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Ziff Davis Inc (ZD)



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Upturn Advisory Summary
08/14/2025: ZD (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $45.29
1 Year Target Price $45.29
2 | Strong Buy |
0 | Buy |
4 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.54% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.49B USD | Price to earnings Ratio 23.04 | 1Y Target Price 45.29 |
Price to earnings Ratio 23.04 | 1Y Target Price 45.29 | ||
Volume (30-day avg) 6 | Beta 1.58 | 52 Weeks Range 28.55 - 60.62 | Updated Date 08/16/2025 |
52 Weeks Range 28.55 - 60.62 | Updated Date 08/16/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-06 | When - | Estimate 1.22 | Actual 1.24 |
Profitability
Profit Margin 4.57% | Operating Margin (TTM) 9.51% |
Management Effectiveness
Return on Assets (TTM) 3.5% | Return on Equity (TTM) 3.56% |
Valuation
Trailing PE 23.04 | Forward PE 5.42 | Enterprise Value 1900626669 | Price to Sales(TTM) 1.03 |
Enterprise Value 1900626669 | Price to Sales(TTM) 1.03 | ||
Enterprise Value to Revenue 1.31 | Enterprise Value to EBITDA 5.62 | Shares Outstanding 41002900 | Shares Floating 40053276 |
Shares Outstanding 41002900 | Shares Floating 40053276 | ||
Percent Insiders 2.26 | Percent Institutions 110.84 |
Upturn AI SWOT
Ziff Davis Inc

