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MSTR 
MicroStrategy Incorporated (MSTR)
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Upturn Advisory Summary
01/09/2026: MSTR (3-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Moderate Performance
These Stocks/ETFs, based on Upturn Advisory, typically align with the market average, offering steady but unremarkable returns.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $489.62
1 Year Target Price $489.62
| 7 | Strong Buy |
| 5 | Buy |
| 0 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 250.67% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 48.31B USD | Price to earnings Ratio 6.85 | 1Y Target Price 489.62 |
Price to earnings Ratio 6.85 | 1Y Target Price 489.62 | ||
Volume (30-day avg) 13 | Beta 3.43 | 52 Weeks Range 149.75 - 457.22 | Updated Date 01/9/2026 |
52 Weeks Range 149.75 - 457.22 | Updated Date 01/9/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 24.36 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1667.09% | Operating Margin (TTM) 3023.4% |
Management Effectiveness
Return on Assets (TTM) 16.75% | Return on Equity (TTM) 25.59% |
Valuation
Trailing PE 6.85 | Forward PE 2.39 | Enterprise Value 60778754061 | Price to Sales(TTM) 101.72 |
Enterprise Value 60778754061 | Price to Sales(TTM) 101.72 | ||
Enterprise Value to Revenue 127.97 | Enterprise Value to EBITDA 5.52 | Shares Outstanding 269704396 | Shares Floating 268000461 |
Shares Outstanding 269704396 | Shares Floating 268000461 | ||
Percent Insiders 0.19 | Percent Institutions 58.81 |
Upturn AI SWOT
MicroStrategy Incorporated
Company Overview
History and Background
MicroStrategy Incorporated was founded in 1989 by Michael J. Saylor, Sanjeev Kumar, and Thomas J. Lee. Initially focused on data analytics software, the company has undergone a significant transformation in recent years, becoming a major corporate holder of Bitcoin. Key milestones include its IPO in 1998, its sustained focus on business intelligence and analytics, and its strategic pivot to acquiring Bitcoin as a treasury reserve asset starting in August 2020.
Core Business Areas
- Software and Cloud Services: MicroStrategy offers a comprehensive platform for business intelligence, mobile analytics, and data visualization. This includes their flagship MicroStrategy 2020 platform, which provides tools for data preparation, analysis, reporting, and dashboarding, delivered both on-premises and as a cloud-based service (MicroStrategy Cloud).
- Bitcoin Acquisition and Treasury Reserve: MicroStrategy has made substantial investments in acquiring Bitcoin as its primary treasury reserve asset. This strategy aims to provide a hedge against inflation and a long-term store of value. The company continues to explore ways to enhance its Bitcoin holdings.
Leadership and Structure
The company is led by Michael J. Saylor as Executive Chairman and CEO, and Phong Le as President and CFO. MicroStrategy operates as a publicly traded company with a standard corporate structure, including departments for software development, sales, marketing, finance, and legal.
Top Products and Market Share
Key Offerings
- MicroStrategy Platform: A comprehensive suite of enterprise analytics software, enabling users to connect to various data sources, build reports and dashboards, and gain insights. Competitors include Tableau (Salesforce), Power BI (Microsoft), Qlik, and SAP BusinessObjects. Market share data is often reported for the broader BI and analytics market, where MicroStrategy is a significant player, but specific product market share can be difficult to isolate. The platform supports millions of users across various industries. Revenue contribution is primarily from software licenses and subscriptions.
- MicroStrategy Cloud: A cloud-based offering of their business intelligence platform, providing scalability and ease of deployment. Competitors are the cloud versions of Tableau, Power BI, and Qlik. Revenue is generated through SaaS subscriptions.
- Bitcoin Holdings: While not a traditional product, MicroStrategy's significant Bitcoin holdings are a core part of its current market identity. There is no direct 'market share' for this in the same way as software, but it has established them as a leader in corporate Bitcoin adoption.
Market Dynamics
Industry Overview
The Business Intelligence and Analytics (BI&A) market is a mature yet growing sector driven by the increasing demand for data-driven decision-making. Key trends include cloud adoption, AI/ML integration, and self-service analytics. The cryptocurrency market, particularly Bitcoin, is highly volatile and subject to regulatory scrutiny and broader macroeconomic factors.
Positioning
MicroStrategy is positioned as a leading enterprise BI and analytics provider with a strong focus on scalability and robust features. Their unique differentiator is their aggressive and sustained acquisition of Bitcoin as a corporate treasury asset, which has garnered significant attention and influenced their stock performance. Their competitive advantage in BI lies in their established enterprise customer base and comprehensive platform. In the Bitcoin space, their advantage is being one of the largest corporate holders, attracting investors interested in this exposure.
Total Addressable Market (TAM)
The global business intelligence and analytics market is projected to be in the hundreds of billions of dollars and is expected to continue growing. MicroStrategy, as a software and cloud service provider, targets a significant portion of this market. Their Bitcoin holdings also position them within the growing digital asset investment space, with the global cryptocurrency market capitalization reaching trillions at its peak.
Upturn SWOT Analysis
Strengths
- Strong, established enterprise customer base for BI software.
