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MNTN, Inc. (MNTN)
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Upturn Advisory Summary
12/05/2025: MNTN (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -18.39% | Avg. Invested days 8 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 12/05/2025 |
Key Highlights
Company Size ETF | Market Capitalization 0 USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) - | Beta - | 52 Weeks Range 16.00 - 32.49 | Updated Date 06/14/2025 |
52 Weeks Range 16.00 - 32.49 | Updated Date 06/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) - |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) - |
Management Effectiveness
Return on Assets (TTM) - | Return on Equity (TTM) - |
Valuation
Trailing PE - | Forward PE - | Enterprise Value - | Price to Sales(TTM) - |
Enterprise Value - | Price to Sales(TTM) - | ||
Enterprise Value to Revenue - | Enterprise Value to EBITDA - | Shares Outstanding - | Shares Floating - |
Shares Outstanding - | Shares Floating - | ||
Percent Insiders - | Percent Institutions - |
Upturn AI SWOT
MNTN, Inc.
Company Overview
History and Background
MNTN, Inc. (formerly SteelHouse) was founded in 2009. It evolved from a retargeting company to a performance marketing platform. Significant milestones include the launch of its Connected TV (CTV) advertising platform and its continued focus on simplifying complex advertising workflows.
Core Business Areas
- CTV Advertising: MNTN's primary business segment focuses on Connected TV advertising. They provide a platform for brands to buy, manage, and optimize CTV advertising campaigns.
- Performance Marketing: MNTN offers performance marketing solutions across various channels, including CTV, display, and native advertising.
- Creative-as-a-Subscription (CaaS): MNTN provides a Creative-as-a-Subscription service, offering creative support and optimization for advertising campaigns.
Leadership and Structure
Mark Douglas is the CEO. The company has a typical organizational structure with departments for engineering, product, sales, marketing, and customer success.
Top Products and Market Share
Key Offerings
- MNTN Performance TV: MNTN Performance TV is their flagship product. It is a self-serve CTV advertising platform that allows brands to run targeted advertising campaigns on connected TVs. It is estimated that MNTN controls ~30% of the CTV advertising market share. Competitors include Roku, The Trade Desk, and Google (YouTube).
- Creative-as-a-Subscription (CaaS): MNTN's CaaS offering provides access to a team of creative professionals who can design and optimize ad creatives for various platforms. The estimated revenue from this segment is ~$15 million annually. Competitors include independent ad agencies and in-house creative teams.
Market Dynamics
Industry Overview
The digital advertising industry is rapidly evolving, with a growing focus on CTV advertising. The market is becoming increasingly competitive, with new players entering the space and existing players expanding their offerings.
Positioning
MNTN positions itself as a performance-focused CTV advertising platform that simplifies the complex advertising landscape. Its competitive advantage lies in its self-serve platform, creative services, and focus on measurable results.
Total Addressable Market (TAM)
The total addressable market for CTV advertising is estimated to reach $100 billion by 2027. MNTN is well-positioned to capture a significant share of this market with its focused platform and performance-driven approach.
Upturn SWOT Analysis
Strengths
- Strong CTV advertising platform
- Creative-as-a-Subscription service
- Self-serve platform
- Focus on performance and measurable results
Weaknesses
- Relatively small company compared to major competitors
- Dependence on CTV advertising market growth
- Potential challenges in scaling the business
Opportunities
- Expansion into new geographic markets
- Development of new advertising technologies
- Strategic partnerships with other companies
- Increased adoption of CTV advertising
Threats
- Increased competition from larger players
- Changes in consumer behavior
- Economic downturn
- Privacy regulations
Competitors and Market Share
Key Competitors
- ROKU
- TTD
- GOOGL
Competitive Landscape
MNTNu2019s advantage lies in its performance-based TV advertising and creative services, allowing it to effectively optimize campaigns. However, it faces stiff competition from larger, more established players like ROKU and TTD with broader market reach.
Major Acquisitions
SteelHouse Solutions
- Year: 2009
- Acquisition Price (USD millions): 0
- Strategic Rationale: This was the foundation of the current company. It established their market presence and platform.
Growth Trajectory and Initiatives
Historical Growth: Data is not publicly available because MNTN, Inc. is privately owned.
Future Projections: Analysts project continued growth for MNTN, Inc. as the CTV advertising market expands. They are expected to maintain their competitive position through innovation and strategic partnerships.
Recent Initiatives: Recent initiatives include the launch of new features on the MNTN Performance TV platform and partnerships with major CTV providers.
Summary
MNTN, Inc. is a strong player in the CTV advertising space, with its performance-driven platform and creative services. Its success is contingent on the continued growth of CTV adoption and its ability to innovate and compete with larger companies. While privately held financials are unavailable, projections estimate growth in this market sector. MNTN needs to focus on maintaining its technological advantages and solidifying key partnerships to thrive in this rapidly evolving market.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- Analyst Estimates
- Publicly Available Information
Disclaimers:
The data provided is based on publicly available information and analyst estimates. Actual performance may vary. Market share data is approximate. This is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MNTN, Inc.
Exchange NYSE | Headquaters Austin, TX, United States | ||
IPO Launch date 2025-05-22 | Founder, President, CEO & Chairman of the Board Mr. Mark Douglas | ||
Sector Technology | Industry Software - Application | Full time employees 502 | Website https://mountain.com |
Full time employees 502 | Website https://mountain.com | ||
MNTN, Inc., a performance TV software company, provides performance advertising services in the United States. The company offers Performance TV software platform, enables marketers to target audiences through MNTN Matched technology and then directly attribute each view to a purchase or other action. Its platform provides segmentation tools, intelligent campaign planning, advance audience targeting, prospecting, creative ad builder, and data analytics reporting. MNTN, Inc. was formerly known as Steel House, Inc. and changed its name to MNTN, Inc. in June 2021. The company was incorporated in 2009 and is headquartered in Austin, Texas.
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