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OSW 
OneSpaWorld Holdings Ltd (OSW)
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Upturn Advisory Summary
01/09/2026: OSW (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $26.5
1 Year Target Price $26.5
| 4 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -11.2% | Avg. Invested days 42 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Mid-Cap Stock | Market Capitalization 2.27B USD | Price to earnings Ratio 31.53 | 1Y Target Price 26.5 |
Price to earnings Ratio 31.53 | 1Y Target Price 26.5 | ||
Volume (30-day avg) 4 | Beta 1.04 | 52 Weeks Range 14.12 - 23.43 | Updated Date 01/9/2026 |
52 Weeks Range 14.12 - 23.43 | Updated Date 01/9/2026 | ||
Dividends yield (FY) 0.73% | Basic EPS (TTM) 0.7 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.9% | Operating Margin (TTM) 10.24% |
Management Effectiveness
Return on Assets (TTM) 7.32% | Return on Equity (TTM) 13.53% |
Valuation
Trailing PE 31.53 | Forward PE 27.86 | Enterprise Value 2318274048 | Price to Sales(TTM) 2.42 |
Enterprise Value 2318274048 | Price to Sales(TTM) 2.42 | ||
Enterprise Value to Revenue 2.48 | Enterprise Value to EBITDA 21.33 | Shares Outstanding 101952381 | Shares Floating 98934591 |
Shares Outstanding 101952381 | Shares Floating 98934591 | ||
Percent Insiders 3.83 | Percent Institutions 102.98 |
Upturn AI SWOT
OneSpaWorld Holdings Ltd
Company Overview
History and Background
OneSpa World Holdings Limited (OSW) was incorporated in 2000 and is a leading international provider of spa, wellness, and beauty services. It primarily operates on cruise ships and in destination resorts. The company has grown through a combination of organic expansion and strategic acquisitions, evolving into a significant player in the global wellness industry. A key milestone was its acquisition by L Catterton in 2019, followed by its subsequent IPO in 2020.
Core Business Areas
- Cruise Ship Spas: OneSpaWorld operates and manages spas on a majority of the world's leading cruise lines. Services include a wide range of massages, facials, body treatments, and beauty services. These spas are a significant revenue driver, leveraging the captive audience of cruise ship passengers.
- Resort Spas: The company also manages and operates spas in luxury hotels and resorts worldwide. These spas cater to hotel guests and local clientele, offering a similar suite of wellness and beauty services. This segment allows OSW to diversify its revenue streams beyond cruise lines.
- Product Sales: In addition to services, OneSpaWorld also sells a variety of premium beauty and wellness products within its spas, including skincare, haircare, and body care lines from both its own brands and third-party luxury brands.
Leadership and Structure
OneSpaWorld Holdings Ltd is led by its executive team, which includes a CEO, CFO, and other key operational and financial officers. The company is structured around its operational segments (cruise and resort) and its various service and product offerings. It maintains a global presence with operational management teams overseeing its numerous spa locations.
Top Products and Market Share
Key Offerings
- Spa Services (Massages, Facials, Beauty Treatments): OneSpaWorld offers a comprehensive range of therapeutic and aesthetic treatments designed for relaxation and rejuvenation. These services form the core of its revenue generation. Competitors include other spa operators on cruise lines, independent spas in resort destinations, and local high-end salons and wellness centers. Market share data for specific services is not readily available as it's a service-based offering rather than distinct products with quantifiable market penetration.
- Premium Beauty and Wellness Products: The company retails a curated selection of skincare, haircare, and wellness products. This includes both proprietary brands and well-known luxury brands. Competitors in this space are extensive, ranging from direct-to-consumer brands, department store beauty counters, and other spa retailers. Revenue from product sales is a significant, though secondary, contributor to overall revenue.
Market Dynamics
Industry Overview
The global spa and wellness industry is a large and growing market, driven by increasing consumer awareness of health and well-being, disposable incomes, and a desire for experiential services. Key trends include the integration of technology, personalized treatments, and a focus on holistic wellness. The cruise industry's recovery and the rebound in leisure travel are critical for OneSpaWorld's primary business segment.
Positioning
OneSpaWorld holds a dominant position in the cruise ship spa market due to its extensive partnerships with major cruise lines. In the resort spa segment, it competes with other established spa management companies and independent luxury spas. Its competitive advantages lie in its established relationships, operational expertise, and brand recognition within its niche.
Total Addressable Market (TAM)
The global spa and wellness market is valued in the hundreds of billions of dollars. OneSpaWorld primarily addresses the cruise ship spa segment and the luxury resort spa segment within this larger market. Its TAM is a subset of the overall wellness industry, focused on providing premium spa services in travel-related environments. The company is well-positioned to capture a significant portion of its specific TAM due to its established infrastructure and partnerships.
