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JMIA logo JMIA
Upturn stock ratingUpturn stock rating
JMIA logo

Jumia Technologies AG (JMIA)

Upturn stock ratingUpturn stock rating
$8.05
Last Close (24-hour delay)
Profit since last BUY180.49%
upturn advisory
Regular Buy
BUY since 80 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
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Upturn Advisory Summary

09/02/2025: JMIA (3-star) is a STRONG-BUY. BUY since 80 days. Simulated Profits (180.49%). Updated daily EoD!

Upturn Star Rating

rating

Moderate Performance

These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.

Number of Analysts

rating

2 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $7.02

1 Year Target Price $7.02

Analysts Price Target For last 52 week
$7.02 Target price
52w Low $1.6
Current$8.05
52w High $9.35

Analysis of Past Performance

Type Stock
Historic Profit 215.7%
Avg. Invested days 48
Today’s Advisory Regular Buy
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 5.0
Stock Returns Performance Upturn Returns Performance 5.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 09/02/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.05B USD
Price to earnings Ratio -
1Y Target Price 7.02
Price to earnings Ratio -
1Y Target Price 7.02
Volume (30-day avg) 2
Beta 2.36
52 Weeks Range 1.60 - 9.35
Updated Date 09/2/2025
52 Weeks Range 1.60 - 9.35
Updated Date 09/2/2025
Dividends yield (FY) -
Basic EPS (TTM) -0.56

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date 2025-08-07
When -
Estimate -0.11
Actual -0.12

Profitability

Profit Margin -42.52%
Operating Margin (TTM) -36.2%

Management Effectiveness

Return on Assets (TTM) -29.32%
Return on Equity (TTM) -178.69%

Valuation

Trailing PE -
Forward PE -
Enterprise Value 967540295
Price to Sales(TTM) 6.42
Enterprise Value 967540295
Price to Sales(TTM) 6.42
Enterprise Value to Revenue 5.9
Enterprise Value to EBITDA -4.62
Shares Outstanding 122463000
Shares Floating 204025516
Shares Outstanding 122463000
Shares Floating 204025516
Percent Insiders 11.17
Percent Institutions 11.53

ai summary icon Upturn AI SWOT

Jumia Technologies AG

stock logo

Company Overview

overview logo History and Background

Jumia Technologies AG, often dubbed 'the Amazon of Africa,' was founded in 2012 by Jeremy Hodara and Sacha Poignonnec. Initially launched as an online retailer in Nigeria, it expanded rapidly across Africa, offering a wide range of products and services. It became the first African tech startup to be listed on the New York Stock Exchange (NYSE) in 2019.

business area logo Core Business Areas

  • E-commerce Marketplace: Jumia operates an online marketplace where third-party vendors can sell their products to consumers across various categories like electronics, fashion, home appliances, and groceries. This is the core of their business.
  • Jumia Logistics: This segment provides logistics and delivery services, including warehousing, last-mile delivery, and payment processing, both for Jumia's marketplace and external clients.
  • JumiaPay: JumiaPay is a payment platform that facilitates online transactions on the Jumia platform and offers digital financial services to consumers and businesses.
  • Jumia Food: An online food delivery service that connects restaurants with consumers for food ordering and delivery.

leadership logo Leadership and Structure

Francis Dufay is the current CEO. The organizational structure includes regional and functional teams focused on areas such as technology, operations, finance, and marketing. Jumia operates with a geographically decentralized structure to cater to the diverse needs of the African markets.

Top Products and Market Share

overview logo Key Offerings

  • Electronics: Jumia offers a wide range of electronics, including smartphones, laptops, and accessories. Revenue derived from Electronics contributed to 35% of GMV in 2022. Competitors include local electronics retailers and other e-commerce platforms. Market share data unavailable.
  • Fashion: Jumia's fashion segment includes clothing, shoes, and accessories. Market share data unavailable. Competitors include local clothing stores and global fashion e-commerce platforms.
  • Home & Living: This category includes home appliances, furniture, and other home goods. Market share data unavailable. Competitors include local home goods retailers and other e-commerce platforms.
  • Food Delivery (Jumia Food): This category includes food delivery service from a variety of restaurants and establishments. Market share data unavailable. Competitors include Bolt Food and Glovo.

