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BHR 
Braemar Hotel & Resorts Inc (BHR)
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Upturn Advisory Summary
01/06/2026: BHR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
2 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $4
1 Year Target Price $4
| 0 | Strong Buy |
| 0 | Buy |
| 2 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.08% | Avg. Invested days 23 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 01/06/2026 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 214.58M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 2 | Beta 0.78 | 52 Weeks Range 1.70 - 3.05 | Updated Date 01/6/2026 |
52 Weeks Range 1.70 - 3.05 | Updated Date 01/6/2026 | ||
Dividends yield (FY) 6.99% | Basic EPS (TTM) -0.87 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -1.04% | Operating Margin (TTM) -7.78% |
Management Effectiveness
Return on Assets (TTM) 1.37% | Return on Equity (TTM) -1.89% |
Valuation
Trailing PE - | Forward PE 21.28 | Enterprise Value 1263523575 | Price to Sales(TTM) 0.3 |
Enterprise Value 1263523575 | Price to Sales(TTM) 0.3 | ||
Enterprise Value to Revenue 1.78 | Enterprise Value to EBITDA 6.89 | Shares Outstanding 68219432 | Shares Floating 48765979 |
Shares Outstanding 68219432 | Shares Floating 48765979 | ||
Percent Insiders 20.21 | Percent Institutions 56.12 |
Upturn AI SWOT
Braemar Hotel & Resorts Inc
Company Overview
History and Background
Braemar Hotels & Resorts, Inc. (NYSE: BHR) is a publicly traded real estate investment trust (REIT) that focuses on acquiring and investing in upscale, full-service hotels and resorts. Founded in 2003, the company has evolved its portfolio through strategic acquisitions and dispositions, aiming to own properties in distinct markets with strong long-term growth potential. Its evolution has been marked by a strategy of acquiring well-located, high-quality assets and enhancing their performance through operational improvements and capital investments.
Core Business Areas
- Hotel Ownership and Operations: Braemar Hotels & Resorts primarily operates as a hotel owner, investing in a portfolio of branded and independent hotels and resorts. The company's strategy involves acquiring hotels that cater to the luxury and upper-upscale segments of the lodging market. While Braemar often outsources the day-to-day management of its properties to third-party hotel operators, it maintains oversight and strategic direction.
Leadership and Structure
Braemar Hotels & Resorts is led by a management team and overseen by a Board of Directors. The structure is typical of a REIT, with a focus on portfolio management, capital allocation, and investor relations. Key leadership roles typically include a Chief Executive Officer, Chief Financial Officer, and other executive officers responsible for operations, finance, and legal matters.
Top Products and Market Share
Key Offerings
- Luxury and Upscale Hotel Stays: Braemar's core 'product' is the provision of premium lodging experiences through its portfolio of hotels and resorts. These properties offer a range of amenities including fine dining, spa services, conference facilities, and premium room accommodations. The company's hotels are often branded under major hospitality flags like Marriott, Hilton, and Hyatt, or are independent luxury properties. Market share data for individual hotels is typically not publicly disclosed by the REIT itself, but they compete within the broader luxury and upscale hotel segment against other REITs and private hotel owners in their respective markets. Key competitors for specific properties would depend on their location and brand affiliation.
Market Dynamics
Industry Overview
The US hotel industry is highly cyclical and sensitive to economic conditions, travel trends, and consumer spending. The luxury and upscale segments, where Braemar primarily operates, tend to be more resilient during downturns but also highly competitive. Factors such as business travel, leisure travel, and major events significantly impact occupancy rates and average daily rates (ADRs). The industry is also influenced by the rise of alternative accommodations (like Airbnb) and evolving guest expectations for technology and sustainability.
Positioning
Braemar Hotels & Resorts positions itself as an owner of high-quality, well-located hotels in desirable markets. Its competitive advantages lie in its curated portfolio of premium assets, strategic relationships with major hotel brands, and a focus on operational efficiency through third-party management. The company aims to achieve growth through strategic acquisitions and by maximizing the performance of its existing properties.
Total Addressable Market (TAM)
The TAM for the US hotel industry is substantial, estimated in the hundreds of billions of dollars annually, encompassing various segments from budget to luxury. Braemar's specific TAM is within the luxury and upper-upscale hotel segment in key leisure and business destinations. The company's positioning is as a participant in this niche, focusing on select high-potential markets rather than broad market coverage. Its ability to capture market share depends on its acquisition strategy and the performance of its portfolio properties within their local competitive landscapes.
Upturn SWOT Analysis
Strengths
- Portfolio of premium, well-located hotels in desirable markets.
- Strong relationships with major hotel brands.
- Experienced management team with expertise in real estate investment and hotel operations.
- Focus on high-growth potential segments of the lodging market.
- Potential for operational enhancements and value creation at acquired properties.
Weaknesses
- Sensitivity to economic downturns and travel disruptions.
- Reliance on third-party hotel operators for day-to-day management.
- Potential for high leverage, impacting financial flexibility.
