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Upturn AI SWOT - About
RLJ 
RLJ Lodging Trust (RLJ)
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Upturn Advisory Summary
09/11/2025: RLJ (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
10 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $8.97
1 Year Target Price $8.97
| 3 | Strong Buy |
| 0 | Buy |
| 5 | Hold |
| 1 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -10.38% | Avg. Invested days 40 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/11/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.16B USD | Price to earnings Ratio 38.5 | 1Y Target Price 8.97 |
Price to earnings Ratio 38.5 | 1Y Target Price 8.97 | ||
Volume (30-day avg) 10 | Beta 1.51 | 52 Weeks Range 6.04 - 10.27 | Updated Date 09/12/2025 |
52 Weeks Range 6.04 - 10.27 | Updated Date 09/12/2025 | ||
Dividends yield (FY) 7.87% | Basic EPS (TTM) 0.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.23% | Operating Margin (TTM) 14.09% |
Management Effectiveness
Return on Assets (TTM) 1.88% | Return on Equity (TTM) 2.53% |
Valuation
Trailing PE 38.5 | Forward PE 153.85 | Enterprise Value 3488154942 | Price to Sales(TTM) 0.85 |
Enterprise Value 3488154942 | Price to Sales(TTM) 0.85 | ||
Enterprise Value to Revenue 2.55 | Enterprise Value to EBITDA 9.92 | Shares Outstanding 150096000 | Shares Floating 133295060 |
Shares Outstanding 150096000 | Shares Floating 133295060 | ||
Percent Insiders 10.39 | Percent Institutions 92.59 |
Upturn AI SWOT
RLJ Lodging Trust
Company Overview
History and Background
RLJ Lodging Trust was founded in 2011 as a spin-off from RLJ Development, a hotel investment company founded by Robert L. Johnson and Thomas J. Baltimore, Jr. It is a real estate investment trust (REIT) focused on owning premium-branded, select-service, and compact full-service hotels.
Core Business Areas
- Hotel Ownership: Acquisition, renovation, and management of hotel properties. Primarily focused on premium-branded, select-service, and compact full-service hotels.
Leadership and Structure
Leslie D. Hale is the President and Chief Executive Officer. The company operates as a REIT, with a board of trustees overseeing management.
Top Products and Market Share
Key Offerings
- Food and Beverage: RLJ Lodging Trust also serves food and beverage to the customers to generate additional revenue. Competitors in the industry are Marriott International (MAR) and Hilton Worldwide Holdings (HLT).
- Hotel Room Rentals: RLJ Lodging Trust derives revenue from renting hotel rooms across its portfolio of properties. The revenue generated from this is highly correlated to the market conditions and the travel industry. Marriott International (MAR) and Hilton Worldwide Holdings (HLT) are competitors.
Market Dynamics
Industry Overview
The lodging industry is cyclical and sensitive to economic conditions. Factors such as travel demand, occupancy rates, and average daily rates (ADR) influence performance. The industry is recovering from the impact of COVID-19, with leisure travel leading the rebound.
Positioning
RLJ Lodging Trust focuses on premium-branded, select-service, and compact full-service hotels, which typically exhibit more stable performance than luxury or full-service properties. This focus provides a competitive advantage in certain market conditions.
Total Addressable Market (TAM)
The global hotels and resorts market is estimated to be worth hundreds of billions of dollars. RLJ Lodging Trust is positioned to capture a portion of this TAM through its portfolio of hotels, strategic acquisitions, and focus on select-service properties.
Upturn SWOT Analysis
Strengths
- Strong portfolio of premium-branded hotels
- Experienced management team
- REIT structure provides tax advantages
- Focus on select-service properties offers stability
Weaknesses
- Susceptibility to economic downturns
- Reliance on third-party hotel operators
- High debt levels
- Limited pricing power due to franchise agreements
Opportunities
- Strategic acquisitions of undervalued properties
- Renovation and repositioning of existing hotels
- Growth in leisure and business travel
- Expansion into new markets
Threats
- Economic recession
- Increased competition from alternative lodging options (e.g., Airbnb)
- Rising interest rates
- Geopolitical instability
Competitors and Market Share
Key Competitors
- HST
- DRH
- PK
- APLE
Competitive Landscape
RLJ Lodging Trust competes with other REITs and hotel operators for acquisitions and market share. Its focus on select-service hotels provides a degree of differentiation, but it still faces competition from larger, more diversified players. The zero market share is because it is difficult to quantify market share in this market.
Major Acquisitions
FelCor Lodging Trust
- Year: 2017
- Acquisition Price (USD millions): 1767
- Strategic Rationale: Increased scale and diversification of hotel portfolio.
Growth Trajectory and Initiatives
Historical Growth: Historical growth depends on past acquisitions, renovations, and overall market conditions, reflected in revenue and asset growth. This would require detailed historical financial data.
Future Projections: Future projections are based on analyst estimates, which consider factors like economic forecasts, industry trends, and company-specific initiatives. This changes rapidly.
Recent Initiatives: Recent initiatives may include acquisitions, property renovations, and strategic partnerships, which would be available in company press releases and investor presentations.
Summary
RLJ Lodging Trust is a REIT focused on premium-branded, select-service hotels, exhibiting some level of cyclicality due to its reliance on the lodging industry. Its strengths include a strong portfolio of hotels and REIT structure, while weaknesses include debt and sensitivity to economic downturns. Opportunities lie in strategic acquisitions and renovations, but threats include economic recession and increasing competition. Access to more recent financial data is required to accurately determine their financial performance and growth trajectory.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Analyst estimates
Disclaimers:
This analysis is based on publicly available information and does not constitute financial advice. Market share data is an estimate and may not be precise. Financial data should be verified with official company reports. The AI based rating is based on information available on the internet and can not be 100% correct.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About RLJ Lodging Trust
Exchange NYSE | Headquaters Bethesda, MD, United States | ||
IPO Launch date 2011-05-11 | President, CEO & Trustee Ms. Leslie D. Hale | ||
Sector Real Estate | Industry REIT - Hotel & Motel | Full time employees 73 | Website https://www.rljlodgingtrust.com |
Full time employees 73 | Website https://www.rljlodgingtrust.com | ||
RLJ Lodging Trust (RLJ) is a self-advised, publicly traded real estate investment trust that owns 94 premium-branded, rooms-oriented, high-margin, urban-centric hotels located within the heart of demand locations. Our hotels are geographically diverse and concentrated in major urban markets that provide multiple demand generators from business, leisure, and other travelers.
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