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Upturn AI SWOT - About
WINA 
Winmark Corporation (WINA)
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Upturn Advisory Summary
10/15/2025: WINA (1-star) is a SELL. SELL since 5 days. Simulated Profits (5.18%). Updated daily EoD!
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $545
1 Year Target Price $545
| 0 | Strong Buy |
| 1 | Buy |
| 0 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 15.08% | Avg. Invested days 47 | Today’s Advisory SELL |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  2.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.56B USD | Price to earnings Ratio 38.92 | 1Y Target Price 545 |
Price to earnings Ratio 38.92 | 1Y Target Price 545 | ||
Volume (30-day avg) 1 | Beta 0.67 | 52 Weeks Range 294.40 - 527.37 | Updated Date 10/17/2025 |
52 Weeks Range 294.40 - 527.37 | Updated Date 10/17/2025 | ||
Dividends yield (FY) 0.85% | Basic EPS (TTM) 11.22 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Earnings Date
Report Date 2025-10-15 | When - | Estimate 3.22 | Actual 3.02 |
Profitability
Profit Margin 48.84% | Operating Margin (TTM) 65.94% |
Management Effectiveness
Return on Assets (TTM) 64.27% | Return on Equity (TTM) - |
Valuation
Trailing PE 38.92 | Forward PE - | Enterprise Value 1871661413 | Price to Sales(TTM) 18.49 |
Enterprise Value 1871661413 | Price to Sales(TTM) 18.49 | ||
Enterprise Value to Revenue 22.44 | Enterprise Value to EBITDA 33.1 | Shares Outstanding 3562135 | Shares Floating 2742203 |
Shares Outstanding 3562135 | Shares Floating 2742203 | ||
Percent Insiders 16.73 | Percent Institutions 85.35 |
Upturn AI SWOT
Winmark Corporation
Company Overview
History and Background
Winmark Corporation was founded in 1988 as Grow Biz International, Inc., later renamed Winmark Corporation. It began franchising resale stores and has grown to become a franchisor of multiple resale retail concepts.
Core Business Areas
- Franchising: Franchising businesses under the trade names Plato's Closet, Once Upon A Child, Play It Again Sports, Style Encore, and Music Go Round. Winmark collects franchise fees and royalties from franchisees.
Leadership and Structure
Brett D. Heffes is the Chief Executive Officer. The company operates with a franchise-based model and has a corporate structure supporting franchisee operations.
Top Products and Market Share
Key Offerings
- Plato's Closet: Resale clothing stores targeting teens and young adults. Competitors include Buffalo Exchange, Crossroads Trading, and other local consignment shops. Precise market share data is difficult to obtain, but it is one of the largest in its segment.
- Once Upon A Child: Resale children's clothing and accessories stores. Competitors include Kid to Kid and local consignment shops. OUAC is a large player in the children's resale market.
- Play It Again Sports: Resale sporting goods stores. Competitors include large retailers like Dick's Sporting Goods and smaller, local sporting goods stores.
- Style Encore: Resale womenu2019s clothing and accessories stores targeting women over the age of 30. Competitors include Clothes Mentor and local consignment shops.
- Music Go Round: Resale musical instruments and equipment stores. Competitors include Guitar Center and local music stores.
Market Dynamics
Industry Overview
The resale market is growing due to increased consumer awareness of sustainability and value shopping. Online and brick-and-mortar resale are both experiencing growth.
Positioning
Winmark is positioned as a franchisor in the resale market, offering a proven business model and brand recognition to franchisees. They benefit from the growing acceptance of resale among consumers.
Total Addressable Market (TAM)
The TAM for resale apparel, childrenu2019s items, sporting goods, and musical instruments is substantial and growing, estimated to be in the tens of billions of dollars annually. Winmark captures a portion of this through its franchising operations. The company's market capitalization is $1.58 Billion. Winmark is positioned well in this market
Upturn SWOT Analysis
Strengths
- Established franchise system
- Strong brand recognition within resale market
- Multiple revenue streams (franchise fees, royalties)
- Resilient business model (resale tends to perform well in various economic climates)
Weaknesses
- Dependence on franchisees for store operations
- Potential for brand damage if franchisees underperform
- Limited direct control over product quality and pricing at store level
- Susceptible to changes in consumer preferences and trends
Opportunities
- Expansion into new geographic markets
- Increased focus on online sales and e-commerce integration
- Development of new franchise concepts
- Partnerships with other retailers or brands
Threats
- Increased competition from online resale platforms
- Changes in consumer preferences towards fast fashion
- Economic downturns impacting consumer spending
- Rising costs for franchisees (rent, labor)
Competitors and Market Share
Key Competitors
- Private Local Resale Shops and Chains (Private)
- Online Resale Marketplaces (e.g. Poshmark, eBay) (EBAY)
Competitive Landscape
Winmark benefits from its established franchise network and brand recognition. The disadvantages include reliance on franchisees and potential brand damage.
Growth Trajectory and Initiatives
Historical Growth: Winmark has experienced consistent growth in revenue and profitability over the past decade, driven by expansion of its franchise network.
Future Projections: Analysts project continued growth for Winmark, driven by the increasing popularity of resale and the company's strong franchise model. The company's future performance is expected to be positive.
Recent Initiatives: Winmark has focused on technology initiatives to support franchisees, including improved point-of-sale systems and online inventory management tools.
Summary
Winmark Corporation is a strong company with a resilient franchise model that thrives on the growing resale market. Its strengths lie in brand recognition and multiple revenue streams, while weaknesses include dependence on franchisees. The company's future growth is expected to be positive. Winmark must watch out for the change in consumer preferences and economic downturns.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Winmark Corporation Annual Reports
- Market Research Reports on the Resale Industry
- Company SEC Filings
- Analyst Estimates
- Yahoo Finance
Disclaimers:
This analysis is based on publicly available information and should not be considered financial advice. Market conditions can change and impact future performance. The market share data is based on estimates and may not be precise.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Winmark Corporation
Exchange NASDAQ | Headquaters Minneapolis, MN, United States | ||
IPO Launch date 1993-08-24 | Chairman & CEO Mr. Brett D. Heffes | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 89 | Website https://winmarkcorporation.com |
Full time employees 89 | Website https://winmarkcorporation.com | ||
Winmark Corporation, a resale company, operates as a franchisor for small business in the United States and Canada. It franchises retail stores concepts that buys, sells, and trades in merchandise. The company also operates middle-market equipment leasing business under the Winmark Capital name. In addition, it buys and sells used clothing and accessories geared toward the teenage and young adult market under Plato's Closet brand; and operates stores that buys and sells used and new children's clothing, toys, furniture, equipment, and accessories primarily to parents of children ages infant to 12 years under the Once Upon A Child brand. Further, the company buys, sells, and trades in used and new sporting goods, equipment, and accessories for various athletic activities that include team sports, such as baseball/softball, hockey, football, lacrosse, and soccer, as well as fitness, ski/snowboard, golf, and others under the Play It Again Sports brand; and buys and sells used women's apparel, shoes, and accessories under the Style Encore brand. Additionally, it buys, sells, trades in, and used and new musical instruments, speakers, amplifiers, music-related electronics, and related accessories under the Music Go Round brand; and operates an e-commerce platform that allows franchisees of Music Go Round, Play It Again Sports, and Style Encore brands to market and sell in-store product inventory online. The company was formerly known as Grow Biz International, Inc. and changed its name to Winmark Corporation in November 2001. Winmark Corporation was incorporated in 1988 and is headquartered in Minneapolis, Minnesota.
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