Roblox Corp logo

Roblox Corp(RBLX)

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EXPLORE ADVISORIES AND THEIR HISTORY
QUALITY SIGNAL RECENCY
2-STAR RATING
Consider higher Upturn Star rating
BUY for 4 days
PROFIT SINCE LAST BUY
+1.03% ▲
LAST CLOSE
$52.89
10/23/2026
(24-hour delay)

Advisory History & Simulated Performance *

*as per simulation (see disclosures)
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  • 1Y
  • 1M
  • 1W
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • PASS (Skip)
Upturn Stock price based on last close iconStock price based on last close
Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Advisory Performance History (Simulated)Advisory Performance History info

Simulated performance—not actual client returns. Excludes advisory subscription fees, trading commissions, and taxes, which would reduce returns. Results depend on calculation assumptions and do not guarantee future outcomes. See Disclosures for full methodology, assumptions, and limitations.

Upturn Advisory & Investor View for RBLX

10/23/2026: RBLX (2-star) has a low Upturn Star Rating. Not recommended to BUY.

Roblox Corp is a cloud-based platform that hosts a massive ecosystem of user-generated 3D experiences. Its main strength lies in a highly engaged, creator-driven network that incentivizes developers to build and maintain content. The primary growth opportunity involves expanding its user base into older demographics and integrating new advertising models to diversify revenue beyond its virtual currency, Robux. However, the company faces significant risks from intense competition, reliance on mobile app store policies, and ongoing challenges in reaching consistent profitability. Roblox may best suit growth-oriented investors with a high risk tolerance who are interested in the evolution of digital social spaces.

How to Read the Upturn Advisory

The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.

Company fundamentals, valuation, risks, and news provide supporting context about the business.

Investor Fit

Investor styleFitWhy
Growth investorStrong fitRoblox fits growth portfolios due to its high user engagement and expansion potential in the social-gaming market.
Momentum investorMixed fitMomentum appeal depends heavily on market sentiment and short-term growth signals.
Value investorWeak fitThe company's lack of consistent GAAP profitability makes it a poor candidate for traditional value strategies.
Dividend investorWeak fitRoblox does not pay dividends and focuses on reinvesting cash flow into R&D and platform growth.
Low-risk investorWeak fitHigh price volatility and regulatory risks make this stock unsuitable for risk-averse portfolios.

Risk Profile

Risk factorLevelWhy it matters
Price volatilityHighThe stock is susceptible to significant price swings driven by quarterly user growth reports and macro sentiment.
Valuation riskHighInvestors often pay a premium for high-growth potential, which can lead to sharp corrections if growth decelerates.
Competition risk (Gaming/Metaverse)Medium / highCompetition from established giants like Microsoft and Epic Games puts pressure on user retention and margins.
Business qualityMediumWhile the platform has strong network effects, the business model is inherently sensitive to creator output quality.
Dividend incomeLow / noneThe company prioritizes reinvestment over returning capital to shareholders through dividends.
Execution riskMediumThe ability to scale infrastructure while moderating a vast, user-generated platform is a complex operational challenge.

Price Behavior

Steep Decline
PRICE PATH

Steep Decline

The stock price has dropped sharply with strong downward pressure.

Highly Choppy
PRICE STABILITY

Highly Choppy

The stock has experienced frequent, large price swings that make its near-term movement less predictable.

Analysis of Past Performance

Type Stock
Historic Profit 72.07%
Avg. Invested days 32
Today’s Advisory Consider higher Upturn Star rating
Upturn Advisory Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 3.0
Stock Returns Performance Upturn Returns Performance icon 4.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 10/23/2026

Upturn Scorecard

Upturn Star Rating

★★★★★
RBLX receives a 3-star rating, supported by solid company fundamentals, and solid analyst coverage. The rating is constrained by weak price momentum, and limited analyst upside.

Company Fundamentals

★★★★★
RBLX has solid overall fundamentals (4 stars), with moderate financial health, solid growth momentum, and solid ownership. In FY2025 versus FY2024, strong cash generation (FCF margin 27.7%) and strong revenue growth (+35.8%) are partially offset by negative earnings growth (-13.9%), weak profitability (net margin -21.8%), modest insider ownership of 3.53%.

