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Wayfair Inc (W)

Upturn stock ratingUpturn stock rating
$58.83
Last Close (24-hour delay)
Profit since last BUY50.81%
upturn advisory
Consider higher Upturn Star rating
BUY since 40 days
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Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
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Time period over
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Upturn Advisory Summary

07/10/2025: W (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

35 Analysts rated it

Highly popular stock, broad analyst coverage, trusted insights, strong investor interest.

1 Year Target Price $45.83

1 Year Target Price $45.83

Analysts Price Target For last 52 week
$45.83 Target price
52w Low $20.41
Current$58.83
52w High $59.51

Analysis of Past Performance

Type Stock
Historic Profit 19.69%
Avg. Invested days 29
Today’s Advisory Consider higher Upturn Star rating
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 2.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 07/10/2025

Key Highlights

Company Size Mid-Cap Stock
Market Capitalization 7.26B USD
Price to earnings Ratio -
1Y Target Price 45.83
Price to earnings Ratio -
1Y Target Price 45.83
Volume (30-day avg) 35
Beta 2.94
52 Weeks Range 20.41 - 59.51
Updated Date 07/10/2025
52 Weeks Range 20.41 - 59.51
Updated Date 07/10/2025
Dividends yield (FY) -
Basic EPS (TTM) -2.84

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Revenue by Geography

Geography revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -3.01%
Operating Margin (TTM) -1.69%

Management Effectiveness

Return on Assets (TTM) -4.45%
Return on Equity (TTM) -

Valuation

Trailing PE -
Forward PE 153.85
Enterprise Value 9804806307
Price to Sales(TTM) 0.61
Enterprise Value 9804806307
Price to Sales(TTM) 0.61
Enterprise Value to Revenue 0.83
Enterprise Value to EBITDA 155.63
Shares Outstanding 103657000
Shares Floating 98061251
Shares Outstanding 103657000
Shares Floating 98061251
Percent Insiders 4.49
Percent Institutions 114.89

ai summary icon Upturn AI SWOT

Wayfair Inc

stock logo

Company Overview

overview logo History and Background

Wayfair Inc. was founded in 2002 by Niraj Shah and Steve Conine as CSN Stores. It initially sold media stands and storage furniture. Over time, it expanded its offerings and rebranded as Wayfair in 2011, focusing on creating a comprehensive online destination for home goods.

business area logo Core Business Areas

  • US Segment: Primarily focuses on sales and operations within the United States, offering a broad selection of furniture, decor, and home goods.
  • International Segment: Concentrates on sales and operations in international markets, including Canada, the United Kingdom, and Germany.

leadership logo Leadership and Structure

Niraj Shah is the CEO. The company has a typical corporate structure with departments for technology, marketing, operations, and finance.

Top Products and Market Share

overview logo Key Offerings

  • Furniture: Furniture, including sofas, beds, dining sets, and outdoor furniture, is a core product category. Wayfair holds a significant portion of the online furniture market. Competitors include Amazon, Overstock, and traditional furniture retailers. Estimated revenue generated from this product $11 Billion (estimated).
  • Decor & Pillows: This includes items such as rugs, lighting, wall art, and decorative accessories. This is an important part of Wayfair's business and an area they can control the product and keep a competitive market share. Competitors include Target and Macy's.
  • Home Improvement: This includes renovation supplies, appliances, and fixtures. Competitors include Home Depot and Lowe's.

Market Dynamics

industry overview logo Industry Overview

The home goods market is highly competitive and growing, driven by factors such as increased online shopping, homeownership rates, and interior design trends.

Positioning

Wayfair positions itself as a leading online retailer specializing in home goods, offering a vast selection, competitive pricing, and convenient delivery. Its competitive advantages include its large product catalog and proprietary logistics network.

Total Addressable Market (TAM)

The global home decor market is projected to reach approximately $838.6 billion by 2027. Wayfair is positioned to capture a significant share of this TAM through its online platform and broad product offerings.

Upturn SWOT Analysis

Strengths

  • Extensive product selection
  • Strong brand recognition
  • Proprietary logistics network
  • Data-driven decision making

Weaknesses

  • Profitability challenges
  • High shipping costs
  • Customer service issues
  • Dependence on suppliers

Opportunities

  • Expansion into new markets
  • Development of private-label brands
  • Increased focus on mobile commerce
  • Leveraging augmented reality (AR) for product visualization

Threats

  • Increased competition from Amazon and other online retailers
  • Supply chain disruptions
  • Economic downturn
  • Changes in consumer preferences

Competitors and Market Share

competitor logo Key Competitors

  • AMZN
  • HD
  • TGT

Competitive Landscape

Wayfair's advantages lie in its specialized focus on home goods and broad selection. Disadvantages include lower profitability compared to some competitors and reliance on third-party suppliers.

Major Acquisitions

Birch Lane

  • Year: 2014
  • Acquisition Price (USD millions): 28.4
  • Strategic Rationale: Expansion of product offerings in the home decor and furniture space.

Growth Trajectory and Initiatives

Historical Growth: Wayfair experienced rapid revenue growth in its early years, followed by more moderate growth in recent years.

Future Projections: Analyst projections vary, but generally expect continued revenue growth, with a focus on achieving profitability. Revenue growth rates are forecasted in single to double digit percentages, depending on the analyst and market conditions.

Recent Initiatives: Recent initiatives include focusing on cost reduction, improving customer experience, and expanding its private-label offerings.

Summary

Wayfair is a leading online home goods retailer with a strong brand and extensive product selection. Profitability remains a key challenge, and the company faces intense competition. Recent initiatives focus on cost reduction and improving the customer experience, however, it must watch out for a change in consumer spending, as the overall market share for online decor sales remains low and customers often seek out in-person furniture shopping.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings (10-K, 10-Q)
  • Analyst reports
  • Industry publications
  • Market research reports

Disclaimers:

The data and analysis provided are for informational purposes only and should not be considered financial advice. Market data and analyst estimates are subject to change.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Wayfair Inc

Exchange NYSE
Headquaters Boston, MA, United States
IPO Launch date 2014-10-02
Co-Founder, Co-Chairman & CEO Mr. Niraj S. Shah
Sector Consumer Cyclical
Industry Internet Retail
Full time employees 12100
Full time employees 12100

Wayfair Inc. engages in the e-commerce business in the United States and internationally. It offers online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.