SHO
Upturn stock rating

Sunstone Hotel Investors Inc (SHO)

Upturn stock rating
$8.85
Last Close (24-hour delay)
upturn advisory
PASS
  • BUY Advisory
  • SELL Advisory (Profit)
  • SELL Advisory (Loss)
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • 1Y
  • 1M
  • 1W

Upturn Advisory Summary

10/31/2025: SHO (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

10 Analysts rated it

Moderately tracked stock, growing coverage, gaining market and investor attention.

1 Year Target Price $9.64

1 Year Target Price $9.64

Analysts Price Target For last 52 week
$9.64 Target price
52w Low $7.31
Current$8.85
52w High $11.96

Analysis of Past Performance

Type Stock
Historic Profit -13.66%
Avg. Invested days 51
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulation Last Close 10/31/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 1.68B USD
Price to earnings Ratio 442.5
1Y Target Price 9.64
Price to earnings Ratio 442.5
1Y Target Price 9.64
Volume (30-day avg) 10
Beta 1.29
52 Weeks Range 7.31 - 11.96
Updated Date 11/2/2025
52 Weeks Range 7.31 - 11.96
Updated Date 11/2/2025
Dividends yield (FY) 4.00%
Basic EPS (TTM) 0.02

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date 2025-11-07
When -
Estimate -0.008
Actual -

Profitability

Profit Margin 2.15%
Operating Margin (TTM) 11.71%

Management Effectiveness

Return on Assets (TTM) 1.5%
Return on Equity (TTM) 0.97%

Valuation

Trailing PE 442.5
Forward PE 175.44
Enterprise Value 2854262631
Price to Sales(TTM) 1.79
Enterprise Value 2854262631
Price to Sales(TTM) 1.79
Enterprise Value to Revenue 3.05
Enterprise Value to EBITDA 14.44
Shares Outstanding 189500818
Shares Floating 187304080
Shares Outstanding 189500818
Shares Floating 187304080
Percent Insiders 1.35
Percent Institutions 107.03

ai summary icon Upturn AI SWOT

Sunstone Hotel Investors Inc

stock logo

Company Overview

overview logo History and Background

Sunstone Hotel Investors Inc. was founded in 1985 as a real estate investment trust (REIT). Initially focused on smaller properties, it evolved to concentrate on larger, upscale hotels primarily under Marriott, Hilton, and Hyatt brands. It has grown through acquisitions and strategic portfolio management.

business area logo Core Business Areas

  • Hotel Ownership: Owns and operates a portfolio of primarily upper upscale hotels in major urban markets and resort locations in the United States.
  • Asset Management: Focuses on enhancing the value of its hotel portfolio through strategic capital improvements, revenue management, and cost control.

leadership logo Leadership and Structure

Bryan Giglia serves as the Chief Executive Officer. The company operates under a traditional REIT structure, with a Board of Directors overseeing management.

Top Products and Market Share

overview logo Key Offerings

  • Upper Upscale Hotels: Sunstone focuses on owning premium-branded hotels, primarily affiliated with Marriott, Hilton, and Hyatt. Market share is difficult to pinpoint exactly but Sunstone benefits from the strength of its partner brands. Competitors include other REITs and hotel ownership groups such as Host Hotels & Resorts (HST), Park Hotels & Resorts (PK), and Pebblebrook Hotel Trust (PEB).

Market Dynamics

industry overview logo Industry Overview

The hotel industry is cyclical, influenced by economic conditions, travel trends, and supply/demand dynamics. Currently, the industry is recovering from the COVID-19 pandemic, with leisure travel leading the recovery followed by business and group travel.

Positioning

Sunstone positions itself as a leading owner of premium-branded hotels, benefiting from strong brand affiliations and strategic locations. It aims to create value through operational improvements and capital investments.

Total Addressable Market (TAM)

The US hotel market represents a significant TAM, valued in the hundreds of billions of dollars. Sunstone, while a major player, captures a relatively small percentage, indicating substantial growth potential.

Upturn SWOT Analysis

Strengths

  • Strong brand affiliations with Marriott, Hilton, and Hyatt
  • Focus on upper upscale hotels
  • Strategic locations in major urban markets and resort destinations
  • Experienced management team

Weaknesses

  • High dependence on economic cycles and travel trends
  • Capital intensive business model
  • Sensitivity to interest rate fluctuations
  • Exposure to labor costs

Opportunities

  • Continued recovery in travel demand
  • Strategic acquisitions of undervalued hotels
  • Renovation and repositioning of existing properties
  • Expansion into new markets

Threats

  • Economic downturns and recessions
  • Increased competition from alternative lodging options (e.g., Airbnb)
  • Geopolitical instability
  • Rising interest rates and inflation

Competitors and Market Share

competitor logo Key Competitors

  • HST
  • PK
  • PEB

Competitive Landscape

Sunstone benefits from its focus on upper upscale hotels and strong brand affiliations. However, it faces competition from larger REITs with greater diversification and access to capital.

Growth Trajectory and Initiatives

Historical Growth: Historical growth data would need to be sourced from Sunstone's official filings or reputable financial data providers, so it cannot be provided at this time.

Future Projections: Future projections would need to be sourced from analyst estimates and reputable financial data providers, so it cannot be provided at this time.

Recent Initiatives: Recent initiatives often include strategic acquisitions, property renovations, and capital allocation decisions designed to enhance long-term value.

Summary

Sunstone is a well-positioned REIT focused on premium-branded hotels, capitalizing on the recovery in travel. Its strong brand affiliations and strategic locations are assets. However, its performance is tied to economic cycles and faces competition. Careful financial management and strategic capital allocation will be key to future success.

Similar Stocks

Sources and Disclaimers

Data Sources:

  • Company filings, industry reports, financial news outlets

Disclaimers:

This analysis is based on publicly available information and should not be considered financial advice. Market conditions and company performance are subject to change.

Upturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Sunstone Hotel Investors Inc

Exchange NYSE
Headquaters Aliso Viejo, CA, United States
IPO Launch date 1995-08-10
CEO & Director Mr. Bryan Albert Giglia
Sector Real Estate
Industry REIT - Hotel & Motel
Full time employees 36
Full time employees 36

Sunstone Hotel Investors, Inc. is a lodging real estate investment trust (REIT) that as of the date of this release owns 14 hotels comprised of 6,999 rooms, the majority of which are operated under nationally recognized brands. Sunstone's strategy is to create long-term stakeholder value through the acquisition, active ownership, and disposition of well-located hotel and resort real estate.