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Amer Sports, Inc. (AS)
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Upturn Advisory Summary
01/06/2026: AS (5-star) is a STRONG-BUY. BUY since 28 days. Simulated Profits (5.57%). Updated daily EoD!
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $46.96
1 Year Target Price $46.96
| 11 | Strong Buy |
| 4 | Buy |
| 3 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 113.01% | Avg. Invested days 48 | Today’s Advisory Strong Buy |
Upturn Star Rating | Upturn Advisory Performance  4.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 01/06/2026 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 20.57B USD | Price to earnings Ratio 67.44 | 1Y Target Price 46.96 |
Price to earnings Ratio 67.44 | 1Y Target Price 46.96 | ||
Volume (30-day avg) 19 | Beta - | 52 Weeks Range 20.21 - 42.36 | Updated Date 01/6/2026 |
52 Weeks Range 20.21 - 42.36 | Updated Date 01/6/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.55 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 5.1% | Operating Margin (TTM) 12.87% |
Management Effectiveness
Return on Assets (TTM) 4.58% | Return on Equity (TTM) 6.63% |
Valuation
Trailing PE 67.44 | Forward PE 31.25 | Enterprise Value 22311029225 | Price to Sales(TTM) 3.37 |
Enterprise Value 22311029225 | Price to Sales(TTM) 3.37 | ||
Enterprise Value to Revenue 3.66 | Enterprise Value to EBITDA 35.44 | Shares Outstanding 554571446 | Shares Floating 156931661 |
Shares Outstanding 554571446 | Shares Floating 156931661 | ||
Percent Insiders 65.74 | Percent Institutions 34.8 |
Upturn AI SWOT
Amer Sports, Inc.
Company Overview
History and Background
Amer Sports, Inc. was founded in 1950 as Urheiluvu00e4line Oy in Finland. It has since evolved into a global sports equipment company. Significant milestones include its acquisition by Fila Korea in 2019, making it a subsidiary of Anta Sports Products Limited. The company has grown through organic expansion and strategic acquisitions of well-known sports brands.
Core Business Areas
- Fitness: Designs, manufactures, and markets fitness equipment such as treadmills, ellipticals, and strength training machines.
- Ball Sports: Specializes in equipment for racquet sports like tennis and badminton, including rackets, strings, and apparel.
- Outdoor: Offers a range of outdoor gear and apparel, including skis, ski boots, cycling helmets, and protective sportswear.
- Cycling: Provides high-performance bicycles, components, and cycling accessories.
Leadership and Structure
Amer Sports operates as a subsidiary of Anta Sports Products Limited. Its leadership structure typically includes a President, Chief Financial Officer, and heads for each of its major brand segments. The company's organizational structure is generally brand-centric, with each acquired brand often maintaining a degree of operational independence while benefiting from the parent company's resources.
Top Products and Market Share
Key Offerings
- Wilson Sporting Goods: A leading brand in tennis, golf, baseball, and American football. Known for rackets, golf clubs, and balls. Competitors include Head, Babolat, Callaway, TaylorMade. Market share varies by sport, but it's a top-tier player.
- Salomon: Renowned for its ski boots, skis, snowboards, and outdoor footwear and apparel. Competitors include Rossignol, Atomic, Nordica, and various outdoor apparel brands. Strong market share in alpine skiing and trail running.
- Arc'teryx: A premium brand for high-performance outdoor apparel and equipment, particularly known for its waterproof and durable jackets. Competitors include Patagonia, The North Face, Mammut. Holds a significant share in the high-end outdoor apparel segment.
- Cervu00e9lo: A premium brand of road and triathlon bicycles, known for its aerodynamic designs and performance. Competitors include Trek, Specialized, Scott. Holds a notable market share in the performance cycling segment.
Market Dynamics
Industry Overview
The global sports equipment industry is characterized by strong brand loyalty, innovation in materials and design, and a growing consumer interest in health and fitness. Market trends include sustainability in manufacturing, e-commerce growth, and the increasing popularity of outdoor and adventure sports. Competition is intense, with a mix of global giants and niche specialists.
Positioning
Amer Sports is positioned as a premium provider of high-performance sports equipment and apparel across a diverse range of categories. Its strength lies in its portfolio of well-established and respected brands, each with a strong legacy and loyal customer base. The company's competitive advantage stems from its brand equity, innovation capabilities, and global distribution network.
Total Addressable Market (TAM)
The global sports equipment market is estimated to be in the hundreds of billions of USD. Amer Sports, with its diverse brand portfolio, targets significant portions of this market across fitness, winter sports, outdoor, and cycling segments. Its positioning within this TAM is as a significant player in the premium and performance-oriented segments.
