Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
JMIA 
Jumia Technologies AG (JMIA)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/16/2025: JMIA (3-star) is a STRONG-BUY. BUY since 90 days. Simulated Profits (314.98%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $7.08
1 Year Target Price $7.08
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 367.08% | Avg. Invested days 50 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  5.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.21B USD | Price to earnings Ratio - | 1Y Target Price 7.08 |
Price to earnings Ratio - | 1Y Target Price 7.08 | ||
Volume (30-day avg) 2 | Beta 2.68 | 52 Weeks Range 1.60 - 12.37 | Updated Date 09/15/2025 |
52 Weeks Range 1.60 - 12.37 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.55 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -42.52% | Operating Margin (TTM) -36.2% |
Management Effectiveness
Return on Assets (TTM) -29.32% | Return on Equity (TTM) -178.69% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1127966595 | Price to Sales(TTM) 7.4 |
Enterprise Value 1127966595 | Price to Sales(TTM) 7.4 | ||
Enterprise Value to Revenue 6.88 | Enterprise Value to EBITDA -4.62 | Shares Outstanding 122463000 | Shares Floating 204025516 |
Shares Outstanding 122463000 | Shares Floating 204025516 | ||
Percent Insiders 11.17 | Percent Institutions 11.43 |
Upturn AI SWOT
Jumia Technologies AG
Company Overview
History and Background
Jumia Technologies AG, often dubbed 'the Amazon of Africa,' was founded in 2012 by Jeremy Hodara and Sacha Poignonnec. Initially launched as an online retailer in Nigeria, it expanded rapidly across Africa, offering a wide range of products and services. It became the first African tech startup to be listed on the New York Stock Exchange (NYSE) in 2019.
Core Business Areas
- E-commerce Marketplace: Jumia operates an online marketplace where third-party vendors can sell their products to consumers across various categories like electronics, fashion, home appliances, and groceries. This is the core of their business.
- Jumia Logistics: This segment provides logistics and delivery services, including warehousing, last-mile delivery, and payment processing, both for Jumia's marketplace and external clients.
- JumiaPay: JumiaPay is a payment platform that facilitates online transactions on the Jumia platform and offers digital financial services to consumers and businesses.
- Jumia Food: An online food delivery service that connects restaurants with consumers for food ordering and delivery.
Leadership and Structure
Francis Dufay is the current CEO. The organizational structure includes regional and functional teams focused on areas such as technology, operations, finance, and marketing. Jumia operates with a geographically decentralized structure to cater to the diverse needs of the African markets.
Top Products and Market Share
Key Offerings
- Electronics: Jumia offers a wide range of electronics, including smartphones, laptops, and accessories. Revenue derived from Electronics contributed to 35% of GMV in 2022. Competitors include local electronics retailers and other e-commerce platforms. Market share data unavailable.
- Fashion: Jumia's fashion segment includes clothing, shoes, and accessories. Market share data unavailable. Competitors include local clothing stores and global fashion e-commerce platforms.
- Home & Living: This category includes home appliances, furniture, and other home goods. Market share data unavailable. Competitors include local home goods retailers and other e-commerce platforms.
- Food Delivery (Jumia Food): This category includes food delivery service from a variety of restaurants and establishments. Market share data unavailable. Competitors include Bolt Food and Glovo.
Market Dynamics
Industry Overview
The e-commerce market in Africa is rapidly growing, driven by increasing internet and mobile penetration, a young and tech-savvy population, and rising disposable incomes. However, it faces challenges such as infrastructure limitations, logistical complexities, and low consumer trust in online shopping.
Positioning
Jumia is positioned as a leading e-commerce platform in Africa, aiming to provide a convenient and reliable online shopping experience. Its competitive advantages include its established brand, extensive logistics network, and diverse product offerings. However, it faces competition from local players and international giants like Amazon.
Total Addressable Market (TAM)
The e-commerce TAM in Africa is estimated to be in the tens of billions of dollars and rapidly expanding. Jumia, while a key player, currently captures a small fraction of this TAM due to challenges in profitability, logistics, and competition. Addressing these challenges can significantly increase Jumia's market capture.
Upturn SWOT Analysis
Strengths
- Established brand recognition in Africa
- Extensive logistics network
- Diverse product offerings
- Pioneering e-commerce platform in the region
- JumiaPay integrated payment system
Weaknesses
- Lack of profitability
- High operational costs
- Logistical challenges in Africa
- Dependence on third-party vendors
- Customer service challenges
Opportunities
- Expanding internet and mobile penetration in Africa
- Increasing disposable incomes
- Untapped markets in underserved regions
- Partnerships with local businesses
- Growth of digital financial services
Threats
- Increasing competition from local and international players
- Economic instability in some African countries
- Currency fluctuations
- Security risks and fraud
- Infrastructure limitations (e.g., unreliable electricity, poor roads)
Competitors and Market Share
Key Competitors
- AMZN
- AFRM
- MELI
- WMT
Competitive Landscape
Jumia faces intense competition from established global e-commerce giants like Amazon, as well as local e-commerce companies and traditional retail businesses. Its key advantages lie in its established presence in Africa and its understanding of the local market dynamics. However, it must overcome challenges related to infrastructure, logistics, and competition to achieve sustained profitability.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been marked by periods of rapid expansion followed by restructuring and cost-cutting measures. Details not available without specific reporting period reference.
Future Projections: Analyst estimates for Jumia's future growth are mixed, contingent on its ability to achieve profitability and navigate the challenges of the African market.
Recent Initiatives: Recent initiatives include focusing on core markets, reducing operational costs, and expanding JumiaPay's reach.
Summary
Jumia Technologies AG is a pioneering e-commerce platform in Africa with brand recognition and a widespread logistics network. However, the company faces persistent challenges in achieving profitability and managing operational costs. While the African e-commerce market presents significant growth opportunities, Jumia must address competition and infrastructural limitations to capitalize on its potential. Cost-cutting initiatives and expansion of JumiaPay are crucial for its long-term success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Industry News Articles
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. Investment decisions should be based on individual research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Jumia Technologies AG
Exchange NYSE | Headquaters - | ||
IPO Launch date 2019-04-12 | CEO & Member of Management Board Mr. Francis Dufay | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 2163 | Website https://group.jumia.com |
Full time employees 2163 | Website https://group.jumia.com | ||
Jumia Technologies AG operates an e-commerce platform in West Africa, North Africa, East and South Africa, Europe, the United Arab Emirates, and internationally. The company's platform consists of marketplace that connects sellers with customers; logistics service, which enables the shipment and delivery of packages from sellers to consumers; and payment service with its network of licensed payment service providers and other partner which facilitates transactions to participants active on the company's platform in selected markets under the JumiaPay name. Its marketplace offers various products in a range of categories, including phones, electronics, home and living, fashion, beauty, and fast-moving consumer goods; and various digital lifestyle services, such as utility bills payment, airtime recharge, and gaming and entertainment. It serves through retailers, distributors, and other corporate buyers. The company was formerly known as Africa Internet Holding GmbH and changed its name to Jumia Technologies AG in January 2019. Jumia Technologies AG was incorporated in 2012 and is headquartered in Berlin, Germany.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.