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Upturn AI SWOT - About
PHUN 
Phunware Inc (PHUN)
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Upturn Advisory Summary
10/15/2025: PHUN (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
4 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $6
1 Year Target Price $6
| 1 | Strong Buy |
| 2 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -50.84% | Avg. Invested days 21 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 54.30M USD | Price to earnings Ratio - | 1Y Target Price 6 |
Price to earnings Ratio - | 1Y Target Price 6 | ||
Volume (30-day avg) 4 | Beta 2.51 | 52 Weeks Range 2.22 - 14.60 | Updated Date 10/17/2025 |
52 Weeks Range 2.22 - 14.60 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin - | Operating Margin (TTM) -936.26% |
Management Effectiveness
Return on Assets (TTM) -16.35% | Return on Equity (TTM) -21.38% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -48961826 | Price to Sales(TTM) 22.63 |
Enterprise Value -48961826 | Price to Sales(TTM) 22.63 | ||
Enterprise Value to Revenue 4.28 | Enterprise Value to EBITDA -1.42 | Shares Outstanding 20186491 | Shares Floating 20116848 |
Shares Outstanding 20186491 | Shares Floating 20116848 | ||
Percent Insiders 0.5 | Percent Institutions 11.69 |
Upturn AI SWOT
Phunware Inc
Company Overview
History and Background
Phunware, Inc. was founded in 2009. Initially focused on mobile app development, it has evolved into a provider of a fully-integrated enterprise cloud platform for mobile that allows brands to engage, manage, and monetize anyone anywhere. They went public in 2018 through a reverse merger.
Core Business Areas
- Enterprise Mobile Cloud Platform: Phunware offers a Multi-Screen-as-a-Service (MaaS) platform, providing a comprehensive suite of solutions for mobile app development, management, and monetization.
- Location-Based Services: Phunware's location services enable businesses to deliver targeted content and experiences to users based on their location within a venue.
- Data Analytics and Insights: The company provides data analytics and insights to help businesses understand user behavior and optimize their mobile strategies.
Leadership and Structure
Alan S. Knitowski serves as the President, CEO, and Co-Founder. The company has a standard corporate structure with a board of directors and various executive management positions overseeing different business functions.
Top Products and Market Share
Key Offerings
- MaaS Platform: Phunware's Multi-Screen-as-a-Service (MaaS) platform provides a comprehensive set of tools and services for developing, managing, and monetizing mobile applications. Market share data is not readily available. Competitors include Salesforce, Adobe, and Oracle's mobile cloud offerings. Revenue from this segment contributes significantly to Phunware's overall revenue, but specific figures are not broken out publicly.
- Smart Solutions: Phunware delivers smart solutions for healthcare, hospitality, retail, entertainment and other industries enabling contextually-aware experiences. Market share data is not readily available. Competitors include Kontakt.io, Estimote, and other location-based service providers. Revenue from this segment contributes significantly to Phunware's overall revenue, but specific figures are not broken out publicly.
Market Dynamics
Industry Overview
The mobile enterprise application platform (MEAP) market is competitive and evolving, driven by increasing mobile device usage and the need for businesses to engage with customers through mobile channels. The location-based services market is also expanding, with applications in various industries such as retail, healthcare, and hospitality.
Positioning
Phunware positions itself as a provider of comprehensive mobile solutions for enterprises, offering a unified platform for app development, management, and monetization. They differentiate themselves through their focus on vertical industries and integrated feature set.
Total Addressable Market (TAM)
The total addressable market for mobile enterprise application platforms and location-based services is estimated to be in the billions of dollars. Phunware's positioning allows it to address a portion of this large market. However, limited resources constrain the company in exploiting the total TAM.
Upturn SWOT Analysis
Strengths
- Comprehensive MaaS platform
- Focus on vertical industries
- Integrated feature set
- Location-based service capabilities
Weaknesses
- Limited financial resources
- Relatively small market share
- History of losses
- Concentrated customer base
Opportunities
- Growing demand for mobile solutions
- Expansion into new vertical markets
- Partnerships with larger companies
- Increasing adoption of location-based services
Threats
- Intense competition
- Technological changes
- Economic downturns
- Regulatory changes
Competitors and Market Share
Key Competitors
- SAL
- ADBE
- ORCL
Competitive Landscape
Phunware faces intense competition from larger, more established companies with greater financial resources. They must differentiate themselves through innovation and focus on specific vertical markets.
Growth Trajectory and Initiatives
Historical Growth: Phunware's historical growth has been inconsistent, with periods of rapid growth followed by periods of decline.
Future Projections: Future projections are difficult to predict, as they depend on the company's ability to execute its strategy and compete effectively in the market. Analyst estimates are typically unavailable or unreliable.
Recent Initiatives: Recent initiatives have focused on securing new partnerships and expanding into new vertical markets. Its association with the Trump campaign gave them press recently.
Summary
Phunware Inc. is a small player in a highly competitive market with a history of financial struggles. Their MaaS platform and focus on vertical markets are strengths, but limited resources and intense competition pose challenges. Recent initiatives show potential, but the company's future depends on its ability to execute its strategy effectively and gain a sustainable competitive advantage.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Third-party Industry Reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market share estimates are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Phunware Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 2016-10-28 | Interim CEO, COO & Executive VP Mr. Jeremy Krol | ||
Sector Technology | Industry Software - Application | Full time employees 29 | Website https://www.phunware.com |
Full time employees 29 | Website https://www.phunware.com | ||
Phunware, Inc., together with its subsidiaries, provides integrated software platform that equips companies with the products, solutions, and services to engage, manage, and monetize their mobile application portfolios in the United States and internationally. It operates through two segments: software subscriptions and services and advertising. The company's products and services include mobile software and application transaction solutions comprise integration of software development kit (SDK) licenses, which consists of analytics that offers data related to application use and engagement; content management that allows application administrators to create and manage app content in a cloud-based portal; alerts, notifications, and messaging, which enables brands to send messages; marketing automation that enables location-triggered messages and workflow; advertising; and location-based services, such as mapping, navigation, wayfinding, workflow, asset management, and policy enforcement. It is also involved in the integration of its SDK licenses into existing applications maintained by its customers, as well as custom application development and support services; and provision of cloud-based vertical solutions for healthcare, retail, sports, aviation, real estate, hospitality, education, and other applications, as well as application transactions, including re-occurring and one-time transactional media purchases for application discovery, user acquisition and audience building, audience engagement, and audience monetization. The company was founded in 2009 and is headquartered in Austin, Texas.
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