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Upturn AI SWOT - About
LUCY 
Innovative Eyewear Inc. (LUCY)
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Upturn Advisory Summary
10/21/2025: LUCY (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $5
1 Year Target Price $5
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -51.31% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/21/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 8.51M USD | Price to earnings Ratio - | 1Y Target Price 5 |
Price to earnings Ratio - | 1Y Target Price 5 | ||
Volume (30-day avg) 1 | Beta 3.18 | 52 Weeks Range 1.57 - 10.40 | Updated Date 10/21/2025 |
52 Weeks Range 1.57 - 10.40 | Updated Date 10/21/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.19 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -374.82% |
Management Effectiveness
Return on Assets (TTM) -50.58% | Return on Equity (TTM) -83.04% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 533908 | Price to Sales(TTM) 4.3 |
Enterprise Value 533908 | Price to Sales(TTM) 4.3 | ||
Enterprise Value to Revenue 0.27 | Enterprise Value to EBITDA -0.04 | Shares Outstanding 4574602 | Shares Floating 684132 |
Shares Outstanding 4574602 | Shares Floating 684132 | ||
Percent Insiders 34.15 | Percent Institutions 4.12 |
Upturn AI SWOT
Innovative Eyewear Inc.
Company Overview
History and Background
Innovative Eyewear Inc. designs, develops, and markets connected eyewear under the Lucyd brand. Founded in 2019, the company focuses on integrating technology into eyewear for enhanced user experience. It went public in 2021. The company has expanded its product line and distribution channels through partnerships and organic growth.
Core Business Areas
- Lucyd: Designs, develops, and markets connected eyewear featuring audio and voice assistant technology.
- Lucyd Lyte: Entry-level smart eyewear offering basic audio functionality and stylish designs.
- Lucyd Loud: Premium smart eyewear with advanced audio capabilities and prescription lens options.
Leadership and Structure
Harrison Gross serves as the CEO and co-founder. The company has a small executive team focused on sales, marketing, and product development. The organizational structure is relatively flat, promoting agility and responsiveness to market trends.
Top Products and Market Share
Key Offerings
- Lucyd Lyte: Entry-level smart eyewear focusing on affordability and style. While precise market share data is not publicly available, this line targets the mass market for audio eyewear. Competitors include Bose Frames and Amazon Echo Frames, though Lucyd offers a more style-focused approach.
- Lucyd Loud: Premium smart eyewear with prescription lens capabilities and enhanced audio. Revenue figures are not publicly broken down by product line, so market share data is unavailable but Lucyd Loud is targetting the audiophile segment. Competitors include Bose Frames and Fauna audio glasses.
Market Dynamics
Industry Overview
The smart eyewear market is growing, driven by increasing demand for wearable technology and enhanced audio experiences. Growth in augmented reality headsets helps increase interest in wearable technology in general. It is a competitive space with established players in the audio and eyewear industries.
Positioning
Innovative Eyewear positions itself as a stylish and accessible smart eyewear provider, focusing on design and affordability. They aim to bridge the gap between traditional eyewear and advanced wearable technology.
Total Addressable Market (TAM)
The global smart glasses market is projected to reach billions of dollars. Innovative Eyewear is positioned to capture a segment of this market by offering stylish, audio-enabled eyewear at competitive price points, specifically appealing to fashion-conscious consumers.
Upturn SWOT Analysis
Strengths
- Strong brand identity (Lucyd)
- Stylish designs
- Affordable pricing strategy
- Partnerships with eyewear retailers
- Focus on prescription lens compatibility
Weaknesses
- Limited brand awareness compared to larger competitors
- Smaller scale of operations
- Dependence on third-party manufacturing
- Limited financial resources
- Concentration of product offerings (primarily audio eyewear)
Opportunities
- Expanding product line to include augmented reality features
- Growing partnerships with optical retailers
- Targeting niche markets (e.g., athletes, gamers)
- International expansion
- Leveraging celebrity endorsements
Threats
- Intense competition from established players (Bose, Amazon)
- Rapid technological advancements
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- BOSE (privately held)
- GOOGL
- SNAP
Competitive Landscape
Innovative Eyewear faces intense competition from established players like Bose and Amazon, which have greater resources and brand recognition. The company's competitive advantage lies in its stylish designs, prescription lens compatibility, and affordable pricing.
Growth Trajectory and Initiatives
Historical Growth: The company has experienced rapid revenue growth, albeit from a small base, driven by increasing demand for its products and expanding distribution channels.
Future Projections: Future growth is projected to be strong, driven by continued adoption of smart eyewear and the company's expansion initiatives. Analyst estimates suggest continued revenue growth and improving profitability.
Recent Initiatives: Recent initiatives include expanding distribution partnerships, launching new product lines, and increasing marketing efforts.
Summary
Innovative Eyewear Inc. is a young, growing company in the smart eyewear market. Its strength lies in its stylish designs and affordability, but it faces challenges due to intense competition and limited resources. The company needs to focus on building brand awareness, expanding its product line, and improving its financial performance to achieve long-term success. They must be wary of established brands taking over the market.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Analyst Reports
- Third-party Financial Data Providers
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice. The data provided is based on available information and may be subject to change. Market share estimates are approximate and may vary depending on the source. Investors should conduct their own research before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Innovative Eyewear Inc.
Exchange NASDAQ | Headquaters North Miami, FL, United States | ||
IPO Launch date 2022-08-15 | Co-Founder, CEO & Director Mr. Harrison Reed Gross | ||
Sector Healthcare | Industry Medical Instruments & Supplies | Full time employees 11 | Website https://www.lucyd.co |
Full time employees 11 | Website https://www.lucyd.co | ||
Innovative Eyewear, Inc. engages in the development and sale of smart eyeglasses and sunglasses in North America. Its flagship product is the Lucyd Lyte which enable the wearer to listen to music, take and make calls, and use voice assistants and ChatGPT to perform various smartphone tasks hands-free. It also provides Nautica Powered by Lucyd smart eyewear collection and various branded accessories, including a power brick, cleaning cloth, and a slipcase adorned; Eddie Bauer Powered by Lucyd smart eyewear collection; and Lucyd Armor line, an ANSI-certified smart safety glass for all-day wear. In addition, the company offers Lucyd app that provides unlimited voice ChatGPT interactions. It sells its products through Amazon, social selling, and retail stores, as well as through Lucyd.co, Walmart.com, Target.com, BestBuy.com, DicksSportingGoods.com, Brookstone.com, and eBay. Innovative Eyewear, Inc. was founded in 2019 and is based in North Miami, Florida.
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