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Upturn AI SWOT - About
OSW 
OneSpaWorld Holdings Ltd (OSW)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/27/2025: OSW (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $25.5
1 Year Target Price $25.5
| 4 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 3.35% | Avg. Invested days 51 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/27/2025 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.18B USD | Price to earnings Ratio 31.22 | 1Y Target Price 25.5 |
Price to earnings Ratio 31.22 | 1Y Target Price 25.5 | ||
Volume (30-day avg) 4 | Beta 1.29 | 52 Weeks Range 14.15 - 23.28 | Updated Date 10/26/2025 |
52 Weeks Range 14.15 - 23.28 | Updated Date 10/26/2025 | ||
Dividends yield (FY) 0.76% | Basic EPS (TTM) 0.68 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-10-29 | When - | Estimate 0.29 | Actual - |
Profitability
Profit Margin 7.74% | Operating Margin (TTM) 9.19% |
Management Effectiveness
Return on Assets (TTM) 7.09% | Return on Equity (TTM) 13.16% |
Valuation
Trailing PE 31.22 | Forward PE 27.86 | Enterprise Value 2198134819 | Price to Sales(TTM) 2.37 |
Enterprise Value 2198134819 | Price to Sales(TTM) 2.37 | ||
Enterprise Value to Revenue 2.39 | Enterprise Value to EBITDA 20.54 | Shares Outstanding 102697235 | Shares Floating 100025053 |
Shares Outstanding 102697235 | Shares Floating 100025053 | ||
Percent Insiders 3.93 | Percent Institutions 104.72 |
Upturn AI SWOT
OneSpaWorld Holdings Ltd
Company Overview
History and Background
OneSpaWorld Holdings Ltd. was formed in 2019 through a business combination of Steiner Leisure and Haymaker Acquisition Corp. Steiner Leisure, founded in 1965, operated spas and beauty salons on cruise ships and resorts. The combined entity continued this business model.
Core Business Areas
- Onboard Revenue: Provides health, wellness, fitness, beauty, and related services and products onboard cruise ships and in destination resorts worldwide. Generates revenue from spa treatments, retail sales of beauty products, and fitness classes.
- Land-Based Operations: Operates spas and wellness facilities in resorts. These locations mirror services offered on cruise ships, including treatments, products, and fitness programs.
- Product Sales: Sells branded beauty and wellness products through onboard spas, resort locations, and online channels. This complements the service offerings.
Leadership and Structure
Leonard Fluxman serves as the Chief Executive Officer and President. The company is structured with a board of directors overseeing executive management.
Top Products and Market Share
Key Offerings
- Massages and Body Treatments: Offers a wide range of massage therapies and body treatments designed for relaxation and rejuvenation. Market share is difficult to pinpoint precisely but represents a significant portion of overall revenue. Competitors include independent massage therapists, regional spa chains, and other cruise line spa operators. Revenue data not publicly disaggregated for specific services. Total estimated spa and wellness services for cruiselines and resorts is estimated to be 20 billion. OneSpaWorld TAM is between 2-3 billion.
- Facial Treatments: Provides various facial treatments and skincare services using premium products. Market share is challenging to determine due to the fragmented nature of the market. Competitors include cosmetic dermatology clinics, high-end salons, and skincare brands. Revenue data not publicly disaggregated for specific services. Total estimated spa and wellness services for cruiselines and resorts is estimated to be 20 billion. OneSpaWorld TAM is between 2-3 billion.
- Retail Beauty Products: Sells skincare, haircare, and other beauty products through its spa locations and online. Market share is relatively small in the broader beauty market dominated by larger retailers and brands. Competitors include Sephora, Ulta, and department stores. Revenue data not publicly disaggregated for specific products. Total estimated spa and wellness services for cruiselines and resorts is estimated to be 20 billion. OneSpaWorld TAM is between 2-3 billion.
Market Dynamics
Industry Overview
The health and wellness industry is growing, driven by increasing consumer interest in self-care and preventative health measures. The cruise and resort spa market is a sub-segment that benefits from this trend. However, it is susceptible to fluctuations in travel patterns and economic downturns.
