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Upturn AI SWOT - About
Amer Sports, Inc. (AS)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
09/17/2025: AS (5-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Outstanding Performance
These Stocks/ETFs, based on Upturn Advisory, have historically outperformed the market, making them a top-tier choice for investors.
Number of Analysts
19 Analysts rated it
Moderately tracked stock, growing coverage, gaining market and investor attention.
1 Year Target Price $44.15
1 Year Target Price $44.15
| 11 | Strong Buy |
| 4 | Buy |
| 3 | Hold |
| 0 | Sell |
| 1 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 101.77% | Avg. Invested days 53 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  3.0 | Stock Returns Performance  5.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 20.57B USD | Price to earnings Ratio 90.46 | 1Y Target Price 44.15 |
Price to earnings Ratio 90.46 | 1Y Target Price 44.15 | ||
Volume (30-day avg) 19 | Beta - | 52 Weeks Range 14.68 - 42.36 | Updated Date 09/17/2025 |
52 Weeks Range 14.68 - 42.36 | Updated Date 09/17/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) 0.41 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-08-19 | When Before Market | Estimate 0.02 | Actual 0.06 |
Profitability
Profit Margin 3.93% | Operating Margin (TTM) 3.74% |
Management Effectiveness
Return on Assets (TTM) 4.56% | Return on Equity (TTM) 4.9% |
Valuation
Trailing PE 90.46 | Forward PE 32.47 | Enterprise Value 21850654932 | Price to Sales(TTM) 3.61 |
Enterprise Value 21850654932 | Price to Sales(TTM) 3.61 | ||
Enterprise Value to Revenue 3.83 | Enterprise Value to EBITDA 24.64 | Shares Outstanding 554571446 | Shares Floating 156706370 |
Shares Outstanding 554571446 | Shares Floating 156706370 | ||
Percent Insiders 65.74 | Percent Institutions 31.99 |
Upturn AI SWOT
Amer Sports, Inc.
Company Overview
History and Background
Amer Sports was founded in 1950 as a tobacco company called Amer-Tupakka. Over the years, it diversified into the paper, printing, and sporting goods industries. It transformed into a sports equipment company through acquisitions of brands such as Wilson, Atomic, and Salomon. In 2019, Amer Sports was acquired by a consortium led by ANTA Sports.
Core Business Areas
- Technical Apparel: Includes brands like Arc'teryx, which focuses on high-performance outerwear and apparel. It targets outdoor enthusiasts and professionals.
- Outdoor Performance: Encompasses brands like Salomon known for its athletic shoes and outdoor equipment. This segment concentrates on trail running, hiking, and winter sports gear.
- Team Sports: Features brands like Wilson, offering equipment for tennis, baseball, basketball, and American football. It targets both amateur and professional athletes.
Leadership and Structure
Following the acquisition by ANTA Sports, the leadership structure involves a board and management team with representatives from ANTA and other investors. The company operates with a global structure, managing its brands and regions separately.
Top Products and Market Share
Key Offerings
- Arc'teryx Outerwear: High-end outdoor apparel known for its quality and technical performance. Competitors include Patagonia, The North Face, and Marmot. Data on users/market share unavailable due to it being a private company.
- Salomon Trail Running Shoes: Popular for trail running and hiking. Competitors include Hoka One One, Nike, and Adidas. Data on users/market share unavailable due to it being a private company.
- Wilson Tennis Rackets: A leading brand in tennis equipment. Competitors include Babolat, Head, and Yonex. Data on users/market share unavailable due to it being a private company.
Market Dynamics
Industry Overview
The sporting goods industry is driven by consumer interest in health, fitness, and outdoor activities. It's characterized by seasonal demand, technological innovation, and brand loyalty. The COVID-19 pandemic significantly impacted the industry, with increased demand for home fitness equipment and outdoor recreational products.
Positioning
Amer Sports positions itself as a premium sporting goods company with a portfolio of well-known brands that cater to different segments of the sports and outdoor market. Its competitive advantages include a strong brand reputation, product innovation, and a global distribution network.
Total Addressable Market (TAM)
The global sporting goods market is estimated to be worth hundreds of billions of dollars annually. Amer Sports, with its strong brands and diverse product portfolio, is well-positioned to capture a significant share of this market.
Upturn SWOT Analysis
Strengths
- Strong brand portfolio
- Global distribution network
- Product innovation
- High-quality products
- Diverse product range
Weaknesses
- High price points may limit market reach
- Dependence on seasonal sales
- Potential for supply chain disruptions
- Heavy reliance on a few major brands
Opportunities
- Expanding into new geographic markets
- Developing new products and technologies
- Increasing online sales
- Partnering with athletes and influencers
- Capitalizing on the growing interest in health and fitness
Threats
- Intense competition
- Changing consumer preferences
- Economic downturns
- Counterfeit products
- Fluctuations in currency exchange rates
Competitors and Market Share
Key Competitors
- NKE
- ADDYY
- UA
Competitive Landscape
Amer Sports possesses a strong brand portfolio, particularly in outdoor and team sports. However, it faces stiff competition from larger companies like Nike and Adidas, which have greater resources for marketing and distribution. Amer Sports' focus on premium products may limit its reach to price-sensitive consumers.
Growth Trajectory and Initiatives
Historical Growth: Prior to its acquisition, Amer Sports demonstrated consistent growth driven by its strong brand portfolio and expansion into emerging markets. Focus on innovation and strategic acquisitions contributed to its growth trajectory.
Future Projections: As a privately held company, future projections are not publicly available. However, under the ownership of ANTA Sports, the focus is likely on expanding its market share in China and other Asian markets.
Recent Initiatives: Recent strategic initiatives likely include integrating Amer Sports' brands into ANTA's distribution network, focusing on e-commerce growth, and investing in product development to cater to specific regional markets.
Summary
Amer Sports boasts a robust portfolio of brands renowned for quality and performance. Its strategic acquisition by ANTA Sports presents opportunities for expansion, particularly in the Asian market. However, fierce competition and economic uncertainties present ongoing challenges, demanding continuous innovation and adaptation. Its focus on premium offerings limits accessibility for some consumers.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website (pre-acquisition)
- Industry Reports
- News Articles
- Market Research Reports
Disclaimers:
Data is based on publicly available information and analyst estimates. Financial data is limited due to the company being privately held. Market share data is approximate and may vary based on different sources.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Amer Sports, Inc.
Exchange NYSE | Headquaters - | ||
IPO Launch date 2024-02-01 | CEO & Director Mr. Jie Zheng | ||
Sector Consumer Cyclical | Industry Leisure | Full time employees 13400 | Website https://www.amersports.com |
Full time employees 13400 | Website https://www.amersports.com | ||
Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories, which includes climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear products. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, American football, basketball, golf, and various other professional and recreational sports, as well as functional athletic apparel. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse; and pitching machines. The company sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, Wilson, Louisville Slugger, DeMarini, EvoShield, and Atec brands. It distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.
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