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Upturn AI SWOT - About
INUV 
Inuvo Inc (INUV)
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Upturn Advisory Summary
10/15/2025: INUV (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $12.12
1 Year Target Price $12.12
| 2 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.7% | Avg. Invested days 34 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 46.85M USD | Price to earnings Ratio - | 1Y Target Price 12.12 |
Price to earnings Ratio - | 1Y Target Price 12.12 | ||
Volume (30-day avg) 4 | Beta 0.9 | 52 Weeks Range 1.90 - 7.90 | Updated Date 10/16/2025 |
52 Weeks Range 1.90 - 7.90 | Updated Date 10/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -4.76% | Operating Margin (TTM) -9.01% |
Management Effectiveness
Return on Assets (TTM) -12.11% | Return on Equity (TTM) -36.41% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 50703760 | Price to Sales(TTM) 0.48 |
Enterprise Value 50703760 | Price to Sales(TTM) 0.48 | ||
Enterprise Value to Revenue 0.52 | Enterprise Value to EBITDA -11.5 | Shares Outstanding 14595867 | Shares Floating 11890085 |
Shares Outstanding 14595867 | Shares Floating 11890085 | ||
Percent Insiders 15.24 | Percent Institutions 19.12 |
Upturn AI SWOT
Inuvo Inc
Company Overview
History and Background
Inuvo, Inc. was founded in 1987 as Information Management Technologies Corporation, later becoming known as Vertro. It rebranded as Inuvo in 2013, shifting its focus to artificial intelligence (AI)-driven marketing solutions.
Core Business Areas
- AI-Driven Commerce Solutions: Develops and markets AI-driven commerce solutions that connect publishers, retailers and brands with consumers. These solutions are designed to optimize advertising performance and enhance user engagement.
- IntentKey: A patented AI-powered platform that analyzes consumer intent to deliver targeted advertising. It focuses on understanding user interests and behaviors to improve advertising relevance and effectiveness.
Leadership and Structure
Richard Howe is the CEO. The company has a board of directors and operates with a functional organizational structure, dividing responsibilities across departments like engineering, sales, and marketing.
Top Products and Market Share
Key Offerings
- IntentKey: Inuvo's AI-driven platform. Provides targeted advertising based on user intent analysis. Market share data is not readily available. Competitors include companies offering similar AI-powered advertising solutions such as Google (GOOGL), Criteo (CRTO), and The Trade Desk (TTD).
Market Dynamics
Industry Overview
The industry consists of digital advertising, AI-driven marketing solutions, and ad-tech platforms. It is characterized by intense competition, rapid technological advancements, and increasing focus on data privacy.
Positioning
Inuvo positions itself as an AI-driven marketing innovator. Competitive advantages may include its patented IntentKey technology and focus on consumer intent analysis.
Total Addressable Market (TAM)
The global digital advertising market is estimated to be hundreds of billions of dollars. Inuvo is a relatively small player in this market, focusing on a specific niche within AI-driven advertising.
Upturn SWOT Analysis
Strengths
- Patented AI technology (IntentKey)
- Focus on user intent analysis
- Experience in digital advertising
Weaknesses
- Limited market share compared to major players
- Dependence on single key product (IntentKey)
- Fluctuating financial performance
Opportunities
- Expansion of AI-driven marketing solutions
- Partnerships with larger advertising platforms
- Increased demand for personalized advertising
Threats
- Competition from established ad-tech companies
- Changes in data privacy regulations
- Technological obsolescence
Competitors and Market Share
Key Competitors
- GOOGL
- CRTO
- TTD
- MGNI
Competitive Landscape
Inuvo faces strong competition from larger, well-established companies. Its advantage lies in its patented technology, but it needs to scale its operations and expand its market presence to effectively compete.
Growth Trajectory and Initiatives
Historical Growth: Data needed to discuss Inuvo Inc's growth trends over the past years: historical financial figures.
Future Projections: Analyst estimates for Inuvo's future growth are not widely available. Projections are speculative without concrete data.
Recent Initiatives: Inuvo focuses on improving and expanding its IntentKey platform to enhance its AI-driven advertising capabilities.
Summary
Inuvo is a small player in the competitive digital advertising landscape, leveraging its patented AI technology, IntentKey. The company faces challenges related to market share and competition from larger companies, but opportunities exist in the growing AI-driven marketing space. Financial performance is still unstable. Inuvo needs to focus on strategic partnerships and sales execution.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Market Analysis
Disclaimers:
This analysis is based on publicly available information and represents a general overview. It is not financial advice. Market share figures are estimates and may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Inuvo Inc
Exchange NYSE MKT | Headquaters Little Rock, AR, United States | ||
IPO Launch date 1998-08-04 | Executive Chairman & CEO Mr. Richard K. Howe | ||
Sector Technology | Industry Software - Application | Full time employees 82 | Website https://inuvo.com |
Full time employees 82 | Website https://inuvo.com | ||
Inuvo, Inc., an advertising technology and services company, develops and commercializes large language generative artificial intelligence that discovers and targets digital audiences in the United States. The company offers IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences, which can serve multiple creative formats including display, video, audio and native across multiple device types including desktop, mobile, tablet, connected/smart TV and game consoles. Its technology also optimizes the purchase and placement of advertising in real time. The company sells its information technology solutions to agencies, brands, and large consolidators of advertising demand. It markets its products through websites, social media platforms, blogs, public relations, trade shows, and conferences. Inuvo, Inc. is headquartered in Little Rock, Arkansas.
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