- Limited diversification if portfolio concentration is high in certain markets or brands.
- Dividend payout sustainability can be impacted by operational performance.
Opportunities
- Acquisition of distressed or undervalued hotel assets in attractive markets.
- Capitalizing on recovery in leisure and business travel.
- Investing in property renovations and upgrades to enhance guest experience and revenue.
- Exploiting favorable market conditions for portfolio dispositions.
- Expansion into new, high-growth geographic markets.
Threats
- Increased competition from other hotel REITs, private equity, and alternative accommodations.
- Rising interest rates impacting borrowing costs and property valuations.
- Changes in consumer travel preferences and demand for specific amenities.
- Labor shortages and rising operating costs in the hospitality sector.
- Regulatory changes or unforeseen geopolitical events impacting travel.
Competitors and Market Share
Key Competitors
- Host Hotels & Resorts (HST)
- Park Hotels & Resorts Inc. (PK)
- DiamondRock Hospitality Company (DRH)
- Pebblebrook Hotel Trust (PEB)
Competitive Landscape
Braemar competes in a segment with large, well-established players. Its competitive advantage lies in its focused strategy on premium assets and its ability to identify and execute on value-add opportunities. However, it may face challenges competing against larger REITs with greater financial resources and broader portfolios. Its agility in acquiring specific niche assets could be a differentiator.
Growth Trajectory and Initiatives
Historical Growth: Braemar's historical growth has been driven by its strategy of acquiring strategic hotel assets and improving their performance. This would involve analyzing the growth in its property portfolio, revenue, and net asset value (NAV) over time.
Future Projections: Future growth projections for Braemar would typically be based on analyst estimates, company guidance, and the macroeconomic outlook for the travel and hospitality sectors. These projections often consider anticipated revenue growth, potential acquisitions, and the impact of renovations or strategic initiatives.
Recent Initiatives: Recent initiatives may include portfolio optimization through acquisitions and dispositions, capital improvement projects for existing hotels, and strategic partnerships aimed at enhancing property performance or expanding market reach.
Summary
Braemar Hotels & Resorts Inc. operates as a niche REIT focused on luxury and upper-upscale hotels. Its strength lies in its portfolio of well-located, premium assets and strategic brand partnerships. However, the company is susceptible to economic downturns and faces intense competition in the hospitality sector. Future success will depend on its ability to strategically acquire growth assets, effectively manage its existing portfolio, and navigate the cyclical nature of the travel industry while managing its financial leverage.
Similar Stocks
Sources and Disclaimers
Data Sources:
- Company financial reports (e.g., 10-K, 10-Q filings)
- Financial data providers (e.g., Yahoo Finance, Bloomberg, Refinitiv)
- Industry analysis reports
- Company investor relations website
Disclaimers:
This analysis is based on publicly available information and general industry knowledge. It is not intended as investment advice. Investors should conduct their own due diligence and consult with a qualified financial advisor before making any investment decisions. Market share data for individual REITs in specific segments can be estimations and may vary depending on the methodology used.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Braemar Hotel & Resorts Inc
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 2013-11-06 | President, CEO & Director Mr. Richard J. Stockton | ||
Sector Real Estate | Industry REIT - Hotel & Motel | Full time employees - | Website https://www.bhrreit.com |
Full time employees - | Website https://www.bhrreit.com | ||
We are a Maryland corporation formed in April 2013 that invests primarily in high revenue per available room ("RevPAR"), luxury hotels and resorts. High RevPAR, for purposes of our investment strategy, means RevPAR of at least twice the then-current U.S. national average RevPAR for all hotels as determined by STR, LLC. Two times the U.S. national average was $199 for the year ended December 31, 2024. We have elected to be taxed as a REIT under the Code. We conduct our business and own substantially all of our assets through our operating partnership, Braemar OP. We operate in the direct hotel investment segment of the hotel lodging industry. As of September 30, 2025, we owned interests in 14 hotel properties in six states, the District of Columbia, Puerto Rico and St. Thomas, U.S. Virgin Islands with 3,438 total rooms, or 3,298 net rooms, excluding those attributable to our joint venture partner. The hotel properties in our current portfolio are predominantly located in U.S. urban markets and resort locations with favorable growth characteristics resulting from multiple demand generators. We own 13 of our hotel properties directly and one hotel property through an investment in a majority-owned consolidated entity. We are advised by Ashford Hospitality Advisors LLC through an advisory agreement. Ashford LLC is a subsidiary of Ashford Inc. All of the hotel properties in our portfolio are currently asset-managed by Ashford LLC. We do not have any employees. All of the services that might be provided by employees are provided to us by Ashford LLC. We do not operate any of our hotel properties directly; instead, we contractually engage hotel management companies to operate them for us under management contracts. As of September 30, 2025, Remington Hospitality, a subsidiary of Ashford Inc., managed five of our 14 hotel properties. Third-party management companies managed the remaining hotel properties. Ashford Inc. also provides other products and services to us or our hotel properties through certain entities in whic
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