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Upturn AI SWOT - About
BHR 
Braemar Hotel & Resorts Inc (BHR)
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Stock price based on last close (see disclosures)
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Upturn Advisory Summary
10/31/2025: BHR (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -51.61% | Avg. Invested days 24 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/31/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 195.42M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 2 | Beta 1.29 | 52 Weeks Range 1.73 - 3.55 | Updated Date 10/31/2025 |
52 Weeks Range 1.73 - 3.55 | Updated Date 10/31/2025 | ||
Dividends yield (FY) 7.94% | Basic EPS (TTM) -0.77 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date 2025-11-04 | When - | Estimate -0.66 | Actual - |
Profitability
Profit Margin -0.07% | Operating Margin (TTM) 9.99% |
Management Effectiveness
Return on Assets (TTM) 1.14% | Return on Equity (TTM) 3.03% |
Valuation
Trailing PE - | Forward PE 21.28 | Enterprise Value 1334860466 | Price to Sales(TTM) 0.27 |
Enterprise Value 1334860466 | Price to Sales(TTM) 0.27 | ||
Enterprise Value to Revenue 1.86 | Enterprise Value to EBITDA 5.99 | Shares Outstanding 68219432 | Shares Floating 56669200 |
Shares Outstanding 68219432 | Shares Floating 56669200 | ||
Percent Insiders 15.89 | Percent Institutions 47.27 |
Upturn AI SWOT
Braemar Hotel & Resorts Inc
Company Overview
History and Background
Braemar Hotels & Resorts Inc. (formerly Ashford Hospitality Trust) is a real estate investment trust (REIT) focused on investing in luxury hotels and resorts. Founded in 2013, it has grown through acquisitions and strategic asset management. It rebranded in 2024 after spinning off the Ashford Inc. business. Notable milestones include numerous hotel acquisitions and strategic portfolio management.
Core Business Areas
- Hotel Ownership: Owns a portfolio of luxury hotels and resorts across the United States, focusing on maximizing revenue and profitability through operational improvements and capital investments.
Leadership and Structure
The leadership team consists of seasoned executives with experience in hospitality and real estate. The organizational structure is typical of a REIT, with a board of directors overseeing management.
Top Products and Market Share
Key Offerings
- Luxury Hotel Rooms and Suites: Braemar offers luxury hotel accommodations, generating revenue through room rentals, food and beverage sales, and other services. The competitors are other luxury hotels and resorts, including those operated by Marriott, Hilton, and Hyatt. Market share data specific to Braemar on this offering is not readily available.
- Meetings and Events: Braemar's hotels offer facilities for meetings, conferences, and social events, providing revenue through rental fees and catering services. The competitors are other hotels with meeting and event facilities. Specific revenue breakdown is not readily available, but contributes significantly to overall hotel revenue. Competitors include similar size and luxury hotels in the same geographic areas.
Market Dynamics
Industry Overview
The hospitality industry is currently recovering from the pandemic, with demand for leisure travel increasing. The luxury segment is also growing as higher-income travelers begin to travel more frequently.
Positioning
Braemar positions itself as a provider of high-end hospitality experiences through luxury hotels and resorts. Its competitive advantage lies in its portfolio of well-located properties and focus on asset management.
Total Addressable Market (TAM)
The global luxury hotel market is estimated to be worth hundreds of billions of dollars. Braemar is positioned to capture a portion of this TAM through its portfolio of high-end properties. TAM estimated at $200 Billion, with Braemar capturing a small percentage.
Upturn SWOT Analysis
Strengths
- High-quality portfolio of luxury hotels and resorts
- Strategic asset management capabilities
- Strong brand recognition within the luxury segment
- Geographic diversification across major US markets
Weaknesses
- High debt levels
- Sensitivity to economic downturns
- Dependence on travel and tourism trends
- Potential for increased competition
Opportunities
- Expansion into new markets and geographies
- Increased investment in technology and innovation
- Development of new partnerships and collaborations
- Growing demand for luxury travel experiences
Threats
- Economic recessions and downturns
- Increased competition from other luxury hotel chains
- Changes in consumer preferences and travel patterns
- Geopolitical instability and security concerns
Competitors and Market Share
Key Competitors
- HST
- PK
- RLJ
Competitive Landscape
Braemar competes with other REITs and hotel operators in the luxury segment. Its advantages include its portfolio of high-quality properties and strategic asset management capabilities. Disadvantages include high debt levels and sensitivity to economic downturns.
Major Acquisitions
Capital Hilton
- Year: 2022
- Acquisition Price (USD millions): 331
- Strategic Rationale: Expanding Braemar's presence in the luxury hotel market and growing the asset portfolio
Growth Trajectory and Initiatives
Historical Growth: Braemar has grown through acquisitions and strategic asset management. Historical growth is dependent on market conditions and investment strategies.
Future Projections: Future growth projections are dependent on market conditions and investment strategies. Analyst estimates should be consulted for specific projections.
Recent Initiatives: Recent initiatives include capital investments in existing properties, and the spin off of Ashford Inc, which resulted in the company changing its name
Summary
Braemar Hotel & Resorts is a REIT focused on luxury hotels. Its strength lies in its high-quality portfolio and asset management. The company faces challenges related to debt and market volatility. Future success depends on its ability to navigate economic cycles and grow its asset base. The company needs to watch for any market corrections or decreased travel spending that could impact profit.
Similar Stocks
Sources and Disclaimers
Data Sources:
- SEC filings
- Company website
- Analyst reports
- Industry publications
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It is not financial advice. Investment decisions should be based on individual risk tolerance and a thorough understanding of the company.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Braemar Hotel & Resorts Inc
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 2013-11-06 | President, CEO & Director Mr. Richard J. Stockton | ||
Sector Real Estate | Industry REIT - Hotel & Motel | Full time employees - | Website https://www.bhrreit.com |
Full time employees - | Website https://www.bhrreit.com | ||
Braemar Hotels & Resorts Inc. is a Maryland corporation formed in April 2013 that invests primarily in high revenue per available room ("RevPAR"), luxury hotels and resorts. High RevPAR, for purposes of our investment strategy, means RevPAR of at least twice the then-current U.S. national average RevPAR for all hotels as determined by STR, LLC. Two times the U.S. national average was $199 for the year ended December 31, 2024. We have elected to be taxed as a REIT under the Code. We conduct our business and own substantially all of our assets through our operating partnership, Braemar OP. We operate in the direct hotel investment segment of the hotel lodging industry. As of June 30, 2025, we owned interests in 15 hotel properties in seven states, the District of Columbia, Puerto Rico and St. Thomas, U.S. Virgin Islands with 3,807 total rooms, or 3,667 net rooms, excluding those attributable to our joint venture partner. The hotel properties in our current portfolio are predominantly located in U.S. urban markets and resort locations with favorable growth characteristics resulting from multiple demand generators. We own 14 of our hotel properties directly and one hotel property through an investment in a majority-owned consolidated entity. We are advised by Ashford Hospitality Advisors LLC through an advisory agreement. Ashford LLC is a subsidiary of Ashford Inc. All of the hotel properties in our portfolio are currently asset-managed by Ashford LLC. We do not have any employees. All of the services that might be provided by employees are provided to us by Ashford LLC. We do not operate any of our hotel properties directly; instead, we contractually engage hotel management companies to operate them for us under management contracts. As of June 30, 2025, Remington Hospitality, a subsidiary of Ashford Inc., managed five of our 15 hotel properties. Third-party management companies managed the remaining hotel properties. Ashford Inc. also provides other products and services to us or our hotel properties through certai
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