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Upturn AI SWOT - About
Life360, Inc. Common Stock (LIF)
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Upturn Advisory Summary
08/14/2025: LIF (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
7 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $88.97
1 Year Target Price $88.97
| 6 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 22.2% | Avg. Invested days 30 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 6.62B USD | Price to earnings Ratio 224.55 | 1Y Target Price 88.97 |
Price to earnings Ratio 224.55 | 1Y Target Price 88.97 | ||
Volume (30-day avg) 7 | Beta 0.98 | 52 Weeks Range 29.62 - 89.80 | Updated Date 08/15/2025 |
52 Weeks Range 29.62 - 89.80 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.38 |
Earnings Date
Report Date 2025-08-12 | When - | Estimate 0.116 | Actual 0.0686 |
Profitability
Profit Margin 6.45% | Operating Margin (TTM) 1.73% |
Management Effectiveness
Return on Assets (TTM) 0.55% | Return on Equity (TTM) 7.95% |
Valuation
Trailing PE 224.55 | Forward PE 144.93 | Enterprise Value 6493979389 | Price to Sales(TTM) 15.48 |
Enterprise Value 6493979389 | Price to Sales(TTM) 15.48 | ||
Enterprise Value to Revenue 15.19 | Enterprise Value to EBITDA 397.57 | Shares Outstanding 77548600 | Shares Floating 73814430 |
Shares Outstanding 77548600 | Shares Floating 73814430 | ||
Percent Insiders 2.31 | Percent Institutions 25.74 |
Upturn AI SWOT
Life360, Inc. Common Stock
Company Overview
History and Background
Life360 was founded in 2008. Initially focused on providing emergency roadside assistance, it evolved into a family safety platform offering location sharing, crash detection, and other safety features. It went public in 2019 via an IPO on the Australian Securities Exchange (ASX) with ticker symbol '360'.
Core Business Areas
- Membership Subscriptions: Life360 generates revenue through tiered subscription plans (Plus, Driver Protect, Gold, Platinum) offering enhanced safety features and benefits.
- Hardware Sales: Revenue is generated through sales of Tile trackers used to locate lost items.
- Other: Other revenue includes location-based advertising/partnerships with other companies. This revenue stream is smaller than memberships.
Leadership and Structure
Chris Hulls is the Co-Founder and CEO of Life360. The company has a board of directors and operates with functional teams across engineering, product, marketing, and sales. The company has a typical organizational structure for a tech company.
Top Products and Market Share
Key Offerings
- Life360 App: The core app provides location sharing, crash detection, SOS alerts, and other safety features. Life360 has the highest number of users compared to its direct competitor and this can be converted to revenue. The product is competing with Google Maps, Apple Find My, Glympse, and other smaller, location sharing apps and services.
- Tile Trackers: Tile trackers, acquired by Life360, help users locate lost keys, wallets, and other items. Tile directly competes with Apple AirTags.
Market Dynamics
Industry Overview
The family safety market is growing, driven by increasing concerns about personal safety and the desire for connection and coordination. The overall safety/security market and connected car and family segments all growing.
Positioning
Life360 is a leader in the family safety category, with a strong brand recognition and a large user base. Its competitive advantages include its comprehensive feature set and network effects.
Total Addressable Market (TAM)
The estimated TAM for family safety and location-based services is significant, potentially reaching tens of billions of dollars globally. Life360 is positioned to capture a substantial portion of this market through its app and hardware offerings.
Upturn SWOT Analysis
Strengths
- Large user base and strong brand recognition
- Comprehensive feature set
- Network effects (more users make the app more valuable)
- Successful subscription model
- Strong growth in paying users
Weaknesses
- Privacy concerns related to location data
- Dependence on user adoption and engagement
- Competition from tech giants (Google, Apple)
- Fluctuations in share price/market capitalization
- Negative impact of data breaches
Opportunities
- Expanding into new markets and geographies
- Developing new safety features and services
- Integrating with other smart home and connected car platforms
- Partnerships with insurance companies and other safety-related businesses
- Leveraging AI/ML for enhanced safety predictions
Threats
- Increasing competition from existing and new players
- Changes in privacy regulations
- Economic downturn impacting consumer spending
- Data breaches and security vulnerabilities
- Negative publicity or brand reputation damage
Competitors and Market Share
Key Competitors
- MSFT
- AAPL
- GOGL
Competitive Landscape
Life360's advantages include its focus on family safety, strong brand recognition, and large user base. Disadvantages include competition from larger tech companies with greater resources and potentially more mature technology. Apple competes with findmyphone and Microsoft can integrate safety features into its products.
Major Acquisitions
Tile
- Year: 2021
- Acquisition Price (USD millions): 205
- Strategic Rationale: The acquisition of Tile expanded Life360's hardware offerings and increased its presence in the tracking and location space.
Growth Trajectory and Initiatives
Historical Growth: Life360 has experienced significant growth in user base and revenue over the past several years, driven by increasing demand for family safety solutions.
Future Projections: Analysts project continued growth in revenue and user base, driven by expansion into new markets and the introduction of new features. Expect ongoing profitability improvements.
Recent Initiatives: Recent initiatives include expanding international presence, integrating Tile trackers, and developing new safety features using AI.
Summary
Life360 has built a substantial base of users looking for family safety solutions. The company's growth is fueled by subscription revenue and hardware sales. Privacy and competition pose the biggest concerns. Continued innovation and expansion into new markets are critical for sustaining growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Market Share data is approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Life360, Inc. Common Stock
Exchange NASDAQ | Headquaters San Mateo, CA, United States | ||
IPO Launch date 2024-06-06 | CEO - | ||
Sector Technology | Industry Software - Application | Full time employees 455 | Website https://intl.life360.com |
Full time employees 455 | Website https://intl.life360.com | ||
Life360, Inc. operates a technology platform to locate people, pets, and things in North America, Europe, the Middle East, Africa, and internationally. The company provides Life360 mobile application under the freemium model that offers communications, driving safety, digital safety, and location sharing; Life360 Platform that provides location coordination and safety, driving safety, digital safety, and emergency assistance services; and mobile-first technology platform that protects members data and ensures integrity, security, and performance. It also offers place alerts, individual driver reports, crash detection, battery monitoring, SOS help alerts, family driving summary, and customer support. Additionally, the company provides tile hardware tracking devices to locate lost devices sold through online and brick and tile mobile application, which includes a free service and two paid subscription options, such as Premium and Premium Protect to offer additional services, including warranties and item reimbursement; Jiobit subscriptions; and Jiobit wearable location devices for young children, pets, and seniors. It sells its products through retailers and distributors, as well as through online retailers. Life360, Inc. was formerly known as LReady, Inc. and changed its name to Life360, Inc. in October 2011. The company was incorporated in 2007 and is headquartered in San Mateo, California.
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