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 Upturn AI SWOT - About
 
Sunstone Hotel Investors Inc (SHO)

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Upturn Advisory Summary
10/31/2025: SHO (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $9.64
1 Year Target Price $9.64
| 4 | Strong Buy | 
| 0 | Buy | 
| 6 | Hold | 
| 0 | Sell | 
| 0 | Strong Sell | 
Analysis of Past Performance
 Type  Stock  |  Historic Profit  -13.66%  |  Avg. Invested days  51  |  Today’s Advisory  PASS   | 
 Upturn Star Rating  ![]()  |  Upturn Advisory Performance   |  Stock Returns Performance   | 
Key Highlights
 Company Size  Small-Cap Stock   |  Market Capitalization  1.68B  USD   |  Price to earnings Ratio  442.5   |  1Y Target Price  9.64   | 
 Price to earnings Ratio  442.5   |  1Y Target Price  9.64   | ||
 Volume (30-day avg)  10   |  Beta  1.29   |  52 Weeks Range  7.31 - 11.96   |  Updated Date  11/2/2025   | 
 52 Weeks Range  7.31 - 11.96   |  Updated Date  11/2/2025   | ||
 Dividends yield (FY)  4.00%   |  Basic EPS (TTM)  0.02   | 
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
 Report Date  2025-11-07   |  When  -   |  Estimate  -0.008   |  Actual  -   | 
Profitability
 Profit Margin  2.15%   |  Operating Margin (TTM)  11.71%   | 
Management Effectiveness
 Return on Assets (TTM)  1.5%   |  Return on Equity (TTM)  0.97%   | 
Valuation
 Trailing PE  442.5   |  Forward PE  175.44   |  Enterprise Value  2854262631   |  Price to Sales(TTM)  1.79   | 
 Enterprise Value  2854262631   |  Price to Sales(TTM)  1.79   | ||
 Enterprise Value to Revenue  3.05   |  Enterprise Value to EBITDA  14.44   |  Shares Outstanding  189500818   |  Shares Floating  187304080   | 
 Shares Outstanding  189500818   |  Shares Floating  187304080   | ||
 Percent Insiders  1.35   |  Percent Institutions  107.03   | 
 Upturn AI SWOT 
Sunstone Hotel Investors Inc
Company Overview
 History and Background 
Sunstone Hotel Investors Inc. was founded in 1985 as a real estate investment trust (REIT). Initially focused on smaller properties, it evolved to concentrate on larger, upscale hotels primarily under Marriott, Hilton, and Hyatt brands. It has grown through acquisitions and strategic portfolio management.
 Core Business Areas 
- Hotel Ownership: Owns and operates a portfolio of primarily upper upscale hotels in major urban markets and resort locations in the United States.
 - Asset Management: Focuses on enhancing the value of its hotel portfolio through strategic capital improvements, revenue management, and cost control.
 
 Leadership and Structure 
Bryan Giglia serves as the Chief Executive Officer. The company operates under a traditional REIT structure, with a Board of Directors overseeing management.
Top Products and Market Share
 Key Offerings 
- Upper Upscale Hotels: Sunstone focuses on owning premium-branded hotels, primarily affiliated with Marriott, Hilton, and Hyatt. Market share is difficult to pinpoint exactly but Sunstone benefits from the strength of its partner brands. Competitors include other REITs and hotel ownership groups such as Host Hotels & Resorts (HST), Park Hotels & Resorts (PK), and Pebblebrook Hotel Trust (PEB).
 
Market Dynamics
 Industry Overview 
The hotel industry is cyclical, influenced by economic conditions, travel trends, and supply/demand dynamics. Currently, the industry is recovering from the COVID-19 pandemic, with leisure travel leading the recovery followed by business and group travel.
Positioning
Sunstone positions itself as a leading owner of premium-branded hotels, benefiting from strong brand affiliations and strategic locations. It aims to create value through operational improvements and capital investments.
Total Addressable Market (TAM)
The US hotel market represents a significant TAM, valued in the hundreds of billions of dollars. Sunstone, while a major player, captures a relatively small percentage, indicating substantial growth potential.
Upturn SWOT Analysis
Strengths
- Strong brand affiliations with Marriott, Hilton, and Hyatt
 - Focus on upper upscale hotels
 - Strategic locations in major urban markets and resort destinations
 - Experienced management team
 
Weaknesses
- High dependence on economic cycles and travel trends
 - Capital intensive business model
 - Sensitivity to interest rate fluctuations
 - Exposure to labor costs
 
Opportunities
- Continued recovery in travel demand
 - Strategic acquisitions of undervalued hotels
 - Renovation and repositioning of existing properties
 - Expansion into new markets
 
Threats
- Economic downturns and recessions
 - Increased competition from alternative lodging options (e.g., Airbnb)
 - Geopolitical instability
 - Rising interest rates and inflation
 
Competitors and Market Share
 Key Competitors 
- HST
 - PK
 - PEB
 
Competitive Landscape
Sunstone benefits from its focus on upper upscale hotels and strong brand affiliations. However, it faces competition from larger REITs with greater diversification and access to capital.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data would need to be sourced from Sunstone's official filings or reputable financial data providers, so it cannot be provided at this time.
Future Projections: Future projections would need to be sourced from analyst estimates and reputable financial data providers, so it cannot be provided at this time.
Recent Initiatives: Recent initiatives often include strategic acquisitions, property renovations, and capital allocation decisions designed to enhance long-term value.
Summary
Sunstone is a well-positioned REIT focused on premium-branded hotels, capitalizing on the recovery in travel. Its strong brand affiliations and strategic locations are assets. However, its performance is tied to economic cycles and faces competition. Careful financial management and strategic capital allocation will be key to future success.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings, industry reports, financial news outlets
 
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance are subject to change.
 AI Summarization is directionally correct and might not be accurate. 
 Summarized information shown could be a few years old and not current. 
 Fundamental Rating based on AI could be based on old data. 
 AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action. 
About Sunstone Hotel Investors Inc
 Exchange  NYSE   |  Headquaters  Aliso Viejo, CA, United States   | ||
 IPO Launch date  1995-08-10   |  CEO & Director  Mr. Bryan Albert Giglia   | ||
 Sector  Real Estate   |  Industry  REIT - Hotel & Motel   |  Full time employees  36   |  Website  https://www.sunstonehotels.com   | 
 Full time employees  36   |  Website  https://www.sunstonehotels.com   | ||
Sunstone Hotel Investors, Inc. is a lodging real estate investment trust (REIT) that as of the date of this release owns 14 hotels comprised of 6,999 rooms, the majority of which are operated under nationally recognized brands. Sunstone's strategy is to create long-term stakeholder value through the acquisition, active ownership, and disposition of well-located hotel and resort real estate.

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