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Upturn AI SWOT - About
RLJ 
RLJ Lodging Trust (RLJ)
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Upturn Advisory Summary
06/13/2025: RLJ (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Analysis of Past Performance
Type Stock | Historic Profit -1.5% | Avg. Invested days 57 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 06/13/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.11B USD | Price to earnings Ratio 28.2 | 1Y Target Price 9.16 |
Price to earnings Ratio 28.2 | 1Y Target Price 9.16 | ||
Volume (30-day avg) 2156706 | Beta 1.5 | 52 Weeks Range 6.16 - 10.48 | Updated Date 06/14/2025 |
52 Weeks Range 6.16 - 10.48 | Updated Date 06/14/2025 | ||
Dividends yield (FY) 8.25% | Basic EPS (TTM) 0.25 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.84% | Operating Margin (TTM) 7.78% |
Management Effectiveness
Return on Assets (TTM) 1.96% | Return on Equity (TTM) 2.91% |
Valuation
Trailing PE 28.2 | Forward PE 250 | Enterprise Value 3429223508 | Price to Sales(TTM) 0.81 |
Enterprise Value 3429223508 | Price to Sales(TTM) 0.81 | ||
Enterprise Value to Revenue 2.52 | Enterprise Value to EBITDA 9.65 | Shares Outstanding 151714000 | Shares Floating 144719620 |
Shares Outstanding 151714000 | Shares Floating 144719620 | ||
Percent Insiders 3.25 | Percent Institutions 94.64 |
Analyst Ratings
Rating 3.3 | Target Price 9.53 | Buy - | Strong Buy 3 |
Buy - | Strong Buy 3 | ||
Hold 5 | Sell 1 | Strong Sell 1 | |
Strong Sell 1 |
Upturn AI SWOT
RLJ Lodging Trust
Company Overview
History and Background
RLJ Lodging Trust was founded in 2011 as a lodging real estate investment trust (REIT) focused on acquiring premium-branded, select-service and compact full-service hotels. It was formed through the merger of RLJ Development, LLC and FelCor Lodging Trust Incorporated.
Core Business Areas
- Hotel Ownership and Management: RLJ Lodging Trust primarily owns and manages a portfolio of hotels across the United States. They lease these properties to operators or manage them directly.
Leadership and Structure
Leslie D. Hale is the President and CEO. The company has a traditional corporate structure with a Board of Trustees overseeing management.
Top Products and Market Share
Key Offerings
- Hotel Rooms: RLJ Lodging Trust derives revenue primarily from renting out hotel rooms. Market share data varies by specific market, but they are a significant player in the select-service hotel segment. Competitors include Host Hotels & Resorts (HST), Park Hotels & Resorts (PK), and Apple Hospitality REIT (APLE).
Market Dynamics
Industry Overview
The lodging industry is cyclical and influenced by macroeconomic factors such as GDP growth, employment rates, and travel trends. It's currently recovering from the impact of the COVID-19 pandemic.
Positioning
RLJ Lodging Trust focuses on the select-service and compact full-service segments, which are generally less volatile than luxury hotels. This positioning provides a degree of stability.
Total Addressable Market (TAM)
The global lodging market is valued in the trillions of dollars. RLJ Lodging Trust captures a small portion of this TAM, focusing on specific segments and regions. Their positioning allows them to capitalize on business and leisure travel within their target markets.
Upturn SWOT Analysis
Strengths
- Strong brand affiliations (e.g., Marriott, Hilton)
- Diversified geographic presence
- Experienced management team
- Focus on select-service hotels
Weaknesses
- High dependence on economic conditions
- Exposure to cyclical industry fluctuations
- Sensitivity to travel patterns
- Debt levels
Opportunities
- Acquisitions of undervalued hotel properties
- Expansion into new markets
- Renovations and upgrades to existing properties
- Growth in business and leisure travel
Threats
- Economic downturns
- Increased competition from alternative lodging options (e.g., Airbnb)
- Rising operating costs (e.g., labor, utilities)
- Changes in consumer travel preferences
Competitors and Market Share
Key Competitors
- HST
- PK
- APLE
- SHO
Competitive Landscape
RLJ Lodging Trust benefits from its focus on select-service hotels, offering a balance between cost and quality. However, larger competitors like HST have greater scale and resources. Differentiation through renovations and brand affiliations is crucial.
Major Acquisitions
FelCor Lodging Trust Incorporated
- Year: 2017
- Acquisition Price (USD millions): 1700
- Strategic Rationale: The acquisition expanded RLJ's portfolio and geographic footprint, increasing its presence in key markets and enhancing its ability to compete.
Growth Trajectory and Initiatives
Historical Growth: Discuss RLJ Lodging Trust's growth trends over the past years. This includes organic growth (revenue growth from existing properties) and inorganic growth (growth through acquisitions).
Future Projections: Provide projections for RLJ Lodging Trust's future growth based on analyst estimates. These projections typically include revenue growth, earnings growth, and occupancy rates.
Recent Initiatives: Highlight recent strategic initiatives undertaken by RLJ Lodging Trust. This may include property renovations, acquisitions, divestitures, or new brand partnerships.
Summary
RLJ Lodging Trust is a moderately strong company within the select-service lodging sector, benefiting from brand affiliations and diversified geography. While susceptible to economic cycles and competition, strategic acquisitions and renovations can drive growth. They need to carefully manage debt and adapt to changing travel trends to ensure continued success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (10-K, 10-Q), Investor Presentations, Press Releases, Third-party financial data providers
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Investment decisions should be based on individual research and consultation with a qualified financial advisor. Market share data is estimated and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About RLJ Lodging Trust
Exchange NYSE | Headquaters Bethesda, MD, United States | ||
IPO Launch date 2011-05-11 | President, CEO & Trustee Ms. Leslie D. Hale | ||
Sector Real Estate | Industry REIT - Hotel & Motel | Full time employees 73 | Website https://www.rljlodgingtrust.com |
Full time employees 73 | Website https://www.rljlodgingtrust.com | ||
RLJ Lodging Trust (RLJ) is a self-advised, publicly traded real estate investment trust that owns 94 premium-branded, rooms-oriented, high-margin, urban-centric hotels located within the heart of demand locations. Our hotels are geographically diverse and concentrated in major urban markets that provide multiple demand generators from business, leisure, and other travelers.
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