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Upturn AI Summary - About
OneSpaWorld Holdings Ltd(OSW)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for OSW
09/25/2026: OSW (1-star) is currently NOT-A-BUY. Pass it for now.
OneSpaWorld is a dominant provider of health, wellness, and beauty services operating primarily on cruise ships. The company is known for its exclusive long-term contracts with major cruise lines, which create a sustainable competitive advantage and recurring revenue. Its growth story is tied to the expansion of the cruise industry and the rising demand for medical and aesthetic wellness services. Key risks include dependency on a few cruise operators, potential for cruise industry disruptions, and the cyclical nature of travel demand. The stock may suit investors seeking growth in the experiential leisure sector, though it remains sensitive to macro-economic travel trends.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company benefits from the secular growth of the global cruise industry and increasing consumer focus on wellness. |
| Momentum investor | Strong fit while signal remains positive | Strong operational recovery and consistent execution support positive sentiment among momentum-oriented investors. |
| Value investor | Mixed fit | Valuation is often tied to cyclical travel sentiment, requiring careful entry points. |
| Dividend investor | Strong fit | The company's recurring revenue model supports stable and growing dividend payments. |
| Low-risk investor | Weak fit | Exposure to travel and leisure sectors inherently introduces higher volatility compared to defensive industries. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock is sensitive to macro shifts in tourism and travel-related sentiment. |
| Valuation risk | Medium | Market expectations for travel growth are often priced into the shares. |
| Competition risk (cruise line internal operations) | Medium | Cruise lines could theoretically attempt to bring some wellness services in-house to capture more margin. |
| Business quality | Strong | Exclusive long-term contracts create a sustainable competitive moat. |
| Dividend income | Low | Dividend payouts are sustainable but represent a smaller portion of the total return thesis. |
| Execution risk | Medium | Maintaining high-quality service across a massive, mobile, and international workforce is complex. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 8.84% | Avg. Invested days 50 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 09/25/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.33B USD | Price to earnings Ratio 29.01 | 1Y Target Price 31.2 |
Price to earnings Ratio 29.01 | 1Y Target Price 31.2 | ||
Volume (30-day avg) 977.7K shares | Beta 0.9 | 52 Weeks Range 18.94 - 29.19 | Updated Date 09/25/2026 |
52 Weeks Range 18.94 - 29.19 | Updated Date 09/25/2026 | ||
Dividends yield (FY) 0.84% | Basic EPS (TTM) 0.79 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Maritime Operations | Spa, fitness, and beauty services on cruise ships. | The vast majority of revenue comes from providing luxury services to cruise passengers. |
| Retail Revenue | Sale of premium beauty and skincare products. | High-margin retail sales are a significant contributor to overall profitability. |
| Geography | Global operations spanning all major cruise routes. | The company is diversified across the entire global cruise tourism market. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 29.01 | Forward PE 27.86 | Enterprise Value 2.31B | Price to Sales(TTM) 2.3 |
Enterprise Value 2.31B | Price to Sales(TTM) 2.3 | ||
Enterprise Value to Revenue 2.29 | Enterprise Value to EBITDA 19.7 | Shares Outstanding 101.50M | Shares Floating 98.80M |
Shares Outstanding 101.50M | Shares Floating 98.80M | ||
Percent Insiders 3.62 | Percent Institutions 110.6 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About OneSpaWorld Holdings Ltd
Exchange NASDAQ | Headquarters - | ||
IPO Launch date 2019-03-20 | CEO & Executive Chairman Mr. Leonard I. Fluxman | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 5395 | Website https://onespaworld.com |
Full time employees 5395 | Website https://onespaworld.com | ||
OneSpaWorld Holdings Limited operates health and wellness centers onboard cruise ships and at destination resorts in the United States and internationally. It offers massage and body care services and therapies, and aesthetics treatments; medi-spa services; and acupuncture, electric stimulation acupuncture, LED therapy, cupping, posture and gait analysis, and therapy for recovery. The company also provides fitness centers, and personalized training services and consultation; personal nutritional and dietary consultation, weight management, nutrition coaching and detoxification; hot and cold hydro-therapies and related amenities, such as thermal loungers, infrared saunas, snow rooms, laconiums, caldarium chambers, and hammams, as well as cold plunge pools, large therapeutic jacuzzis, and rooms surrounding occupants with layers of body cleansing salt crystals. In addition, the company offers products under the ELEMIS, Grown Alchemist, Kerastase, Keratin Complex, Thermage, Dysport, GoodFeet arch supports, Hyperice, and Megawhite teeth whitening brands. OneSpaWorld Holdings Limited was founded in 2017 and is based in Nassau, Bahamas.
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