
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
Sally Beauty Holdings Inc (SBH)

- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- 1Y
- 1M
- 1W
Upturn Advisory Summary
10/28/2025: SBH (2-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $15.12
1 Year Target Price $15.12
| 2 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 36.22% | Avg. Invested days 39 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.53B USD | Price to earnings Ratio 8.34 | 1Y Target Price 15.12 |
Price to earnings Ratio 8.34 | 1Y Target Price 15.12 | ||
Volume (30-day avg) 5 | Beta 1.34 | 52 Weeks Range 7.54 - 16.82 | Updated Date 10/28/2025 |
52 Weeks Range 7.54 - 16.82 | Updated Date 10/28/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.85 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.26% | Operating Margin (TTM) 8.38% |
Management Effectiveness
Return on Assets (TTM) 7.61% | Return on Equity (TTM) 28.94% |
Valuation
Trailing PE 8.34 | Forward PE 7.99 | Enterprise Value 3002067078 | Price to Sales(TTM) 0.41 |
Enterprise Value 3002067078 | Price to Sales(TTM) 0.41 | ||
Enterprise Value to Revenue 0.81 | Enterprise Value to EBITDA 6.95 | Shares Outstanding 98944792 | Shares Floating 97944460 |
Shares Outstanding 98944792 | Shares Floating 97944460 | ||
Percent Insiders 0.86 | Percent Institutions 123.28 |
Upturn AI SWOT
Sally Beauty Holdings Inc

Company Overview
History and Background
Sally Beauty Holdings, Inc. traces its roots back to 1964 when it started as a single Sally Beauty Supply store in New Orleans. It grew through acquisitions and organic expansion, becoming a leading distributor of professional beauty supplies. Sally Beauty Supply was acquired by Alberto-Culver in 1969, later spun off in 2006 and became a publicly traded company in 2006.
Core Business Areas
- Sally Beauty Supply: The Sally Beauty Supply segment primarily sells professional beauty supplies directly to retail customers and salon professionals. Products include hair color, styling aids, skin and nail care products, and salon equipment. This segment operates primarily in North America and Europe.
- Beauty Systems Group (BSG): The Beauty Systems Group segment distributes professional beauty products, including exclusive brands, directly to salons and salon professionals. BSG relies more on relationships with professional stylists and delivers beauty products.
Leadership and Structure
The leadership team consists of the CEO, CFO, COO, and other key executives overseeing various business functions. The organizational structure is divided into the Sally Beauty Supply and Beauty Systems Group segments, each with its own management and operational teams.
Top Products and Market Share
Key Offerings
- Hair Color: Hair color is a significant product category, catering to both retail customers and salon professionals. Market share varies by specific brand and region. Competitors include L'Oru00e9al, Henkel, and other professional salon brands. Sally Beauty has its own brands that compete with the large brands as well.
- Hair Care Products: Hair care products encompass shampoos, conditioners, styling aids, and treatments. Competitors include Unilever, Procter & Gamble, and various professional salon brands. Sally Beauty competes in both the retail and professional haircare market through direct sales and distribution.
- Nail Care Products: Nail care products comprise nail polishes, acrylics, and related supplies. Competitors include OPI, Essie, and other nail care brands and supply distributors. Sally Beauty carries most of the main nail care brands, plus its own brand, which are lower priced.
Market Dynamics
Industry Overview
The professional beauty supply industry is characterized by evolving consumer preferences, increasing online sales, and competition from mass-market retailers. There is a large and consistent consumer demand for salon products and hair care.
Positioning
Sally Beauty Holdings Inc is positioned as a leading distributor in the professional beauty supply market, targeting both retail customers and salon professionals. Its competitive advantage includes a wide product selection, extensive store network, and established relationships with salon professionals.
Total Addressable Market (TAM)
The global beauty and personal care market is estimated to be in the hundreds of billions of dollars. Sally Beauty Holdings Inc. is positioned to capture a portion of this TAM through its retail and professional distribution channels.
Upturn SWOT Analysis
Strengths
- Extensive store network
- Strong brand recognition
- Wide product selection
- Established relationships with salon professionals
- Diversified revenue streams (retail and professional)
Weaknesses
- Dependence on brick-and-mortar stores
- Exposure to economic cycles
- Competition from online retailers
- High inventory carrying costs
- Potential supply chain disruptions
Opportunities
- Expansion of online sales
- Growth in emerging markets
- Development of exclusive brands
- Strategic acquisitions
- Increased focus on sustainability
Threats
- Increased competition from mass-market retailers
- Changing consumer preferences
- Economic downturns
- Supply chain disruptions
- Regulatory changes
Competitors and Market Share
Key Competitors
- Ulta Beauty (ULTA)
- Amazon (AMZN)
- Walmart (WMT)
Competitive Landscape
Sally Beauty Holdings Inc has competitive advantages through its relationships with stylists, while Ulta Beauty thrives with a strong in-store experience. Amazon has a big portion of the on-line sales of beauty supplies.
Major Acquisitions
A Cut Above
- Year: 2006
- Acquisition Price (USD millions): 44
- Strategic Rationale: This acquisition expanded Sally Beauty's market presence and strengthened its distribution network within the professional beauty supply industry.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been steady, driven by expansion of store network and product offerings. Growth can be quantified using financial statements from prior years.
Future Projections: Future projections are based on analyst estimates. These estimates can vary depending on economic conditions and company performance. Analyst reports would need to be reviewed for current projections.
Recent Initiatives: Recent initiatives include expanding online sales channels, developing exclusive brands, and optimizing the store network.
Summary
Sally Beauty Holdings Inc. is a key player in the beauty supply market with a strong physical presence and relationships with professionals. However, the company faces online competition and economic sensitivity. Ongoing initiatives to boost online sales and create exclusive brands are positive. Attention should be paid to economic trends and challenges from other competitors.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Industry Reports
- Analyst Reports
- Company Website
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change rapidly. Consult with a financial professional before making investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sally Beauty Holdings Inc
Exchange NYSE | Headquaters Denton, TX, United States | ||
IPO Launch date 2006-11-17 | President, CEO & Director Ms. Denise A. Paulonis | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 12000 | |
Full time employees 12000 | |||
Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under Wella and L'Oreal brands. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under Paul Mitchell and Wella brands. It operates stores and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. The company distributes its products through full-service/exclusive distributors and open-line distributors. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas.

Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
Home 

