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Phunware Inc (PHUN)



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Upturn Advisory Summary
08/14/2025: PHUN (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $6
1 Year Target Price $6
1 | Strong Buy |
2 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -48.2% | Avg. Invested days 27 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 53.90M USD | Price to earnings Ratio - | 1Y Target Price 6 |
Price to earnings Ratio - | 1Y Target Price 6 | ||
Volume (30-day avg) 4 | Beta 2.34 | 52 Weeks Range 2.22 - 14.60 | Updated Date 08/15/2025 |
52 Weeks Range 2.22 - 14.60 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.63 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-11 | When - | Estimate -0.1367 | Actual -0.15 |
Profitability
Profit Margin - | Operating Margin (TTM) -936.26% |
Management Effectiveness
Return on Assets (TTM) -16.35% | Return on Equity (TTM) -21.38% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -49971150 | Price to Sales(TTM) 22.46 |
Enterprise Value -49971150 | Price to Sales(TTM) 22.46 | ||
Enterprise Value to Revenue 4.28 | Enterprise Value to EBITDA -1.42 | Shares Outstanding 20186500 | Shares Floating 20119472 |
Shares Outstanding 20186500 | Shares Floating 20119472 | ||
Percent Insiders 0.55 | Percent Institutions 11.46 |
Upturn AI SWOT
Phunware Inc

Company Overview
History and Background
Phunware, Inc. was founded in 2009. It is a mobile software company that provides a fully integrated enterprise cloud platform for mobile that offers companies the products, solutions, data and services necessary to engage, manage and monetize their mobile application portfolios.
Core Business Areas
- Enterprise Software: Phunware's Multi-Screen-as-a-Service (MaaS) platform provides tools for building, managing, and monetizing mobile application portfolios.
- Data: Phunware collects and analyzes mobile usage data to provide insights to its clients.
- Monetization: Phunware offers ad solutions and other monetization strategies for mobile applications.
Leadership and Structure
Alan S. Knitowski is the President, CEO & Co-Founder. The company operates with a functional organizational structure.
Top Products and Market Share
Key Offerings
- Multi-Screen-as-a-Service (MaaS): Phunwareu2019s MaaS platform provides a suite of fully integrated products and services that allows organizations to engage, manage and monetize their mobile app portfolios. Competitors include Appy Pie and BuildFire. Market share data is difficult to determine precisely, as Phunware is a small player in the broader mobile application platform market.
- Smart Solutions: Phunware provides solutions tailored to specific verticals such as healthcare and hospitality to allow organizations to deliver customized content. Market share data is difficult to determine precisely, as Phunware is a small player in the broader mobile application platform market. Competitors include Kontakt.io.
Market Dynamics
Industry Overview
The mobile software industry is competitive, with established players and emerging startups vying for market share. The industry is driven by the increasing use of mobile devices and the growing demand for mobile applications.
Positioning
Phunware positions itself as a comprehensive mobile solutions provider, targeting enterprise clients with its MaaS platform. Its competitive advantage lies in its integrated platform and focus on specific verticals.
Total Addressable Market (TAM)
The global mobile application market is estimated to be in the hundreds of billions of dollars and is expected to continue to grow. Phunware's TAM is significant, but its ability to capture a large share of the market is limited by its size and resources.
Upturn SWOT Analysis
Strengths
- Integrated MaaS platform
- Focus on specific verticals
- Proprietary data analytics capabilities
Weaknesses
- Small market capitalization
- Limited financial resources
- Inconsistent profitability
Opportunities
- Growing demand for mobile applications
- Expansion into new verticals
- Strategic partnerships and acquisitions
Threats
- Intense competition
- Rapid technological changes
- Economic downturn
Competitors and Market Share
Key Competitors
- ADSK
- MTCH
- APPS
Competitive Landscape
Phunware faces intense competition from larger, more established companies. Its ability to differentiate itself through its integrated platform and vertical focus is crucial for its success.
Growth Trajectory and Initiatives
Historical Growth: Phunware has experienced periods of rapid growth followed by periods of slower growth, often tied to specific deals and market trends. Data not readily available without a specific year and quarter.
Future Projections: Analyst estimates vary, with projections dependent on the company's ability to execute its growth strategy and capitalize on market opportunities. Data not readily available without a specific year and quarter.
Recent Initiatives: Recent initiatives include expanding its MaaS platform, focusing on new verticals, and pursuing strategic partnerships.
Summary
Phunware is a small player in the mobile software market with an integrated platform and a focus on specific verticals. Its inconsistent profitability and limited financial resources pose challenges. Its ability to execute its growth strategy and capitalize on market opportunities will be crucial for its success. It has a lot of work ahead to make the company profitable and competitive.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Market Research Reports
- Financial News Articles
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Phunware Inc
Exchange NASDAQ | Headquaters Austin, TX, United States | ||
IPO Launch date 2016-10-28 | Interim CEO, COO & Executive VP Mr. Jeremy Krol | ||
Sector Technology | Industry Software - Application | Full time employees 29 | Website https://www.phunware.com |
Full time employees 29 | Website https://www.phunware.com |
Phunware, Inc., together with its subsidiaries, provides integrated software platform that equips companies with the products, solutions, and services to engage, manage, and monetize their mobile application portfolios in the United States and internationally. It operates through two segments: software subscriptions and services and advertising. The company's products and services include mobile software and application transaction solutions comprise integration of software development kit (SDK) licenses, which consists of analytics that offers data related to application use and engagement; content management that allows application administrators to create and manage app content in a cloud-based portal; alerts, notifications, and messaging, which enables brands to send messages; marketing automation that enables location-triggered messages and workflow; advertising; and location-based services, such as mapping, navigation, wayfinding, workflow, asset management, and policy enforcement. It is also involved in the integration of its SDK licenses into existing applications maintained by its customers, as well as custom application development and support services; and provision of cloud-based vertical solutions for healthcare, retail, sports, aviation, real estate, hospitality, education, and other applications, as well as application transactions, including re-occurring and one-time transactional media purchases for application discovery, user acquisition and audience building, audience engagement, and audience monetization. The company was founded in 2009 and is headquartered in Austin, Texas.

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