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ZD 
Ziff Davis Inc (ZD)
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Upturn Advisory Summary
01/09/2026: ZD (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $43.43
1 Year Target Price $43.43
| 2 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -27.3% | Avg. Invested days 29 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/09/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.44B USD | Price to earnings Ratio 13.62 | 1Y Target Price 43.43 |
Price to earnings Ratio 13.62 | 1Y Target Price 43.43 | ||
Volume (30-day avg) 6 | Beta 1.37 | 52 Weeks Range 28.55 - 56.48 | Updated Date 01/8/2026 |
52 Weeks Range 28.55 - 56.48 | Updated Date 01/8/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 2.57 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 7.62% | Operating Margin (TTM) 12.65% |
Management Effectiveness
Return on Assets (TTM) 3.45% | Return on Equity (TTM) 6.26% |
Valuation
Trailing PE 13.62 | Forward PE 4.56 | Enterprise Value 1698623771 | Price to Sales(TTM) 0.98 |
Enterprise Value 1698623771 | Price to Sales(TTM) 0.98 | ||
Enterprise Value to Revenue 1.17 | Enterprise Value to EBITDA 4.34 | Shares Outstanding 39504872 | Shares Floating 38742033 |
Shares Outstanding 39504872 | Shares Floating 38742033 | ||
Percent Insiders 2.35 | Percent Institutions 115.86 |
Upturn AI SWOT
Ziff Davis Inc
Company Overview
History and Background
Ziff Davis, Inc. is an American digital media company founded in 1927 by William Bernard Ziff Sr. It began as a publisher of pulp magazines. Over decades, it evolved, venturing into technology publishing with magazines like PC Magazine and Computer Shopper, and later expanding into digital content, e-commerce, and lead generation. The company has undergone several ownership changes, including being acquired by The New York Times Company in 1994 and later by its current owner, J2 Global (now Ziff Davis, Inc.) in 2018.
Core Business Areas
- Technology Media: This segment includes well-known technology publications and websites like PCMag, IGN, and AskMen, providing reviews, news, and editorial content. They also operate e-commerce platforms and affiliate marketing programs.
- Shopping and Commerce: Focuses on driving consumer purchases through product reviews, comparison shopping tools, and lead generation services across various categories, including technology, home, and finance.
- Health and Wellness: Through brands like Healthline and Medical News Today, this segment provides reliable health information and resources to consumers.
- Gaming and Entertainment: Primarily through IGN, this segment offers comprehensive coverage of video games, movies, TV shows, and pop culture.
Leadership and Structure
Ziff Davis is led by a management team with extensive experience in media and technology. The company operates under a divisional structure, with each core business area often managed by dedicated leadership teams, reporting to the overall CEO and executive board.
Top Products and Market Share
Key Offerings
- Description: A leading digital media brand focused on video games, movies, TV, comics, and culture. It offers news, reviews, trailers, and extensive editorial content. It boasts millions of unique monthly visitors and is a primary source for gaming news. Competitors include GameSpot, IGN's own internal data and industry reports suggest strong user engagement, but specific market share figures for individual digital media brands are often proprietary. The broader competitors in the gaming media space include GameSpot, Kotaku, Polygon, and IGN's own editorial content can be considered a product.
- Product Name 1: IGN.com
- Description: A reputable source for tech reviews, news, and analysis, catering to both consumers and IT professionals. It features in-depth product testing and buying guides. PCMag is a long-standing brand with a significant audience. Competitors include TechRadar, CNET, Tom's Guide, and AnandTech. Market share for individual tech review sites is difficult to ascertain but PCMag is consistently ranked among the top.
- Product Name 2: PCMag.com
- Description: A leading digital health information website providing comprehensive, medically reviewed content on a wide range of health topics. It aims to empower individuals to take control of their health. Competitors include WebMD, Mayo Clinic, and Everyday Health. Healthline is recognized for its authoritative content and user-friendly interface, and it is considered one of the top health information resources globally.
- Product Name 3: Healthline.com
Market Dynamics
Industry Overview
Ziff Davis operates in the digital media and e-commerce industries, which are characterized by rapid technological change, evolving consumer behavior, and intense competition. The rise of online content consumption, affiliate marketing, and data-driven advertising are key trends. The industry is also influenced by shifts in search engine algorithms and social media platform policies.
Positioning
Ziff Davis is positioned as a diversified digital media company with a strong focus on content creation, affiliate marketing, and lead generation. Its competitive advantages lie in its portfolio of established and authoritative brands (like IGN and PCMag), its ability to drive significant consumer traffic, and its expertise in monetizing that traffic through various channels.
Total Addressable Market (TAM)
The TAM for Ziff Davis is substantial, encompassing the global digital advertising market, the e-commerce affiliate marketing market, and the digital health information market. Estimates for the global digital advertising market alone are in the hundreds of billions of dollars annually. Ziff Davis is a significant player within specific niches of this broader market, aiming to capture a considerable portion of its TAM through its targeted content and monetization strategies.
Upturn SWOT Analysis
Strengths
- Strong portfolio of well-established and trusted digital brands (e.g., IGN, PCMag, Healthline).
