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ODDITY Tech Ltd. Class A Ordinary Shares(ODD)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Advisory Performance History (Simulated)
Upturn Advisory & Investor View for ODD
09/25/2026: ODD (1-star) has a low Upturn Star Rating. Not recommended to BUY.
ODDITY Tech Ltd. is a consumer technology company that leverages AI, data science, and molecular innovation to disrupt the beauty and wellness industry. Its strengths lie in a high-efficiency, digital-first business model that lowers customer acquisition costs while driving personalization at scale through its IL MAKIAGE and SpoiledChild brands. The primary investment story centers on its ability to replicate this success across new product categories and potential future licensing of its technology. Investors must monitor risks related to digital advertising costs, intense competition from legacy players, and data privacy regulations. This stock may best suit growth investors comfortable with the volatility inherent in technology-driven consumer businesses.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | ODDITY offers significant top-line growth potential driven by its scalable, AI-powered business model. |
| Momentum investor | Strong fit while signal remains positive | The company's history of beating earnings expectations often attracts momentum-driven capital. |
| Value investor | Mixed fit | The company's premium valuation multiple often deters traditional value-oriented investors. |
| Dividend investor | Weak fit | The company currently focuses entirely on reinvestment and pays no dividends. |
| Low-risk investor | Weak fit | High exposure to consumer discretionary trends and digital advertising volatility increases risk. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | As a growth-oriented consumer tech stock, it is subject to sharp price fluctuations based on quarterly results. |
| Valuation risk | Medium / high | The stock often trades at high multiples, leaving little room for error in execution. |
| Competition risk (Digital beauty marketing) | High | Intense competition for digital ad inventory and consumer attention can compress margins. |
| Business quality | Medium | The proprietary AI platform creates a moat, but the underlying business remains tied to consumer spending. |
| Dividend income | Low / none | Investors should expect zero income generation from this holding. |
| Execution risk | Medium | Success depends on the consistent ability to launch new, successful brands using their AI platform. |
Price Behavior

Steep Decline
The stock price has dropped sharply with strong downward pressure.

Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -44.78% | Avg. Invested days 26 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals 
Financial Health Rating 
Growth Momentum Score 
Ownership 
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue) 
Economic Dimensions
Quantitative Style Profile 
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 859.76M USD | Price to earnings Ratio 84.73 | 1Y Target Price 15.31 |
Price to earnings Ratio 84.73 | 1Y Target Price 15.31 | ||
Volume (30-day avg) 1.5M shares | Beta 2.38 | 52 Weeks Range 9.25 - 63.24 | Updated Date 09/25/2026 |
52 Weeks Range 9.25 - 63.24 | Updated Date 09/25/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.22 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| IL MAKIAGE Brand | Online sales of AI-recommended cosmetics and skincare products. | The core revenue engine that proves the company's digital-first, AI-driven model works. |
| SpoiledChild Brand | Online sales of personalized wellness and hair care solutions. | The secondary engine proving the platform is repeatable across different consumer categories. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-09-09 | When Before Market | Estimate 0.01 | Actual 0.02 |
Profitability
Profit Margin 2.23% | Operating Margin (TTM) -0.7% |
Management Effectiveness
Return on Assets (TTM) -0.48% | Return on Equity (TTM) 5.1% |
Valuation
Trailing PE 84.73 | Forward PE - | Enterprise Value 1.19B | Price to Sales(TTM) 1.27 |
Enterprise Value 1.19B | Price to Sales(TTM) 1.27 | ||
Enterprise Value to Revenue 1.75 | Enterprise Value to EBITDA 168.44 | Shares Outstanding 34.58M | Shares Floating 29.54M |
Shares Outstanding 34.58M | Shares Floating 29.54M | ||
Percent Insiders 6.83 | Percent Institutions 111.93 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About ODDITY Tech Ltd. Class A Ordinary Shares
Exchange NASDAQ | Headquarters - | ||
IPO Launch date 2023-07-19 | Co-Founder, CEO & Director Mr. Oran Holtzman | ||
Sector Consumer Defensive | Industry Household & Personal Products | Full time employees 658 | Website https://oddity.com |
Full time employees 658 | Website https://oddity.com | ||
Oddity Tech Ltd. operates as a consumer tech company that builds digital-first brands for the beauty and wellness industries in the United States, Israel, and internationally. It serves consumers through its platform, which uses data science, machine learning, and computer vision capabilities to identify consumer needs, and develop solutions in the form of beauty, wellness, and technology products. The company provides a portfolio of products, including face and complexion, eye, brow and lip products, makeup tools, bodycare, medical grade prescription and OTC products, skincare, color cosmetics, haircare, and supplements under the IL MAKIAGE and SpoiledChild brands. In addition, it operates ODDITY LABS, a biotechnology center, which deploys AI-based molecule discovery technology to identify and launch novel ingredients that delivers performance and outcomes for consumers in beauty and wellness. Oddity Tech Ltd. was incorporated in 2013 and is headquartered in Jaffa, Israel.

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