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Upturn AI SWOT - About
INUV 
Inuvo Inc (INUV)
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Upturn Advisory Summary
08/14/2025: INUV (1-star) is a SELL. SELL since 4 days. Profits (-22.02%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $12.12
1 Year Target Price $12.12
| 2 | Strong Buy |
| 2 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -28.7% | Avg. Invested days 34 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 57.36M USD | Price to earnings Ratio - | 1Y Target Price 12.12 |
Price to earnings Ratio - | 1Y Target Price 12.12 | ||
Volume (30-day avg) 4 | Beta 0.81 | 52 Weeks Range 1.90 - 7.90 | Updated Date 08/14/2025 |
52 Weeks Range 1.90 - 7.90 | Updated Date 08/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.31 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-08-07 | When - | Estimate -0.01 | Actual -0.1 |
Profitability
Profit Margin -4.76% | Operating Margin (TTM) -9.01% |
Management Effectiveness
Return on Assets (TTM) -12.11% | Return on Equity (TTM) -36.41% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 53914851 | Price to Sales(TTM) 0.59 |
Enterprise Value 53914851 | Price to Sales(TTM) 0.59 | ||
Enterprise Value to Revenue 0.55 | Enterprise Value to EBITDA -11.5 | Shares Outstanding 14595900 | Shares Floating 11851552 |
Shares Outstanding 14595900 | Shares Floating 11851552 | ||
Percent Insiders 15.28 | Percent Institutions 19.08 |
Upturn AI SWOT
Inuvo Inc
Company Overview
History and Background
Inuvo, Inc. was founded in 1998 as Vertro, Inc., focusing on internet-based advertising solutions. Over time, it evolved to leverage artificial intelligence for digital publishing and ad tech. It rebranded as Inuvo in 2013.
Core Business Areas
- AI-Driven Advertising: Inuvo develops and markets AI-driven platforms that connect advertisers with consumers. This includes IntentKey, which analyzes user intent to deliver targeted advertising.
- Digital Publishing: Inuvo owns and operates various websites and digital properties, monetizing them through advertising. These sites target specific consumer interests.
Leadership and Structure
Grant S. Johnson serves as the CEO of Inuvo, leading the company's strategic direction and operations. The organizational structure comprises departments for technology, sales, marketing, finance, and operations.
Top Products and Market Share
Key Offerings
- IntentKey: IntentKey is Inuvo's core AI-powered platform that analyzes consumer intent to deliver targeted advertising. Market share data is not publicly available as it is a competitive advantage and the overall market has numerous players. Competitors include Google Ads, Criteo, and other AI-driven advertising platforms.
- Digital Properties: Inuvo owns and operates various websites and digital properties. Revenue contribution from these sites is included in the overall company revenue, but is not disclosed separately. These sites compete with various content providers and publishers. Competitors include BuzzFeed and other digital content platforms.
Market Dynamics
Industry Overview
The digital advertising industry is experiencing rapid growth, driven by increasing internet usage and the shift of advertising budgets online. AI and machine learning are becoming increasingly important for targeting and optimizing ad campaigns.
Positioning
Inuvo positions itself as a provider of AI-driven advertising solutions that deliver superior performance compared to traditional methods. It aims to differentiate through its proprietary IntentKey technology.
Total Addressable Market (TAM)
The global digital advertising market is expected to reach hundreds of billions of dollars. Inuvo is positioned to capture a portion of this TAM through its AI-driven platform, targeting specific segments and industries. Exact TAM figures are difficult to determine due to the dynamic nature of the market.
Upturn SWOT Analysis
Strengths
- Proprietary AI technology (IntentKey)
- Experience in digital advertising
- Established digital publishing properties
- Focus on data-driven insights
Weaknesses
- Limited financial resources compared to larger competitors
- Small market share in a highly competitive industry
- Dependence on a few key clients or partners
- Potential volatility in advertising revenue
Opportunities
- Expansion into new markets and verticals
- Integration with other advertising platforms
- Development of new AI-powered advertising solutions
- Partnerships with complementary technology providers
Threats
- Increased competition from larger advertising platforms
- Changes in consumer privacy regulations
- Technological advancements that render current solutions obsolete
- Economic downturn impacting advertising budgets
Competitors and Market Share
Key Competitors
- GOOG
- CRTO
- MGNI
Competitive Landscape
Inuvo faces intense competition from larger, more established players with greater resources. Its advantage lies in its proprietary AI technology, which it aims to leverage to deliver superior performance and differentiate itself in the market.
Major Acquisitions
NetSeer, Inc.
- Year: 2012
- Acquisition Price (USD millions): 20.2
- Strategic Rationale: Acquired NetSeer's concept targeting technology to enhance Inuvo's advertising capabilities.
Growth Trajectory and Initiatives
Historical Growth: Inuvo's historical growth has been characterized by fluctuations. Specific figures would need to be derived from previous financial reports.
Future Projections: Future growth depends on the successful execution of its AI-driven strategy. Analyst estimates and market conditions will need to be used to forecast growth.
Recent Initiatives: Recent initiatives include the continued development and enhancement of its IntentKey platform, expansion into new verticals, and partnerships.
Summary
Inuvo is a smaller player in the competitive digital advertising landscape that leverages AI to target consumers. Their IntentKey platform is their primary differentiator, but faces challenges from larger, established competitors. Successful execution of expansion strategies and continued technological advancement are crucial for future growth. They should look out for changes in consumer privacy regulations which have a high impact on the advertising ecosystem.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Industry Reports
- Market Analysis Reports
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Inuvo Inc
Exchange NYSE MKT | Headquaters Little Rock, AR, United States | ||
IPO Launch date 1998-08-04 | Executive Chairman & CEO Mr. Richard K. Howe | ||
Sector Technology | Industry Software - Application | Full time employees 82 | Website https://inuvo.com |
Full time employees 82 | Website https://inuvo.com | ||
Inuvo, Inc., an advertising technology and services company, develops and commercializes large language generative artificial intelligence that discovers and targets digital audiences in the United States. The company offers IntentKey, an artificial intelligence-based consumer intent recognition system designed to reach targeted mobile and desktop in-market audiences, which can serve multiple creative formats including display, video, audio and native across multiple device types including desktop, mobile, tablet, connected/smart TV and game consoles. Its technology also optimizes the purchase and placement of advertising in real time. The company sells its information technology solutions to agencies, brands, and large consolidators of advertising demand. It markets its products through websites, social media platforms, blogs, public relations, trade shows, and conferences. Inuvo, Inc. is headquartered in Little Rock, Arkansas.
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