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Roblox Corp (RBLX)



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Upturn Advisory Summary
08/28/2025: RBLX (4-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $143.95
1 Year Target Price $143.95
15 | Strong Buy |
5 | Buy |
8 | Hold |
1 | Sell |
2 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 95.97% | Avg. Invested days 36 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 87.96B USD | Price to earnings Ratio - | 1Y Target Price 143.95 |
Price to earnings Ratio - | 1Y Target Price 143.95 | ||
Volume (30-day avg) 31 | Beta 1.64 | 52 Weeks Range 37.50 - 150.59 | Updated Date 08/29/2025 |
52 Weeks Range 37.50 - 150.59 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.42 |
Earnings Date
Report Date 2025-07-31 | When Before Market | Estimate -0.36 | Actual -0.41 |
Profitability
Profit Margin -23.67% | Operating Margin (TTM) -29.84% |
Management Effectiveness
Return on Assets (TTM) -9.45% | Return on Equity (TTM) -426.61% |
Valuation
Trailing PE - | Forward PE 192.31 | Enterprise Value 84219285831 | Price to Sales(TTM) 21.86 |
Enterprise Value 84219285831 | Price to Sales(TTM) 21.86 | ||
Enterprise Value to Revenue 20.93 | Enterprise Value to EBITDA -24.79 | Shares Outstanding 645033024 | Shares Floating 610778028 |
Shares Outstanding 645033024 | Shares Floating 610778028 | ||
Percent Insiders 4.57 | Percent Institutions 87.62 |
Upturn AI SWOT
Roblox Corp

Company Overview
History and Background
Roblox Corporation was founded in 2004 by David Baszucki and Erik Cassel and launched in 2006. It evolved from a physics simulation software to a global platform for user-generated online games. Significant milestones include rapid user growth, expansion into diverse gaming experiences, and partnerships with major brands.
Core Business Areas
- Roblox Platform: The core platform offering a creation engine (Roblox Studio) and marketplace where users can develop, share, and play games and experiences.
- Robux Marketplace: The virtual currency system (Robux) used within the Roblox platform to facilitate transactions for virtual items, in-game purchases, and developer monetization.
- Advertising: Revenue generated through advertising opportunities for brands and developers within the Roblox platform.
Leadership and Structure
David Baszucki serves as the CEO. The organizational structure includes departments for engineering, product development, marketing, sales, and finance. Senior leadership includes key VPs and Directors overseeing various operational areas.
Top Products and Market Share
Key Offerings
- Roblox Studio: Free game development tool enabling users to create and publish experiences. The Roblox platform has over 70 million daily active users (DAUs) as of Q1 2024. Competitors: Unity, Unreal Engine (although these are primarily for professional game development). It doesn't translate directly to market share numbers but Roblox dominates the 'user-generated content' gaming market.
- Robux: Virtual currency used for transactions within the Roblox ecosystem. Revenue is derived from sales of Robux. Competitors: Virtual currencies in other gaming platforms, such as Fortnite's V-Bucks.
Market Dynamics
Industry Overview
The online gaming industry is experiencing substantial growth, particularly in the metaverse and user-generated content segments. The market is competitive, with various platforms vying for user engagement and developer talent.
Positioning
Robloxu00a0Corp is a leading platform in the user-generated content gaming space, offering a unique combination of game creation tools and a vast user base. Its competitive advantage lies in its large and engaged community of creators and players.
Total Addressable Market (TAM)
The total addressable market for gaming and virtual entertainment is estimated to be in the hundreds of billions of dollars. Roblox is positioned to capture a significant portion of this TAM by appealing to a younger audience and fostering a vibrant creator ecosystem.
Upturn SWOT Analysis
Strengths
- Large and engaged user base
- Strong brand recognition among younger demographics
- User-generated content drives continuous innovation
- Robust monetization model (Robux)
- Established presence in the metaverse space
Weaknesses
- Dependence on user-generated content quality
- Safety and moderation concerns on the platform
- High infrastructure costs
- Relatively low monetization per user compared to some competitors
- Negative publicity around labor practices and child safety
Opportunities
- Expansion into new geographic markets
- Partnerships with major brands and celebrities
- Development of more sophisticated creation tools
- Further monetization of user-generated content
- Integration with new technologies such as VR/AR
Threats
- Increased competition from other gaming platforms
- Changes in user preferences and gaming trends
- Regulatory scrutiny regarding online safety and data privacy
- Economic downturn affecting consumer spending
- Technological disruptions impacting the platform's architecture
Competitors and Market Share
Key Competitors
- MTCH
- ZNGA
- TTWO
Competitive Landscape
Roblox's strengths lie in its user-generated content model and strong community. Its disadvantages include moderation challenges and dependence on external developers. It is most effective at retaining younger users.
Major Acquisitions
Guilded
- Year: 2021
- Acquisition Price (USD millions): 90
- Strategic Rationale: To integrate Guilded's communication and community-building tools into the Roblox ecosystem, enhancing the developer and user experience.
Growth Trajectory and Initiatives
Historical Growth: Roblox has experienced significant growth in user base and revenue since its inception. Historical growth has been driven by the popularity of its platform and the increasing engagement of its community.
Future Projections: Future projections are subject to analyst estimates and market conditions. Forecasts typically involve continued user growth, expansion into new markets, and enhanced monetization strategies.
Recent Initiatives: Recent initiatives include strategic partnerships with brands, investments in platform infrastructure, and the development of new tools for creators.
Summary
Roblox is a strong company with a unique position in the user-generated content gaming market. Its large and engaged user base and robust monetization model are working well. However, Roblox needs to address concerns about platform safety and moderation and navigate increasing competition.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
- Company Press Releases
Disclaimers:
The data and analysis provided are for informational purposes only and should not be considered financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Roblox Corp
Exchange NYSE | Headquaters San Mateo, CA, United States | ||
IPO Launch date 2021-03-10 | Founder, President, CEO & Chairman of the Board Mr. David Baszucki | ||
Sector Communication Services | Industry Electronic Gaming & Multimedia | Full time employees 2474 | Website https://corp.roblox.com |
Full time employees 2474 | Website https://corp.roblox.com |
Roblox Corporation operates an immersive platform for connection and communication in the United States and internationally. It offers Roblox Client, an application that allows users to explore 3D experience; Roblox Studio, a free toolset that allows developers and creators to build, publish, and operate 3D experiences and other content; and Roblox Cloud, which provides services and infrastructure that power the platform. Roblox Corporation was incorporated in 2004 and is headquartered in San Mateo, California.

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