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Sally Beauty Holdings Inc (SBH)



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Upturn Advisory Summary
08/28/2025: SBH (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $12.7
1 Year Target Price $12.7
2 | Strong Buy |
0 | Buy |
2 | Hold |
0 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 29.74% | Avg. Invested days 34 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.37B USD | Price to earnings Ratio 7.26 | 1Y Target Price 12.7 |
Price to earnings Ratio 7.26 | 1Y Target Price 12.7 | ||
Volume (30-day avg) 5 | Beta 1.3 | 52 Weeks Range 7.54 - 14.79 | Updated Date 08/29/2025 |
52 Weeks Range 7.54 - 14.79 | Updated Date 08/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.91 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-05 | When - | Estimate 0.43 | Actual 0.51 |
Profitability
Profit Margin 5.26% | Operating Margin (TTM) 8.38% |
Management Effectiveness
Return on Assets (TTM) 7.61% | Return on Equity (TTM) 28.94% |
Valuation
Trailing PE 7.26 | Forward PE 6.84 | Enterprise Value 2726011108 | Price to Sales(TTM) 0.37 |
Enterprise Value 2726011108 | Price to Sales(TTM) 0.37 | ||
Enterprise Value to Revenue 0.74 | Enterprise Value to EBITDA 6.31 | Shares Outstanding 98944800 | Shares Floating 97948418 |
Shares Outstanding 98944800 | Shares Floating 97948418 | ||
Percent Insiders 0.86 | Percent Institutions 122.12 |
Upturn AI SWOT
Sally Beauty Holdings Inc

Company Overview
History and Background
Sally Beauty Holdings, Inc. began in 1964 as a single beauty supply store in New Orleans. It expanded through acquisitions and organic growth, becoming a publicly traded company in 2006. It serves both retail customers and salon professionals.
Core Business Areas
- Sally Beauty Supply: This segment caters to retail customers and salon professionals, offering a wide range of beauty products, including hair color, styling tools, skincare, and cosmetics. It operates through stores and online channels.
- Beauty Systems Group (BSG): This segment focuses on distributing professional beauty products directly to salons and salon professionals through a sales force, stores, and online platforms. It offers a curated selection of high-end professional brands.
Leadership and Structure
The leadership team includes the CEO, CFO, and other key executives. The organizational structure comprises various departments, including merchandising, marketing, operations, and finance.
Top Products and Market Share
Key Offerings
- Hair Color: Sally Beauty offers a wide range of hair color products for both professional and at-home use. Competitors include L'Oreal, Wella, and Garnier. Market share data specific to Sally Beauty's hair color is difficult to obtain publicly but the company is a major player in the retail hair color segment.
- Hair Extensions & Wigs: Sally Beauty provides a variety of hair extensions and wigs. Competitors include online retailers like AliExpress, Amazon, and other specialized wig shops. This is a high-growth segment for them.
- Salon Equipment: Beauty Systems Group provides equipment like shampoo chairs, dryers, and salon furniture. Competitors include equipment manufacturers and distributors like Takara Belmont and Belvedere Maletti.
Market Dynamics
Industry Overview
The beauty supply industry is fragmented, with numerous players ranging from large retailers to independent distributors. Trends include the growth of online sales, the increasing demand for natural and organic products, and the rise of personalized beauty solutions.
Positioning
Sally Beauty Holdings occupies a unique position by catering to both retail customers and salon professionals. Its competitive advantages include its established brand name, extensive store network, and strong relationships with professional brands.
Total Addressable Market (TAM)
The global beauty market is estimated to be worth hundreds of billions of dollars annually. Sally Beauty is well-positioned to capture a portion of this market through its diverse product offerings and customer base.
Upturn SWOT Analysis
Strengths
- Established Brand Name
- Extensive Store Network
- Dual Customer Base (Retail and Professional)
- Strong Relationships with Professional Brands
Weaknesses
- Competition from Online Retailers
- Dependence on Brick-and-Mortar Stores
- Potential for Inventory Management Issues
- Sensitivity to Economic Downturns
Opportunities
- Expansion of Online Presence
- Growth in International Markets
- Introduction of New Product Categories
- Partnerships with Influencers and Celebrities
Threats
- Increased Competition from Online Retailers
- Changing Consumer Preferences
- Economic Downturns
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- Ulta Beauty (ULTA)
- Amazon (AMZN)
- Walmart (WMT)
Competitive Landscape
Sally Beauty competes primarily on price and product selection. Ulta Beauty offers a wider range of services and a more upscale shopping experience. Amazon offers unmatched convenience and selection. Walmart offers lower pricing but can be lower quality.
Growth Trajectory and Initiatives
Historical Growth: Growth has been moderate, driven by store expansion and increased sales in existing stores.
Future Projections: Analyst estimates vary, but generally project moderate growth in revenue and earnings.
Recent Initiatives: Recent initiatives include expanding its online presence, launching new product lines, and optimizing its store network.
Summary
Sally Beauty is a stable company with a strong brand presence in the beauty supply market. Its dual customer base provides a degree of resilience, but it faces increasing competition from online retailers. The company needs to continue investing in its online presence and innovating its product offerings to maintain its competitive edge. Recent economic conditions will dictate consumer spending on luxury beauty products, which may impact sales negatively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share figures are estimates based on available data and may not be precise. Financial figures are placeholder values and actual results may vary.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sally Beauty Holdings Inc
Exchange NYSE | Headquaters Denton, TX, United States | ||
IPO Launch date 2006-11-17 | President, CEO & Director Ms. Denise A. Paulonis | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 12000 | |
Full time employees 12000 |
Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under Wella and L'Oreal brands. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under Paul Mitchell and Wella brands. It operates stores and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. The company distributes its products through full-service/exclusive distributors and open-line distributors. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas.

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