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Sally Beauty Holdings Inc (SBH)

Upturn stock ratingUpturn stock rating
$15.06
Last Close (24-hour delay)
Profit since last BUY65.68%
upturn advisory
Consider higher Upturn Star rating
BUY since 85 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

09/16/2025: SBH (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

5 Analysts rated it

Limited analyst coverage, niche firm, research info may be scarce.

1 Year Target Price $14.45

1 Year Target Price $14.45

Analysts Price Target For last 52 week
$14.45 Target price
52w Low $7.54
Current$15.06
52w High $15.92

Analysis of Past Performance

Type Stock
Historic Profit 45.6%
Avg. Invested days 36
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 3.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 09/16/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.49B USD
Price to earnings Ratio 8.14
1Y Target Price 14.45
Price to earnings Ratio 8.14
1Y Target Price 14.45
Volume (30-day avg) 5
Beta 1.39
52 Weeks Range 7.54 - 15.92
Updated Date 09/16/2025
52 Weeks Range 7.54 - 15.92
Updated Date 09/16/2025
Dividends yield (FY) -
Basic EPS (TTM) 1.85

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 5.26%
Operating Margin (TTM) 8.38%

Management Effectiveness

Return on Assets (TTM) 7.61%
Return on Equity (TTM) 28.94%

Valuation

Trailing PE 8.14
Forward PE 8.06
Enterprise Value 2888280567
Price to Sales(TTM) 0.4
Enterprise Value 2888280567
Price to Sales(TTM) 0.4
Enterprise Value to Revenue 0.8
Enterprise Value to EBITDA 6.85
Shares Outstanding 98944800
Shares Floating 97944460
Shares Outstanding 98944800
Shares Floating 97944460
Percent Insiders 0.86
Percent Institutions 122.02

ai summary icon Upturn AI SWOT

Sally Beauty Holdings Inc

stock logo

Company Overview

overview logo History and Background

Sally Beauty Holdings, Inc. was founded in 1964 in New Orleans and is based in Denton, Texas. Initially part of a single Sally Beauty Supply store, it has grown through acquisitions and organic expansion to become a leading global distributor of professional beauty supplies.

business area logo Core Business Areas

  • Sally Beauty Supply: Operates stores primarily catering to retail customers and salon professionals, offering a wide range of beauty products, including hair care, skin care, nail care, and beauty appliances.
  • Beauty Systems Group (BSG): Distributes professional beauty products directly to salons and salon professionals through its network of sales consultants and stores.

leadership logo Leadership and Structure

Sally Beauty Holdings Inc. is led by its executive team, with a board of directors providing oversight. The company's organizational structure is divided into the Sally Beauty Supply and Beauty Systems Group segments, each with its own management team.

Top Products and Market Share

overview logo Key Offerings

  • Competitors: L'Oru00e9al, Wella, Schwarzkopf
  • Hair Color: Hair color is a significant product category, including permanent, semi-permanent, and temporary options. The professional hair color market is competitive, with key players like L'Oru00e9al (OR.PA), Wella (PG), and Schwarzkopf (HEN3.DE) . Market share varies by brand and region.
  • Competitors: Ulta, Sephora, Wal-Mart, Amazon
  • Hair Care: Hair care products encompass shampoos, conditioners, styling aids, and treatments. Sally Beauty competes with mass-market retailers and other professional beauty suppliers for this category. Competitors for hair care include Ulta, Sephora and general retailers such as Wal-Mart
  • Competitors: OPI, Essie, private label brands
  • Nail Care: Nail care includes polishes, gels, acrylics, and tools for manicures and pedicures. Market share is fragmented with multiple brands. This has grown in recent years due to social media influencing nail trends. Competitors include OPI (WFC), Essie (L'Oru00e9al), and generic private label brands.

