Innovative Eyewear Inc. logo

Innovative Eyewear Inc.(LUCY)

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ADVISORIES YOU CAN VERIFY
QUALITY SIGNAL
1-STAR RATING
PASS
LAST CLOSE
$0.89
10/02/2026
(24-hour delay)

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*as per simulation (see disclosures)
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Upturn Advisory & Investor View for LUCY

10/02/2026: LUCY (1-star) is currently NOT-A-BUY. Pass it for now.

Innovative Eyewear Inc. is a small-cap company focused on the smart eyewear market, specifically integrating Bluetooth audio into prescription-capable frames under the Lucyd brand. Its primary business strength lies in its niche specialization and agile approach to fashion-tech hardware. The company's growth story hinges on scaling retail partnerships and expanding its brand licensing to reach a broader consumer base. Risks are significant, including intense competition from global technology giants and the ongoing challenge of achieving profitable unit economics. The stock may best suit growth-oriented investors with high risk tolerance who are looking for exposure to the developing wearable technology sector.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorMixed fitThe company offers exposure to the nascent smart eyewear market but carries significant execution and financial risks.
Momentum investorWeak fitMomentum is generally tied to specific technical breakouts; ensure the stock exhibits a sustained upturn signal before considering.
Value investorWeak fitThe company is not currently profitable, making traditional valuation metrics less applicable.
Dividend investorWeak fitThe company does not pay dividends and focuses on reinvesting capital for growth.
Low-risk investorWeak fitMicro-cap volatility and early-stage business risks make this unsuitable for risk-averse portfolios.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighSmall-cap stocks in tech are prone to significant price swings based on sentiment.
Valuation riskHighLack of earnings makes valuation highly speculative and dependent on future growth assumptions.
Competition risk (Tech giants)HighCompetition from companies like Meta with massive R&D budgets threatens market share.
Business qualityMediumThe company is still proving its business model and path to sustainable profitability.
Dividend incomeLow / noneThere is no dividend income to provide a buffer against stock price declines.
Execution riskHighSuccess relies on balancing manufacturing, retail distribution, and brand marketing simultaneously.

Price Behavior

Steep Decline
PRICE PATH

Steep Decline

The stock price has dropped sharply with strong downward pressure.

Extreme Price Shocks
PRICE STABILITY

Extreme Price Shocks

The stock has experienced exceptionally large and disruptive price movements during the period.

Analysis of Past Performance

Type Stock
Historic Profit -40%
Avg. Invested days 8
Today’s Advisory PASS
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 1.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 10/02/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
LUCY receives a 2-star rating, reflecting soft or weak scores across the available pillars. The rating is constrained by weak unit economics, and weak price momentum.

Company Fundamentals

★★★★★
LUCY has moderate overall fundamentals (3 stars), with soft financial health, solid growth momentum, and moderate ownership. In FY2025 versus FY2024, moderate earnings growth (+2.3%) and strong revenue growth (+62.6%) are partially offset by weak cash generation (FCF margin -282.7%), weak profitability (net margin -285.2%).

Financial Health Rating

★★★★★
LUCY's financial health is soft, with the relatively strongest area being moderate liquidity, including working-capital and asset support (WC/assets 82.7%). Operating efficiency is weak (1 stars), which helps explain the 2-star overall score.

Growth Momentum Score

★★★★★
Revenue growth is LUCY's strongest growth driver at +62.6% FY2025 versus FY2024 (strong, 5 stars). By comparison, while earnings growth (+2.3%, moderate) and free-cash-flow growth (-7.4%, negative) hold the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 8.4% (soft) and 93.0% of outstanding shares are publicly tradable (strong). Insider ownership of 6.66% supports management-shareholder alignment.

Top 5 Institutional Investors

Cetera Investment Advisers 6.71%
XTX Topco Ltd 0.48%
Citadel Advisors Llc 0.34%
KeyBank National Association 0.23%
Geode Capital Management, LLC 0.21%

Unit Economics (Per $1K Revenue)

★★★★★
LUCY generates approximately $213 of gross profit, $-3,192 of operating income, and $-2,827 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Operating losses and cash burn explain the 1-star rating, with weak cash conversion and weak capital efficiency.

Economic Dimensions

★★★★★
Effective Tax Rate: 0.00%

Quantitative Style Profile

★★★★★
LUCY has a liquid profile. Weak momentum is the primary drawback, while elevated volatility.

Style Classification

Quality Focused

Value-OrientedHigh VolatilitySmall / Mid Cap RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 7.68M USD
Price to earnings Ratio -
1Y Target Price 3
Price to earnings Ratio -
1Y Target Price 3
Volume (30-day avg) 7.3M shares
Beta 2.75
52 Weeks Range 0.65 - 2.05
Updated Date 10/02/2026
52 Weeks Range 0.65 - 2.05
Updated Date 10/02/2026
Dividends yield (FY) -
Basic EPS (TTM) -1.16

How Company Makes Money

Business areaWhat it includesRetail investor read
Direct-to-Consumer (DTC)Sales of Lucyd smart eyewear via the company's online platform.Most revenue currently comes from online sales directly to customers.
Retail/WholesalePlacement of smart eyewear in optical stores and other physical retail locations.The company is working to grow its footprint in physical stores.
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Valuation

Trailing PE -
Forward PE -
Enterprise Value 4.09M
Price to Sales(TTM) 2.25
Enterprise Value 4.09M
Price to Sales(TTM) 2.25
Enterprise Value to Revenue 1.2
Enterprise Value to EBITDA -0.04
Shares Outstanding 8.61M
Shares Floating 8.01M
Shares Outstanding 8.61M
Shares Floating 8.01M
Percent Insiders 6.66
Percent Institutions 8.37

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI Summary

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Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

About Innovative Eyewear Inc.

Exchange NASDAQ
Headquarters North Miami, FL, United States
IPO Launch date 2022-08-15
Co-Founder, CEO & Director Mr. Harrison Reed Gross
Sector Healthcare
Industry Medical Instruments & Supplies
Full time employees 13
Full time employees 13

Lucyd, Inc develops and sells smart eyewear in North America. It offers smart eyewear products to enable wearer to listen to music, take and make calls, and use voice assistants and ChatGPT to perform smartphone tasks hands-free, as well as prescription eyeglasses, ready-to-wear sunglasses, safety glasses, and sport glasses under the Lucyd Lyte, Lucyd Armor, Nautica, Eddie Bauer, and Reebok brand names. The company also provides Lucyd app for unlimited ChatGPT interactions and tech support. It sells its products through e-commerce and a network of retail stores of resellers. The company was formerly known as Innovative Eyewear, Inc. and changed its name to Lucyd, Inc in October 2025. Lucyd, Inc was founded in 2019 and is headquartered in North Miami, Florida.