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Upturn AI SWOT - About
Amer Sports, Inc. (AS)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/31/2025: AS (5-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $46.14
1 Year Target Price $46.14
| 11 | Strong Buy |
| 4 | Buy |
| 3 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 101.77% | Avg. Invested days 53 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 17.32B USD | Price to earnings Ratio 76.17 | 1Y Target Price 46.14 |
Price to earnings Ratio 76.17 | 1Y Target Price 46.14 | ||
Volume (30-day avg) 19 | Beta - | 52 Weeks Range 17.84 - 42.36 | Updated Date 11/1/2025 |
52 Weeks Range 17.84 - 42.36 | Updated Date 11/1/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.93% | Operating Margin (TTM) 3.74% |
Management Effectiveness
Return on Assets (TTM) 4.56% | Return on Equity (TTM) 4.9% |
Valuation
Trailing PE 76.17 | Forward PE 30.77 | Enterprise Value 20796969184 | Price to Sales(TTM) 3.04 |
Enterprise Value 20796969184 | Price to Sales(TTM) 3.04 | ||
Enterprise Value to Revenue 3.65 | Enterprise Value to EBITDA 23.45 | Shares Outstanding 554571446 | Shares Floating 156706370 |
Shares Outstanding 554571446 | Shares Floating 156706370 | ||
Percent Insiders 65.74 | Percent Institutions 32.27 |
Upturn AI SWOT
Amer Sports, Inc.
Company Overview
History and Background
Amer Sports was founded in 1950 as a tobacco company in Finland. It later diversified into other industries, including paper and sports equipment. Over time, it has shifted its focus entirely to sports equipment, apparel, and footwear through strategic acquisitions and divestitures.
Core Business Areas
- Technical Apparel: Offers high-performance clothing designed for various outdoor activities and sports, focusing on innovation and functionality under brands such as Arc'teryx.
- Outdoor Performance: Includes equipment, footwear, and accessories for outdoor pursuits like hiking, trail running, and mountaineering under brands such as Salomon.
- Team Sports: Focuses on baseball, softball, and other team sports equipment, primarily through the Wilson brand.
Leadership and Structure
Amer Sports is led by CEO James Zheng. The company operates with a brand-centric structure, with each brand having its own management team reporting to the central Amer Sports leadership.
Top Products and Market Share
Key Offerings
- Arc'teryx Outerwear: Premium outdoor apparel known for its durability and performance, especially in mountaineering and skiing. Market share within the high-end outdoor apparel is substantial. Competitors include Patagonia, The North Face, and Mammut. Revenue is significant, contributing a large percentage to the technical apparel segment.
- Salomon Footwear: Trail running shoes and ski equipment, widely recognized for its innovation and performance. Salomon holds a strong market position in trail running footwear. Competitors include Hoka, Nike, and Adidas. The brand has a high revenue with global reach.
- Wilson Sporting Goods: Baseball gloves, tennis rackets, and other sporting goods equipment. Wilson is a market leader in tennis rackets and baseball gloves, with an established market presence in team sports. Competitors include Rawlings, Head, and Babolat. Sales generate significant revenue worldwide.
Market Dynamics
Industry Overview
The sports equipment, apparel, and footwear industry is characterized by strong growth in outdoor activities, health and fitness trends, and increasing demand for high-performance gear. The industry is competitive, with many established players and new entrants.
Positioning
Amer Sports positions itself as a premium provider of sports and outdoor equipment, focusing on innovation, quality, and performance. Its brands are well-recognized and respected in their respective segments, giving it a competitive advantage.
Total Addressable Market (TAM)
The global sports and fitness equipment market is estimated to reach hundreds of billions of USD. Amer Sports, with its diverse portfolio of brands, targets specific niches within this TAM, focusing on high-end consumers and performance-oriented athletes.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Focus on innovation and performance
- Established market presence in key segments
Weaknesses
- High price points may limit market reach
- Dependence on key brands
- Potential vulnerability to economic downturns
- Complex organizational structure
Opportunities
- Expansion into emerging markets
- Growth in e-commerce channels
- Development of new products and technologies
- Strategic acquisitions to broaden portfolio
Threats
- Intense competition from established players and new entrants
- Fluctuations in raw material costs
- Changes in consumer preferences
- Impact of global economic conditions
Competitors and Market Share
Key Competitors
- NKE
- ADDYY
- UA
Competitive Landscape
Amer Sports faces intense competition from established players like Nike and Adidas, as well as niche brands that focus on specific sports or outdoor activities. Amer Sports differentiates itself through its premium brand positioning and focus on innovation, quality, and performance.
Major Acquisitions
Peak Performance
- Year: 2018
- Acquisition Price (USD millions): 214
- Strategic Rationale: Strengthened its apparel portfolio and presence in the outdoor and ski wear market.
Growth Trajectory and Initiatives
Historical Growth: Since being acquired, growth trends have been strategically influenced by the new ownership, focusing on expanding market presence in Asia and leveraging the brand portfolio's premium positioning.
Future Projections: Future growth is expected to be driven by increased demand in the Asia-Pacific region, continued investment in product innovation, and expansion of e-commerce channels.
Recent Initiatives: Recent initiatives include expanding retail presence in China, focusing on digital marketing efforts, and launching new product lines across key brands.
Summary
Amer Sports, under private ownership, continues to leverage its strong brand portfolio and global distribution network. A key strength is its focus on premium, high-performance sports equipment. The business is positioned for growth in Asia and e-commerce. However, intense competition and economic uncertainty remain potential challenges.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company filings
- Industry reports
- Market research
- Analyst estimates
Disclaimers:
The information provided is for informational purposes only and should not be considered investment advice. Market share estimates are approximate and may vary depending on the source.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amer Sports, Inc.
Exchange NYSE | Headquaters - | ||
IPO Launch date 2024-02-01 | CEO & Director Mr. Jie Zheng | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 13400 | Website https://www.amersports.com |
Full time employees 13400 | Website https://www.amersports.com | ||
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories, which includes climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear products. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, American football, basketball, golf, and various other professional and recreational sports, as well as functional athletic apparel. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse; and pitching machines. The company sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, Wilson, Louisville Slugger, DeMarini, EvoShield, and Atec brands. It distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.
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