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Upturn AI SWOT - About
Life360, Inc. Common Stock (LIF)
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Upturn Advisory Summary
10/14/2025: LIF (3-star) is a REGULAR-BUY. BUY since 114 days. Simulated Profits (125.75%). Updated daily EoD!
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $101.6
1 Year Target Price $101.6
| 6 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 44.12% | Avg. Invested days 38 | Today’s Advisory Regular Buy |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 8.00B USD | Price to earnings Ratio 271.58 | 1Y Target Price 101.6 |
Price to earnings Ratio 271.58 | 1Y Target Price 101.6 | ||
Volume (30-day avg) 7 | Beta 0.96 | 52 Weeks Range 29.62 - 112.54 | Updated Date 10/14/2025 |
52 Weeks Range 29.62 - 112.54 | Updated Date 10/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.38 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 6.45% | Operating Margin (TTM) 1.73% |
Management Effectiveness
Return on Assets (TTM) 0.55% | Return on Equity (TTM) 7.95% |
Valuation
Trailing PE 271.58 | Forward PE 109.89 | Enterprise Value 8231844658 | Price to Sales(TTM) 18.72 |
Enterprise Value 8231844658 | Price to Sales(TTM) 18.72 | ||
Enterprise Value to Revenue 19.26 | Enterprise Value to EBITDA 503.97 | Shares Outstanding 77548651 | Shares Floating 73902748 |
Shares Outstanding 77548651 | Shares Floating 73902748 | ||
Percent Insiders 2.28 | Percent Institutions 27.02 |
Upturn AI SWOT
Life360, Inc. Common Stock
Company Overview
History and Background
Life360 was founded in 2008. Initially focused on connecting families after natural disasters, it evolved into a family safety and location-sharing app. It went public through an IPO in Australia (ASX:360) and later dual-listed on the Nasdaq (LFS).
Core Business Areas
- Membership Subscriptions: Life360 offers subscription-based services with increasing features, including location sharing, crash detection, emergency dispatch, and roadside assistance. Premium subscriptions generate recurring revenue.
- Hardware: Tile tracking devices provide an additional layer of location and asset tracking integrated within the Life360 ecosystem.
- Advertising: Monetization through advertising on the platform, offering brand integrations and sponsorships.
Leadership and Structure
Chris Hulls is the CEO and co-founder. The company has a typical corporate structure with a board of directors and various executive roles overseeing different departments (engineering, marketing, finance, etc.).
Top Products and Market Share
Key Offerings
- Life360 App (Membership Subscriptions): The core location-sharing and safety app. Features include location tracking, place alerts, crash detection, driver reports, and emergency dispatch. Life360 claims a substantial portion of the family safety app market. Competitors include Google Maps, Apple Find My, and smaller players like GeoZilla. Subscription revenue is the primary driver of the company's total revenue.
- Tile Tracking Devices: Bluetooth trackers used to locate keys, wallets, and other valuables. Integrated with the Life360 app for seamless tracking within the same interface. Tile faces competition from Apple AirTags, Samsung SmartTags, and other Bluetooth tracker manufacturers. Revenue from hardware accounts for less than subscriptions.
Market Dynamics
Industry Overview
The market for family safety and location-sharing apps is growing, driven by increasing smartphone adoption and parental concerns about safety. The industry is becoming increasingly competitive with larger tech companies investing in location-based features.
Positioning
Life360 is positioned as a leading provider of comprehensive family safety and location-sharing services. Its competitive advantages include a large user base, a wide range of features, and brand recognition.
Total Addressable Market (TAM)
The total addressable market for family safety and location services is estimated to be in the billions of dollars. Life360 is well-positioned to capture a significant portion of this TAM with its existing user base and expansion efforts.
Upturn SWOT Analysis
Strengths
- Large user base
- Strong brand recognition
- Comprehensive feature set
- First-mover advantage
- Recurring subscription revenue
Weaknesses
- Privacy concerns regarding location data
- Dependence on subscription revenue
- Negative perception of location sharing
- Competition from larger tech companies
- History of unprofitability
Opportunities
- Expansion into new markets (international)
- Development of new features and services (e.g., elder care)
- Partnerships with other companies (e.g., insurance providers)
- Increased smartphone adoption
- Growing demand for family safety solutions
Threats
- Increased competition
- Data breaches and security risks
- Changes in privacy regulations
- Economic downturn
- Negative publicity
Competitors and Market Share
Key Competitors
- AAPL
- GOOGL
- MSFT
- GZLLF
Competitive Landscape
Life360 competes with large tech companies that offer similar location-sharing features as well as smaller, specialized apps. Life360's advantages include its focus on family safety and its comprehensive feature set. Its disadvantages include its smaller size and limited resources compared to its larger competitors.
Major Acquisitions
Tile
- Year: 2021
- Acquisition Price (USD millions): 205
- Strategic Rationale: The acquisition of Tile expanded Life360's product offerings to include hardware-based tracking solutions and improved its ability to track valuables beyond smartphones.
Growth Trajectory and Initiatives
Historical Growth: Life360 has experienced significant growth in its user base and revenue over the past few years. However, profitability has remained a challenge.
Future Projections: Analyst estimates for future growth vary depending on factors such as market conditions and competition. Requires access to financial news.
Recent Initiatives: Recent initiatives may include new product launches, partnerships, or acquisitions. Requires access to financial news.
Summary
Life360 is a leading provider of family safety and location-sharing services, with a large user base and strong brand. However, it faces competition from larger tech companies and privacy concerns. The company's growth trajectory relies on continued user acquisition, subscription revenue, and successful integration of acquired assets. The path towards profitability needs to be closely watched as competition increases.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Financial News Articles
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Life360, Inc. Common Stock
Exchange NASDAQ | Headquaters San Mateo, CA, United States | ||
IPO Launch date 2024-06-06 | CEO & Director Ms. Lauren Antonoff | ||
Sector Technology | Industry Software - Application | Full time employees 455 | Website https://intl.life360.com |
Full time employees 455 | Website https://intl.life360.com | ||
Life360, Inc. operates a technology platform to locate people, pets, and things in North America, Europe, the Middle East, Africa, and internationally. The company provides Life360 mobile application under the freemium model that offers communications, driving safety, digital safety, and location sharing; Life360 Platform that provides location coordination and safety, driving safety, digital safety, and emergency assistance services; and mobile-first technology platform that protects members data and ensures integrity, security, and performance. It also offers place alerts, individual driver reports, crash detection, battery monitoring, SOS help alerts, family driving summary, and customer support. Additionally, the company provides tile hardware tracking devices to locate lost devices sold through online and brick and tile mobile application, which includes a free service and two paid subscription options, such as Premium and Premium Protect to offer additional services, including warranties and item reimbursement; Jiobit subscriptions; and Jiobit wearable location devices for young children, pets, and seniors. It sells its products through retailers and distributors, as well as through online retailers. Life360, Inc. was formerly known as LReady, Inc. and changed its name to Life360, Inc. in October 2011. The company was incorporated in 2007 and is headquartered in San Mateo, California.
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