growth Trajectory and Initiatives

Historical Growth: HeartCore Enterprises Inc. has likely experienced growth through product development, market penetration, and potentially strategic acquisitions. Its historical growth would be measured by revenue increases, user base expansion, and the successful launch of new features or modules within its SaaS platform.

Future Projections: Future growth projections would typically be based on analyst estimates, company guidance, and market trends. For HeartCore, this would involve increasing its market share in CRM, marketing automation, and LMS, driven by its integrated platform strategy and continued investment in product innovation and sales expansion.

Recent Initiatives: Recent initiatives may include enhancing its AI capabilities, expanding its partner ecosystem, focusing on specific industry verticals, or launching new modules to address evolving customer needs in digital transformation.

Summary

HeartCore Enterprises Inc. is a digital transformation SaaS company operating in a competitive landscape. Its integrated suite of CRM, marketing automation, LMS, and workflow tools addresses growing market demand. While it has a solid foundation, it faces significant challenges from larger competitors in gaining substantial market share. Continued innovation, strategic partnerships, and effective customer acquisition will be crucial for its future success.

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Sources and Disclaimers

Data Sources:

  • Company Investor Relations Filings (SEC)
  • Financial News Outlets
  • Market Research Reports (General Industry Data)
  • Company Website

Disclaimers:

This information is for informational purposes only and should not be construed as financial advice. Market share data is estimated and subject to change. Historical financial performance is not indicative of future results. Specific financial figures and projections require direct access to the company's latest SEC filings and up-to-date market data.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About HeartCore Enterprises Inc

Exchange NASDAQ
Headquaters -
IPO Launch date 2022-02-10
President, CEO & Chairman Mr. Sumitaka Yamamoto
Sector Technology
Industry Software - Application
Full time employees 91
Full time employees 91

HeartCore Enterprises, Inc., a software development company, provides software as a service solutions to enterprise customers in Japan, the United States, and internationally. Its customer experience management platform includes marketing, sales, service, and content management systems, as well as other tools and integrations that enable companies to attract and engage customers throughout the customer experience. The company also operates a digital transformation business that provides customers with robotics process automation, process mining, and task mining to accelerate the digital transformation of enterprises. In addition, it offers education, services, and support solutions; Go IPO consulting services; and Robot Automation portal, a web portal that allows customers to monitor and manage automation with RPA over a TCP/IP network. The company serves customers in various industries, such as consumer and retail, energy, financial services, healthcare/pharmaceuticals, insurance, manufacturing, technology, telecommunications, and others. HeartCore Enterprises, Inc. was founded in 2009 and is headquartered in Tokyo, Japan.