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Upturn AI Summary - About
Amer Sports, Inc.(AS)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for AS
11/06/2026: AS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Amer Sports, Inc. is a global sporting goods company that owns a portfolio of well-known brands including Arc'teryx, Wilson, and Salomon. The company has shown growth through a strategic focus on premium performance apparel and expanding its direct-to-consumer sales channels. Its main investment story centers on the scaling of the Arc'teryx brand and geographic expansion into markets like China. However, investors should be aware of risks including high debt levels from previous acquisitions, intense competition from larger sportswear giants, and sensitivity to consumer spending. Amer Sports may suit growth-oriented investors looking for exposure to the premium outdoor market, provided they are comfortable with the inherent volatility of the apparel sector.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Strong fit | The company is scaling rapidly in the premium segment with significant runway for geographic expansion. |
| Momentum investor | Mixed fit | Fits well during periods of strong market performance, but remains sensitive to broader consumer sentiment cycles. |
| Value investor | Weak fit | Current valuation reflects growth expectations rather than traditional value metrics. |
| Dividend investor | Weak fit | The company does not pay a dividend, focusing instead on growth and deleveraging. |
| Low-risk investor | Weak fit | High leverage and exposure to consumer discretionary cycles result in above-average volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | As a consumer-facing growth stock, share prices can be sensitive to quarterly sentiment. |
| Valuation risk | Medium / high | High growth multiples can contract if revenue targets are missed. |
| Competition risk (Athletic Apparel) | High | Intense competition from NKE and ADS puts pressure on margins. |
| Business quality | Medium | The portfolio has strong brands, but integration remains an ongoing effort. |
| Dividend income | Low / none | Investors should not expect income generation from this holding. |
| Execution risk | Medium | Successful management of multiple global brands requires operational excellence. |
Price Behavior
Downtrend
The stock has experienced a sustained decline in price over recent periods.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit 49.81% | Avg. Invested days 35 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  3.0 |
| Profits based on simulation | Last Close 11/06/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 18.31B USD | Price to earnings Ratio 33.13 | 1Y Target Price 47.24 |
Price to earnings Ratio 33.13 | 1Y Target Price 47.24 | ||
Volume (30-day avg) 5.5M shares | Beta 1.97 | 52 Weeks Range 26.10 - 42.76 | Updated Date 11/08/2026 |
52 Weeks Range 26.10 - 42.76 | Updated Date 11/08/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.95 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Technical Apparel | Arc'teryx brand outerwear, apparel, and equipment. | This is the primary growth engine for the company, targeting high-end outdoor consumers. |
| Outdoor Performance | Salomon footwear, ski gear, and Peak Performance clothing. | Provides stable revenue from both specialized sports equipment and lifestyle apparel. |
| Ball & Racquet | Wilson brand tennis, baseball, and team sports equipment. | A well-known, established segment that provides consistent market presence. |
| Geography | Americas, EMEA, and Greater China revenue streams. | China is a critical growth region for the company's premium product strategy. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Valuation
Trailing PE 33.13 | Forward PE 17.06 | Enterprise Value 18.69B | Price to Sales(TTM) 2.46 |
Enterprise Value 18.69B | Price to Sales(TTM) 2.46 | ||
Enterprise Value to Revenue 2.51 | Enterprise Value to EBITDA 20.84 | Shares Outstanding 581.82M | Shares Floating 190.92M |
Shares Outstanding 581.82M | Shares Floating 190.92M | ||
Percent Insiders 66.23 | Percent Institutions 42.79 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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