Upturn SWOT Analysis
Strengths
- Strong portfolio of well-recognized and reputable brands (e.g., Wilson, Salomon, Arc'teryx, Cervu00e9lo).
- Global presence and established distribution networks.
- Focus on innovation and high-performance products.
- Diversified product offerings across multiple sports and outdoor categories.
- Acquisition strategy has expanded its market reach and product capabilities.
Weaknesses
- Reliance on a few key brands for a significant portion of revenue.
- Potential for brand dilution if not managed effectively across diverse segments.
- Vulnerability to economic downturns impacting discretionary spending on premium goods.
- Integration challenges and costs associated with past and future acquisitions.
- Intense competition requiring continuous investment in R&D and marketing.
Opportunities
- Growing global demand for health and fitness activities.
- Expansion in emerging markets with increasing disposable income.
- Leveraging e-commerce and digital channels for direct-to-consumer sales.
- Innovation in sustainable materials and manufacturing processes.
- Partnerships and collaborations to enhance brand visibility and reach.
Threats
- Intense competition from established players and new entrants.
- Fluctuations in raw material costs and supply chain disruptions.
- Changes in consumer preferences and sporting trends.
- Counterfeit products impacting brand reputation and sales.
- Regulatory changes and trade policies impacting international operations.
Competitors and Market Share
Key Competitors
- Nike, Inc. (NKE)
- Adidas AG (ADDYY)
- Under Armour, Inc. (UA)
- Columbia Sportswear Company (COLM)
- Deckers Outdoor Corporation (DECK)
Competitive Landscape
Amer Sports benefits from its portfolio of specialized, premium brands that command strong loyalty in their respective niches. However, it faces significant competition from larger, more diversified athletic apparel and footwear giants like Nike and Adidas, which have vast marketing budgets and broader product ranges. Amer Sports' advantage lies in its deep expertise and heritage in specific sports and outdoor activities.
Major Acquisitions
Arc'teryx
- Year: 2019
- Acquisition Price (USD millions): 529
- Strategic Rationale: To strengthen its position in the premium outdoor apparel and equipment market and leverage Arc'teryx's strong brand reputation and innovation in high-performance gear.
Cervu00e9lo
- Year: 2011
- Acquisition Price (USD millions):
- Strategic Rationale: To expand its offering in the high-performance cycling segment and integrate a brand known for its engineering and aerodynamic excellence.
Growth Trajectory and Initiatives
Historical Growth: Amer Sports has historically shown growth through a combination of organic expansion of its brands and strategic acquisitions. The acquisition by Anta Sports is expected to fuel further growth through enhanced resources and market access.
Future Projections: Future growth is projected to be driven by continued brand development, market expansion, and potential further integration or brand acquisitions under Anta Sports' ownership. Focus on premium segments and innovation is expected to be key.
Recent Initiatives: Key initiatives include strengthening its direct-to-consumer channels, investing in sustainability, and further leveraging the synergy with its parent company, Anta Sports, to expand its global footprint.
Summary
Amer Sports is a strong contender in the premium sports equipment and apparel market, bolstered by its portfolio of renowned brands like Wilson, Salomon, and Arc'teryx. Its focus on innovation and quality positions it well within niche markets. However, it faces intense competition from larger global players and needs to continually innovate and manage its diverse brand portfolio effectively. The backing of Anta Sports provides significant opportunities for global expansion and resource leverage.
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Sources and Disclaimers
Data Sources:
- Company press releases and official websites
- Industry analysis reports
- Financial news outlets
- Anta Sports Products Limited (2020.HK) investor relations (for parent company context)
Disclaimers:
Information presented is based on publicly available data and may not be exhaustive. As Amer Sports is privately held, detailed financial performance data is not directly accessible and is inferred from its parent company's reporting and industry trends. Market share data is indicative and can vary significantly by specific product category and region. This analysis is for informational purposes only and does not constitute investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amer Sports, Inc.
Exchange NYSE | Headquaters - | ||
IPO Launch date 2024-02-01 | CEO & Director Mr. Jie Zheng | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 13400 | Website https://www.amersports.com |
Full time employees 13400 | Website https://www.amersports.com | ||
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories, which includes climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear products. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, American football, basketball, golf, and various other professional and recreational sports, as well as functional athletic apparel. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse; and pitching machines. The company sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, Wilson, Louisville Slugger, DeMarini, EvoShield, and Atec brands. It distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.
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