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Upturn AI SWOT - About
ZD 
Ziff Davis Inc (ZD)
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Upturn Advisory Summary
10/15/2025: ZD (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
6 Analysts rated it
Limited analyst coverage, niche firm, research info may be scarce.
1 Year Target Price $45.29
1 Year Target Price $45.29
| 2 | Strong Buy |
| 0 | Buy |
| 4 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -24.77% | Avg. Invested days 31 | Today’s Advisory WEAK BUY |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/15/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 1.49B USD | Price to earnings Ratio 22.77 | 1Y Target Price 45.29 |
Price to earnings Ratio 22.77 | 1Y Target Price 45.29 | ||
Volume (30-day avg) 6 | Beta 1.54 | 52 Weeks Range 28.55 - 60.62 | Updated Date 10/17/2025 |
52 Weeks Range 28.55 - 60.62 | Updated Date 10/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 1.58 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 4.57% | Operating Margin (TTM) 9.51% |
Management Effectiveness
Return on Assets (TTM) 3.5% | Return on Equity (TTM) 3.56% |
Valuation
Trailing PE 22.77 | Forward PE 5.14 | Enterprise Value 1997393520 | Price to Sales(TTM) 1.03 |
Enterprise Value 1997393520 | Price to Sales(TTM) 1.03 | ||
Enterprise Value to Revenue 1.38 | Enterprise Value to EBITDA 5.91 | Shares Outstanding 41002903 | Shares Floating 40052046 |
Shares Outstanding 41002903 | Shares Floating 40052046 | ||
Percent Insiders 2.26 | Percent Institutions 111.44 |
Upturn AI SWOT
Ziff Davis Inc
Company Overview
History and Background
Ziff Davis was founded in 1927. It evolved from a publisher of aviation magazines to a leading digital media company, focusing on technology, entertainment, and lifestyle content and services through its subsidiaries.
Core Business Areas
- Digital Media: Content creation, advertising, lead generation, and affiliate marketing across various websites and platforms.
- Cybersecurity and Martech: Provides cybersecurity software and marketing technology services.
Leadership and Structure
Ziff Davis is led by a management team with experience in digital media and technology. The organizational structure includes distinct business units focused on different content verticals and technology segments.
Top Products and Market Share
Key Offerings
- IGN: A leading website for video game news, reviews, and entertainment. IGN competitors include GameSpot (CBS) and Polygon (VOX). Market share is estimated to be 15% within the gaming news websites, but actual numbers fluctuate.
- PCMag: A technology publication offering reviews, news, and how-to guides. PCMag faces competition from CNET (RDDT), TechRadar (Future PLC), and The Verge (VOX). Market share data is unavailable.
- Speedtest by Ookla: Provides internet speed testing and network diagnostic tools. Competitors are nPerf and Fast.com (NFLX). Market share is estimated to be approximately 70% for its speed test app.
Market Dynamics
Industry Overview
The digital media industry is characterized by intense competition, rapid technological advancements, and evolving consumer behavior. Cybersecurity and martech sectors are experiencing significant growth driven by the increasing importance of data protection and effective marketing strategies.
Positioning
Ziff Davis is positioned as a diversified digital media and technology company with a portfolio of well-known brands and a focus on high-growth markets. Its competitive advantage lies in its brand recognition and the synergistic benefits across its various business units.
Total Addressable Market (TAM)
The global digital media market is in the hundreds of billions USD. The cybersecurity market is also a significant TAM. Ziff Davis is positioned to capitalize on these large markets through its various content and technology offerings.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Diversified revenue streams
- Significant online reach
- Established presence in high-growth markets
Weaknesses
- Dependence on advertising revenue
- Exposure to evolving consumer preferences
- Potential for content duplication across platforms
Opportunities
- Expansion into new content verticals
- Acquisition of complementary businesses
- Growth in cybersecurity and martech markets
- Increased monetization of existing platforms
Threats
- Intense competition in digital media
- Changes in advertising technology
- Economic downturns impacting advertising spend
- Data security and privacy concerns
Competitors and Market Share
Key Competitors
- RDDT
- GOOG
- META
Competitive Landscape
Ziff Davis competes with large digital media companies and technology providers. Its advantages include a diversified portfolio and a focus on specific content verticals. Disadvantages include lower market share compared to some competitors.
Major Acquisitions
Consensus
- Year: 2023
- Acquisition Price (USD millions): 600
- Strategic Rationale: Strengthen Ziff Davis' martech offerings by integrating Consensus's demo automation platform. It has a B2B solution that strengthens client engagements to improve sales.
Growth Trajectory and Initiatives
Historical Growth: Historical growth data required from the company. Cannot provide without data.
Future Projections: Future growth projections required from analyst estimates. Cannot provide without data.
Recent Initiatives: Recent strategic initiatives includes several acquisitions in the cybersecurity space.
Summary
Ziff Davis is a diversified digital media and technology company with a portfolio of well-known brands. Its strength lies in its content creation abilities and acquisitions. However, it faces intense competition from other digital media companies. Ziff Davis needs to look out for evolving consumer preferences to monetize its platforms.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- Industry Reports
- SEC Filings
- Analyst Reports
- Third-party Data Providers
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share data is estimates.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Ziff Davis Inc
Exchange NASDAQ | Headquaters New York, NY, United States | ||
IPO Launch date 1999-07-21 | CEO, President & Director Mr. Vivek R. Shah | ||
Sector Communication Services | Industry Advertising Agencies | Full time employees 3800 | Website https://www.ziffdavis.com |
Full time employees 3800 | Website https://www.ziffdavis.com | ||
Ziff Davis, Inc., together with its subsidiaries, operates as a digital media and internet company in the United States and internationally. The company offers online resource for laboratory-based product reviews, technology news, buying guides, and research papers under the PCMag and CNET brands; Mashable for publishing technology and culture content; Spiceworks provides digital content of IT products and services; RetailMeNot, a savings destination platform; Offers.com, a coupon and deals website; and event-based properties, including BlackFriday.com, TheBlackFriday.com, BestBlackFriday.com, and DealsofAmerica.com. It also offers gaming and entertainment platform under the IGN Entertainment and Humble Bundle brands; and information on internet connectivity under the Ookla, Ekahau, Downdetector, and RootMetrics brands. The company also offers digital content and information services for health and wellness consumers under the Everyday Health, DailyOM, Lose It!, Castle Connolly, and Migraine Again brands; pregnancy and parenting content under the BabyCenter, Emma's Diary, and What to Expect brands; and Medpage Today that delivers medical news. In addition, the company offers PRIME Education, a medical education program for healthcare professionals; and Health eCareers, a digital portal for healthcare professionals. Further, it provides endpoint and email security, security awareness training, secure backup and file sharing, and virtual private network solutions under the IPVanish, VIPRE, Livedrive, Inspired eLearning, and SugarSync brands; and email marketing and delivery solutions, search engine optimization tools, and voice and text communication services under the Campaigner, iContact, SMTP, Kickbox, MOZ Pro, MOZ Local, Stat Analytics, eVoice, and Line2 brands. The company was formerly known as j2 Global, Inc. and changed its name to Ziff Davis, Inc. in October 2021. Ziff Davis, Inc. was incorporated in 2014 and is headquartered in New York, New York.
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