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OneSpaWorld Holdings Ltd (OSW)

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Upturn Advisory Summary
12/11/2025: OSW (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $26.5
1 Year Target Price $26.5
| 4 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -11.92% | Avg. Invested days 46 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.07B USD | Price to earnings Ratio 28.84 | 1Y Target Price 26.5 |
Price to earnings Ratio 28.84 | 1Y Target Price 26.5 | ||
Volume (30-day avg) 4 | Beta 1.06 | 52 Weeks Range 14.12 - 23.43 | Updated Date 12/11/2025 |
52 Weeks Range 14.12 - 23.43 | Updated Date 12/11/2025 | ||
Dividends yield (FY) 0.79% | Basic EPS (TTM) 0.7 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.9% | Operating Margin (TTM) 10.24% |
Management Effectiveness
Return on Assets (TTM) 7.32% | Return on Equity (TTM) 13.53% |
Valuation
Trailing PE 28.84 | Forward PE 27.86 | Enterprise Value 2121505953 | Price to Sales(TTM) 2.21 |
Enterprise Value 2121505953 | Price to Sales(TTM) 2.21 | ||
Enterprise Value to Revenue 2.27 | Enterprise Value to EBITDA 19.52 | Shares Outstanding 101952381 | Shares Floating 99168061 |
Shares Outstanding 101952381 | Shares Floating 99168061 | ||
Percent Insiders 3.65 | Percent Institutions 102.77 |
Upturn AI SWOT
OneSpaWorld Holdings Ltd

