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Ibotta, Inc. (IBTA)



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Upturn Advisory Summary
08/14/2025: IBTA (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $30.43
1 Year Target Price $30.43
2 | Strong Buy |
3 | Buy |
4 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -30.33% | Avg. Invested days 23 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 597.83M USD | Price to earnings Ratio 5.8 | 1Y Target Price 30.43 |
Price to earnings Ratio 5.8 | 1Y Target Price 30.43 | ||
Volume (30-day avg) 9 | Beta - | 52 Weeks Range 22.50 - 79.80 | Updated Date 08/15/2025 |
52 Weeks Range 22.50 - 79.80 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 4.07 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 26.24% | Operating Margin (TTM) 2.09% |
Management Effectiveness
Return on Assets (TTM) 3.75% | Return on Equity (TTM) 27.03% |
Valuation
Trailing PE 5.8 | Forward PE 21.69 | Enterprise Value 446310397 | Price to Sales(TTM) 1.63 |
Enterprise Value 446310397 | Price to Sales(TTM) 1.63 | ||
Enterprise Value to Revenue 1.21 | Enterprise Value to EBITDA 10.94 | Shares Outstanding 25310300 | Shares Floating 10218046 |
Shares Outstanding 25310300 | Shares Floating 10218046 | ||
Percent Insiders 43.56 | Percent Institutions 53.11 |
Upturn AI SWOT
Ibotta, Inc.
Company Overview
History and Background
Ibotta was founded in 2011 by Bryan Leach and is headquartered in Denver, Colorado. It launched its cashback rewards platform in 2012. The company's initial focus was on grocery rebates, and it has since expanded to include a wide range of categories like apparel, electronics, and dining. Ibotta aims to provide consumers with a convenient way to earn cashback on their everyday purchases.
Core Business Areas
- Cashback Rewards Platform: Ibotta's core offering is its cashback rewards platform, which allows users to earn rebates on purchases made both in-store and online. Users can earn cashback by submitting receipts, linking loyalty accounts, or making purchases through the Ibotta app or website.
- Advertising Platform: Ibotta also serves as an advertising platform for brands, allowing them to reach consumers directly and incentivize purchases through cashback offers. Brands pay Ibotta to feature their products and offers on the platform.
Leadership and Structure
Bryan Leach is the founder and CEO of Ibotta. The company has a typical corporate structure with departments such as engineering, marketing, sales, and finance. Specific details on the organizational structure are not publicly available.
Top Products and Market Share
Key Offerings
- Ibotta App: The Ibotta app is the primary platform through which users access cashback offers and submit purchase verification. It offers a wide range of rebates across various retailers and product categories. Market share data specific to Ibotta app usage is difficult to pinpoint precisely, but the app has been downloaded millions of times and has a large active user base. Competitors include Rakuten, Honey, Fetch Rewards, and Coupons.com.
- Ibotta Browser Extension: The Ibotta browser extension allows users to earn cashback automatically when shopping online at participating retailers. The extension alerts users to available rebates and applies them to their purchases. Specific market share or revenue figures for the browser extension are not publicly available. Competitors include Rakuten, Honey, and Capital One Shopping.
Market Dynamics
Industry Overview
The cashback rewards industry is experiencing growth, driven by the increasing popularity of online shopping and the desire of consumers to save money. The industry is becoming more competitive, with various players vying for market share.
Positioning
Ibotta is positioned as a leading cashback rewards platform, offering a wide range of rebates and a user-friendly interface. Its competitive advantages include its extensive retailer network, diverse product categories, and strong brand recognition.
Total Addressable Market (TAM)
The total addressable market for digital cashback and rewards programs is estimated to be in the tens of billions of dollars annually. Ibotta is well-positioned to capture a significant share of this market by expanding its user base, retailer partnerships, and product offerings.
Upturn SWOT Analysis
Strengths
- Large user base
- Extensive retailer network
- Diverse product categories
- User-friendly interface
- Strong brand recognition
Weaknesses
- Dependence on retailer partnerships
- Cashback earning process can be cumbersome for some users
- Competition from other cashback platforms
Opportunities
- Expand into new product categories
- Increase partnerships with retailers
- Develop new cashback earning methods
- Leverage data to personalize offers
- International Expansion
Threats
- Increased competition from other cashback platforms
- Changes in retailer policies
- Economic downturn
- Data privacy concerns
Competitors and Market Share
Key Competitors
- RAKUTEN
- HONEY
- FETCH
Competitive Landscape
Ibotta competes with other cashback rewards platforms, such as Rakuten, Honey, and Fetch Rewards. Ibotta's advantages include its large user base, extensive retailer network, and diverse product categories. Its disadvantages include dependence on retailer partnerships and the cashback earning process can be cumbersome for some users. While there are many other competitors this accounts for the majority of market share.
Growth Trajectory and Initiatives
Historical Growth: Ibotta has experienced strong growth in recent years, driven by the increasing popularity of its cashback rewards platform. The company has expanded its user base, retailer network, and product offerings.
Future Projections: Future projections are not publically available, therefore N/A
Recent Initiatives: Recent initiatives include expanding partnerships with retailers, developing new cashback earning methods, and leveraging data to personalize offers.
Summary
Ibotta is a leading cashback rewards platform with a large user base and extensive retailer network, offering a strong value proposition to both consumers and brands. While facing competition, Ibotta's user-friendly interface and diverse product categories position it well for continued growth. The company's success depends on maintaining and expanding retailer partnerships while adapting to evolving consumer preferences. Data privacy and competitive pressures remain key considerations for Ibotta's future strategy.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Ibotta website
- Various market research reports
- Publicly available company information
Disclaimers:
The data provided is based on available information and may not be completely accurate or up-to-date. Market share estimates are approximate. Financial data is unavailable as Ibotta is a private company. This analysis is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ibotta, Inc.
Exchange NYSE | Headquaters Denver, CO, United States | ||
IPO Launch date 2024-04-18 | Founder, President, CEO & Chairman Mr. Bryan W. Leach | ||
Sector Technology | Industry Software - Application | Full time employees 798 | Website https://www.ibotta.com |
Full time employees 798 | Website https://www.ibotta.com |
Ibotta, Inc., a technology company, provides digital promotion services to clients in the United States. The company sources digital promotions from its clients primarily consumer packaged goods brands and distributes these promotions to consumers through its network of publishers enabled by Ibotta Performance Network (IPN), a technology platform. It offers promotional services to publishers, retailers, and advertisers through the IPN, including direct-to-consumer mobile, web, and browser extension properties, as well as third-party publisher properties. The company also provides various digital ad products, such as display ads, tiles, sponsored offers, newsletters, and feature placements. The company was formerly known as Zing Enterprises, Inc. and changed its name to Ibotta, Inc. in 2012. Ibotta, Inc. was incorporated in 2011 and is headquartered in Denver, Colorado.

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