Financial Health Rating

★★★★★
RBLX's financial health is supported by solid cash strength, including free-cash-flow generation of $1.4B (27.7% of revenue). Profitability is soft (2 stars), which helps explain the 3-star overall score.

Growth Momentum Score

★★★★★
Free-cash-flow growth is RBLX's strongest growth driver at +111.0% FY2025 versus FY2024 (strong, 5 stars). By comparison, revenue growth (+35.8%, strong) is also strong, while earnings growth (-13.9%, negative) holds the profile back, so recent growth is not broad-based across the business.

Ownership

★★★★★
Institutional ownership is 86.6% and approximately 96.0% of outstanding shares are publicly tradable, supporting liquidity and institutional participation. Insider ownership of 3.53% provides only moderate management-shareholder alignment.

Top 5 Institutional Investors

FMR Inc 11.16%
BlackRock Inc 5.37%
Vanguard Portfolio Management, LLC 4.43%
Vanguard Capital Management, LLC 4.09%
Capital World Investors 3.18%

Unit Economics (Per $1K Revenue)

★★★★★
RBLX generates approximately $781 of gross profit, $-252 of operating income, and $277 of free cash flow for every $1,000 of revenue. Based on FY2025 results. Weak margins and weak cash conversion support a 3-star rating, while capital efficiency is weak.

Economic Dimensions

★★★★★
Effective Tax Rate: 0.28%

Quantitative Style Profile

★★★★★
RBLX has a large-cap, liquid profile. Weak momentum is the primary drawback, while valuation that is moderately attractive rather than deeply discounted.

Style Classification

Quality Focused

High VolatilityLarge / Mega Cap StabilityHighly Liquid / Institution-Friendly

Key Highlights

Company Size Large-Cap Stock
Market Capitalization 38.55B USD
Price to earnings Ratio -
1Y Target Price 49.89
Price to earnings Ratio -
1Y Target Price 49.89
Volume (30-day avg) 11.3M shares
Beta 1.47
52 Weeks Range 33.88 - 134.67
Updated Date 10/23/2026
52 Weeks Range 33.88 - 134.67
Updated Date 10/23/2026
Dividends yield (FY) -
Basic EPS (TTM) -1.42

How Company Makes Money

Business areaWhat it includesRetail investor read
Robux SalesDirect sales of virtual currency to users for in-game purchases.This is the core revenue driver representing the volume of economic activity on the platform.
Advertising & Developer FeesRevenue from immersive advertising and platform transaction fees.Diversification into advertising represents a key secondary growth engine.
Geography: North AmericaPrimary revenue concentration in US and Canada.While global, the company's financial health is currently tied to North American consumer spending trends.
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Valuation

Trailing PE -
Forward PE 192.31
Enterprise Value 33.82B
Price to Sales(TTM) 6.78
Enterprise Value 33.82B
Price to Sales(TTM) 6.78
Enterprise Value to Revenue 5.95
Enterprise Value to EBITDA -24.79
Shares Outstanding 669.99M
Shares Floating 643.17M
Shares Outstanding 669.99M
Shares Floating 643.17M
Percent Insiders 3.53
Percent Institutions 86.62

Financial Metrics

🧭 Investment Snapshot

Total Revenue (Scale)

Information icon Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.

Net Income (Profit)

Information icon Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.

Free Cash Flow (Cash Strength)

Information icon Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.

📈 Growth & Strength

Operating Income (Core Profit)

Information icon Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.

EBITDA (Cash Earnings)

Information icon Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.

Gross Profit (Unit Profitability)

Information icon Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.

🛡️ Financial Safety

Cash (Liquidity Buffer)

Information icon Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.

Total Debt (Leverage Risk)

Information icon Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.

Net Working Capital (Short-Term Health)

Information icon Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.

🧱 Balance Sheet Strength

Stockholder Equity (Net Worth)

Information icon Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.

Total Assets (Asset Base)

Information icon The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.

Income Before Tax (Pre-Tax Earnings)

Information icon Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.

⚙️ Cost & Drag Factors

Cost of Revenue (Production Cost)

Information icon Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.

Total Operating Expenses (Operating Cost)

Information icon Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.

Income Tax Expense (Tax Drag)

Information icon Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.

Form CRS provides a relationship summary of our automated advisory services, flat subscription fees, and conflicts of interest. Form ADV Part 2A brochure contains complete details on services, billing, and disclosures. If any summary differs from our current regulatory filings, the filed Form ADV controls.