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Winmark Corporation (WINA)



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Upturn Advisory Summary
06/30/2025: WINA (1-star) is a SELL. SELL since 1 days. Profits (7.46%). Updated daily EoD!
1 Year Target Price $445
1 Year Target Price $445
0 | Strong Buy |
1 | Buy |
0 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 9.41% | Avg. Invested days 48 | Today’s Advisory SELL |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.33B USD | Price to earnings Ratio 33.81 | 1Y Target Price 445 |
Price to earnings Ratio 33.81 | 1Y Target Price 445 | ||
Volume (30-day avg) 1 | Beta 0.57 | 52 Weeks Range 295.10 - 459.93 | Updated Date 06/30/2025 |
52 Weeks Range 295.10 - 459.93 | Updated Date 06/30/2025 | ||
Dividends yield (FY) 1.02% | Basic EPS (TTM) 11.17 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 49.45% | Operating Margin (TTM) 62.03% |
Management Effectiveness
Return on Assets (TTM) 90.04% | Return on Equity (TTM) - |
Valuation
Trailing PE 33.81 | Forward PE - | Enterprise Value 1365375249 | Price to Sales(TTM) 16.05 |
Enterprise Value 1365375249 | Price to Sales(TTM) 16.05 | ||
Enterprise Value to Revenue 16.43 | Enterprise Value to EBITDA 24.15 | Shares Outstanding 3532010 | Shares Floating 2937078 |
Shares Outstanding 3532010 | Shares Floating 2937078 | ||
Percent Insiders 16.84 | Percent Institutions 79.44 |
Analyst Ratings
Rating 1 | Target Price 445 | Buy 1 | Strong Buy - |
Buy 1 | Strong Buy - | ||
Hold - | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Winmark Corporation

Company Overview
History and Background
Winmark Corporation, founded in 1988, franchises value-oriented retail concepts focused on buying, selling, and trading used merchandise. It evolved from Grow Biz International, becoming Winmark in 2001.
Core Business Areas
- Franchising: Winmark franchises five brands: Plato's Closet, Once Upon A Child, Play It Again Sports, Music Go Round, and Style Encore. They generate revenue through franchise fees and royalties based on franchisee sales.
Leadership and Structure
Brett D. Heffes is the Chief Executive Officer. The organizational structure includes executive leadership overseeing franchising operations and support functions.
Top Products and Market Share
Key Offerings
- Competitors: ThredUp, Poshmark, Buffalo Exchange, Crossroads Trading.
- Plato's Closet: A teen and young adult resale retailer. It focuses on gently used name-brand clothing and accessories. Market share is fragmented, competing with other resale shops, online platforms like ThredUp, and fast-fashion retailers. Hard to quantify marketshare exactly, but it's a leading brick and mortar resale shop.
- Competitors: Kidizen, thredUP Kids, local consignment shops, Facebook Marketplace.
- Once Upon A Child: A children's apparel and accessories resale retailer. It offers used clothing, toys, and equipment. Market share is also fragmented, competition includes consignment shops, online marketplaces (Facebook Marketplace, Craigslist), and garage sales.
- Competitors: Dick's Sporting Goods, Academy Sports + Outdoors, eBay, SidelineSwap.
- Play It Again Sports: A sporting goods resale retailer. Specializing in used and new sports equipment, apparel, and accessories. Market share is fragmented. Competitors include big box retailers like Dick's Sporting Goods and online marketplaces such as eBay.
- Competitors: Guitar Center, Reverb.com, Sweetwater.
- Music Go Round: A musical instrument resale retailer. It specializes in used musical instruments, amplifiers, and related equipment. Market share is fragmented, competing with Guitar Center and online retailers such as Reverb.com.
- Competitors: ThredUp, Poshmark, resale shops.
- Style Encore: A womenu2019s apparel and accessories resale retailer, catering to women size 18 and up. Competitors include major retailers as well as online resale markets such as ThredUp.
