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KOF 
Coca-Cola Femsa SAB de CV ADR (KOF)
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Upturn Advisory Summary
01/09/2026: KOF (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $103.8
1 Year Target Price $103.8
| 6 | Strong Buy |
| 6 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 8.71% | Avg. Invested days 42 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 20.17B USD | Price to earnings Ratio 38.41 | 1Y Target Price 103.8 |
Price to earnings Ratio 38.41 | 1Y Target Price 103.8 | ||
Volume (30-day avg) 13 | Beta 0.51 | 52 Weeks Range 69.58 - 98.46 | Updated Date 01/9/2026 |
52 Weeks Range 69.58 - 98.46 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 4.16% | Basic EPS (TTM) 2.5 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 8.15% | Operating Margin (TTM) 13.93% |
Management Effectiveness
Return on Assets (TTM) 7.68% | Return on Equity (TTM) 16.57% |
Valuation
Trailing PE 38.41 | Forward PE 112.36 | Enterprise Value 21885376075 | Price to Sales(TTM) 0.07 |
Enterprise Value 21885376075 | Price to Sales(TTM) 0.07 | ||
Enterprise Value to Revenue 1.36 | Enterprise Value to EBITDA 9.51 | Shares Outstanding 210083226 | Shares Floating 525208068 |
Shares Outstanding 210083226 | Shares Floating 525208068 | ||
Percent Insiders - | Percent Institutions 39.85 |
Upturn AI SWOT
Coca-Cola Femsa SAB de CV ADR
Company Overview
History and Background
Coca-Cola Femsa, S.A.B. de C.V. (KOF) is a Mexican beverage company. It was founded in 1991 as a result of the merger of Fomento Econu00f3mico Mexicano (FEMSA) beer operations and Coca-Cola's Mexican bottling operations. KOF is the largest independent Coca-Cola bottler in the world by sales volume. It operates in 10 countries across Latin America and the Philippines.
Core Business Areas
- Coca-Cola Trademark Beverages: This segment includes the bottling, distribution, and sale of Coca-Cola trademark beverages, including sparkling beverages, water, and juices, in its territories. This is the company's largest segment.
- Other Beverages: This segment encompasses the production and distribution of non-Coca-Cola trademark beverages, which may include alcoholic beverages, teas, and other refreshment drinks.
- Water: This segment focuses on the production and distribution of bottled water brands.
- Juices: This segment includes the bottling and distribution of various juice brands.
Leadership and Structure
Coca-Cola Femsa is led by a Board of Directors and a seasoned executive management team responsible for strategic direction and operational oversight. The company is structured into regional business units to manage its geographically diverse operations effectively.
Top Products and Market Share
Key Offerings
- Coca-Cola: The flagship carbonated soft drink, a globally recognized brand with significant market share in all of KOF's operating territories. Competitors include PepsiCo beverages and local soda brands.
- Sprite: A popular lemon-lime flavored soft drink. Competitors include other lemon-lime sodas from PepsiCo and local brands.
- Fanta: A brand of fruit-flavored carbonated soft drinks. Competitors include other fruit-flavored sodas and juices from various beverage companies.
- Ciel: KOF's primary bottled water brand. Competitors include other national and local bottled water brands such as Bonafont and Evian.
- Del Valle: A leading juice brand in many of KOF's markets. Competitors include other juice brands from global and local players like Jumex and Tampico.
Market Dynamics
Industry Overview
The non-alcoholic beverage industry is a mature but dynamic sector, driven by consumer preferences, health trends, and economic conditions. The market is characterized by intense competition, innovation in product offerings (e.g., low-sugar, natural ingredients), and a strong focus on distribution and marketing. Emerging markets, where KOF has a significant presence, offer growth potential but also present unique challenges.
Positioning
Coca-Cola Femsa holds a dominant position as the largest Coca-Cola bottler in the world, benefiting from strong brand recognition, extensive distribution networks, and economies of scale. Its diversified geographic presence across Latin America and the Philippines provides resilience against regional economic downturns. KOF's competitive advantages include its long-standing relationship with The Coca-Cola Company, its efficient supply chain, and its understanding of local market dynamics.
Total Addressable Market (TAM)
The global non-alcoholic beverage market is valued in the hundreds of billions of dollars and continues to grow. Coca-Cola Femsa operates primarily within the Latin American and Philippine beverage markets, which represent a significant portion of this TAM. KOF is a major player within its operational territories, holding substantial market share in the carbonated soft drink, water, and juice categories. Its positioning is strong within these specific regions, but its TAM is geographically constrained compared to global beverage giants.
Upturn SWOT Analysis
Strengths
- Largest independent Coca-Cola bottler globally.
- Extensive and well-established distribution network.
- Strong brand portfolio including Coca-Cola, Sprite, Fanta, Ciel, and Del Valle.
