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Upturn AI SWOT - About
TLYS 
Tillys Inc (TLYS)
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Upturn Advisory Summary
09/16/2025: TLYS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $2.25
1 Year Target Price $2.25
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -18.95% | Avg. Invested days 24 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 57.29M USD | Price to earnings Ratio - | 1Y Target Price 2.25 |
Price to earnings Ratio - | 1Y Target Price 2.25 | ||
Volume (30-day avg) 2 | Beta 1.4 | 52 Weeks Range 0.57 - 5.35 | Updated Date 09/16/2025 |
52 Weeks Range 0.57 - 5.35 | Updated Date 09/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.61 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-09-03 | When After Market | Estimate -0.04 | Actual 0.1 |
Profitability
Profit Margin -8.28% | Operating Margin (TTM) 1.77% |
Management Effectiveness
Return on Assets (TTM) -7.08% | Return on Equity (TTM) -43.51% |
Valuation
Trailing PE - | Forward PE 16.13 | Enterprise Value 185243499 | Price to Sales(TTM) 0.1 |
Enterprise Value 185243499 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.34 | Enterprise Value to EBITDA -29.21 | Shares Outstanding 23167600 | Shares Floating 8675244 |
Shares Outstanding 23167600 | Shares Floating 8675244 | ||
Percent Insiders 3.06 | Percent Institutions 95.48 |
Upturn AI SWOT
Tillys Inc
Company Overview
History and Background
Tillys Inc. was founded in 1982 in Southern California as a single retail location. Initially focused on action sports and lifestyle apparel, the company has expanded to over 200 stores across the U.S., offering a wide range of clothing, shoes, and accessories for teens and young adults.
Core Business Areas
- Retail Sales: Operates brick-and-mortar retail stores offering apparel, footwear, accessories, and hard goods (skateboards, surfboards) for teens and young adults.
- E-commerce: Online sales through its website, providing a broader selection of products and reaching customers nationwide.
Leadership and Structure
The leadership team includes the CEO, CFO, and various Vice Presidents overseeing merchandising, operations, and marketing. The organizational structure is hierarchical, with regional and store managers reporting to corporate leadership.
Top Products and Market Share
Key Offerings
- Apparel: Clothing including jeans, t-shirts, hoodies, and dresses from various brands and private label. While specific market share data is not readily available for Tillys' apparel sales specifically, they compete with major retailers in the broader apparel market. Competitors include American Eagle Outfitters (AEO), Abercrombie & Fitch (ANF), and Gap (GPS).
- Footwear: Shoes and sandals from popular brands like Vans, Adidas, Nike, and Dr. Martens. Competitors are Foot Locker (FL) and DSW (DSW).
- Accessories: Accessories such as backpacks, hats, jewelry, and sunglasses. Competitors include Zumiez (ZUMZ).
Market Dynamics
Industry Overview
The retail industry is highly competitive and subject to changing consumer preferences, economic conditions, and seasonal trends. Action sports and youth-oriented retailers face competition from department stores, specialty retailers, and online marketplaces.
Positioning
Tillys positions itself as a destination for action sports and lifestyle apparel, targeting teens and young adults with a curated selection of brands and products. Its competitive advantages include its store network, brand relationships, and focus on a specific demographic.
Total Addressable Market (TAM)
The TAM for apparel, footwear, and accessories for teens and young adults in the U.S. is estimated to be in the tens of billions of dollars annually. Tillys, with annual revenue in the hundreds of millions, captures a small percentage of this TAM, indicating significant growth potential.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among target demographic
- Established store network in key markets
- Relationships with popular brands
- Effective merchandising strategy
- Growing e-commerce presence
Weaknesses
- Dependence on fashion trends
- Vulnerability to economic downturns
- Limited international presence
- High inventory risk
- Small Market Cap making them a target for bigger companies
Opportunities
- Expansion into new markets
- Increased e-commerce sales
- Development of private label brands
- Strategic partnerships with complementary businesses
- Leveraging social media and influencer marketing
Threats
- Increased competition from online retailers
- Changing consumer preferences
- Economic recession
- Supply chain disruptions
- Rising labor costs
Competitors and Market Share
Key Competitors
- Zumiez (ZUMZ)
- American Eagle Outfitters (AEO)
- Urban Outfitters (URBN)
Competitive Landscape
Tillys faces competition from larger retailers with greater resources and brand recognition. Its competitive advantages include its focus on action sports and lifestyle apparel, its strong brand relationships, and its established store network.
Growth Trajectory and Initiatives
Historical Growth: Tillys has experienced moderate growth in revenue and store count over the past decade, driven by expansion into new markets and increased e-commerce sales.
Future Projections: Future growth is expected to be driven by increased e-commerce sales, expansion into new markets, and development of private label brands. Analyst estimates vary, but generally project moderate revenue growth in the coming years.
Recent Initiatives: Recent initiatives include investments in e-commerce infrastructure, expansion of private label offerings, and strategic partnerships with influencers.
Summary
Tillys Inc. is a niche retailer targeting teens and young adults that demonstrates moderate growth and opportunities in e-commerce and private-label brands. However, their smaller size and dependance on fashion trends pose a risk to their long-term growth. Competition from online retailers could impact the bottom line and is an area to monitor as a potential threat.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company SEC Filings (e.g., 10-K, 10-Q)
- Company Website and Investor Relations
- Industry Reports (e.g., from IBISWorld, Statista)
- Financial News Articles (e.g., from Reuters, Bloomberg)
- Analyst Reports (e.g., from major investment banks)
Disclaimers:
This analysis is based on publicly available information and is intended for informational purposes only. It does not constitute financial advice. Market share data is estimated and may not be precise. Investment decisions should be made after consulting with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Tillys Inc
Exchange NYSE | Headquaters Irvine, CA, United States | ||
IPO Launch date 2012-05-04 | President, CEO & Director Mr. Nate Smith | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 1410 | Website https://www.tillys.com |
Full time employees 1410 | Website https://www.tillys.com | ||
Tilly's, Inc. operates as a specialty retailer of casual apparel, footwear, accessories, and hardgoods for young men and women, boys, and girls in the United States. Its apparel merchandise includes branded, fashion, and styles for tops, outerwear, bottoms, swim and dresses; and accessories merchandise consist of backpacks, hydration bottles, hats, sunglasses, small electronics and accessories, handbags, watches, jewelry, and others. The company also provides third-party merchandise assortment across its various product categories. It sells its merchandise through its stores and e-commerce website, www.tillys.com. Tilly's, Inc. was founded in 1982 and is headquartered in Irvine, California.
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