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Upturn AI SWOT - About
Sweetgreen Inc (SG)
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Upturn Advisory Summary
10/15/2025: SG (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
13 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $13.12
1 Year Target Price $13.12
| 6 | Strong Buy |
| 1 | Buy |
| 6 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 49.32% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 886.59M USD | Price to earnings Ratio - | 1Y Target Price 13.12 |
Price to earnings Ratio - | 1Y Target Price 13.12 | ||
Volume (30-day avg) 13 | Beta 1.97 | 52 Weeks Range 7.23 - 45.12 | Updated Date 10/15/2025 |
52 Weeks Range 7.23 - 45.12 | Updated Date 10/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.84 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -14.29% | Operating Margin (TTM) -10.75% |
Management Effectiveness
Return on Assets (TTM) -7.13% | Return on Equity (TTM) -21.95% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1130160765 | Price to Sales(TTM) 1.29 |
Enterprise Value 1130160765 | Price to Sales(TTM) 1.29 | ||
Enterprise Value to Revenue 1.65 | Enterprise Value to EBITDA -6.04 | Shares Outstanding 106318359 | Shares Floating 102930662 |
Shares Outstanding 106318359 | Shares Floating 102930662 | ||
Percent Insiders 3.22 | Percent Institutions 104.75 |
Upturn AI SWOT
Sweetgreen Inc
Company Overview
History and Background
Sweetgreen Inc. was founded in 2007 by Nicolas Jammet, Nathaniel Ru, and Jonathan Neman. The first restaurant was in Washington, D.C. Sweetgreen aimed to offer fresh, healthy, and sustainable food options. Over time, Sweetgreen expanded its menu and store locations, eventually becoming a publicly traded company.
Core Business Areas
- Restaurant Operations: This segment involves the operation of company-owned restaurants, where Sweetgreen offers salads, warm bowls, and other healthy menu items. This is the primary revenue driver for Sweetgreen.
- Digital Ordering: This includes online ordering through the Sweetgreen website and mobile app, facilitating customer convenience and expanding reach.
Leadership and Structure
Jonathan Neman serves as the Chief Executive Officer. The organizational structure is hierarchical, with regional and store managers reporting to corporate leadership. They have a C-suite including CFO, CTO, and CMO roles.
Top Products and Market Share
Key Offerings
- Salads: Sweetgreen's core product, offering customizable salads with fresh, seasonal ingredients. While specific market share data for salad chains is limited, Sweetgreen competes in the fast-casual dining sector, where salad is a significant component. Competitors include Chopt, Tender Greens, and Just Salad.
- Warm Bowls: Offerings include grain bowls with roasted vegetables and protein. They have a wide variety of protein and toppings which can be added. Market share data for these are hard to define as competitors here are a range of different places like Chipotle, cava, or smaller restaurants.
Market Dynamics
Industry Overview
The fast-casual dining industry is characterized by increasing consumer demand for healthier, sustainable, and convenient food options. The industry is competitive, with many players vying for market share.
Positioning
Sweetgreen positions itself as a healthy and sustainable fast-casual restaurant chain, focusing on fresh ingredients and technology-driven ordering. Its competitive advantage lies in its brand image, commitment to sustainability, and digitally integrated customer experience.
Total Addressable Market (TAM)
The TAM for the fast-casual restaurant market is estimated to be in the hundreds of billions of dollars. Sweetgreen is positioned to capture a growing share of this market with its focus on healthy options and technology-driven ordering. Specific TAM for salad-focused market is more difficult to ascertain
Upturn SWOT Analysis
Strengths
- Strong Brand Image
- Commitment to Sustainability
- Technologically Advanced Ordering System
- High-Quality Ingredients
- Loyal Customer Base
Weaknesses
- Higher Price Point Compared to Competitors
- Limited Menu Variety
- Dependence on Seasonal Ingredients
- Profitability Challenges
- Geographic Concentration
Opportunities
- Expansion into New Markets
- Menu Innovation
- Partnerships with Delivery Services
- Increased Focus on Digital Marketing
- Expansion of Loyalty Program
Threats
- Intense Competition
- Fluctuations in Ingredient Costs
- Changing Consumer Preferences
- Economic Downturn
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- CMG
- DNUT
- MCD
- YUM
Competitive Landscape
Sweetgreen faces intense competition from established fast-food chains and other fast-casual restaurants. Its advantages include a strong brand image and a focus on healthy and sustainable food. Its disadvantages include a higher price point and limited menu variety.
Major Acquisitions
Spyce
- Year: 2021
- Acquisition Price (USD millions): 0
- Strategic Rationale: To integrate Spyce's robotic kitchen technology to improve efficiency and scalability.
Growth Trajectory and Initiatives
Historical Growth: Sweetgreen has experienced significant growth in revenue and store locations since its inception. However, profitability has been a challenge.
Future Projections: Analysts project continued revenue growth for Sweetgreen, driven by expansion into new markets and increased digital sales. Profitability is expected to improve over time.
Recent Initiatives: Recent initiatives include menu innovation, expansion of loyalty programs, and partnerships with delivery services.
Summary
Sweetgreen is a recognizable brand focused on healthy fast-casual dining. It has a solid brand and a loyal following but higher ingredient costs. Growth and expansion have high costs and will need to be looked at closely. They face strong competition, but brand loyalty will help in the long run.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Market Research Reports
- Analyst Estimates
- Company Website
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual research and consultation with a financial advisor. Market share data is approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sweetgreen Inc
Exchange NYSE | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2021-11-18 | Co-Founder, Chairman, President & CEO Mr. Jonathan Neman | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 6407 | Website https://www.sweetgreen.com |
Full time employees 6407 | Website https://www.sweetgreen.com | ||
Sweetgreen, Inc., together with its subsidiaries, operates fast food restaurants serving healthy food and beverages in the United States. It also accepts orders through its online and mobile ordering platforms, as well as sells gift cards that do not have an expiration date and can be redeemed. The company was founded in 2006 and is headquartered in Los Angeles, California.
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