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Upturn AI SWOT - About
SCKT 
Socket Mobile Inc (SCKT)
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Upturn Advisory Summary
06/30/2025: SCKT (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $0
1 Year Target Price $0
| 0 | Strong Buy |
| 0 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -40.14% | Avg. Invested days 28 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/30/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 9.19M USD | Price to earnings Ratio - | 1Y Target Price 1.25 |
Price to earnings Ratio - | 1Y Target Price 1.25 | ||
Volume (30-day avg) - | Beta 0.91 | 52 Weeks Range 0.91 - 1.72 | Updated Date 06/29/2025 |
52 Weeks Range 0.91 - 1.72 | Updated Date 06/29/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.36 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -15.09% | Operating Margin (TTM) -22.53% |
Management Effectiveness
Return on Assets (TTM) -6.43% | Return on Equity (TTM) -14.72% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 14144678 | Price to Sales(TTM) 0.52 |
Enterprise Value 14144678 | Price to Sales(TTM) 0.52 | ||
Enterprise Value to Revenue 0.8 | Enterprise Value to EBITDA 4.84 | Shares Outstanding 7921520 | Shares Floating 5368652 |
Shares Outstanding 7921520 | Shares Floating 5368652 | ||
Percent Insiders 34.53 | Percent Institutions 5.5 |
Analyst Ratings
Rating - | Target Price - | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Socket Mobile Inc
Company Overview
History and Background
Socket Mobile, Inc., founded in 1992, designs, develops, and manufactures data capture and delivery solutions for mobile and traditional point-of-sale (POS) applications. It initially focused on PCMCIA cards and has evolved to specialize in barcode scanners, contactless readers/writers, and mobile printers.
Core Business Areas
- Data Capture Solutions: Provides barcode scanners, contactless readers/writers (NFC), and related accessories for mobile POS and other data capture applications.
- Developer Program: Offers a comprehensive developer program with SDKs and support to integrate Socket Mobile's devices into third-party applications.
- Software and Services: Provides software utilities, cloud services, and support plans related to its hardware offerings.
Leadership and Structure
Kevin Mills serves as the President and CEO. The company has a board of directors and a management team responsible for various functional areas like sales, marketing, engineering, and finance.
Top Products and Market Share
Key Offerings
- SocketScan S700 Barcode Scanner: A small, lightweight 1D barcode scanner. Market share data is not readily available, but it competes with scanners from companies like Zebra Technologies (ZBRA) and Honeywell (HON). Revenue from this product is not publicly broken out.
- SocketScan S740 Barcode Scanner: A 2D barcode scanner similar in size to the S700. Market share data is not readily available, but it competes with scanners from companies like Zebra Technologies (ZBRA) and Honeywell (HON). Revenue from this product is not publicly broken out.
- DuraScan D600 Series: Ruggedized barcode scanners designed for harsh environments. Market share data is not readily available, but it competes with scanners from companies like Zebra Technologies (ZBRA) and Honeywell (HON). Revenue from this product is not publicly broken out.
Market Dynamics
Industry Overview
The mobile POS and data capture market is growing due to the increasing adoption of mobile devices in retail, healthcare, and other industries. The industry is competitive, with established players and emerging startups.
Positioning
Socket Mobile is positioned as a provider of compact, user-friendly data capture solutions, often targeting smaller businesses and niche applications where portability is key. They differentiate through their developer program and ease of integration.
Total Addressable Market (TAM)
The TAM for data capture and mobile POS solutions is estimated to be in the billions of dollars globally. Socket Mobile is positioned to capture a segment of this market through its specialized offerings. Exact TAM data is difficult to pinpoint, varies significantly by market segment, and depends on the breadth of products included in the estimate.
Upturn SWOT Analysis
Strengths
- Compact and portable product designs
- Strong developer program and SDK
- Ease of integration with mobile devices
- Established brand recognition in specific niche markets
Weaknesses
- Smaller market share compared to larger competitors
- Limited brand awareness outside of specific niches
- Reliance on third-party application integration
- Vulnerable to supply chain disruptions
Opportunities
- Growing demand for mobile POS solutions
- Expansion into new vertical markets (e.g., healthcare, transportation)
- Partnerships with leading mobile device manufacturers
- Development of new data capture technologies
Threats
- Intense competition from larger companies
- Rapid technological advancements
- Economic downturns affecting IT spending
- Changes in mobile operating system platforms
Competitors and Market Share
Key Competitors
- ZBRA
- HON
- NCR
- POSH
Competitive Landscape
Socket Mobile competes in a fragmented market with larger players possessing greater resources and market reach. Socket Mobile differentiates itself through its focus on portability and integration, targeting niche applications and smaller businesses. The company is positioned to lose market share due to strong competition
Growth Trajectory and Initiatives
Historical Growth: Historical growth rates have been variable, influenced by economic conditions and industry trends.
Future Projections: Future growth projections depend on market conditions, technological advancements, and successful execution of strategic initiatives. Analyst estimates are not widely available due to the company's size.
Recent Initiatives: Recent initiatives include product development, partnerships with ISVs, and expansion of sales and marketing efforts.
Summary
Socket Mobile occupies a niche market, specializing in compact and portable data capture solutions. Its strong developer program provides a competitive edge by fostering integration with third-party applications. However, the company faces significant competition from larger, more established players with greater resources and brand recognition. Successful execution of strategic initiatives and adaptation to rapid technological advancements are crucial for future growth, considering the limited resources. The company is small and has significant risk.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings (10-K, 10-Q reports)
- Company Website
- Market Research Reports (estimates)
- Industry News and Publications
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market share data is approximate and may vary depending on the source. Future projections are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Socket Mobile Inc
Exchange NASDAQ | Headquaters Fremont, CA, United States | ||
IPO Launch date 1995-06-06 | President, CEO & Director Mr. Kevin J. Mills | ||
Sector Technology | Industry Computer Hardware | Full time employees 59 | Website https://www.socketmobile.com |
Full time employees 59 | Website https://www.socketmobile.com | ||
Socket Mobile, Inc. provides data capture and delivery solutions in the United States, Europe, Asia, and internationally. Its products and solutions are integrated into mobile applications for applications in the areas of point of sale, commercial services, asset tracking, manufacturing and quality control processes, transportation and logistics, event management, medical, and education. The company also offers cordless data capture devices that connect through Bluetooth and work with applications running on smartphones, mobile computers, and tablets; DuraScan 600 series NFC and RFID readers, 700 series companion scanners, 800 series attachable scanners, and the wearable 900 series products; and SocketScan solutions for seamless integration into various business applications, including the 300 series countertop readers, the 500 series NFC mobile wallet readers, the 700 series companion scanners, and the 800 series attachable scanners. In addition, it provides DuraSled, a protective barcode sled scanner; SocketCam C820 and C860, which are camera-based barcode scanners; and software developer kits, such as CaptureSDK that enables the App providers to modify captured data, control the placement of the barcoded or RFID data in their applications, and control the feedback to the user. Further, the company offers XtremeScan case, XtremeScan, and XtremeScan grip for the iphone. It serves retail, commercial services, industrial and manufacturing, transportation and logistics, and healthcare industries through a network of distributors, online resellers, and application providers, as well as online stores. The company was formerly known as Socket Communications, Inc. and changed its name to Socket Mobile, Inc. in April 2008. Socket Mobile, Inc. was founded in 1992 and is headquartered in Fremont, California.
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