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Best Buy Co. Inc (BBY)

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Upturn Advisory Summary
01/09/2026: BBY (1-star) is currently NOT-A-BUY. Pass it for now.
1 Year Target Price $82.9
1 Year Target Price $82.9
| 7 | Strong Buy |
| 4 | Buy |
| 17 | Hold |
| 1 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -43.97% | Avg. Invested days 29 | Today’s Advisory PASS |
Upturn Star Rating ![]() | Upturn Advisory Performance | Stock Returns Performance |
Key Highlights
Company Size Large-Cap Stock | Market Capitalization 15.09B USD | Price to earnings Ratio 23.7 | 1Y Target Price 82.9 |
Price to earnings Ratio 23.7 | 1Y Target Price 82.9 | ||
Volume (30-day avg) 29 | Beta 1.43 | 52 Weeks Range 52.85 - 87.00 | Updated Date 01/8/2026 |
52 Weeks Range 52.85 - 87.00 | Updated Date 01/8/2026 | ||
Dividends yield (FY) 5.51% | Basic EPS (TTM) 3.03 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin 1.54% | Operating Margin (TTM) 3.98% |
Management Effectiveness
Return on Assets (TTM) 6.52% | Return on Equity (TTM) 22.49% |
Valuation
Trailing PE 23.7 | Forward PE 10.3 | Enterprise Value 17592301139 | Price to Sales(TTM) 0.36 |
Enterprise Value 17592301139 | Price to Sales(TTM) 0.36 | ||
Enterprise Value to Revenue 0.42 | Enterprise Value to EBITDA 9.8 | Shares Outstanding 209535103 | Shares Floating 194383620 |
Shares Outstanding 209535103 | Shares Floating 194383620 | ||
Percent Insiders 7.55 | Percent Institutions 90.69 |
Upturn AI SWOT
Best Buy Co. Inc

