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Upturn AI Summary - About
Wayfair Inc(W)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for W
10/08/2026: W (2-star) is currently NOT-A-BUY. Pass it for now.
Wayfair is a digital-first home goods retailer that has carved out a specialized niche through its proprietary logistics network designed for large-parcel delivery. While the company holds a strong position in online furniture sales, its performance is closely tied to the broader housing market and discretionary consumer spending. The primary investment story centers on the company’s transition toward operational efficiency and sustained profitability after a period of rapid, growth-focused scaling. Investors should monitor the company's ability to navigate intense competition from generalist giants while managing debt and housing-market risks. The stock may suit growth-oriented investors who are comfortable with high volatility and are closely watching for consistent margin improvement.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company offers growth potential through e-commerce penetration but faces significant volatility and competition. |
| Momentum investor | Mixed fit | Momentum is highly conditional on positive sales trends and successful execution of cost-saving initiatives. |
| Value investor | Weak fit | Profitability remains inconsistent, making traditional value metrics difficult to apply. |
| Dividend investor | Weak fit | The company does not pay dividends and prioritizes capital for reinvestment. |
| Low-risk investor | Weak fit | High volatility and sensitivity to economic cycles make this unsuitable for low-risk portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is subject to sharp price swings based on housing data and consumer sentiment. |
| Valuation risk | Medium / high | Valuation fluctuates significantly based on investor sentiment regarding the company's long-term margin potential. |
| Competition risk (Amazon/Big-Box) | High | Intense pricing pressure and service competition from Amazon and big-box retailers limit margin expansion. |
| Business quality | Medium | The business has built a strong specialized niche, but operational execution remains critical for profitability. |
| Dividend income | Low / none | There is no dividend income for investors. |
| Execution risk | Medium / high | Successfully balancing cost-cutting with growth initiatives is essential for long-term survival. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -24.35% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/08/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 13.79B USD | Price to earnings Ratio - | 1Y Target Price 123.69 |
Price to earnings Ratio - | 1Y Target Price 123.69 | ||
Volume (30-day avg) 2.3M shares | Beta 3.02 | 52 Weeks Range 55.60 - 119.98 | Updated Date 10/08/2026 |
52 Weeks Range 55.60 - 119.98 | Updated Date 10/08/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.47 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Direct-to-Consumer Sales | Revenue generated from the sale of furniture, decor, and home improvement goods across all branded websites. | This is the primary way Wayfair earns revenue, effectively acting as a digital department store. |
| Logistics and Services | Fees collected from suppliers for fulfillment, warehousing, and advertising on the platform. | This represents secondary revenue, leveraging the company's infrastructure to support other sellers. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 25.84 | Enterprise Value 15.83B | Price to Sales(TTM) 1.11 |
Enterprise Value 15.83B | Price to Sales(TTM) 1.11 | ||
Enterprise Value to Revenue 1.23 | Enterprise Value to EBITDA 145.27 | Shares Outstanding 111.02M | Shares Floating 114.41M |
Shares Outstanding 111.02M | Shares Floating 114.41M | ||
Percent Insiders 2.41 | Percent Institutions 105.78 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Wayfair Inc
Exchange NYSE | Headquarters Boston, MA, United States | ||
IPO Launch date 2014-10-02 | Co-Founder, Co-Chairman & CEO Mr. Niraj S. Shah | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 11800 | Website https://www.wayfair.com |
Full time employees 11800 | Website https://www.wayfair.com | ||
Wayfair Inc. engages in the e-commerce business in the United States and internationally. It provides online selections of furniture, décor, housewares, and home improvement products through its sites comprising Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional. The company offers its products under the Three Posts and Mercury Row brands. Wayfair Inc. was founded in 2002 and is headquartered in Boston, Massachusetts.
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