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Sweetgreen Inc (SG)



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Upturn Advisory Summary
09/15/2025: SG (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $14
1 Year Target Price $14
6 | Strong Buy |
1 | Buy |
6 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 49.32% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.00B USD | Price to earnings Ratio - | 1Y Target Price 14 |
Price to earnings Ratio - | 1Y Target Price 14 | ||
Volume (30-day avg) 13 | Beta 2.02 | 52 Weeks Range 8.11 - 45.12 | Updated Date 09/14/2025 |
52 Weeks Range 8.11 - 45.12 | Updated Date 09/14/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.84 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -14.29% | Operating Margin (TTM) -10.75% |
Management Effectiveness
Return on Assets (TTM) -7.13% | Return on Equity (TTM) -21.95% |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 1173899174 | Price to Sales(TTM) 1.46 |
Enterprise Value 1173899174 | Price to Sales(TTM) 1.46 | ||
Enterprise Value to Revenue 1.71 | Enterprise Value to EBITDA -6.04 | Shares Outstanding 106318000 | Shares Floating 102676507 |
Shares Outstanding 106318000 | Shares Floating 102676507 | ||
Percent Insiders 3.5 | Percent Institutions 105.06 |
Upturn AI SWOT
Sweetgreen Inc
Company Overview
History and Background
Sweetgreen Inc. was founded in 2007 by Nicolas Jammet, Nathaniel Ru, and Jonathan Neman. They started with a single restaurant in Washington, D.C., aiming to provide fresh, healthy, and locally sourced food. Over time, Sweetgreen expanded nationally, focusing on seasonal menus and technology-driven customer experiences.
Core Business Areas
- Restaurant Operations: This segment encompasses the core operations of Sweetgreen restaurants, including food preparation, sales, and customer service. They focus on healthy salads and bowls with fresh ingredients.
- Technology Initiatives: Sweetgreen invests in technology to enhance the customer experience, including online ordering, mobile app features, and data analytics for menu optimization and operational efficiency.
Leadership and Structure
Jonathan Neman is the co-founder and CEO. The company has a typical corporate structure with a board of directors and various executive roles overseeing operations, technology, finance, and marketing.
Top Products and Market Share
Key Offerings
- Salads: Sweetgreen's core product is their customizable salads, featuring a variety of greens, grains, proteins, and dressings. They offer seasonal menus and locally sourced ingredients. Competitors include Chopt, Just Salad, and other fast-casual salad chains. Market share data is variable depending on region. No specific revenue information on just salad available.
- Bowls: Sweetgreen also offers warm bowls featuring grains, vegetables, and proteins, providing a heartier option. Competitors are similar to salad competitors. No specific revenue information on just bowls available.
Market Dynamics
Industry Overview
The fast-casual restaurant industry is highly competitive, with increasing demand for healthy and convenient food options. Trends include online ordering, delivery services, and a focus on sustainability and transparency.
Positioning
Sweetgreen is positioned as a premium fast-casual brand focused on fresh, healthy, and sustainable food. Its competitive advantages include its brand reputation, technology-driven operations, and commitment to local sourcing.
Total Addressable Market (TAM)
The TAM for healthy fast-casual dining is estimated to be in the tens of billions of dollars. Sweetgreen is well-positioned to capture a portion of this market by expanding its footprint and enhancing its technology offerings.
Upturn SWOT Analysis
Strengths
- Strong brand reputation
- Focus on healthy and sustainable food
- Technology-driven operations
- Seasonal menus and local sourcing
Weaknesses
- High prices compared to competitors
- Limited menu variety compared to traditional fast-food chains
- Dependence on fresh ingredients and supply chain vulnerabilities
- Profitability challenges.
Opportunities
- Expansion into new markets and locations
- Partnerships with delivery services and technology platforms
- Development of new menu items and product lines
- Increased focus on sustainability and transparency
Threats
- Increased competition from other fast-casual chains
- Rising food and labor costs
- Changes in consumer preferences and dietary trends
- Economic downturns affecting consumer spending
Competitors and Market Share
Key Competitors
- CMG
- QSR
- DNUT
- NDLS
Competitive Landscape
Sweetgreen's advantages include its brand reputation and focus on healthy food. Disadvantages include higher prices and limited menu variety compared to some competitors.
Growth Trajectory and Initiatives
Historical Growth: Sweetgreen has experienced rapid growth in the number of restaurant locations and revenue since its founding. However, profitability has been a challenge.
Future Projections: Analyst estimates for Sweetgreenu2019s future growth vary depending on market conditions and company performance. Generally, projections anticipate continued revenue growth driven by new store openings and increased same-store sales.
Recent Initiatives: Recent strategic initiatives include investments in technology, menu innovation, and expansion into new markets.
Summary
Sweetgreen has a strong brand and focus on healthy food, but faces challenges in profitability and competition. Its tech-driven operations and expansion efforts are promising, but managing costs and adapting to changing consumer tastes are crucial. Overall, Sweetgreen's position is moderately strong, relying on its unique brand and focus on local sourcing. They should continue to monitor their costs.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Sweetgreen Inc. SEC filings (10-K, 10-Q)
- Industry reports on the fast-casual restaurant market
- Analyst reports and financial news sources
- Market share data based on estimations and available reports.
Disclaimers:
This analysis is based on publicly available information and is not financial advice. Market conditions and company performance can change, and past performance is not indicative of future results. Market share are estimates. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sweetgreen Inc
Exchange NYSE | Headquaters Los Angeles, CA, United States | ||
IPO Launch date 2021-11-18 | Co-Founder, Chairman, President & CEO Mr. Jonathan Neman | ||
Sector Consumer Cyclical | Industry Restaurants | Full time employees 6407 | Website https://www.sweetgreen.com |
Full time employees 6407 | Website https://www.sweetgreen.com |
Sweetgreen, Inc., together with its subsidiaries, operates fast food restaurants serving healthy food and beverages in the United States. It also accepts orders through its online and mobile ordering platforms, as well as sells gift cards that do not have an expiration date and can be redeemed. The company was founded in 2006 and is headquartered in Los Angeles, California.

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