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Upturn AI SWOT - About
ODDITY Tech Ltd. Class A Ordinary Shares (ODD)
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Upturn Advisory Summary
09/17/2025: ODD (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
9 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $73.2
1 Year Target Price $73.2
| 4 | Strong Buy |
| 2 | Buy |
| 3 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -29.18% | Avg. Invested days 32 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 3.47B USD | Price to earnings Ratio 34.51 | 1Y Target Price 73.2 |
Price to earnings Ratio 34.51 | 1Y Target Price 73.2 | ||
Volume (30-day avg) 9 | Beta 3.27 | 52 Weeks Range 34.97 - 79.18 | Updated Date 09/17/2025 |
52 Weeks Range 34.97 - 79.18 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.8 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 14.65% | Operating Margin (TTM) 23.68% |
Management Effectiveness
Return on Assets (TTM) 9.54% | Return on Equity (TTM) 30.36% |
Valuation
Trailing PE 34.51 | Forward PE - | Enterprise Value 3394851436 | Price to Sales(TTM) 4.61 |
Enterprise Value 3394851436 | Price to Sales(TTM) 4.61 | ||
Enterprise Value to Revenue 4.52 | Enterprise Value to EBITDA 25.36 | Shares Outstanding 44281291 | Shares Floating 39894158 |
Shares Outstanding 44281291 | Shares Floating 39894158 | ||
Percent Insiders 3.45 | Percent Institutions 109.8 |
Upturn AI SWOT
ODDITY Tech Ltd. Class A Ordinary Shares
Company Overview
History and Background
ODDITY Tech Ltd., formerly known as SpoiledChild, was founded in 2018. It initially focused on developing beauty and wellness products using AI and data science. They went public in July 2023.
Core Business Areas
- IL MAKIAGE: Tech-driven beauty brand, using AI and machine learning to match customers with the perfect makeup and skincare products through online quizzes and virtual try-ons. Also offers physical store presence.
- SpoiledChild: Wellness brand providing skincare, haircare, and supplements, leveraging data insights for personalized product recommendations. Offers various refill subscriptions.
Leadership and Structure
Oran Holtzman is the CEO and Shiran Holtzman-Erel is the CPO. The company operates with a functional organizational structure, emphasizing data-driven decision-making and technology integration.
Top Products and Market Share
Key Offerings
- Foundation Finder: IL MAKIAGE's AI-powered foundation matching quiz; generates significant revenue. Competitors are Sephora, Ulta, L'Oru00e9al, and Estee Lauder.
- Woke Up Like This Foundation: One of IL MAKIAGE's flagship makeup products; generates significant revenue. Competitors include foundations from Fenty Beauty, NARS, and Dior.
- SpoiledChild Supplements: Variety of supplements targetted at Gen Z, driven by data and personalization. Competitors in this field are Ritual, Care/of, and Hum Nutrition.
Market Dynamics
Industry Overview
The beauty and wellness industry is experiencing growth driven by e-commerce, personalization, and technological advancements. Consumers seek customized solutions and convenience.
Positioning
ODDITY Tech Ltd. is positioned as a tech-forward beauty and wellness company, differentiating itself through AI-driven personalization and a direct-to-consumer model.
Total Addressable Market (TAM)
The global beauty and personal care market is estimated to be over $500 billion. ODDITY Tech is positioned to capture market share through technological innovation and personalization.
Upturn SWOT Analysis
Strengths
- AI-powered personalization
- Direct-to-consumer business model
- Strong brand recognition for IL MAKIAGE
- Data-driven decision-making
- Technology-centric approach
Weaknesses
- Reliance on digital marketing
- Limited physical presence (outside of IL MAKIAGE stores)
- Brand concentration
- Highly competitive landscape
Opportunities
- Expansion into new product categories
- International market expansion
- Partnerships with influencers and retailers
- Leveraging data for personalized experiences
Threats
- Increasing competition in the beauty tech space
- Changing consumer preferences
- Data privacy concerns
- Economic downturn
Competitors and Market Share
Key Competitors
- EL (Estu00e9e Lauder Companies Inc.)
- ULTA (Ulta Beauty, Inc.)
- L'Oru00e9al (OR.PA)
- SEPHORA
Competitive Landscape
ODDITY Tech Ltd. differentiates itself through AI-driven personalization. However, it faces intense competition from established players with greater brand recognition and resources.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been strong, driven by the success of IL MAKIAGE and SpoiledChild.
Future Projections: Analyst projections indicate continued revenue growth and expansion into new markets.
Recent Initiatives: Recent initiatives include expanding the product portfolio, enhancing personalization capabilities, and investing in technology infrastructure.
Summary
ODDITY Tech is a promising company leveraging technology to disrupt the beauty and wellness industries. Its strengths lie in its personalization capabilities and direct-to-consumer model. However, it faces intense competition and needs to continue innovating to maintain its competitive edge and needs to diversify its products as well.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Third-party market research reports
- Analyst estimates
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About ODDITY Tech Ltd. Class A Ordinary Shares
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2023-07-19 | Co-Founder, CEO & Director Mr. Oran Holtzman | ||
Sector Technology | Industry Software - Infrastructure | Full time employees 489 | Website https://oddity.com |
Full time employees 489 | Website https://oddity.com | ||
Oddity Tech Ltd. operates as a consumer tech company that builds digital-first brands for the beauty and wellness industries in the United States and internationally. It serves consumers through its AI-driven online platform, which uses data science, machine learning, and computer vision capabilities to identify consumer needs, and develop solutions in the form of beauty, wellness, and technology products. The company provides a portfolio of products, including face and complexion, eye, brow and lip products, makeup tools, skincare, haircare, and supplements under the IL MAKIAGE and SpoiledChild brands. In addition, it operates ODDITY LABS, a biotechnology center, which deploys AI-based molecule discovery technology to identify and launch novel ingredients that delivers performance and outcomes for consumers in beauty and wellness. Oddity Tech Ltd. was incorporated in 2013 and is headquartered in Tel Aviv, Israel.
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