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OneSpaWorld Holdings Ltd (OSW)



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Upturn Advisory Summary
06/27/2025: OSW (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $22
1 Year Target Price $22
4 | Strong Buy |
0 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 1.42% | Avg. Invested days 43 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.10B USD | Price to earnings Ratio 32.37 | 1Y Target Price 22 |
Price to earnings Ratio 32.37 | 1Y Target Price 22 | ||
Volume (30-day avg) 4 | Beta 1.41 | 52 Weeks Range 14.18 - 22.91 | Updated Date 07/1/2025 |
52 Weeks Range 14.18 - 22.91 | Updated Date 07/1/2025 | ||
Dividends yield (FY) 0.78% | Basic EPS (TTM) 0.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.41% | Operating Margin (TTM) 8.8% |
Management Effectiveness
Return on Assets (TTM) 6.88% | Return on Equity (TTM) 12.8% |
Valuation
Trailing PE 32.37 | Forward PE 27.86 | Enterprise Value 2181339649 | Price to Sales(TTM) 2.32 |
Enterprise Value 2181339649 | Price to Sales(TTM) 2.32 | ||
Enterprise Value to Revenue 2.41 | Enterprise Value to EBITDA 21.12 | Shares Outstanding 102697000 | Shares Floating 94902515 |
Shares Outstanding 102697000 | Shares Floating 94902515 | ||
Percent Insiders 8.72 | Percent Institutions 103.47 |
Analyst Ratings
Rating 2 | Target Price 22 | Buy - | Strong Buy 4 |
Buy - | Strong Buy 4 | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
OneSpaWorld Holdings Ltd

Company Overview
History and Background
OneSpaWorld Holdings Ltd. (OSW) is a global provider of health and wellness services and products on cruise ships and in destination resorts. Founded in 2000, it consolidated several spa brands operating on cruise ships. The company went public in 2019.
Core Business Areas
- Cruise Ship Spas: Offers spa, beauty, fitness, and wellness services on cruise ships, including massages, facials, body treatments, fitness classes, and retail products. Generates a large part of OSW revenue.
- Destination Resort Spas: Operates spas and wellness centers in destination resorts, providing similar services to cruise ship spas. Focus is on relaxation and rejuvenation.
- Retail: Sells branded and third-party beauty and wellness products, both in spas and online. This represents a large component of OSW revenue.
Leadership and Structure
Leonard Fluxman is the CEO. The company has a board of directors overseeing its operations. It operates globally with teams managing cruise ship and resort partnerships.
Top Products and Market Share
Key Offerings
- Massages and Body Treatments: A core offering in both cruise ship and resort spas, contributing significant revenue. Market share data is difficult to pinpoint exactly due to the fragmented nature of the spa industry, but OSW is a leader within the cruise ship spa segment. Competitors include Steiner Leisure (prior to acquisition by L Catterton) and independent spa operators.
- Facials and Skincare Services: Popular services utilizing branded skincare products. Market share varies by location. Similar spas and dermatologists are competitors
- Retail Products: Sells branded and third-party skincare, beauty, and wellness products. A substantial revenue stream in which Sephora and Ulta are competitors.
- MedSpa: MedSpa treatments. Market share varies by region, competitor are local medispa chains.
Market Dynamics
Industry Overview
The health and wellness industry is growing, driven by increasing consumer interest in self-care and wellness tourism. The spa industry specifically is experiencing growth as consumers seek relaxation and rejuvenation experiences.
Positioning
OneSpaWorld is a leading player in the cruise ship spa market and has a growing presence in destination resorts. Its competitive advantages include its established relationships with cruise lines, its extensive service offerings, and its experienced staff.
Total Addressable Market (TAM)
The global spa market is estimated to be worth hundreds of billions of dollars. OneSpaWorld is positioned to capture a portion of this market through its cruise ship and resort operations, especially through the MedSpa Segment.
Upturn SWOT Analysis
Strengths
- Established relationships with major cruise lines
- Experienced staff and comprehensive training programs
- Diverse service offerings
- Global presence
- Strong brand recognition within the cruise ship market
Weaknesses
- Reliance on the cruise industry, making it vulnerable to cruise industry downturns (e.g., pandemics)
- High fixed costs associated with operating spas on cruise ships
- Dependence on discretionary consumer spending
- Customer attrition is difficult to capture
Opportunities
- Expansion into new cruise lines and destination resorts
- Development of new and innovative spa services
- Increased focus on retail sales
- Growth of the wellness tourism market
- Acquisition of smaller spa operators
Threats
- Economic downturns impacting discretionary spending
- Competition from other spa operators
- Changes in consumer preferences
- Fluctuations in currency exchange rates
- Geopolitical risks affecting travel and tourism
- Negative publicity or health concerns related to cruise travel
Competitors and Market Share
Key Competitors
- Unclear as OSW is main global player and not a US based company. Competitors are individual cruise liners which have their own facilities.
- RCL
Competitive Landscape
OneSpaWorld benefits from established relationships with major cruise lines. Competition is also from individual cruise liners that have their own small facilities for the spas that are not owned by OneSpaWorld.
Major Acquisitions
None
- Year: 0
- Acquisition Price (USD millions): 0
- Strategic Rationale: None
Growth Trajectory and Initiatives
Historical Growth: Growth has been tied to the expansion of the cruise industry and the increase in wellness tourism. COVID-19 significantly impacted historical growth, but the trend is now positive.
Future Projections: Analysts project continued growth as the cruise industry recovers and OneSpaWorld expands its presence in destination resorts. (Requires analyst estimates)
Recent Initiatives: Focusing on MedSpa operations, expanding service offerings, and developing strategic partnerships.
Summary
OneSpaWorld is a leading provider of health and wellness services on cruise ships, benefiting from established relationships and a strong brand. Its reliance on the cruise industry presents vulnerabilities, while expansion into resorts and innovative services creates opportunities. Financial performance fluctuates with cruise industry cycles. Its MedSpa focus and strategic partnerships will aid growth in future
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC filings, company reports, industry reports, analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Financial data is based on available information and may be subject to change. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About OneSpaWorld Holdings Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-03-20 | CEO & Executive Chairman Mr. Leonard I. Fluxman | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 5191 | Website https://onespaworld.com |
Full time employees 5191 | Website https://onespaworld.com |
OneSpaWorld Holdings Limited operates health and wellness centers onboard cruise ships and at destination resorts in the United States and internationally. Its health and wellness centers offer services, such as body care, salon, and skin care services and products; fitness facilities, specialized fitness classes, and personal fitness training; pain management, including acupuncture and light therapies; body composition analytics and weight loss, systemic detoxification, and nutrition regimens; and medi-spa services comprising dermal fillers, skin tightening, weight reduction, and IV therapies, as well as massage and facial treatment, hair styling, manicure and pedicure, microneedling, cupping, posture, gait analysis, nutritional/weight management and dietary consultations, nutrition coaching, yoga, meditation, biofeedback, teeth whitening, and mindfulness services. The company also sells health and wellness, fitness, and beauty related products, including facial skincare, body care, and orthotics and detox supplements through its timetospa.com website. In addition, it provides its guests access to beauty and wellness brands, including ELEMIS, Grown Alchemist, Kérastase, Dysport, Restylane, Thermage, CoolSculpting, truSculpt 3D, truSculpt iD, Good Feet, Lightstim, and Hyperice with various brands offered in the cruise market. OneSpaWorld Holdings Limited was founded in 2017 and is headquartered in Nassau, Bahamas.
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