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Upturn AI Summary - About
Wayfair Inc(W)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for W
10/23/2026: W (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Wayfair Inc is a prominent online retailer specializing in the home furnishings and decor market, utilizing a capital-light dropship model to offer an extensive product range. Its primary strength lies in its logistics infrastructure tailored for large-parcel items, which supports a wide selection and brand recognition. The company's main growth opportunity is increasing its B2B presence and stabilizing operations following a period of post-pandemic correction. However, it faces intense competitive pressure from retail giants like Amazon and significant sensitivity to macroeconomic housing trends. Wayfair best suits investors with a higher risk tolerance, and key developments to monitor include margin expansion trends and shifts in consumer housing spending.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company targets growth but faces significant execution risks and a maturing e-commerce market. |
| Momentum investor | Strong fit while signal remains positive | The stock exhibits high beta and volatility, appealing to momentum traders during bullish market phases. |
| Value investor | Weak fit | Inconsistent profitability makes traditional value metrics difficult to apply. |
| Dividend investor | Weak fit | Wayfair does not pay a dividend and focuses on reinvesting cash flow. |
| Low-risk investor | Weak fit | High price volatility and competitive threats make this unsuitable for risk-averse portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock's high beta leads to significant swings in market value. |
| Valuation risk | Medium / high | Current valuations are sensitive to investor expectations regarding future margin expansion. |
| Competition risk (e-commerce dominance) | High | Competition from platforms like Amazon limits Wayfair's pricing power. |
| Business quality | Medium | The dropship model is scalable but has lower moats than vertically integrated retailers. |
| Dividend income | Low / none | No income is generated from share ownership. |
| Execution risk | Medium / high | Success depends on managing complex logistics and maintaining supplier relations. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -19.52% | Avg. Invested days 27 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/23/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.41B USD | Price to earnings Ratio - | 1Y Target Price 122.9 |
Price to earnings Ratio - | 1Y Target Price 122.9 | ||
Volume (30-day avg) 2.2M shares | Beta 3.02 | 52 Weeks Range 55.60 - 119.98 | Updated Date 10/24/2026 |
52 Weeks Range 55.60 - 119.98 | Updated Date 10/24/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.47 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Direct Retail Sales | Online sales of home furniture, decor, and housewares via Wayfair, AllModern, and other brands. | Revenue is primarily driven by direct sales to consumers who purchase home items through the company's websites. |
| Geography | North American and International operations. | The vast majority of revenue is generated in the U.S. market, making it sensitive to American consumer spending trends. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE - | Forward PE 25.58 | Enterprise Value 15.83B | Price to Sales(TTM) 1.15 |
Enterprise Value 15.83B | Price to Sales(TTM) 1.15 | ||
Enterprise Value to Revenue 1.23 | Enterprise Value to EBITDA 145.27 | Shares Outstanding 115.99M | Shares Floating 114.75M |
Shares Outstanding 115.99M | Shares Floating 114.75M | ||
Percent Insiders 1.97 | Percent Institutions 105.94 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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