Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
- Analyst Ratings
Upturn AI SWOT - About
INUV 
Inuvo Inc (INUV)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
06/30/2025: INUV (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $14.75
1 Year Target Price $14.75
| 2 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -8.57% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 63.62M USD | Price to earnings Ratio - | 1Y Target Price 14.75 |
Price to earnings Ratio - | 1Y Target Price 14.75 | ||
Volume (30-day avg) 4 | Beta 0.79 | 52 Weeks Range 1.90 - 7.90 | Updated Date 06/29/2025 |
52 Weeks Range 1.90 - 7.90 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.3 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -5.25% | Operating Margin (TTM) -6.63% |
Management Effectiveness
Return on Assets (TTM) -10.56% | Return on Equity (TTM) -34.39% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 62001865 | Price to Sales(TTM) 0.68 |
Enterprise Value 62001865 | Price to Sales(TTM) 0.68 | ||
Enterprise Value to Revenue 0.66 | Enterprise Value to EBITDA -11.5 | Shares Outstanding 14425300 | Shares Floating 11756366 |
Shares Outstanding 14425300 | Shares Floating 11756366 | ||
Percent Insiders 14.98 | Percent Institutions 18.88 |
Analyst Ratings
Rating 2 | Target Price 14.75 | Buy 2 | Strong Buy 2 |
Buy 2 | Strong Buy 2 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Inuvo Inc
Company Overview
History and Background
Inuvo, Inc. was founded in 1987. It has evolved from a traditional direct marketing firm to a technology company focused on AI-driven digital advertising solutions. Key milestones include developing its IntentKey technology and focusing on serving brands and agencies.
Core Business Areas
- Search Results: This segment focuses on connecting consumers with product and service offers using the IntentKey AI technology to understand intent and drive targeted advertising campaigns.
- Discovery Platform: This segment offers a platform for advertisers to discover and reach audiences based on their expressed intent.
Leadership and Structure
The leadership team includes Rich Howe (CEO). The organizational structure consists of departments focused on technology, sales, marketing, and operations. The company is structured to support its AI-driven advertising platform.
Top Products and Market Share
Key Offerings
- IntentKey: IntentKey is Inuvo's AI-driven technology platform that analyzes user intent and delivers targeted advertising. Data on market share is unavailable as the market is highly fragmented, but it's a key differentiator. Competitors include Google Ads, The Trade Desk, and other demand-side platforms (DSPs).
- ValidClick: ValidClick provides protection against invalid clicks in order to help improve ROI. Data on market share is unavailable as the market is highly fragmented, but it's a key differentiator. Competitors include CHEQ, HUMAN Security, and other fraud detection platforms.
Market Dynamics
Industry Overview
The digital advertising industry is rapidly evolving, driven by AI and data-driven targeting. Growth in programmatic advertising and personalized experiences fuels demand for intent-based solutions.
Positioning
Inuvo is positioned as a technology company leveraging AI to enhance advertising effectiveness. Its competitive advantage lies in its IntentKey technology and focus on intent-based targeting.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be worth hundreds of billions of dollars. Inuvo is positioned to capture a segment of this market by providing intent-based advertising solutions and services.
Upturn SWOT Analysis
Strengths
- Proprietary IntentKey AI technology
- Focus on intent-based advertising
- Experienced leadership team
- Focus on brand safety
Weaknesses
- Limited market share compared to larger competitors
- Reliance on technology development and updates
- Fluctuations in advertising spending impacting revenue
- Stock trading below $1.00
Opportunities
- Expansion into new advertising channels (e.g., CTV)
- Partnerships with larger advertising agencies
- Increased adoption of AI in advertising
- Development of new AI-driven advertising solutions
Threats
- Competition from larger, well-established advertising platforms
- Changes in privacy regulations impacting data collection
- Economic downturn impacting advertising budgets
- Rapid advancements in AI technology requiring constant innovation
Competitors and Market Share
Key Competitors
- GOOGL
- TTD
- MGNI
Competitive Landscape
Inuvo faces competition from larger companies with established market share and greater resources. Inuvo's IntentKey is a key competitive differentiator.
Growth Trajectory and Initiatives
Historical Growth: Inuvo has shown variable growth in the past. Historical revenue data should be reviewed for precise figures. Growth has fluctuated.
Future Projections: Future projections depend on market trends and company strategy execution. Analyst estimates are necessary for specific growth predictions.
Recent Initiatives: Recent initiatives include focusing on AI-driven advertising solutions, expanding their partnerships, and focusing on profitability, brand safety, and shareholder value.
Summary
Inuvo Inc. is a small player in a large and competitive digital advertising market. While its IntentKey technology offers a competitive advantage, its limited market share and financial struggles pose challenges. Focus on strong financial performance and expansion into new areas, with focus on brand safety, are vital for future growth. The company has some weaknesses to overcome, but the underlying IntentKey technology is promising.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Third-party financial websites
- Industry reports
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data is subject to change. Real-time stock prices and financial data should be verified from reliable sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Inuvo Inc
Exchange NYSE MKT | Headquaters Little Rock, AR, United States | ||
IPO Launch date 1998-08-04 | Executive Chairman & CEO Mr. Richard K. Howe | ||
Sector Technology | Industry Software - Application | Full time employees 81 | Website https://inuvo.com |
Full time employees 81 | Website https://inuvo.com | ||
Inuvo, Inc., an advertising technology and services company, develops and commercializes large language generative artificial intelligence that discovers and targets digital audiences in the United States. The company offers IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences, which can serve multiple creative formats including display, video, audio and native across multiple device types including desktop, mobile, tablet, connected/smart TV and game consoles. Its technology also optimizes the purchase and placement of advertising in real time. The company sells its information technology solutions to agencies, brands, and large consolidators of advertising demand. It markets its products through websites, social media platforms, blogs, public relations, trade shows, and conferences. Inuvo, Inc. is headquartered in Little Rock, Arkansas.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.