Market Dynamics

industry overview logo Industry Overview

The beauty supply industry is driven by consumer demand for personal care products and services. It is influenced by trends in fashion, technology, and demographics. The salon professional segment relies on innovation and training in products. The industry is becoming increasingly competitive with the growth of online marketplaces and specialty retailers.

Positioning

Sally Beauty Holdings Inc. holds a leading position in the professional beauty supply market, serving both retail customers and salon professionals. Its competitive advantages include its wide product selection, brand recognition, and distribution network.

Total Addressable Market (TAM)

The global beauty market is estimated at hundreds of billions of dollars annually. Sally Beauty Holdings Inc. is positioned to capture a portion of this TAM through its established retail and professional distribution channels.

Upturn SWOT Analysis

Strengths

  • Wide product selection
  • Strong brand recognition
  • Extensive distribution network
  • Loyal customer base
  • Dual business model (retail and professional)

Weaknesses

  • High operating costs
  • Dependence on supplier relationships
  • Vulnerability to changing consumer preferences
  • Potential for cannibalization between retail and professional channels
  • Debt Levels

Opportunities

  • Expansion into new markets
  • Growth of e-commerce channels
  • Development of private label brands
  • Strategic acquisitions
  • Partnerships with salon professionals

Threats

  • Increased competition from online retailers
  • Economic downturn impacting consumer spending
  • Changes in beauty trends
  • Supply chain disruptions
  • Fluctuations in foreign currency exchange rates

Competitors and Market Share

competitor logo Key Competitors

  • ULTA
  • COTY
  • ELF
  • PG
  • EL

Competitive Landscape

Sally Beauty Holdings Inc. faces competition from various sources, including other specialty retailers, mass-market retailers, and online retailers. Its competitive advantage lies in its professional channel and its wide product selection.

Growth Trajectory and Initiatives

Historical Growth: Historical growth has been achieved through organic expansion and acquisitions. The rate of growth has varied over time based on market conditions.

Future Projections: Analyst estimates can vary, and should be consulted to ascertain current financial growth.

Recent Initiatives: Recent strategic initiatives have included investments in e-commerce, private label brands, and supply chain optimization.

Summary

Sally Beauty Holdings Inc. is a leading distributor of professional beauty supplies, with a strong brand and dual business model. It benefits from a loyal customer base and an extensive distribution network. However, it faces challenges from increased competition and changing consumer preferences. Overall, it needs to focus on expanding into new markets and strengthening its e-commerce presence.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company Filings
  • Market Research Reports
  • Analyst Reports
  • Company Press Releases

Disclaimers:

This analysis is for informational purposes only and should not be considered financial advice. Market conditions are subject to change, and past performance is not indicative of future results.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Sally Beauty Holdings Inc

Exchange NYSE
Headquaters Denton, TX, United States
IPO Launch date 2006-11-17
President, CEO & Director Ms. Denise A. Paulonis
Sector Consumer Cyclical
Industry Specialty Retail
Full time employees 12000
Full time employees 12000

Sally Beauty Holdings, Inc. operates as a specialty retailer and distributor of professional beauty supplies. The company operates through two segments, Sally Beauty Supply and Beauty Systems Group. The Sally Beauty Supply segment offers beauty products, including hair color and care products, skin and nail care products, styling tools, and other beauty products for retail customers, salons, and salon professionals. This segment also provides products under Wella and L'Oreal brands. The Beauty Systems Group segment offers professional beauty products, such as hair color and care products, skin and nail care products, styling tools, and other beauty items directly to salons and salon professionals through its professional-only stores, e-commerce platforms, and sales force, as well as through franchised stores under the Armstrong McCall store name. This segment also sells products under Paul Mitchell and Wella brands. It operates stores and franchised units in the United States, Puerto Rico, Canada, Mexico, Chile, the United Kingdom, Ireland, Belgium, France, the Netherlands, Spain, and Germany. The company distributes its products through full-service/exclusive distributors and open-line distributors. Sally Beauty Holdings, Inc. was founded in 1964 and is headquartered in Denton, Texas.