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Upturn AI Summary - About
OneSpaWorld Holdings Ltd(OSW)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for OSW
10/23/2026: OSW (1-star) is currently NOT-A-BUY. Pass it for now.
OneSpaWorld Holdings Ltd is a specialized provider of wellness, beauty, and medi-spa services, primarily operating on cruise ships. The company holds a leading position in its niche, benefiting from exclusive long-term contracts and a high-margin, scalable business model. Its growth story centers on the recovery of the cruise industry and the expansion of high-value medi-spa offerings. However, the company faces risks related to cruise industry volatility, dependence on partner cruise lines, and macroeconomic shifts. OneSpaWorld may suit growth-oriented investors looking for exposure to the leisure sector, provided they monitor the health of the cruise industry and the stability of its major partnerships.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company benefits from the secular growth of the cruise industry and expansion in specialized medi-spa services. |
| Momentum investor | Strong fit while signal remains positive | The stock has shown consistent recovery trends aligning with broader leisure industry strength. |
| Value investor | Mixed fit | Valuation fluctuates based on cyclical cruise travel trends rather than purely fundamental value metrics. |
| Dividend investor | Mixed fit | While they pay a dividend, the yield is modest, making it more of a growth-oriented play. |
| Low-risk investor | Weak fit | Exposure to travel industry volatility and concentration risk makes it unsuitable for low-risk portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium / high | The stock is sensitive to global travel sentiment and macroeconomic news. |
| Valuation risk | Medium | Investors must weigh the growth potential against the cyclical nature of the cruise market. |
| Competition risk (Internalization) | Medium | There is a persistent risk that cruise lines may decide to operate their own wellness services. |
| Business quality | Medium / high | The company has a strong, unique niche, but is highly dependent on cruise operator health. |
| Dividend income | Low | Dividends are not the primary reason for owning this stock compared to capital appreciation. |
| Execution risk | Medium | Maintaining quality across hundreds of ship-based spas requires consistent staffing and management. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 8.84% | Avg. Invested days 50 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  3.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.42B USD | Price to earnings Ratio 30.59 | 1Y Target Price 31.2 |
Price to earnings Ratio 30.59 | 1Y Target Price 31.2 | ||
Volume (30-day avg) 743.8K shares | Beta 0.9 | 52 Weeks Range 18.94 - 29.19 | Updated Date 10/24/2026 |
52 Weeks Range 18.94 - 29.19 | Updated Date 10/24/2026 | ||
Dividends yield (FY) 0.78% | Basic EPS (TTM) 0.78 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Cruise Ship Wellness Services | Revenue from spa treatments, salon services, and fitness classes provided on partner cruise lines. | This is the core engine, providing the majority of their revenue through essential, recurring guest services. |
| Retail Product Sales | Commission and wholesale sales of luxury skincare and beauty products. | These high-margin sales are a critical driver of total profit alongside service fees. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-10-28 | When Before Market | Estimate 0.29 | Actual - |
Profitability
Profit Margin 8.02% | Operating Margin (TTM) 9.38% |
Management Effectiveness
Return on Assets (TTM) 8.23% | Return on Equity (TTM) 14.32% |
Valuation
Trailing PE 30.59 | Forward PE 27.86 | Enterprise Value 2.20B | Price to Sales(TTM) 2.4 |
Enterprise Value 2.20B | Price to Sales(TTM) 2.4 | ||
Enterprise Value to Revenue 2.39 | Enterprise Value to EBITDA 20.54 | Shares Outstanding 101.50M | Shares Floating 98.80M |
Shares Outstanding 101.50M | Shares Floating 98.80M | ||
Percent Insiders 3.62 | Percent Institutions 109.93 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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