Positioning
OneSpaWorld is the dominant player in providing spa and wellness services on cruise ships. This gives them a strong competitive advantage through exclusivity agreements and established relationships with major cruise lines. They are expanding in land-based resorts to diversify revenue streams.
Total Addressable Market (TAM)
The global spa market is estimated at over $100 billion. OneSpaWorld focuses primarily on cruise ships and high-end resorts, estimating their TAM to be in the $2-3 billion range. They are well-positioned to capture a significant portion of this market due to their established presence and contracts.
Upturn SWOT Analysis
Strengths
- Dominant market share in cruise ship spas
- Strong relationships with major cruise lines
- Diversified revenue streams (services and retail)
- Experienced management team
- Premium brand reputation
Weaknesses
- High dependence on the cruise industry
- Vulnerable to economic downturns affecting travel
- Seasonality of cruise travel
- Potential for negative publicity from cruise ship incidents
Opportunities
- Expansion into land-based resorts
- Growth in wellness tourism
- Increased demand for personalized spa experiences
- Development of new and innovative treatments
- Partnerships with wellness brands
Threats
- Competition from other spa operators
- Changes in consumer preferences
- Economic recession affecting travel spending
- Increased regulations on the cruise industry
- Impact of global health crises on travel
Competitors and Market Share
Key Competitors
- No publicly traded US competitors
Competitive Landscape
OneSpaWorld's primary competitive advantage is its established relationships with cruise lines, providing exclusivity. It faces competition from independent spa operators in land-based resorts.
Growth Trajectory and Initiatives
Historical Growth: Historical growth was strong pre-pandemic, driven by the expansion of the cruise industry. Future depends on cruise industry recovery.
Future Projections: Analyst estimates vary, but generally project continued revenue growth as the cruise industry recovers and OneSpaWorld expands its land-based operations.
Recent Initiatives: Focus on expanding land-based locations and partnerships, developing new wellness programs, and enhancing the customer experience.
Summary
OneSpaWorld is the leader in cruise ship spas and wellness services. Its strength lies in its established relationship with cruise lines. The pandemic significantly impacted OneSpaWorld's financial performance but it is in recovery, so a continued reliance on the cruise industry remains a risk. Expansion into land-based resorts provides an opportunity for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings (SEC)
- Analyst Reports
- Industry Research Reports
Disclaimers:
This analysis is based on publicly available information and analyst estimates. It is not financial advice. Investment decisions should be made after consulting with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About OneSpaWorld Holdings Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-03-20 | CEO & Executive Chairman Mr. Leonard I. Fluxman | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 5191 | Website https://onespaworld.com |
Full time employees 5191 | Website https://onespaworld.com | ||
OneSpaWorld Holdings Limited operates health and wellness centers onboard cruise ships and at destination resorts in the United States and internationally. Its health and wellness centers offer services, such as body care, salon, and skin care services and products; fitness facilities, specialized fitness classes, and personal fitness training; pain management, including acupuncture and light therapies; body composition analytics and weight loss, systemic detoxification, and nutrition regimens; and medi-spa services comprising dermal fillers, skin tightening, weight reduction, and IV therapies, as well as massage and facial treatment, hair styling, manicure and pedicure, microneedling, cupping, posture, gait analysis, nutritional/weight management and dietary consultations, nutrition coaching, yoga, meditation, biofeedback, teeth whitening, and mindfulness services. The company also sells health and wellness, fitness, and beauty related products, including facial skincare, body care, and orthotics and detox supplements through its timetospa.com website. In addition, it provides its guests access to beauty and wellness brands, including ELEMIS, Grown Alchemist, Kérastase, Dysport, Restylane, Thermage, CoolSculpting, truSculpt 3D, truSculpt iD, Good Feet, Lightstim, and Hyperice with various brands offered in the cruise market. OneSpaWorld Holdings Limited was founded in 2017 and is headquartered in Nassau, Bahamas.
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