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Best Buy Co. Inc(BBY)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for BBY
09/17/2026: BBY (2-star) has a low Upturn Star Rating. Not recommended to BUY.
Best Buy is a prominent omnichannel retailer specializing in consumer electronics, appliances, and technical services. The company maintains a leading position by pairing physical store convenience with the Geek Squad support ecosystem, which distinguishes it from pure-play online competitors. Its primary investment story centers on transitioning from a traditional retailer to a service-oriented health and home-tech provider. However, the company faces significant execution and competitive risks from large-scale e-commerce platforms and cyclical fluctuations in consumer discretionary spending. Best Buy often appeals to value-oriented investors due to its stable cash flow and consistent dividend, making it a potential fit for income-focused portfolios monitoring the company's service-sector expansion.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | Growth is moderate and tied closely to cyclical consumer electronics cycles. |
| Momentum investor | Weak fit | The stock often lacks strong, sustained directional momentum compared to high-growth tech sectors. |
| Value investor | Strong fit | The company is often reasonably priced relative to its cash flow and retail positioning. |
| Dividend investor | Strong fit | Best Buy offers a reliable dividend supported by stable free cash flow. |
| Low-risk investor | Mixed fit | While established, the retail industry is inherently sensitive to economic cycles. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | Medium | The stock can be sensitive to quarterly earnings misses and macroeconomic headlines. |
| Valuation risk | Low | The company typically trades at a valuation that reflects its steady, mature retail status. |
| Competition risk (E-commerce) | High | Amazon and other digital players maintain constant pressure on margins and pricing. |
| Business quality | Medium | Best Buy has a proven, resilient business model with strong brand equity. |
| Dividend income | Low | The dividend is generally considered stable and well-covered by earnings. |
| Execution risk | Medium | Success depends on managing complex inventory and evolving service offerings effectively. |
Price Behavior
Strong Uptrend
The stock has maintained a strong upward price trend across the last three quarters.
Moderately Choppy
The stock has experienced noticeable price swings while retaining some directional structure.
Analysis of Past Performance
Type Stock | Historic Profit -29.55% | Avg. Invested days 32 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 19.39B USD | Price to earnings Ratio 15.51 | 1Y Target Price 86.7 |
Price to earnings Ratio 15.51 | 1Y Target Price 86.7 | ||
Volume (30-day avg) 4.0M shares | Beta 1.3 | 52 Weeks Range 53.81 - 95.85 | Updated Date 09/16/2026 |
52 Weeks Range 53.81 - 95.85 | Updated Date 09/16/2026 | ||
Dividends yield (FY) 4.10% | Basic EPS (TTM) 5.96 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Consumer Electronics | TVs, computers, phones, and gaming consoles sold in stores and online. | This is the core revenue driver, prone to economic cycles. |
| Services and Support | Geek Squad support, installations, and extended warranties. | High-margin revenue that builds customer loyalty. |
| Appliances | Major home appliances and smart home devices. | Provides a steadier, less tech-dependent revenue stream. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2026-08-27 | When Before Market | Estimate 1.37 | Actual 1.47 |
Profitability
Profit Margin 3.01% | Operating Margin (TTM) 3.9% |
Management Effectiveness
Return on Assets (TTM) 7.25% | Return on Equity (TTM) 43.13% |
Valuation
Trailing PE 15.51 | Forward PE 13.97 | Enterprise Value 21.43B | Price to Sales(TTM) 0.46 |
Enterprise Value 21.43B | Price to Sales(TTM) 0.46 | ||
Enterprise Value to Revenue 0.51 | Enterprise Value to EBITDA 8.31 | Shares Outstanding 209.73M | Shares Floating 196.68M |
Shares Outstanding 209.73M | Shares Floating 196.68M | ||
Percent Insiders 6.52 | Percent Institutions 97.04 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About Best Buy Co. Inc
Exchange NYSE | Headquarters Richfield, MN, United States | ||
IPO Launch date 1985-04-19 | CEO & Director Ms. Corie Sue Barry | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 82000 | Website https://corporate.bestbuy.com |
Full time employees 82000 | Website https://corporate.bestbuy.com | ||
Best Buy Co., Inc. offers technology products and solutions in the United States, Canada, and internationally. The company provides computing and mobile phone products, such as desktops, notebooks, and peripherals; mobile phones comprising related mobile network carrier commissions; networking products; tablets covering e-readers; smartwatches; and consumer electronics consisting of digital imaging, health and fitness products, portable audio comprising headphones and portable speakers, and smart home products, as well as home theaters that includes home theater accessories, soundbars, and televisions. It also offers appliances, such as dishwashers, laundry, ovens, refrigerators, blenders, coffee makers, vacuums, and personal care; entertainment products consisting of drones, peripherals, gaming, toys, and virtual reality, as well as hardware and software, and augmented reality glasses and other software products; and other products, such as baby, food and beverage, luggage, and outdoor living products. In addition, the company provides delivery, installation, marketplace commissions, memberships, repair, set-up, technical support, health-related, and warranty-related services. It offers its products through stores and websites under the Best Buy, Best Buy Ads, Best Buy Business, Best Buy Essentials, Best Buy Health, Best Buy Marketplace, Geek Squad, Imagine That, Insignia, Lively, Jitterbug, My Best Buy, My Best Buy Memberships, Pacific Kitchen, Home, TechLiquidators, and Yardbird brand names, as well as domain names comprising bestbuy.com, lively.com, techliquidators.com, yardbird.com, bestbuy.ca, and techliquidators.ca. The company was formerly known as Sound of Music, Inc. Best Buy Co., Inc. was incorporated in 1966 and is headquartered in Richfield, Minnesota.
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