ODDITY Tech Ltd. Class A Ordinary Shares(ODD)

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ADVISORIES YOU CAN VERIFY
QUALITY SIGNAL RECENCY
1-STAR RATING
Consider higher Upturn Star rating
BUY for 11 days
PROFIT SINCE LAST BUY
+1.97% ▲
LAST CLOSE
$18.64
09/25/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
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Upturn Advisory & Investor View for ODD

09/25/2026: ODD (1-star) has a low Upturn Star Rating. Not recommended to BUY.

ODDITY Tech Ltd. is a consumer technology company that leverages AI, data science, and molecular innovation to disrupt the beauty and wellness industry. Its strengths lie in a high-efficiency, digital-first business model that lowers customer acquisition costs while driving personalization at scale through its IL MAKIAGE and SpoiledChild brands. The primary investment story centers on its ability to replicate this success across new product categories and potential future licensing of its technology. Investors must monitor risks related to digital advertising costs, intense competition from legacy players, and data privacy regulations. This stock may best suit growth investors comfortable with the volatility inherent in technology-driven consumer businesses.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorStrong fitODDITY offers significant top-line growth potential driven by its scalable, AI-powered business model.
Momentum investorStrong fit while signal remains positiveThe company's history of beating earnings expectations often attracts momentum-driven capital.
Value investorMixed fitThe company's premium valuation multiple often deters traditional value-oriented investors.
Dividend investorWeak fitThe company currently focuses entirely on reinvestment and pays no dividends.
Low-risk investorWeak fitHigh exposure to consumer discretionary trends and digital advertising volatility increases risk.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighAs a growth-oriented consumer tech stock, it is subject to sharp price fluctuations based on quarterly results.
Valuation riskMedium / highThe stock often trades at high multiples, leaving little room for error in execution.
Competition risk (Digital beauty marketing)HighIntense competition for digital ad inventory and consumer attention can compress margins.
Business qualityMediumThe proprietary AI platform creates a moat, but the underlying business remains tied to consumer spending.
Dividend incomeLow / noneInvestors should expect zero income generation from this holding.
Execution riskMediumSuccess depends on the consistent ability to launch new, successful brands using their AI platform.

Price Behavior

Steep Decline
PRICE PATH

Steep Decline

The stock price has dropped sharply with strong downward pressure.

Extreme Price Shocks
PRICE STABILITY

Extreme Price Shocks

The stock has experienced exceptionally large and disruptive price movements during the period.

Analysis of Past Performance

Type Stock
Historic Profit -44.78%
Avg. Invested days 26
Today’s Advisory Consider higher Upturn Star rating
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Upturn Advisory Performance Upturn Advisory Performance icon 2.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 09/25/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
ODD receives a 3-star rating, supported by solid unit economics, and solid company fundamentals. The rating is constrained by soft quantitative characteristics, weak price momentum, and limited analyst upside.

Company Fundamentals

★★★★★
ODD has solid overall fundamentals (4 stars), with solid financial health, moderate growth momentum, and strong ownership. In FY2025 versus FY2024, moderate earnings growth (+9.1%) supports the fundamentals score.

Financial Health Rating

★★★★★
ODD's financial health is supported by solid liquidity, including working-capital and asset support (WC/assets 42.8%). Profitability is moderate (3 stars), which helps explain the 4-star overall score.

Growth Momentum Score

★★★★★
Revenue growth is ODD's strongest growth driver at +25.2% FY2025 versus FY2024 (solid, 4 stars). By comparison, while free-cash-flow growth (-35.5%, negative) holds the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 111.9% and approximately 85.4% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 6.83% supports management-shareholder alignment.

Top 5 Institutional Investors

Baillie Gifford & Co Limited. 16.77%
Morgan Stanley - Brokerage Accounts 11.91%
Catterton Management Company, L.L.C 7.67%
HHG PLC 4.52%
FMR Inc 4.40%

Unit Economics (Per $1K Revenue)

★★★★★
ODD generates approximately $727 of gross profit, $147 of operating income, and $103 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Strong margins, cash conversion, and capital efficiency support the rating.

Economic Dimensions

★★★★★
Effective Tax Rate: 18.39%

Quantitative Style Profile

★★★★★
ODD has a liquid profile. Weak momentum is the primary drawback, while valuation that is moderately attractive rather than deeply discounted.

Style Classification

Quality Focused

High VolatilitySmall / Mid Cap RiskShort Squeeze RiskHighly Liquid / Institution-Friendly

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 859.76M USD
Price to earnings Ratio 84.73
1Y Target Price 15.31
Price to earnings Ratio 84.73
1Y Target Price 15.31
Volume (30-day avg) 1.5M shares
Beta 2.38
52 Weeks Range 9.25 - 63.24
Updated Date 09/25/2026
52 Weeks Range 9.25 - 63.24
Updated Date 09/25/2026
Dividends yield (FY) -
Basic EPS (TTM) 0.22

How Company Makes Money

Business areaWhat it includesRetail investor read
IL MAKIAGE BrandOnline sales of AI-recommended cosmetics and skincare products.The core revenue engine that proves the company's digital-first, AI-driven model works.
SpoiledChild BrandOnline sales of personalized wellness and hair care solutions.The secondary engine proving the platform is repeatable across different consumer categories.

Analyzing Revenue: Products, Geography and Growth

Revenue by Geography

Geography revenue - Year on Year

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Earnings Date

Report Date 2026-09-09
When Before Market
Estimate 0.01
Actual 0.02

Profitability

Profit Margin 2.23%
Operating Margin (TTM) -0.7%

Management Effectiveness

Return on Assets (TTM) -0.48%
Return on Equity (TTM) 5.1%

Valuation

Trailing PE 84.73
Forward PE -
Enterprise Value 1.19B
Price to Sales(TTM) 1.27
Enterprise Value 1.19B
Price to Sales(TTM) 1.27
Enterprise Value to Revenue 1.75
Enterprise Value to EBITDA 168.44
Shares Outstanding 34.58M
Shares Floating 29.54M
Shares Outstanding 34.58M
Shares Floating 29.54M
Percent Insiders 6.83
Percent Institutions 111.93

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Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

About ODDITY Tech Ltd. Class A Ordinary Shares

Exchange NASDAQ
Headquarters -
IPO Launch date 2023-07-19
Co-Founder, CEO & Director Mr. Oran Holtzman
Sector Consumer Defensive
Industry Household & Personal Products
Full time employees 658
Full time employees 658

Oddity Tech Ltd. operates as a consumer tech company that builds digital-first brands for the beauty and wellness industries in the United States, Israel, and internationally. It serves consumers through its platform, which uses data science, machine learning, and computer vision capabilities to identify consumer needs, and develop solutions in the form of beauty, wellness, and technology products. The company provides a portfolio of products, including face and complexion, eye, brow and lip products, makeup tools, bodycare, medical grade prescription and OTC products, skincare, color cosmetics, haircare, and supplements under the IL MAKIAGE and SpoiledChild brands. In addition, it operates ODDITY LABS, a biotechnology center, which deploys AI-based molecule discovery technology to identify and launch novel ingredients that delivers performance and outcomes for consumers in beauty and wellness. Oddity Tech Ltd. was incorporated in 2013 and is headquartered in Jaffa, Israel.