- Extensive reach and large, engaged user bases.
- Proven expertise in affiliate marketing and lead generation.
- Diversified revenue streams across multiple content verticals.
- Strong SEO and content optimization capabilities.
Weaknesses
- Reliance on advertising revenue, which can be cyclical.
- Potential for content to become outdated in fast-moving tech and entertainment sectors.
- Competition from larger, more diversified tech and media conglomerates.
- Sensitivity to changes in search engine algorithms and platform policies.
Opportunities
- Expansion into emerging digital content formats (e.g., video, podcasts, AI-driven content).
- Further development of direct-to-consumer (DTC) offerings and subscription models.
- Strategic acquisitions to broaden content verticals or enhance technology capabilities.
- Leveraging data analytics for personalized user experiences and targeted advertising.
- Growth in underserved international markets.
Threats
- Intensifying competition from both established players and new entrants.
- Changes in privacy regulations and their impact on targeted advertising.
- Economic downturns that reduce advertising spend.
- The rise of AI-generated content and its potential impact on originality and value.
- Ad blockers and user fatigue with excessive advertising.
Competitors and Market Share
Key Competitors
- Dotdash Meredith (DASH)
- BuzzFeed (BZFD)
- New York Times Company (NYT)
Competitive Landscape
Ziff Davis benefits from its strong brand recognition and diversified digital offerings. Its competitive advantage lies in its ability to connect consumers with products and information across various life stages and interests. However, it faces intense competition from larger media conglomerates and specialized digital publishers, necessitating continuous innovation and content relevance.
Growth Trajectory and Initiatives
Historical Growth: Ziff Davis has demonstrated growth through strategic acquisitions and organic expansion of its digital properties. The shift from print to digital has been a key driver of its evolution. Revenue growth has been influenced by its performance in affiliate marketing and advertising.
Future Projections: Future growth projections for Ziff Davis are likely based on analyst estimates considering the continued strength of its core brands, expansion into new content areas, and the ongoing digital transformation of media consumption. Projections would also factor in potential impact of new monetization strategies and market trends.
Recent Initiatives: Recent initiatives may include strategic partnerships, content diversification, investment in new technologies (e.g., AI for content creation or personalization), and optimization of e-commerce and lead generation platforms.
Summary
Ziff Davis is a robust digital media company with a strong portfolio of brands and a proven track record in affiliate marketing and lead generation. Its diversified revenue streams and established online presence are significant strengths. However, it operates in a highly competitive and rapidly evolving digital landscape, making it susceptible to shifts in advertising spend and algorithmic changes. Continued focus on content quality, user engagement, and strategic diversification will be crucial for sustained growth and mitigating competitive threats.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Ziff Davis Inc. Investor Relations
- SEC Filings (10-K, 10-Q)
- Industry analysis reports (e.g., Statista, eMarketer)
- Financial news and data providers (e.g., Bloomberg, Refinitiv)
- Company press releases and official statements
Disclaimers:
This JSON output is generated based on publicly available information and AI analysis. It is intended for informational purposes only and does not constitute financial advice. Market share data and competitor analysis are estimates and may vary. Investors should conduct their own due diligence before making any investment decisions.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ziff Davis Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 1999-07-21 | CEO, President & Director Mr. Vivek R. Shah | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 3800 | Website https://www.ziffdavis.com |
Full time employees 3800 | Website https://www.ziffdavis.com | ||
Ziff Davis, Inc., together with its subsidiaries, operates as a digital media and internet company in the United States and internationally. The company offers online resource for laboratory-based product reviews, technology news, buying guides, and research papers under the PCMag and CNET brands; Mashable for publishing technology and culture content; Spiceworks provides digital content of IT products and services; RetailMeNot, a savings destination platform; Offers.com, a coupon and deals website; and event-based properties, including BlackFriday.com, TheBlackFriday.com, BestBlackFriday.com, and DealsofAmerica.com. It also offers gaming and entertainment platform under the IGN Entertainment and Humble Bundle brands; and information on internet connectivity under the Ookla, Ekahau, Downdetector, and RootMetrics brands. The company also offers digital content and information services for health and wellness consumers under the Everyday Health, DailyOM, Lose It!, Castle Connolly, and Migraine Again brands; pregnancy and parenting content under the BabyCenter, Emma's Diary, and What to Expect brands; and Medpage Today that delivers medical news. In addition, the company offers PRIME Education, a medical education program for healthcare professionals; and Health eCareers, a digital portal for healthcare professionals. Further, it provides endpoint and email security, security awareness training, secure backup and file sharing, and virtual private network solutions under the IPVanish, VIPRE, Livedrive, Inspired eLearning, and SugarSync brands; and email marketing and delivery solutions, search engine optimization tools, and voice and text communication services under the Campaigner, iContact, SMTP, Kickbox, MOZ Pro, MOZ Local, Stat Analytics, eVoice, and Line2 brands. The company was formerly known as j2 Global, Inc. and changed its name to Ziff Davis, Inc. in October 2021. Ziff Davis, Inc. was incorporated in 2014 and is headquartered in New York, New York.
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