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Sally Beauty Holdings Inc (SBH)



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Upturn Advisory Summary
09/16/2025: SBH (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $14.45
1 Year Target Price $14.45
2 | Strong Buy |
0 | Buy |
2 | Hold |
0 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 45.6% | Avg. Invested days 36 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.49B USD | Price to earnings Ratio 8.14 | 1Y Target Price 14.45 |
Price to earnings Ratio 8.14 | 1Y Target Price 14.45 | ||
Volume (30-day avg) 5 | Beta 1.39 | 52 Weeks Range 7.54 - 15.92 | Updated Date 09/16/2025 |
52 Weeks Range 7.54 - 15.92 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.85 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.26% | Operating Margin (TTM) 8.38% |
Management Effectiveness
Return on Assets (TTM) 7.61% | Return on Equity (TTM) 28.94% |
Valuation
Trailing PE 8.14 | Forward PE 8.06 | Enterprise Value 2888280567 | Price to Sales(TTM) 0.4 |
Enterprise Value 2888280567 | Price to Sales(TTM) 0.4 | ||
Enterprise Value to Revenue 0.8 | Enterprise Value to EBITDA 6.85 | Shares Outstanding 98944800 | Shares Floating 97944460 |
Shares Outstanding 98944800 | Shares Floating 97944460 | ||
Percent Insiders 0.86 | Percent Institutions 122.02 |
Upturn AI SWOT
Sally Beauty Holdings Inc

Company Overview
History and Background
Sally Beauty Holdings, Inc. was founded in 1964 in New Orleans and is based in Denton, Texas. Initially part of a single Sally Beauty Supply store, it has grown through acquisitions and organic expansion to become a leading global distributor of professional beauty supplies.
Core Business Areas
- Sally Beauty Supply: Operates stores primarily catering to retail customers and salon professionals, offering a wide range of beauty products, including hair care, skin care, nail care, and beauty appliances.
- Beauty Systems Group (BSG): Distributes professional beauty products directly to salons and salon professionals through its network of sales consultants and stores.
Leadership and Structure
Sally Beauty Holdings Inc. is led by its executive team, with a board of directors providing oversight. The company's organizational structure is divided into the Sally Beauty Supply and Beauty Systems Group segments, each with its own management team.
Top Products and Market Share
Key Offerings
- Competitors: L'Oru00e9al, Wella, Schwarzkopf
- Hair Color: Hair color is a significant product category, including permanent, semi-permanent, and temporary options. The professional hair color market is competitive, with key players like L'Oru00e9al (OR.PA), Wella (PG), and Schwarzkopf (HEN3.DE) . Market share varies by brand and region.
- Competitors: Ulta, Sephora, Wal-Mart, Amazon
- Hair Care: Hair care products encompass shampoos, conditioners, styling aids, and treatments. Sally Beauty competes with mass-market retailers and other professional beauty suppliers for this category. Competitors for hair care include Ulta, Sephora and general retailers such as Wal-Mart
- Competitors: OPI, Essie, private label brands
- Nail Care: Nail care includes polishes, gels, acrylics, and tools for manicures and pedicures. Market share is fragmented with multiple brands. This has grown in recent years due to social media influencing nail trends. Competitors include OPI (WFC), Essie (L'Oru00e9al), and generic private label brands.
Market Dynamics
Industry Overview
The beauty supply industry is driven by consumer demand for personal care products and services. It is influenced by trends in fashion, technology, and demographics. The salon professional segment relies on innovation and training in products. The industry is becoming increasingly competitive with the growth of online marketplaces and specialty retailers.
Positioning
Sally Beauty Holdings Inc. holds a leading position in the professional beauty supply market, serving both retail customers and salon professionals. Its competitive advantages include its wide product selection, brand recognition, and distribution network.
Total Addressable Market (TAM)
The global beauty market is estimated at hundreds of billions of dollars annually. Sally Beauty Holdings Inc. is positioned to capture a portion of this TAM through its established retail and professional distribution channels.
Upturn SWOT Analysis
Strengths
- Wide product selection
- Strong brand recognition
- Extensive distribution network
- Loyal customer base
- Dual business model (retail and professional)
Weaknesses
- High operating costs
- Dependence on supplier relationships
- Vulnerability to changing consumer preferences
- Potential for cannibalization between retail and professional channels
- Debt Levels
Opportunities
- Expansion into new markets
- Growth of e-commerce channels
- Development of private label brands
- Strategic acquisitions
- Partnerships with salon professionals
Threats
- Increased competition from online retailers
- Economic downturn impacting consumer spending
- Changes in beauty trends
- Supply chain disruptions
- Fluctuations in foreign currency exchange rates
Competitors and Market Share
Key Competitors
- ULTA
- COTY
- ELF
- PG
- EL
Competitive Landscape
Sally Beauty Holdings Inc. faces competition from various sources, including other specialty retailers, mass-market retailers, and online retailers. Its competitive advantage lies in its professional channel and its wide product selection.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been achieved through organic expansion and acquisitions. The rate of growth has varied over time based on market conditions.
Future Projections: Analyst estimates can vary, and should be consulted to ascertain current financial growth.
Recent Initiatives: Recent strategic initiatives have included investments in e-commerce, private label brands, and supply chain optimization.
Summary
Sally Beauty Holdings Inc. is a leading distributor of professional beauty supplies, with a strong brand and dual business model. It benefits from a loyal customer base and an extensive distribution network. However, it faces challenges from increased competition and changing consumer preferences. Overall, it needs to focus on expanding into new markets and strengthening its e-commerce presence.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Filings
- Market Research Reports
- Analyst Reports
- Company Press Releases
Disclaimers:
This analysis is for informational purposes only and should not be considered financial advice. Market conditions are subject to change, and past performance is not indicative of future results.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sally Beauty Holdings Inc
Exchange NYSE | Headquaters Denton, TX, United States | ||
IPO Launch date 2006-11-17 | President, CEO & Director Ms. Denise A. Paulonis | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 12000 | |
Full time employees 12000 |
Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under Wella and L'Oreal brands. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under Paul Mitchell and Wella brands. It operates stores and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. The company distributes its products through full-service/exclusive distributors and open-line distributors. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas.

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