Market Dynamics
Industry Overview
The resale market is growing, driven by consumer interest in sustainability, value, and unique finds. Factors like economic conditions and fashion trends influence demand. Fast fashion has increased demand for resale.
Positioning
Winmark positions itself as a franchisor providing proven resale concepts. Its competitive advantages include established brands, a franchisee network, and a focus on specific niches within the resale market.
Total Addressable Market (TAM)
The total resale market is estimated at over $100 billion. Winmark's TAM is the portion addressed by its five franchise concepts. They are well positioned and growing in that TAM.
Upturn SWOT Analysis
Strengths
- Established franchise system
- Recognizable brand names
- Recurring royalty revenue
- Focus on specific resale niches
- Strong track record of profitability
Weaknesses
- Dependence on franchisee performance
- Limited control over franchisee operations
- Vulnerable to economic downturns affecting consumer spending
- Competition from online marketplaces
- Franchise regulations add cost
Opportunities
- Expansion into new geographic markets
- Increased adoption of sustainable consumer practices
- Growing demand for value-oriented retail
- Partnerships with online marketplaces
- Acquisition of other franchise concepts
Threats
- Increased competition from online retailers
- Changes in consumer preferences
- Economic recession affecting retail spending
- Negative publicity affecting brand reputation
- Rising operating costs for franchisees
Competitors and Market Share
Key Competitors
- THRR
- FIVE
- EBAY
Competitive Landscape
Winmark excels in the franchise model and niche resale markets. They are disadvantaged in direct-to-consumer online sales against ThredUp and eBay.
Major Acquisitions
N/A
- Year: 0
- Acquisition Price (USD millions): 0
- Strategic Rationale: N/A
Growth Trajectory and Initiatives
Historical Growth: Winmark has historically grown through franchise expansion and same-store sales growth.
Future Projections: Analyst estimates vary. See analyst reports for projections.
Recent Initiatives: Recent initiatives include expanding franchise locations and technology upgrades.
Summary
Winmark is a strong franchisor in the resale retail market with a solid, proven, business model. Its reliance on franchisees and brick-and-mortar locations present some risk. The company is benefiting from increasing sustainability trends and value-oriented consumerism. Winmark must continue to adapt to online competition and evolving consumer preferences.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Winmark Corporation SEC Filings (10K, 10Q)
- Company Website
- Analyst Reports
- Industry Reports
- Resale Market Data
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market data and analyst estimates are subject to change. Investing involves risk.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Winmark Corporation
Exchange NASDAQ | Headquaters Minneapolis, MN, United States | ||
IPO Launch date 1993-08-24 | Chairman & CEO Mr. Brett D. Heffes | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 89 | Website https://winmarkcorporation.com |
Full time employees 89 | Website https://winmarkcorporation.com |
Winmark Corporation, a resale company, operates as a franchisor for small business in the United States and Canada. It franchises retail stores concepts that buys, sells, and trades in merchandise. The company also operates middle-market equipment leasing business under the Winmark Capital name. In addition, it buys and sells used clothing and accessories geared toward the teenage and young adult market under Plato's Closet brand; and operates stores that buys and sells used and new children's clothing, toys, furniture, equipment, and accessories primarily to parents of children ages infant to 12 years under the Once Upon A Child brand. Further, the company buys, sells, and trades in used and new sporting goods, equipment, and accessories for various athletic activities that include team sports, such as baseball/softball, hockey, football, lacrosse, and soccer, as well as fitness, ski/snowboard, golf, and others under the Play It Again Sports brand; and buys and sells used women's apparel, shoes, and accessories under the Style Encore brand. Additionally, it buys, sells, trades in, and used and new musical instruments, speakers, amplifiers, music-related electronics, and related accessories under the Music Go Round brand; and operates an e-commerce platform that allows franchisees of Music Go Round, Play It Again Sports, and Style Encore brands to market and sell in-store product inventory online. The company was formerly known as Grow Biz International, Inc. and changed its name to Winmark Corporation in November 2001. Winmark Corporation was incorporated in 1988 and is headquartered in Minneapolis, Minnesota.
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