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LUCY
Upturn stock ratingUpturn stock rating

Innovative Eyewear Inc. (LUCY)

Upturn stock ratingUpturn stock rating
$2.12
Last Close (24-hour delay)
Profit since last BUY-29.37%
upturn advisory
SELL
SELL since 4 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
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Upturn Advisory Summary

06/30/2025: LUCY (1-star) is a SELL. SELL since 4 days. Profits (-29.37%). Updated daily EoD!

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $7

1 Year Target Price $7

Analysts Price Target For last 52 week
$7Target price
Low$1.57
Current$2.12
high$11.2

Analysis of Past Performance

Type Stock
Historic Profit -51.31%
Avg. Invested days 42
Today’s Advisory SELL
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 06/30/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 6.44M USD
Price to earnings Ratio 0.05
1Y Target Price 7
Price to earnings Ratio 0.05
1Y Target Price 7
Volume (30-day avg) 1
Beta 3.48
52 Weeks Range 1.57 - 11.20
Updated Date 06/29/2025
52 Weeks Range 1.57 - 11.20
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) 45.89

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -
Operating Margin (TTM) -418.88%

Management Effectiveness

Return on Assets (TTM) -76.57%
Return on Equity (TTM) -132.93%

Valuation

Trailing PE 0.05
Forward PE -
Enterprise Value 1211571
Price to Sales(TTM) 3.77
Enterprise Value 1211571
Price to Sales(TTM) 3.77
Enterprise Value to Revenue 0.71
Enterprise Value to EBITDA -0.04
Shares Outstanding 3095570
Shares Floating 1834539
Shares Outstanding 3095570
Shares Floating 1834539
Percent Insiders 41.9
Percent Institutions 0.5

Analyst Ratings

Rating 1
Target Price 7
Buy 1
Strong Buy -
Buy 1
Strong Buy -
Hold -
Sell -
Strong Sell -
Strong Sell -

ai summary icon Upturn AI SWOT

Innovative Eyewear Inc.

stock logo

Company Overview

overview logo History and Background

Innovative Eyewear Inc., founded in 2019, focuses on developing and marketing cutting-edge eyewear under the Lucyd brand. The company's initial focus was on Bluetooth audio sunglasses, and it has since expanded into smart eyewear with advanced features.

business area logo Core Business Areas

  • Smart Eyewear: Development and sale of Bluetooth audio glasses and smart eyewear with integrated technology like voice assistants. Includes the Lucyd Lyte and Lucyd Loud lines.

leadership logo Leadership and Structure

Harrison Gross serves as CEO and co-founder. The company operates with a core management team focused on product development, marketing, and sales.

Top Products and Market Share

overview logo Key Offerings

  • Lucyd Lyte: Bluetooth audio sunglasses designed for everyday wear. Market share data is difficult to ascertain given the fragmented nature of the audio eyewear market. Competitors include Bose (BOSE), Amazon (AMZN) with Echo Frames, and Fauna.
  • Lucyd Loud: Prescription eyewear capable of playing music and taking calls via Bluetooth. Market share data is difficult to ascertain given the fragmented nature of the audio eyewear market. Competitors include Bose (BOSE), Amazon (AMZN) with Echo Frames, and Fauna.

Market Dynamics

industry overview logo Industry Overview

The smart eyewear market is growing rapidly, driven by increasing demand for wearable technology and hands-free communication. The overall market is characterized by both established players and emerging startups.

Positioning

Innovative Eyewear aims to carve a niche in the smart eyewear market by focusing on stylish designs and affordability, targeting a broader consumer base than some of its higher-priced competitors.

Total Addressable Market (TAM)

Estimates vary, but the global smart glasses market is projected to reach billions of dollars in the coming years. Innovative Eyewear is positioning itself to capture a share of this expanding market through product innovation and marketing efforts.

Upturn SWOT Analysis

Strengths

  • Innovative product design
  • Strong brand identity (Lucyd)
  • Affordable pricing strategy
  • Growing online presence

Weaknesses

  • Limited brand awareness compared to larger competitors
  • Relatively small marketing budget
  • Dependence on single brand (Lucyd)
  • Limited number of retail locations

Opportunities

  • Expanding into new product categories (e.g., AR glasses)
  • Forming partnerships with optical retailers
  • Increasing online marketing efforts
  • International expansion

Threats

  • Intense competition from larger companies
  • Rapid technological advancements
  • Changing consumer preferences
  • Potential supply chain disruptions

Competitors and Market Share

competitor logo Key Competitors

  • BOSE
  • AMZN
  • SNAP

Competitive Landscape

Innovative Eyewear faces intense competition from larger, more established companies with greater financial resources. However, its focus on stylish designs and affordability gives it a competitive edge in certain segments of the market.

Growth Trajectory and Initiatives

Historical Growth: Innovative Eyewear has experienced growth in recent years, driven by increasing sales of its Lucyd Lyte and Lucyd Loud products.

Future Projections: Future growth is expected to be driven by continued expansion of the smart eyewear market and the introduction of new products and features.

Recent Initiatives: Recent initiatives include expanding the product line, increasing marketing efforts, and forming partnerships with optical retailers.

Summary

Innovative Eyewear is a small company in a growing market, experiencing success with their stylish and affordable smart eyewear. Their products and marketing efforts have gained traction, contributing to business growth. Overcoming the competitive giants such as Bose (BOSE) and Amazon (AMZN), and navigating rapid technological advancements will be the major challenges. Securing partnerships and expanding the product line are essential for future growth.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Website
  • Public filings
  • Industry Reports
  • Market Research Reports

Disclaimers:

This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market share estimates are approximate and subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Innovative Eyewear Inc.

Exchange NASDAQ
Headquaters North Miami, FL, United States
IPO Launch date 2022-08-15
Co-Founder, CEO & Director Mr. Harrison Reed Gross
Sector Healthcare
Industry Medical Instruments & Supplies
Full time employees 11
Full time employees 11

Innovative Eyewear, Inc. engages in the development and sale of smart eyeglasses and sunglasses in North America. Its flagship product is the Lucyd Lyte which enable the wearer to listen to music, take and make calls, and use voice assistants and ChatGPT to perform various smartphone tasks hands-free. It also provides Nautica Powered by Lucyd smart eyewear collection and various branded accessories, including a power brick, cleaning cloth, and a slipcase adorned; Eddie Bauer Powered by Lucyd smart eyewear collection; and Lucyd Armor line, an ANSI-certified smart safety glass for all-day wear. In addition, the company offers Lucyd app that provides unlimited voice ChatGPT interactions. It sells its products through Amazon, social selling, and retail stores, as well as through Lucyd.co, Walmart.com, Target.com, BestBuy.com, DicksSportingGoods.com, Brookstone.com, and eBay. Innovative Eyewear, Inc. was founded in 2019 and is based in North Miami, Florida.