- Diversified geographic presence across 10 countries.
- Economies of scale in production and procurement.
Weaknesses
- Exposure to economic and political instability in its operating countries.
- High dependence on The Coca-Cola Company for brand licensing and marketing support.
- Vulnerability to currency fluctuations.
- Competition from local and international beverage players.
Opportunities
- Growth in emerging markets within its operating territories.
- Expansion into new beverage categories (e.g., functional beverages, plant-based drinks).
- Leveraging digital technologies for enhanced sales and distribution.
- Acquisitions to expand market reach or product portfolio.
- Increasing demand for healthier beverage options.
Threats
- Rising sugar taxes and health regulations.
- Intensifying competition from both established brands and new entrants.
- Changing consumer preferences towards healthier or alternative beverages.
- Economic slowdowns or recessions in key operating markets.
- Supply chain disruptions and raw material price volatility.
Competitors and Market Share
Key Competitors
- PepsiCo Inc. (PEP)
- Keurig Dr Pepper Inc. (KDP)
- National Beverage Corp. (FIZZ)
Competitive Landscape
Coca-Cola Femsa's main advantage lies in its exclusive bottling rights for Coca-Cola trademark beverages in its vast territories and its extensive distribution network. However, it faces fierce competition from PepsiCo, which also has a strong global presence and significant market share in many of KOF's regions. Keurig Dr Pepper and National Beverage Corp. are also competitors, particularly in specific product categories or geographic sub-markets. KOF's ability to innovate and adapt to evolving consumer preferences is crucial for maintaining its competitive edge.
Growth Trajectory and Initiatives
Historical Growth: Coca-Cola Femsa has demonstrated a consistent historical growth trajectory, driven by organic volume growth, market share gains, and strategic acquisitions. Its expansion into new territories and product categories has also contributed to its sustained growth.
Future Projections: Future growth projections for Coca-Cola Femsa are typically based on analyst estimates, considering factors like economic growth in its operating regions, consumer trends, and the company's strategic initiatives. Analysts often project moderate to strong growth driven by volume increases and potential pricing strategies.
Recent Initiatives: Recent strategic initiatives by Coca-Cola Femsa may include investments in new beverage categories, optimization of its supply chain, digital transformation efforts to enhance customer engagement and distribution efficiency, and potential mergers or acquisitions to strengthen its market position.
Summary
Coca-Cola Femsa (KOF) is a strong player in the beverage industry, leveraging its status as the largest independent Coca-Cola bottler with an extensive distribution network and a robust product portfolio. Its diversified geographical presence in Latin America and the Philippines provides resilience. However, KOF must navigate economic and political uncertainties in its operating regions and adapt to evolving consumer health trends and increasing competition. Continued investment in innovation and efficient operations will be key to its sustained success.
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Sources and Disclaimers
Data Sources:
- Company Financial Reports (e.g., Annual Reports, Quarterly Filings)
- Financial News and Analysis Websites (e.g., Bloomberg, Reuters, Yahoo Finance)
- Industry Market Research Reports
Disclaimers:
This JSON output is generated for informational purposes only and does not constitute financial advice. Data accuracy is based on publicly available information at the time of generation and may be subject to change. Investment decisions should be made after consulting with a qualified financial advisor and conducting thorough personal research.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Coca-Cola Femsa SAB de CV ADR
Exchange NYSE | Headquaters Mexico City, DF, Mexico | ||
IPO Launch date 1993-09-13 | CEO & Director Mr. Jose Antonio Fernandez Garza-Laguera | ||
Sector Consumer Defensive | Industry Beverages - Non-Alcoholic | Full time employees 109644 | Website https://www.coca-colafemsa.com |
Full time employees 109644 | Website https://www.coca-colafemsa.com | ||
Coca-Cola FEMSA, S.A.B. de C.V., a franchise bottler, produces, markets, sells, and distributes Coca-Cola trademark beverages in Mexico, Guatemala, Nicaragua, Costa Rica, Panama, Colombia, Brazil, Argentina, and Uruguay. The company offers sparkling beverages, including colas and flavored sparkling beverages; waters; and other non-carbonated beverages, such as tea, sports drinks, energy drinks, fruit-based beverages, juice, coffee, milk, value-added dairy, and plant-based drinks. It also distributes and sells beer products under the Heineken, Estrella Galicia, and Therezópolis brands, as well as Campari alcoholic beverages, Perfetti confectionary and chewing gum, and Monster products. The company sells its products to distributors, retail outlets, wholesale supermarkets, discount and convenience stores, retailers, points-of-sale outlets, restaurants and bars, stadiums, auditoriums, theaters, and home deliveries. Coca-Cola FEMSA, S.A.B. de C.V. was founded in 1979 and is headquartered in Mexico City, Mexico.
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