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Tillys Inc (TLYS)



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Upturn Advisory Summary
08/28/2025: TLYS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $1.3
1 Year Target Price $1.3
0 | Strong Buy |
0 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -22.56% | Avg. Invested days 22 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 58.19M USD | Price to earnings Ratio - | 1Y Target Price 1.3 |
Price to earnings Ratio - | 1Y Target Price 1.3 | ||
Volume (30-day avg) 2 | Beta 1.38 | 52 Weeks Range 0.57 - 5.35 | Updated Date 08/30/2025 |
52 Weeks Range 0.57 - 5.35 | Updated Date 08/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -1.66 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-09-03 | When - | Estimate -0.025 | Actual - |
Profitability
Profit Margin -8.69% | Operating Margin (TTM) -20.15% |
Management Effectiveness
Return on Assets (TTM) -8.07% | Return on Equity (TTM) -47.54% |
Valuation
Trailing PE - | Forward PE 16.13 | Enterprise Value 212016256 | Price to Sales(TTM) 0.1 |
Enterprise Value 212016256 | Price to Sales(TTM) 0.1 | ||
Enterprise Value to Revenue 0.38 | Enterprise Value to EBITDA -29.21 | Shares Outstanding 22845800 | Shares Floating 8353586 |
Shares Outstanding 22845800 | Shares Floating 8353586 | ||
Percent Insiders 3.11 | Percent Institutions 96.83 |
Upturn AI SWOT
Tillys Inc

Company Overview
History and Background
Tillys, Inc. was founded in 1982. It started as a single retail store in Southern California and has grown into a specialty retailer of apparel, footwear, and accessories primarily targeting teens and young adults. It has expanded its presence through retail locations and an e-commerce platform.
Core Business Areas
- Retail Stores: Operates a chain of retail stores located primarily in shopping malls and lifestyle centers across the United States.
- E-commerce: Maintains an online presence through its website, www.tillys.com, offering a wide selection of products available in its retail stores.
Leadership and Structure
The leadership team consists of key executives overseeing various aspects of the business, including merchandising, operations, finance, and marketing. The organizational structure includes departments responsible for store operations, buying, planning, e-commerce, and support functions.
Top Products and Market Share
Key Offerings
- Apparel: Includes a variety of clothing items such as jeans, t-shirts, hoodies, and dresses from various brands. Market share data for specific apparel categories is difficult to pinpoint, but Tillys competes with retailers like Zumiez (ZUMZ), American Eagle Outfitters (AEO), and PacSun in this segment. Competitors include Zumiez, PacSun, American Eagle, Urban Outfitters
- Footwear: Features a range of athletic and casual shoes from popular brands like Vans, Nike, and Adidas. Similar to apparel, specific market share data is hard to define, however Tillys competes with shoe retailers such as Foot Locker (FL) and DSW (DSW). Competitors include Foot Locker, DSW, Finish Line
- Accessories: Offers accessories like hats, backpacks, sunglasses, and jewelry. Competition comes from a broad range of retailers from department stores to specialty accessory stores. Competitors include Claire's, Hot Topic, Zumiez.
Market Dynamics
Industry Overview
The retail industry is highly competitive and subject to changing consumer preferences, fashion trends, and economic conditions. Key factors influencing the industry include online shopping, social media, and the popularity of streetwear and athleisure trends.
Positioning
Tillys positions itself as a destination for teens and young adults seeking a curated assortment of branded apparel, footwear, and accessories. Its competitive advantages include its brand mix, store environment, and focus on customer service.
Total Addressable Market (TAM)
The total addressable market (TAM) for apparel, footwear, and accessories for teens and young adults in the United States is estimated to be in the tens of billions of dollars. Tillys' market share is a small percentage of the total TAM, indicating significant room for growth. The TAM is very large and hard to accurately pinpoint.
Upturn SWOT Analysis
Strengths
- Strong brand recognition among its target demographic
- Curated assortment of popular brands
- Experienced management team
- Multi-channel sales strategy (retail stores and e-commerce)
Weaknesses
- Reliance on fashion trends and brand popularity
- Exposure to economic downturns and consumer spending patterns
- Highly competitive retail landscape
- Inventory management challenges
Opportunities
- Expansion into new geographic markets
- Growth of e-commerce sales
- Development of private label brands
- Strategic partnerships with complementary businesses
Threats
- Changing consumer preferences and fashion trends
- Increased competition from online retailers
- Economic downturns and decreased consumer spending
- Disruptions in the supply chain
Competitors and Market Share
Key Competitors
- ZUMZ
- AEO
- GPS
- URBN
- BBWI
Competitive Landscape
Tillys faces competition from a variety of retailers, including specialty retailers, department stores, and online retailers. Its competitive advantages include its brand mix, store environment, and customer service. Its disadvantages include its reliance on fashion trends and exposure to economic downturns.
Growth Trajectory and Initiatives
Historical Growth: Tillys has experienced revenue growth in recent years, driven by expansion of its retail store network and increasing e-commerce sales.
Future Projections: Analyst estimates suggest continued revenue growth for Tillys, driven by expansion of its retail store network and increasing e-commerce sales.
Recent Initiatives: Recent strategic initiatives include expanding its e-commerce platform, enhancing its customer loyalty program, and opening new retail stores in strategic locations.
Summary
Tillys is a specialty retailer targeting teens and young adults. While it has strong brand recognition, its reliance on fashion trends and competition from online retailers pose challenges. Growth opportunities exist through e-commerce expansion and strategic partnerships. The company does not pay dividends which is one negative investors note about them.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Analyst Reports
Disclaimers:
This analysis is based on available information and is not financial advice. Market conditions and company performance can change rapidly.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Tillys Inc
Exchange NYSE | Headquaters Irvine, CA, United States | ||
IPO Launch date 2012-05-04 | President, CEO & Director Mr. Nate Smith | ||
Sector Consumer Cyclical | Industry Apparel Retail | Full time employees 1410 | Website https://www.tillys.com |
Full time employees 1410 | Website https://www.tillys.com |
Tilly's, Inc. operates as a specialty retailer of casual apparel, footwear, accessories, and hardgoods for young men and women, boys, and girls in the United States. Its apparel merchandise includes branded, fashion, and styles for tops, outerwear, bottoms, swim and dresses; and accessories merchandise consist of backpacks, hydration bottles, hats, sunglasses, small electronics and accessories, handbags, watches, jewelry, and others. The company also provides third-party merchandise assortment across its various product categories. It sells its merchandise through its stores and e-commerce website, www.tillys.com. Tilly's, Inc. was founded in 1982 and is headquartered in Irvine, California.

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