Company Overview
History and Background
OneSpa World Holdings Ltd. was founded in 2002 through the merger of SpaFinders and SpaRevolution. The company has since grown to become a leading global provider of spa, wellness, and beauty services. A significant milestone was its acquisition by L Catterton in 2019, leading to its privatization and subsequent relisting. The company operates in various hospitality and leisure settings, including cruise ships, resorts, and hotels.
Core Business Areas
- Cruise Ship Spas: OneSpa World operates and manages spas onboard a significant portion of the world's cruise ships. This segment offers a full range of spa and beauty treatments to cruise passengers.
- Resort and Hotel Spas: The company partners with luxury resorts and hotels to provide comprehensive spa and wellness services. This includes managing spa operations, employing therapists, and offering curated treatment menus.
- Product Sales: OneSpa World also sells a range of premium spa and beauty products, both in its physical locations and through its online channels.
Leadership and Structure
OneSpaWorld Holdings Ltd. is led by a management team with extensive experience in the hospitality and wellness industries. The organizational structure is designed to manage a global network of spa operations across diverse locations, emphasizing operational efficiency and customer service. Key leadership roles typically include CEO, CFO, and heads of operations and marketing.
Top Products and Market Share
Key Offerings
- Signature Massage and Body Treatments: OneSpa World offers a variety of massage therapies (e.g., deep tissue, Swedish) and body treatments (e.g., exfoliation, wraps) using proprietary product lines and customized techniques. Competitors include independent spas, hotel spas, and other cruise ship spa operators.
- Facial Treatments: A comprehensive range of facial treatments using advanced skincare technologies and premium product brands are offered. Competitors include dedicated skincare clinics, dermatologists, and other spa service providers.
- Beauty and Wellness Services: This includes services like manicures, pedicures, hair styling, and personal training, catering to diverse guest needs. Competitors are broad, encompassing salons, fitness centers, and other wellness providers.
- Proprietary Product Lines: OneSpa World develops and sells its own branded skincare and wellness products, which are often integrated into its treatment offerings. This segment competes with established beauty and skincare brands.
Market Dynamics
Industry Overview
The global spa and wellness industry is robust, driven by increasing consumer focus on health, self-care, and experiences. Key trends include the integration of technology, demand for personalized treatments, and a growing emphasis on sustainable and natural products. The cruise and luxury hospitality sectors are significant end-markets for spa services.
Positioning
OneSpa World holds a strong position as a leading operator of spas in the cruise ship industry, which represents a significant barrier to entry for competitors due to established relationships and operational complexities. Its partnerships with luxury resorts also solidify its presence in the high-end hospitality market. Its competitive advantages lie in its extensive operational expertise, global reach, and established brand recognition.
Total Addressable Market (TAM)
The global spa and wellness market is valued in the hundreds of billions of dollars and is projected to continue growing. OneSpa World's TAM is focused on the cruise line and luxury hospitality spa segments. While the overall TAM is vast, OneSpa World strategically targets these specific niches where it has proven expertise and established partnerships, giving it a significant share within its specialized segments.
Upturn SWOT Analysis
Strengths
- Leading operator in the cruise ship spa market with established relationships.
- Global operational footprint across diverse hospitality venues.
- Strong brand recognition and reputation for quality service.
- Diverse service and product offerings catering to a broad customer base.
- Experienced management team with deep industry knowledge.
Weaknesses
- Dependence on the cruise and hospitality industries, which can be cyclical.
- Potential for high operational costs associated with managing global locations.
- Reliance on third-party partners (cruise lines, hotels) for customer access.
- Brand perception might be tied to specific partner venues.
Opportunities
- Expansion into emerging markets and new hospitality segments.
- Growing consumer interest in wellness tourism and preventative health.
- Development and integration of new technologies and digital services.
- Partnerships with more luxury brands and influencers.
- Increased demand for at-home spa and wellness products.
Threats
- Global economic downturns affecting travel and discretionary spending.
- Increased competition from independent spas and hotel chains developing in-house spa operations.
- Changes in cruise line or hotel partnership agreements.
- Health and safety concerns impacting travel and spa usage (e.g., pandemics).
- Regulatory changes affecting service standards or product sales.
Competitors and Market Share
Key Competitors
- Norwegian Cruise Line Holdings Ltd. (NCLH)
- Royal Caribbean Cruises Ltd. (RCL)
- Carnival Corporation & plc (CCL)
Competitive Landscape
OneSpa World's competitive landscape within the cruise sector is dominated by its direct clients (cruise lines) who can choose to manage spas internally or partner with specialized operators. While its direct competitors are other spa management companies, the larger cruise lines also represent a form of indirect competition if they decide to bring spa operations in-house. OneSpa World's advantage lies in its established infrastructure, expertise in cruise spa operations, and the ability to offer a standardized, high-quality experience across multiple cruise brands. Disadvantages could arise if cruise lines decide to develop their own spa brands or renegotiate contracts unfavorably.
Growth Trajectory and Initiatives
Historical Growth: OneSpa World has experienced growth through organic expansion and strategic acquisitions. Its historical trajectory has been marked by its successful integration into various cruise lines and luxury resorts, expanding its service footprint globally. The company has navigated industry challenges, such as the impact of global health crises, and demonstrated resilience in its recovery.
Future Projections: Future growth projections for OneSpa World are typically based on analyst estimates and the company's strategic plans. These projections often consider the continued recovery and expansion of the cruise and hospitality sectors, the company's ability to secure new partnerships, and the increasing consumer demand for wellness services. Growth is expected to be driven by both increased service volume and potential expansion into new geographic regions or service verticals.
Recent Initiatives: Recent initiatives may include the introduction of new wellness programs, the expansion of proprietary product lines, the enhancement of digital customer engagement platforms, and the pursuit of new strategic partnerships with cruise lines and hotel groups. The company has also likely focused on optimizing its operational efficiency and implementing innovative service delivery models.
Summary
OneSpa World Holdings Ltd. is a strong player in the global spa and wellness market, particularly within the cruise industry where it holds a dominant position. Its extensive operational expertise, established partnerships, and diverse service offerings provide significant competitive advantages. However, its reliance on the travel sector makes it susceptible to economic downturns and industry-specific challenges. Continued focus on innovation, expansion into new markets, and leveraging technological advancements will be key to sustaining its growth trajectory and mitigating threats.
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Sources and Disclaimers
Data Sources:
- Company public filings (e.g., SEC filings)
- Financial news and analysis platforms
- Industry reports and market research
Disclaimers:
This JSON output is generated for informational purposes only and does not constitute financial advice. The data presented is based on publicly available information and may not be exhaustive or perfectly up-to-date. Users should conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About OneSpaWorld Holdings Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-03-20 | CEO & Executive Chairman Mr. Leonard I. Fluxman | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 5191 | Website https://onespaworld.com |
Full time employees 5191 | Website https://onespaworld.com | ||
OneSpaWorld Holdings Limited operates health and wellness centers onboard cruise ships and at destination resorts in the United States and internationally. Its health and wellness centers offer services, such as body care, salon, and skin care services and products; fitness facilities, specialized fitness classes, and personal fitness training; pain management, including acupuncture and light therapies; body composition analytics and weight loss, systemic detoxification, and nutrition regimens; and medi-spa services comprising dermal fillers, skin tightening, weight reduction, and IV therapies, as well as massage and facial treatment, hair styling, manicure and pedicure, microneedling, cupping, posture, gait analysis, nutritional/weight management and dietary consultations, nutrition coaching, yoga, meditation, biofeedback, teeth whitening, and mindfulness services. The company also sells health and wellness, fitness, and beauty related products, including facial skincare, body care, and orthotics and detox supplements through its timetospa.com website. In addition, it provides its guests access to beauty and wellness brands, including ELEMIS, Grown Alchemist, Kérastase, Dysport, Restylane, Thermage, CoolSculpting, truSculpt 3D, truSculpt iD, Good Feet, Lightstim, and Hyperice with various brands offered in the cruise market. OneSpaWorld Holdings Limited was founded in 2017 and is headquartered in Nassau, Bahamas.

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