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Upturn AI SWOT - About
Sunstone Hotel Investors Inc (SHO)
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Upturn Advisory Summary
09/17/2025: SHO (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $9.64
1 Year Target Price $9.64
| 4 | Strong Buy |
| 0 | Buy |
| 6 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -6.99% | Avg. Invested days 50 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.85B USD | Price to earnings Ratio 487 | 1Y Target Price 9.64 |
Price to earnings Ratio 487 | 1Y Target Price 9.64 | ||
Volume (30-day avg) 10 | Beta 1.3 | 52 Weeks Range 7.37 - 12.08 | Updated Date 09/17/2025 |
52 Weeks Range 7.37 - 12.08 | Updated Date 09/17/2025 | ||
Dividends yield (FY) 3.68% | Basic EPS (TTM) 0.02 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 2.15% | Operating Margin (TTM) 11.71% |
Management Effectiveness
Return on Assets (TTM) 1.5% | Return on Equity (TTM) 0.97% |
Valuation
Trailing PE 487 | Forward PE 175.44 | Enterprise Value 2937642991 | Price to Sales(TTM) 1.97 |
Enterprise Value 2937642991 | Price to Sales(TTM) 1.97 | ||
Enterprise Value to Revenue 3.14 | Enterprise Value to EBITDA 14.86 | Shares Outstanding 189500818 | Shares Floating 187304080 |
Shares Outstanding 189500818 | Shares Floating 187304080 | ||
Percent Insiders 1.35 | Percent Institutions 106.5 |
Upturn AI SWOT
Sunstone Hotel Investors Inc
Company Overview
History and Background
Sunstone Hotel Investors, Inc. was founded in 1985. Initially focused on smaller properties, it evolved into a REIT specializing in upscale hotels in major urban and resort locations.
Core Business Areas
- Hotel Ownership: Acquisition, ownership, and selective renovation of hotels.
- Hotel Management: Contracting with third-party management companies to operate its hotels.
Leadership and Structure
Bryan Giglia serves as the Chief Executive Officer. The company operates as a Real Estate Investment Trust (REIT).
Top Products and Market Share
Key Offerings
- Upscale Hotel Properties: Sunstone owns a portfolio of upscale hotels primarily operated under established brands like Marriott, Hilton, and Hyatt. Market share is difficult to pinpoint precisely, but they compete with other major hotel REITs and individual hotel owners. Competitors include Host Hotels & Resorts, Park Hotels & Resorts, and Pebblebrook Hotel Trust.
Market Dynamics
Industry Overview
The hotel industry is cyclical, influenced by economic conditions, travel trends, and supply growth. REITs focused on upscale properties aim to capitalize on higher occupancy and room rates.
Positioning
Sunstone positions itself as an owner of high-quality hotels in prime locations, benefiting from brand affiliations and strategic asset management.
Total Addressable Market (TAM)
The global hotels and resorts market is estimated at ~$1.5 trillion in 2024 and is projected to grow. Sunstone targets a segment of this market, focusing on upscale properties in high-demand locations. Their TAM would be proportional to the percentage of upscale hotels within the US and their portion of that market.
Upturn SWOT Analysis
Strengths
- Strong brand affiliations (Marriott, Hilton, Hyatt)
- Portfolio of upscale hotels
- Experienced management team
- Geographic diversification
- Proactive asset management
Weaknesses
- Sensitivity to economic cycles
- Reliance on third-party management
- High capital expenditure requirements for renovations
- Vulnerability to travel disruptions (pandemics, natural disasters)
Opportunities
- Strategic acquisitions of undervalued hotels
- Capitalizing on growing travel demand
- Implementing revenue management strategies
- Expanding into new markets
- Renovating properties to increase value
Threats
- Economic downturns
- Increased competition from alternative lodging options (Airbnb)
- Rising interest rates
- Labor shortages
- Geopolitical instability
Competitors and Market Share
Key Competitors
- HST
- PK
- PEB
Competitive Landscape
Sunstone's advantages stem from its focus on upscale properties and strong brand affiliations. Disadvantages relate to reliance on economic cycles and third party management. Compared to Host Hotels & Resorts (HST), Sunstone's portfolio may be smaller. Compared to Pebblebrook (PEB), Sunstone might have a different geographic focus. Park Hotels & Resorts (PK) has higher revenue compared to the other competitors but the company has issues with high debt.
Growth Trajectory and Initiatives
Historical Growth: Sunstone's growth is tied to acquisitions and improvements in hotel performance. Recent data is needed to quantify historical revenue and asset growth.
Future Projections: Analyst estimates should be based on credible sources. Growth Projections Example Format: Projected Revenue Growth: [2.5, 3.0, 3.5] (% - next 3 years).
Recent Initiatives: Recent initiatives would include strategic acquisitions, property renovations, and capital allocation strategies.
Summary
Sunstone Hotel Investors is a REIT focused on upscale hotels with established brand affiliations. The company's strength lies in its quality portfolio and strategic asset management. It faces risks related to economic cycles and competition. Careful capital allocation and proactive management are essential for future growth. Sunstone should be careful when thinking about taking on new debt.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings
- Analyst Reports
- Industry Publications
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Market data and estimates are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Sunstone Hotel Investors Inc
Exchange NYSE | Headquaters Aliso Viejo, CA, United States | ||
IPO Launch date 1995-08-10 | CEO & Director Mr. Bryan Albert Giglia | ||
Sector Real Estate | Industry REIT - Hotel & Motel | Full time employees 36 | Website https://www.sunstonehotels.com |
Full time employees 36 | Website https://www.sunstonehotels.com | ||
Sunstone Hotel Investors, Inc. is a lodging real estate investment trust (REIT) that as of the date of this release owns 14 hotels comprised of 6,999 rooms, the majority of which are operated under nationally recognized brands. Sunstone's strategy is to create long-term stakeholder value through the acquisition, active ownership, and disposition of well-located hotel and resort real estate.
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