Market Dynamics

industry overview logo Industry Overview

The e-commerce market in Africa is rapidly growing, driven by increasing internet and mobile penetration, a young and tech-savvy population, and rising disposable incomes. However, it faces challenges such as infrastructure limitations, logistical complexities, and low consumer trust in online shopping.

Positioning

Jumia is positioned as a leading e-commerce platform in Africa, aiming to provide a convenient and reliable online shopping experience. Its competitive advantages include its established brand, extensive logistics network, and diverse product offerings. However, it faces competition from local players and international giants like Amazon.

Total Addressable Market (TAM)

The e-commerce TAM in Africa is estimated to be in the tens of billions of dollars and rapidly expanding. Jumia, while a key player, currently captures a small fraction of this TAM due to challenges in profitability, logistics, and competition. Addressing these challenges can significantly increase Jumia's market capture.

Upturn SWOT Analysis

Strengths

  • Established brand recognition in Africa
  • Extensive logistics network
  • Diverse product offerings
  • Pioneering e-commerce platform in the region
  • JumiaPay integrated payment system

Weaknesses

  • Lack of profitability
  • High operational costs
  • Logistical challenges in Africa
  • Dependence on third-party vendors
  • Customer service challenges

Opportunities

  • Expanding internet and mobile penetration in Africa
  • Increasing disposable incomes
  • Untapped markets in underserved regions
  • Partnerships with local businesses
  • Growth of digital financial services

Threats

  • Increasing competition from local and international players
  • Economic instability in some African countries
  • Currency fluctuations
  • Security risks and fraud
  • Infrastructure limitations (e.g., unreliable electricity, poor roads)

Competitors and Market Share

competitor logo Key Competitors

  • AMZN
  • AFRM
  • MELI
  • WMT

Competitive Landscape

Jumia faces intense competition from established global e-commerce giants like Amazon, as well as local e-commerce companies and traditional retail businesses. Its key advantages lie in its established presence in Africa and its understanding of the local market dynamics. However, it must overcome challenges related to infrastructure, logistics, and competition to achieve sustained profitability.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been marked by periods of rapid expansion followed by restructuring and cost-cutting measures. Details not available without specific reporting period reference.

Future Projections: Analyst estimates for Jumia's future growth are mixed, contingent on its ability to achieve profitability and navigate the challenges of the African market.

Recent Initiatives: Recent initiatives include focusing on core markets, reducing operational costs, and expanding JumiaPay's reach.

Summary

Jumia Technologies AG is a pioneering e-commerce platform in Africa with brand recognition and a widespread logistics network. However, the company faces persistent challenges in achieving profitability and managing operational costs. While the African e-commerce market presents significant growth opportunities, Jumia must address competition and infrastructural limitations to capitalize on its potential. Cost-cutting initiatives and expansion of JumiaPay are crucial for its long-term success.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Market Research Reports
  • Analyst Estimates
  • Industry News Articles

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change. Investment decisions should be based on individual research and consultation with a qualified financial advisor.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Jumia Technologies AG

Exchange NYSE
Headquaters -
IPO Launch date 2019-04-12
CEO & Member of Management Board Mr. Francis Dufay
Sector Consumer Cyclical
Industry Internet Retail
Full time employees 2163
Full time employees 2163

Jumia Technologies AG operates an e-commerce platform in West Africa, North Africa, East and South Africa, Europe, the United Arab Emirates, and internationally. The company's platform consists of marketplace that connects sellers with customers; logistics service, which enables the shipment and delivery of packages from sellers to consumers; and payment service with its network of licensed payment service providers and other partner which facilitates transactions to participants active on the company's platform in selected markets under the JumiaPay name. Its marketplace offers various products in a range of categories, including phones, electronics, home and living, fashion, beauty, and fast-moving consumer goods; and various digital lifestyle services, such as utility bills payment, airtime recharge, and gaming and entertainment. It serves through retailers, distributors, and other corporate buyers. The company was formerly known as Africa Internet Holding GmbH and changed its name to Jumia Technologies AG in January 2019. Jumia Technologies AG was incorporated in 2012 and is headquartered in Berlin, Germany.