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Upturn AI SWOT - About
BHR 
Braemar Hotel & Resorts Inc (BHR)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
09/17/2025: BHR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.45% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/17/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 227.61M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 2 | Beta 1.26 | 52 Weeks Range 1.77 - 3.62 | Updated Date 09/16/2025 |
52 Weeks Range 1.77 - 3.62 | Updated Date 09/16/2025 | ||
Dividends yield (FY) 6.62% | Basic EPS (TTM) -0.77 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.07% | Operating Margin (TTM) 9.99% |
Management Effectiveness
Return on Assets (TTM) 1.14% | Return on Equity (TTM) 3.03% |
Valuation
Trailing PE - | Forward PE 21.28 | Enterprise Value 1356690684 | Price to Sales(TTM) 0.32 |
Enterprise Value 1356690684 | Price to Sales(TTM) 0.32 | ||
Enterprise Value to Revenue 1.89 | Enterprise Value to EBITDA 6.09 | Shares Outstanding 68219400 | Shares Floating 56669200 |
Shares Outstanding 68219400 | Shares Floating 56669200 | ||
Percent Insiders 15.89 | Percent Institutions 46.84 |
Upturn AI SWOT
Braemar Hotel & Resorts Inc
Company Overview
History and Background
Braemar Hotels & Resorts Inc. was founded in 2013 and is a real estate investment trust (REIT) focused on investing in luxury hotels and resorts. The company evolved from Ashford Hospitality Prime to Braemar after spinning off assets.
Core Business Areas
- Hotel Ownership and Management: Braemar owns a portfolio of luxury hotels and resorts, typically operating under well-known brands through management agreements.
Leadership and Structure
Braemar operates as a REIT and is led by a board of directors and an executive management team. Ashford Inc. provides advisory services and management to Braemar.
Top Products and Market Share
Key Offerings
- Luxury Hotels and Resorts: Braemar's primary offering is its portfolio of luxury hotels and resorts. These properties generate revenue through room rentals, food and beverage sales, and other ancillary services. Competitors include other REITs such as Host Hotels & Resorts and Pebblebrook Hotel Trust.
Market Dynamics
Industry Overview
The hospitality industry is influenced by economic cycles, travel trends, and consumer spending. Luxury hotels generally cater to higher-end travelers and businesses.
Positioning
Braemar positions itself as a luxury hotel REIT, focusing on high-end properties in attractive markets. Its competitive advantage lies in its portfolio and management expertise.
Total Addressable Market (TAM)
The TAM for luxury hotels globally is significant, estimated at hundreds of billions of dollars. Braemar captures a small percentage of this market through its portfolio of properties.
Upturn SWOT Analysis
Strengths
- Portfolio of luxury hotels and resorts
- Strong brand affiliations (e.g., Ritz-Carlton, Park Hyatt)
- Experienced management team
- Focus on high-barrier-to-entry markets
Weaknesses
- High debt levels
- Reliance on third-party management
- Sensitivity to economic downturns
- Concentration of assets in certain markets
Opportunities
- Acquisitions of additional luxury hotels
- Renovations and upgrades to existing properties
- Expansion into new markets
- Increased focus on loyalty programs and direct bookings
Threats
- Economic recessions
- Increased competition from other luxury hotels and alternative accommodations (e.g., Airbnb)
- Rising interest rates
- Natural disasters and other unforeseen events
Competitors and Market Share
Key Competitors
- HST
- PEB
- RLJ
Competitive Landscape
Braemar competes with other REITs and hotel operators for acquisitions and guest loyalty. Its focus on luxury properties sets it apart from some competitors.
Major Acquisitions
Montage Laguna Beach
- Year: 2023
- Acquisition Price (USD millions): 650
- Strategic Rationale: Expands Braemar's presence in the luxury resort market.
Growth Trajectory and Initiatives
Historical Growth: Braemar's historical growth is tied to acquisitions and RevPAR growth at its existing properties.
Future Projections: Future growth projections are available from analysts who cover the stock, often contingent on industry conditions and management execution.
Recent Initiatives: Recent initiatives would include acquisitions, property renovations, and strategic partnerships.
Summary
Braemar Hotel & Resorts is a luxury hotel REIT with a portfolio of high-end properties. Its strengths lie in its strong brand affiliations and experienced management, but it faces challenges related to debt and economic sensitivity. Strategic acquisitions and renovations could drive future growth, while economic downturns and competition pose potential threats. Braemar's success hinges on effective asset management and navigating the cyclical nature of the hospitality industry.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC filings (10-K, 10-Q)
- Company website
- Financial news outlets
- Analyst reports
Disclaimers:
This analysis is for informational purposes only and does not constitute financial advice. Market share figures are estimates and may not be precise. Investment decisions should be based on thorough research and consultation with a financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Braemar Hotel & Resorts Inc
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 2013-11-06 | President, CEO & Director Mr. Richard J. Stockton | ||
Sector Real Estate | Industry REIT - Hotel & Motel | Full time employees - | Website https://www.bhrreit.com |
Full time employees - | Website https://www.bhrreit.com | ||
Braemar Hotels & Resorts Inc. is a Maryland corporation formed in April 2013 that invests primarily in high revenue per available room ("RevPAR"), luxury hotels and resorts. High RevPAR, for purposes of our investment strategy, means RevPAR of at least twice the then-current U.S. national average RevPAR for all hotels as determined by STR, LLC. Two times the U.S. national average was $199 for the year ended December 31, 2024. We have elected to be taxed as a REIT under the Code. We conduct our business and own substantially all of our assets through our operating partnership, Braemar OP. We operate in the direct hotel investment segment of the hotel lodging industry. As of June 30, 2025, we owned interests in 15 hotel properties in seven states, the District of Columbia, Puerto Rico and St. Thomas, U.S. Virgin Islands with 3,807 total rooms, or 3,667 net rooms, excluding those attributable to our joint venture partner. The hotel properties in our current portfolio are predominantly located in U.S. urban markets and resort locations with favorable growth characteristics resulting from multiple demand generators. We own 14 of our hotel properties directly and one hotel property through an investment in a majority-owned consolidated entity. We are advised by Ashford Hospitality Advisors LLC through an advisory agreement. Ashford LLC is a subsidiary of Ashford Inc. All of the hotel properties in our portfolio are currently asset-managed by Ashford LLC. We do not have any employees. All of the services that might be provided by employees are provided to us by Ashford LLC. We do not operate any of our hotel properties directly; instead, we contractually engage hotel management companies to operate them for us under management contracts. As of June 30, 2025, Remington Hospitality, a subsidiary of Ashford Inc., managed five of our 15 hotel properties. Third-party management companies managed the remaining hotel properties. Ashford Inc. also provides other products and services to us or our hotel properties through certai
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