Company Overview
History and Background
Ziff Davis, founded in 1927, began as a publisher of aviation magazines. It evolved into a leading technology and gaming publisher, then expanded through acquisitions into digital media and internet businesses. Ziff Davis is now known for its diverse portfolio of digital brands.
Core Business Areas
- Digital Media: Provides content, tools, and services to consumers and businesses through various digital brands, covering technology, entertainment, lifestyle, and shopping.
- Cybersecurity and Martech: Offers cybersecurity solutions, digital marketing tools, and data analytics services to businesses. Includes brands like Spiceworks and Salesify.
- E-Commerce and Shopping: Operates e-commerce platforms that allow consumers to find the best deals on products and services.
Leadership and Structure
Ziff Davis Inc. is led by a management team focused on growth through acquisitions and organic expansion of its digital brands. The organizational structure is decentralized, allowing individual brands to operate with autonomy while leveraging shared resources.
Top Products and Market Share
Key Offerings
- PCMag: A leading technology publication providing product reviews, news, and how-to guides. Competitors include CNET, TechCrunch, and The Verge. Market share data is difficult to pinpoint exactly due to varying metrics across online publications, but PCMag holds a substantial share of the online tech publication market.
- IGN: A leading video game and entertainment website. IGN is a major competitor to gamespot, kotaku, and game informer within the video game news space and enjoys a significant market share in video game media, reaching millions of gamers worldwide.
- Spiceworks: A professional network and software marketplace for IT professionals. Competitors include G2 and TrustRadius. Serves millions of IT professionals through its platform, with a sizable share of the IT solutions market.
Market Dynamics
Industry Overview
The digital media industry is characterized by rapid technological advancements, evolving consumer preferences, and intense competition for advertising revenue. Cybersecurity and Martech markets are growing rapidly as businesses prioritize online security and digital marketing.
Positioning
Ziff Davis Inc. is positioned as a diversified digital media company with a strong focus on technology, gaming, and business solutions. Its competitive advantage lies in its diverse portfolio of brands, large audience base, and ability to generate revenue through advertising, subscriptions, and e-commerce.
Total Addressable Market (TAM)
The total addressable market for Ziff Davis's combined segments (digital media, cybersecurity, Martech, and e-commerce) is estimated to be hundreds of billions of dollars globally. Ziff Davis Inc. is positioned to capture a significant share of these markets through its diverse brand portfolio and strategic acquisitions.
Upturn SWOT Analysis
Strengths
- Diverse portfolio of digital brands
- Large and engaged audience base
- Strong track record of acquisitions
- Established presence in key market segments
- Experienced management team
Weaknesses
- Reliance on advertising revenue
- Exposure to changing consumer preferences
- Integration risks associated with acquisitions
- Competition from larger technology companies
Opportunities
- Expansion into new markets and verticals
- Growth of e-commerce and subscription revenue
- Increasing demand for cybersecurity solutions
- Leveraging data analytics to improve targeting
- Potential for strategic partnerships
Threats
- Economic downturn impacting advertising spending
- Increasing competition from online platforms
- Changes in search engine algorithms
- Data privacy regulations
- Security breaches and cyberattacks
Competitors and Market Share
Key Competitors
- GCI
- INFO
Competitive Landscape
Ziff Davis Inc. faces competition from other digital media companies, technology publishers, and business solutions providers. Its competitive advantage lies in its diverse portfolio of brands, large audience base, and acquisition strategy.
Major Acquisitions
Offers.com
- Year: 2015
- Acquisition Price (USD millions): 75
- Strategic Rationale: Expanded Ziff Davis's e-commerce footprint, providing consumers with deals and discounts.
Growth Trajectory and Initiatives
Historical Growth: Historically, Ziff Davis has grown through acquisitions and organic expansion of its digital brands. Focus has been on expanding its presence in digital media, cybersecurity, and business solutions.
Future Projections: Future growth projections are not publicly available.
Recent Initiatives: Recent initiatives include strategic acquisitions in cybersecurity and digital marketing, as well as expansion of its e-commerce platforms.
Summary
Ziff Davis possesses a robust digital media portfolio, benefiting from its diverse brands and expansive audience. Strategic acquisitions have been pivotal for growth, though integration risks persist. Economic downturns and escalating competition pose threats, but expansion opportunities exist within cybersecurity and e-commerce. The company's financial specifics remain undisclosed due to its private status.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Press Releases
- Industry Reports
- SEC Filings (previous)
- Third-party data providers
Disclaimers:
The information provided is based on available public data and estimates. Market share data is approximate. This analysis is not financial advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ziff Davis Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 1999-07-21 | CEO, President & Director Mr. Vivek R. Shah | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 3800 | Website https://www.ziffdavis.com |
Full time employees 3800 | Website https://www.ziffdavis.com |
Ziff Davis, Inc., together with its subsidiaries, operates as a digital media and internet company in the United States and internationally. The company offers online resource for laboratory-based product reviews, technology news, buying guides, and research papers under the PCMag and CNET brands; Mashable for publishing technology and culture content; Spiceworks provides digital content of IT products and services; RetailMeNot, a savings destination platform; Offers.com, a coupon and deals website; and event-based properties, including BlackFriday.com, TheBlackFriday.com, BestBlackFriday.com, and DealsofAmerica.com. It also offers gaming and entertainment platform under the IGN Entertainment and Humble Bundle brands; and information on internet connectivity under the Ookla, Ekahau, Downdetector, and RootMetrics brands. The company also offers digital content and information services for health and wellness consumers under the Everyday Health, DailyOM, Lose It!, Castle Connolly, and Migraine Again brands; pregnancy and parenting content under the BabyCenter, Emma's Diary, and What to Expect brands; and Medpage Today that delivers medical news. In addition, the company offers PRIME Education, a medical education program for healthcare professionals; and Health eCareers, a digital portal for healthcare professionals. Further, it provides endpoint and email security, security awareness training, secure backup and file sharing, and virtual private network solutions under the IPVanish, VIPRE, Livedrive, Inspired eLearning, and SugarSync brands; and email marketing and delivery solutions, search engine optimization tools, and voice and text communication services under the Campaigner, iContact, SMTP, Kickbox, MOZ Pro, MOZ Local, Stat Analytics, eVoice, and Line2 brands. The company was formerly known as j2 Global, Inc. and changed its name to Ziff Davis, Inc. in October 2021. Ziff Davis, Inc. was incorporated in 2014 and is headquartered in New York, New York.

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