Company Overview
History and Background
Best Buy Co. Inc. was founded in 1966 by Richard M. Schulze and James Wheeler as an audio specialty store named Sound of Music. In 1983, it was rebranded and expanded into a big-box electronics retailer under the name Best Buy. Key milestones include its initial public offering in 1985, expansion into Canada in 2001, and the launch of its Geek Squad service. The company has evolved from a pure brick-and-mortar retailer to a multi-channel experience, focusing on technology solutions and services alongside product sales.
Core Business Areas
- Consumer Electronics: Offers a wide range of products including televisions, computers, smartphones, tablets, cameras, audio equipment, and smart home devices.
- Home Appliances: Sells major and small kitchen appliances, as well as laundry appliances.
- Services: Provides installation, repair, technical support, and consultation services through its Geek Squad brand, as well as extended warranties and protection plans.
- Health & Wellness: Includes products related to personal health monitoring, fitness, and well-being.
Leadership and Structure
Best Buy Co. Inc. is led by a Board of Directors and a senior executive team, with Corie Barry serving as the current Chief Executive Officer (CEO). The company operates through a hierarchical management structure with divisions focused on merchandising, operations, marketing, digital, and human resources, alongside regional and store-level management.
Top Products and Market Share
Key Offerings
- Smartphones: Offers a broad selection of the latest smartphones from major manufacturers like Apple, Samsung, and Google. Competitors include carrier stores, direct manufacturer sales, and other electronics retailers. Specific market share data for Best Buy within the smartphone category is not publicly disclosed, but it is a significant channel for these devices.
- Televisions: Features a wide array of televisions, including OLED, QLED, and LED models from brands like Samsung, LG, Sony, and TCL. Competitors include other electronics retailers and big-box stores. Market share is not granularly available, but Best Buy is a major player in TV sales.
- Computers & Laptops: Sells a variety of personal computers, laptops, and accessories from brands such as Dell, HP, Apple, and Lenovo. Competitors include online retailers and direct manufacturers. Best Buy is a significant retailer in this segment.
- Geek Squad Services: Offers a comprehensive suite of technology support, repair, installation, and protection plans for electronics. This service is a key differentiator and contributes to customer loyalty and revenue. Competitors include manufacturer support, independent repair shops, and other retail service arms.
Market Dynamics
Industry Overview
The consumer electronics industry is highly dynamic, characterized by rapid technological advancements, product innovation, and intense competition. The retail landscape is shaped by the ongoing shift towards e-commerce, the demand for integrated services, and the impact of economic conditions on consumer spending. The industry faces challenges from supply chain disruptions and the need to adapt to evolving consumer preferences.
Positioning
Best Buy is positioned as a leading multi-channel retailer of consumer electronics and related services. Its competitive advantages include its strong brand recognition, extensive store footprint, knowledgeable sales associates, and the integrated Geek Squad services, which offer a differentiated value proposition. The company has also focused on transforming its store experience and enhancing its digital capabilities.
Total Addressable Market (TAM)
The total addressable market for consumer electronics and related services is in the hundreds of billions of dollars globally. Best Buy, primarily operating in North America, targets a significant portion of this market. While specific TAM figures for Best Buy's addressable market are not publicly disclosed, it operates within the vast and evolving electronics retail sector. Its positioning is to capture a substantial share of this market through its diverse product and service offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition and customer loyalty.
- Extensive physical store presence combined with a robust online channel.
- Differentiated service offering through Geek Squad.
- Established relationships with major electronics manufacturers.
- Experienced management team with a history of strategic adaptation.
Weaknesses
- Vulnerability to intense price competition from online retailers.
- Dependence on discretionary consumer spending, making it susceptible to economic downturns.
- Challenges in rapidly adapting to fast-changing technology trends.
- Inventory management complexities in a diverse product portfolio.
Opportunities
- Expansion of private label brands and exclusive product offerings.
- Growth in the smart home and connected living segments.
- Increasing demand for technology consultation and support services.
- Leveraging data analytics to personalize customer experiences.
- Potential for further integration of online and in-store shopping experiences.
Threats
- Intensifying competition from e-commerce giants and direct-to-consumer brands.
- Supply chain disruptions and rising costs.
- Economic slowdowns impacting consumer discretionary spending.
- Rapid obsolescence of technology products.
- Changing consumer purchasing habits and preferences.
Competitors and Market Share
Key Competitors
- Amazon.com Inc. (AMZN)
- Walmart Inc. (WMT)
- Costco Wholesale Corporation (COST)
- Target Corporation (TGT)
- Apple Inc. (AAPL)
- Samsung Electronics (SSNLF)
Competitive Landscape
Best Buy faces intense competition from online giants like Amazon, which offers vast selection and competitive pricing. Traditional brick-and-mortar retailers like Walmart and Target also compete with electronics offerings. Direct sales from manufacturers like Apple and Samsung, as well as warehouse clubs like Costco, further fragment the market. Best Buy's advantages lie in its expert sales associates, in-store service experience, and the comprehensive Geek Squad support, which Amazon and other pure online players often struggle to replicate.
Growth Trajectory and Initiatives
Historical Growth: Best Buy has experienced significant growth over its history, evolving from a niche audio retailer to a major electronics giant. In recent years, growth has been driven by its successful transformation into an omnichannel retailer, with a strong emphasis on leveraging its store assets for online fulfillment and customer service. The company has navigated market shifts by adapting its strategy to focus on services and customer experience.
Future Projections: Analyst projections for Best Buy's future growth indicate moderate revenue increases, driven by continued strength in services, private label brands, and online sales. Profitability is expected to be influenced by margin management and operational efficiencies. The company is expected to continue investing in its digital capabilities and store modernization.
Recent Initiatives: Recent initiatives include the expansion of its health and wellness offerings, further integration of its online and in-store experiences (e.g., buy online, pick up in-store), and continued investment in its Geek Squad services to capture the growing demand for tech support. The company has also focused on optimizing its store portfolio and supply chain.
Summary
Best Buy is a resilient omnichannel electronics retailer that has successfully navigated significant industry shifts by focusing on its differentiated service offerings, particularly Geek Squad. Its strengths lie in its brand, store footprint, and customer relationships, while it faces threats from intense online competition and economic headwinds. The company needs to continue innovating in digital experiences and service expansion to maintain its market position and drive future growth.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Best Buy Co. Inc. Investor Relations
- Reputable financial news outlets (e.g., Wall Street Journal, Bloomberg)
- Market research reports (aggregated data)
- Financial data providers (e.g., Refinitiv, FactSet)
Disclaimers:
This JSON output is for informational purposes only and does not constitute financial advice. The data presented is based on publicly available information and market analysis, which may be subject to change. Investors should conduct their own due diligence before making any investment decisions. Market share data is estimated and may not reflect exact figures.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Best Buy Co. Inc
Exchange NYSE | Headquaters Richfield, MN, United States | ||
IPO Launch date 1985-04-19 | CEO & Director Ms. Corie Sue Barry | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 85000 | Website https://bestbuy.com |
Full time employees 85000 | Website https://bestbuy.com | ||
Best Buy Co., Inc. offers technology products and solutions in the United States, Canada, and internationally. It provides computing and mobile phone products, such as desktops, notebooks, and peripherals; mobile phones comprising related mobile network carrier commissions; networking products; tablets covering e-readers; smartwatches; and consumer electronics consisting of digital imaging, health and fitness products, portable audio comprising headphones and portable speakers, and smart home products, as well as home theaters that includes home theater accessories, soundbars, and televisions. The company's stores also offer appliances, such as dishwashers, laundry, ovens, refrigerators, blenders, coffee makers, vacuums, and personal care; entertainment products consisting of drones, peripherals, movies, and toys, as well as hardware and software, and virtual reality and other software products; and other products, such as baby, food and beverage, luggage, and outdoor living products. In addition, it provides delivery, installation, memberships, repair, set-up, technical support, health-related, and warranty-related services. The company offers its products through stores and websites under the Best Buy, Best Buy Ads, Best Buy Business, Best Buy Essentials, Best Buy Health, Current Health, Geek Squad, Imagine That, Insignia, Lively, My Best Buy, My Best Buy Memberships, Pacific Kitchen, Home, TechLiquidators, and Yardbird brand names, as well as domain names comprising bestbuy.com, currenthealth.com, lively.com, techliquidators.com, yardbird.com, bestbuy.ca, and techliquidators.ca. The company was formerly known as Sound of Music, Inc. Best Buy Co., Inc. was incorporated in 1966 and is headquartered in Richfield, Minnesota.

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