- Pioneering and significant corporate holder of Bitcoin, creating a unique investment thesis.
- Experienced leadership with a clear vision for the company's dual strategy.
- Robust and scalable BI platform with a long history of innovation.
- Significant intellectual property in the data analytics space.
Weaknesses
- High volatility and risk associated with significant Bitcoin holdings impacting financial stability and stock price.
- Intense competition in the mature BI and analytics market.
- Potential for slower adoption of their BI platform compared to more nimble competitors or cloud-native solutions.
- Reliance on Michael J. Saylor's leadership and vision, which could pose succession risks.
Opportunities
- Continued growth in demand for enterprise analytics and AI-driven insights.
- Potential for Bitcoin to appreciate in value, boosting MicroStrategy's treasury.
- Expansion of MicroStrategy Cloud services to reach a wider market.
- Partnerships and integrations within the blockchain and cryptocurrency ecosystem.
- Increased corporate adoption of alternative treasury reserve assets.
Threats
- Significant downturns in the Bitcoin market leading to substantial losses.
- Increased regulatory scrutiny on cryptocurrency holdings and transactions.
- Intensifying competition in the BI and analytics market, including disruptive new technologies.
- Macroeconomic factors affecting enterprise IT spending.
- Security breaches or exploits affecting their Bitcoin holdings.
Competitors and Market Share
Key Competitors
- Salesforce Inc. (CRM)
- Microsoft Corporation (MSFT)
- Oracle Corporation (ORCL)
- SAP SE (SAP)
- Qlik Technologies Inc. (QLIK - formerly, now private)
- Coinbase Global, Inc. (COIN)
- Marathon Digital Holdings, Inc. (MARA)
- Riot Platforms, Inc. (RIOT)
Competitive Landscape
In the BI space, MicroStrategy competes with established tech giants like Microsoft and Salesforce, which have broad ecosystems and significant R&D budgets. Its Bitcoin strategy places it in a different competitive arena with companies focused on cryptocurrency mining and trading, where volatility and regulatory risks are paramount. MicroStrategy's advantage is its dual focus and the unique blend of enterprise software and a significant Bitcoin treasury, offering a distinct investment proposition.
Growth Trajectory and Initiatives
Historical Growth: Historically, MicroStrategy experienced growth driven by the expansion of its BI software business. In recent years, its growth narrative has been significantly amplified by its Bitcoin acquisition strategy, aiming for long-term capital appreciation. The software business continues to see steady, albeit moderate, revenue growth.
Future Projections: Future projections are a complex interplay of software business growth and Bitcoin's performance. Analyst estimates for the software segment focus on continued subscription revenue growth. Projections for the Bitcoin-related growth are speculative and depend heavily on Bitcoin's future price appreciation and the company's continued strategy of holding and potentially acquiring more Bitcoin.
Recent Initiatives: The primary recent initiative is the ongoing acquisition and holding of Bitcoin as a treasury reserve asset. MicroStrategy has also focused on enhancing its MicroStrategy Cloud offering and further integrating AI capabilities into its BI platform.
Summary
MicroStrategy Incorporated operates a dual-strategy business model, focusing on its established enterprise BI software and its significant, yet volatile, Bitcoin treasury. The software business provides a stable revenue stream and healthy margins, while its Bitcoin holdings introduce substantial risk and potential reward, making its stock performance highly correlated with cryptocurrency market movements. The company needs to carefully manage the risks associated with its Bitcoin investments and continue to innovate in the competitive BI space to ensure long-term success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- MicroStrategy Incorporated Investor Relations
- SEC Filings (10-K, 10-Q)
- Financial News Outlets (e.g., Bloomberg, Wall Street Journal)
- Market Research Reports (e.g., Gartner, IDC for BI market)
- Cryptocurrency Data Providers
Disclaimers:
This analysis is for informational purposes only and does not constitute investment advice. Financial data and market share estimates are subject to change and may not be entirely accurate. The valuation and performance of MicroStrategy Incorporated are significantly influenced by the volatile cryptocurrency market, which carries substantial risks. Investors should conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About MicroStrategy Incorporated
Exchange NASDAQ | Headquaters Tysons Corner, VA, United States | ||
IPO Launch date 1998-06-11 | President, CEO & Director Mr. Phong Q. Le | ||
Sector Technology | Industry Software - Application | Full time employees 1546 | Website https://www.strategy.com |
Full time employees 1546 | Website https://www.strategy.com | ||
Strategy Inc, together with its subsidiaries, operates as a bitcoin treasury company in the United States, Europe, the Middle East, Africa, and internationally. The company offers investors varying degrees of economic exposure to Bitcoin by offering a range of securities, including equity and fixed income instruments. It also provides AI-powered enterprise analytics software, including Strategy One, which provides non-technical users with the ability to directly access novel and actionable insights for decision-making; and Strategy Mosaic, a universal intelligence layer that offers enterprises with consistent definitions and governance across data sources, regardless of where that data resides or which tools access it. The company was formerly known as MicroStrategy Incorporated and changed its name to Strategy Inc in August 2025. The company was incorporated in 1989 and is headquartered in Tysons Corner, Virginia.
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