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Upturn AI SWOT - About
WINA 
Winmark Corporation (WINA)
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Upturn Advisory Summary
08/14/2025: WINA (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $445
1 Year Target Price $445
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9.41% | Avg. Invested days 42 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 08/14/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.53B USD | Price to earnings Ratio 38.3 | 1Y Target Price 445 |
Price to earnings Ratio 38.3 | 1Y Target Price 445 | ||
Volume (30-day avg) 1 | Beta 0.56 | 52 Weeks Range 294.40 - 458.83 | Updated Date 08/15/2025 |
52 Weeks Range 294.40 - 458.83 | Updated Date 08/15/2025 | ||
Dividends yield (FY) 0.85% | Basic EPS (TTM) 11.23 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 49.48% | Operating Margin (TTM) 63.97% |
Management Effectiveness
Return on Assets (TTM) 77.33% | Return on Equity (TTM) - |
Valuation
Trailing PE 38.3 | Forward PE - | Enterprise Value 1554606691 | Price to Sales(TTM) 18.3 |
Enterprise Value 1554606691 | Price to Sales(TTM) 18.3 | ||
Enterprise Value to Revenue 18.64 | Enterprise Value to EBITDA 27.49 | Shares Outstanding 3548460 | Shares Floating 2953453 |
Shares Outstanding 3548460 | Shares Floating 2953453 | ||
Percent Insiders 16.77 | Percent Institutions 86 |
Upturn AI SWOT
Winmark Corporation
Company Overview
History and Background
Winmark Corporation franchises retail stores that buy, sell, and trade used merchandise. Founded in 1988, it evolved from Grow Biz International, Inc. Initially focused on children's resale, it expanded to other categories through franchising.
Core Business Areas
- Franchising: Winmark franchises retail stores under the Plato's Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round brands. They collect royalty payments and initial franchise fees.
- Leasing: Provide leasing options for the store franchise owners for equipment to the franchisee.
Leadership and Structure
Brett D. Heffes is the Chief Executive Officer. The company operates with a franchise business model, with corporate overseeing brand strategy and franchise support.
Top Products and Market Share
Key Offerings
- Plato's Closet: Buys and sells trendy, gently used clothing and accessories for teens and young adults. Competitors include consignment shops, thrift stores, and fast-fashion retailers like H&M, and online platforms like ThredUp and Poshmark. Market share data is fragmented due to the diverse competitive landscape, but Plato's Closet is a leading brand in the teen resale market. Exact revenue for this product is not publicly broken out by Winmark.
- Once Upon A Child: Buys and sells gently used children's clothing, toys, and equipment. Competitors include consignment shops, garage sales, and online marketplaces like Facebook Marketplace and Kidizen. Once Upon A Child is a leader in children's resale. Exact revenue for this product is not publicly broken out by Winmark.
- Play It Again Sports: Buys, sells, and trades new and used sporting goods equipment. Competitors include Dick's Sporting Goods, Academy Sports + Outdoors, and online retailers like Amazon and eBay. Market share is smaller than the big sporting good stores. Exact revenue for this product is not publicly broken out by Winmark.
- Style Encore: Buys and sells gently used womenu2019s clothing and accessories. Competitors include Clothes Mentor and online platforms like ThredUp and Poshmark. This is one of the smaller brands.
- Music Go Round: Buys and sells used musical instruments and equipment. Competitors include Guitar Center and online retailers like Reverb. Market is very Niche
Market Dynamics
Industry Overview
The resale market is growing, driven by consumer demand for value, sustainability, and unique finds. Increased awareness of environmental issues and the rising cost of new goods are contributing factors.
Positioning
Winmark is positioned as a franchisor of branded resale stores, offering franchisees established systems, brand recognition, and support. Its competitive advantages include its multi-brand portfolio, focus on specific market segments, and franchise model.
Total Addressable Market (TAM)
The resale market is estimated to be worth hundreds of billions of dollars globally. Winmark is positioned to capitalize on this growth through its various brands, targeting specific niches within the broader resale market. No exact TAM specific for Winmark is found in financial statements.
Upturn SWOT Analysis
Strengths
- Established franchise system
- Strong brand recognition in resale market
- Diversified revenue streams through multiple brands
- Scalable business model
- Recurring revenue from royalties
Weaknesses
- Reliance on franchisees for store operations
- Sensitivity to economic downturns affecting consumer spending
- Competition from online resale platforms
- Limited control over product sourcing and quality
- Brand awareness still needs improved
Opportunities
- Expansion into new geographic markets
- Increased adoption of technology to enhance store operations and customer experience
- Partnerships with complementary businesses
- Growing demand for sustainable and affordable retail options
- Enhance online presence for all brands.
Threats
- Increased competition from online and offline resale businesses
- Changes in consumer preferences and fashion trends
- Economic downturns impacting consumer spending
- Franchisee disputes and compliance issues
- Disruptive technologies that automate resale
Competitors and Market Share
Key Competitors
- ThredUp (TDUP)
- The RealReal (REAL)
- Buffalo Exchange (Private)
Competitive Landscape
Winmark benefits from its franchise model, while online competitors like ThredUp and The RealReal offer convenience. Winmark's physical store presence offers hands-on customer interaction and faster inventory turnover.
Growth Trajectory and Initiatives
Historical Growth: Winmark has experienced steady growth over the past decade, driven by franchise expansion and same-store sales growth.
Future Projections: Future growth is expected to be driven by continued franchise expansion, particularly in underserved markets, and by initiatives to enhance store operations and customer experience. Analyst estimates not provided.
Recent Initiatives: Recent initiatives include expanding its franchise network, investing in technology to improve store operations, and enhancing its online presence.
Summary
Winmark Corporation is a fundamentally strong company with a robust franchise model in the growing resale market. Its diversified brand portfolio and recurring royalty revenue provide stability and growth potential. The company must manage competition from online platforms and maintain franchisee relationships to sustain its success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Winmark Corporation Investor Relations
- Company Filings
- Market Research Reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market conditions and company performance are subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Winmark Corporation
Exchange NASDAQ | Headquaters Minneapolis, MN, United States | ||
IPO Launch date 1993-08-24 | Chairman & CEO Mr. Brett D. Heffes | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 89 | Website https://winmarkcorporation.com |
Full time employees 89 | Website https://winmarkcorporation.com | ||
Winmark Corporation, a resale company, operates as a franchisor for small business in the United States and Canada. It franchises retail stores concepts that buys, sells, and trades in merchandise. The company also operates middle-market equipment leasing business under the Winmark Capital name. In addition, it buys and sells used clothing and accessories geared toward the teenage and young adult market under Plato's Closet brand; and operates stores that buys and sells used and new children's clothing, toys, furniture, equipment, and accessories primarily to parents of children ages infant to 12 years under the Once Upon A Child brand. Further, the company buys, sells, and trades in used and new sporting goods, equipment, and accessories for various athletic activities that include team sports, such as baseball/softball, hockey, football, lacrosse, and soccer, as well as fitness, ski/snowboard, golf, and others under the Play It Again Sports brand; and buys and sells used women's apparel, shoes, and accessories under the Style Encore brand. Additionally, it buys, sells, trades in, and used and new musical instruments, speakers, amplifiers, music-related electronics, and related accessories under the Music Go Round brand; and operates an e-commerce platform that allows franchisees of Music Go Round, Play It Again Sports, and Style Encore brands to market and sell in-store product inventory online. The company was formerly known as Grow Biz International, Inc. and changed its name to Winmark Corporation in November 2001. Winmark Corporation was incorporated in 1988 and is headquartered in Minneapolis, Minnesota.
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