Upturn SWOT Analysis
Strengths
- Dominant market share in the cruise ship spa segment.
- Strong relationships with major cruise lines.
- Global operational footprint.
- Diversified service and product offerings.
- Experienced management team in the wellness and hospitality sectors.
Weaknesses
- High dependence on the cruise industry, making it vulnerable to travel disruptions.
- Intense competition in the resort spa segment.
- Potential for higher operating costs in diverse global locations.
- Reliance on third-party brands for product sales.
Opportunities
- Expansion into emerging markets and new cruise lines.
- Growth in the wellness tourism sector.
- Development and expansion of proprietary product lines.
- Leveraging technology for enhanced customer experiences and operational efficiency.
- Increased demand for health and wellness services post-pandemic.
Threats
- Economic downturns impacting consumer discretionary spending.
- Geopolitical events and health crises affecting travel and tourism.
- Changes in cruise line strategies or increased competition from in-house spa operations.
- Regulatory changes impacting the spa and beauty industry.
- Fluctuations in currency exchange rates.
Competitors and Market Share
Key Competitors
- Mandara Spa (MSPA)
- Canyon Ranch (Private)
- The Ritz-Carlton Spa (Part of Marriott International - MAR)
- InterContinental Hotels Group Spas (IHG - Private)
Competitive Landscape
OneSpaWorld's advantage lies in its deep, long-standing relationships with cruise lines, which are difficult for competitors to replicate. In the resort segment, it faces more fragmented competition from established hotel brands and independent operators. Its ability to offer a standardized, high-quality experience across numerous locations is a key differentiator.
Growth Trajectory and Initiatives
Historical Growth: Historically, OneSpaWorld has demonstrated growth through the expansion of its cruise ship contracts and strategic acquisition of resort spa operations. The company has weathered industry downturns and shown resilience in its recovery phases.
Future Projections: Future projections are likely to focus on the continued recovery of the cruise industry, expansion of its resort portfolio, and potential growth in its product sales. Analyst estimates would provide specific revenue and EPS growth forecasts.
Recent Initiatives: Recent initiatives may include optimizing operational costs, enhancing guest experiences through technology, expanding its wellness offerings, and potentially exploring new geographical markets or service verticals within the broader wellness sector.
Summary
OneSpaWorld Holdings Ltd is a well-established leader in the cruise ship spa market with significant potential for growth in the rebounding travel industry. Its strong relationships and operational expertise are key strengths. However, its dependence on the cruise sector and competition in the resort segment present challenges. The company needs to continue focusing on operational efficiency and diversification to maintain its growth trajectory and mitigate risks.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q)
- Investor Relations Websites
- Financial News Outlets (e.g., Bloomberg, Reuters)
- Industry Market Research Reports (general industry data)
Disclaimers:
This information is for informational purposes only and does not constitute financial advice. Stock market data and financial performance are subject to change. Past performance is not indicative of future results. Investors should conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About OneSpaWorld Holdings Ltd
Exchange NASDAQ | Headquaters - | ||
IPO Launch date 2019-03-20 | CEO & Executive Chairman Mr. Leonard I. Fluxman | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 5191 | Website https://onespaworld.com |
Full time employees 5191 | Website https://onespaworld.com | ||
OneSpaWorld Holdings Limited operates health and wellness centers onboard cruise ships and at destination resorts in the United States and internationally. Its health and wellness centers offer services, such as body care, salon, and skin care services and products; fitness facilities, specialized fitness classes, and personal fitness training; pain management, including acupuncture and light therapies; body composition analytics and weight loss, systemic detoxification, and nutrition regimens; and medi-spa services comprising dermal fillers, skin tightening, weight reduction, and IV therapies, as well as massage and facial treatment, hair styling, manicure and pedicure, microneedling, cupping, posture, gait analysis, nutritional/weight management and dietary consultations, nutrition coaching, yoga, meditation, biofeedback, teeth whitening, and mindfulness services. The company also sells health and wellness, fitness, and beauty related products, including facial skincare, body care, and orthotics and detox supplements through its timetospa.com website. In addition, it provides its guests access to beauty and wellness brands, including ELEMIS, Grown Alchemist, Kérastase, Dysport, Restylane, Thermage, CoolSculpting, truSculpt 3D, truSculpt iD, Good Feet, Lightstim, and Hyperice with various brands offered in the cruise market. OneSpaWorld Holdings Limited was founded in 2017 and is headquartered in Nassau, Bahamas.
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