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Amer Sports, Inc. (AS)




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Upturn Advisory Summary
07/03/2025: AS (5-star) is a STRONG-BUY. BUY since 36 days. Profits (24.58%). Updated daily EoD!
1 Year Target Price $41.16
1 Year Target Price $41.16
11 | Strong Buy |
4 | Buy |
3 | Hold |
0 | Sell |
1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 135.94% | Avg. Invested days 58 | Today’s Advisory Strong Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Large-Cap Stock | Market Capitalization 21.56B USD | Price to earnings Ratio 105.05 | 1Y Target Price 41.16 |
Price to earnings Ratio 105.05 | 1Y Target Price 41.16 | ||
Volume (30-day avg) 19 | Beta - | 52 Weeks Range 10.11 - 40.21 | Updated Date 07/5/2025 |
52 Weeks Range 10.11 - 40.21 | Updated Date 07/5/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.37 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 3.7% | Operating Margin (TTM) 14.56% |
Management Effectiveness
Return on Assets (TTM) 4.31% | Return on Equity (TTM) 4.53% |
Valuation
Trailing PE 105.05 | Forward PE 53.48 | Enterprise Value 22668392106 | Price to Sales(TTM) 3.95 |
Enterprise Value 22668392106 | Price to Sales(TTM) 3.95 | ||
Enterprise Value to Revenue 4.15 | Enterprise Value to EBITDA 43.91 | Shares Outstanding 554571008 | Shares Floating 168190198 |
Shares Outstanding 554571008 | Shares Floating 168190198 | ||
Percent Insiders 66.35 | Percent Institutions 25.83 |
Upturn AI SWOT
Amer Sports, Inc.
Company Overview
History and Background
Amer Sports was founded in 1950 as a tobacco company in Finland, diversified into sports equipment in the 1970s, and grew through acquisitions. It was acquired by a consortium led by ANTA Sports in 2019 and delisted from the Helsinki Stock Exchange.
Core Business Areas
- Technical Apparel: Includes brands like Arc'teryx, focusing on premium outdoor apparel and equipment.
- Outdoor Performance: Encompasses brands like Salomon, renowned for its innovative footwear and sports equipment.
- Sports and Lifestyle: Features brands like Wilson, known for its sporting goods, including tennis rackets and balls.
Leadership and Structure
Amer Sports is led by CEO James Zheng. ANTA Sports heads the consortium ownership, defining strategic direction.
Top Products and Market Share
Key Offerings
- Arc'teryx Outerwear: Arc'teryx specializes in high-end outdoor apparel. Market share is focused on the premium segment. Competitors include Patagonia and The North Face.
- Salomon Footwear: Salomon's footwear includes trail running and hiking shoes, and skis and ski equipment, gaining a significant market share. Competitors include Hoka and Merrell.
- Wilson Tennis Rackets: Wilson is a leading manufacturer of tennis rackets and balls, maintaining a strong position in the market. Competitors include Babolat and Head.
Market Dynamics
Industry Overview
The sporting goods industry is driven by increasing health awareness, participation in sports and outdoor activities, and demand for athleisure wear. It is dynamic and competitive.
Positioning
Amer Sports focuses on premium and performance-oriented sporting goods, distinguishing itself through innovation and quality.
Total Addressable Market (TAM)
The global sporting goods market is estimated to be in the hundreds of billions of dollars. Amer Sports targets specific segments within this TAM, focusing on high-performance products with higher margins.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Innovation in product development
- Global distribution network
- Focus on premium segments
Weaknesses
- High price points may limit accessibility
- Reliance on specific sports trends
- Exposure to economic downturns affecting discretionary spending
- Complex organizational structure due to multiple brands
Opportunities
- Expansion into emerging markets
- Increased online sales and e-commerce presence
- Development of sustainable and eco-friendly products
- Strategic partnerships and collaborations
Threats
- Intense competition from established brands
- Fluctuations in raw material costs
- Changes in consumer preferences
- Impact of global economic conditions
Competitors and Market Share
Key Competitors
- NKE
- ADDYY
- UA
Competitive Landscape
Amer Sports distinguishes itself through a focus on premium, performance-oriented products, which can lead to higher margins but limits volume, compared to mass-market competitors. Strengths are the quality of Arc'teryx and Wilson but weaker in the broader athletics market.
Growth Trajectory and Initiatives
Historical Growth: Amer Sports' historical growth has been driven by acquisitions and organic expansion of its key brands.
Future Projections: Future growth projections are reliant on increasing global sports participation and ANTA's ability to leverage Amer Sports' brands in Asian markets, particularly China. Analysts expect continued expansion in apparel and footwear. Public figures aren't accessible.
Recent Initiatives: Recent initiatives include brand repositioning and investments in digital marketing to enhance online presence.
Summary
Amer Sports, backed by ANTA, is strategically positioned in premium sporting goods with strong brands. Its focus on innovation and quality are key strengths. It needs to navigate competitive pressures and economic uncertainty. Leveraging its strong brands in emerging markets will be crucial for future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company press releases
- Industry reports
- Financial news articles
- Analyst estimates
- ANTA Sports annual reports
Disclaimers:
Financial data for Amer Sports is limited due to its private ownership. Market share estimates and projections are based on available information and may vary. This analysis is for informational purposes only and does not constitute investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amer Sports, Inc.
Exchange NYSE | Headquaters - | ||
IPO Launch date 2024-02-01 | CEO & Director Mr. Jie Zheng | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 13400 | Website https://www.amersports.com |
Full time employees 13400 | Website https://www.amersports.com |
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories, which includes climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear products. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, American football, basketball, golf, and various other professional and recreational sports, as well as functional athletic apparel. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse; and pitching machines. The company sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, Wilson, Louisville Slugger, DeMarini, EvoShield, and Atec brands. It distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.
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