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Braemar Hotel & Resorts Inc (BHR)



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Upturn Advisory Summary
06/30/2025: BHR (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $2
1 Year Target Price $2
0 | Strong Buy |
0 | Buy |
2 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -47.06% | Avg. Invested days 22 | Today’s Advisory Consider higher Upturn Star rating |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 200.01M USD | Price to earnings Ratio - | 1Y Target Price 2 |
Price to earnings Ratio - | 1Y Target Price 2 | ||
Volume (30-day avg) 2 | Beta 1.14 | 52 Weeks Range 1.77 - 3.68 | Updated Date 06/29/2025 |
52 Weeks Range 1.77 - 3.68 | Updated Date 06/29/2025 | ||
Dividends yield (FY) 7.69% | Basic EPS (TTM) -0.86 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Revenue by Geography
Geography revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -0.92% | Operating Margin (TTM) 17.02% |
Management Effectiveness
Return on Assets (TTM) 0.95% | Return on Equity (TTM) 1.98% |
Valuation
Trailing PE - | Forward PE 21.28 | Enterprise Value 1315307959 | Price to Sales(TTM) 0.28 |
Enterprise Value 1315307959 | Price to Sales(TTM) 0.28 | ||
Enterprise Value to Revenue 1.81 | Enterprise Value to EBITDA 5.99 | Shares Outstanding 67046500 | Shares Floating 55535305 |
Shares Outstanding 67046500 | Shares Floating 55535305 | ||
Percent Insiders 16.29 | Percent Institutions 50.33 |
Analyst Ratings
Rating 2 | Target Price 2 | Buy - | Strong Buy - |
Buy - | Strong Buy - | ||
Hold 2 | Sell - | Strong Sell - | |
Strong Sell - |
Upturn AI SWOT
Braemar Hotel & Resorts Inc

Company Overview
History and Background
Braemar Hotels & Resorts Inc. (formerly Ashford Hospitality Prime) is a real estate investment trust (REIT) focused on investing in luxury hotels and resorts. Founded in 2013, it spun off from Ashford Hospitality Trust and focused on higher-end properties. The company has expanded its portfolio through acquisitions and strategic investments.
Core Business Areas
- Hotel Ownership: Owns and asset manages a portfolio of luxury hotels and resorts primarily in the United States and certain international locations.
Leadership and Structure
The company is led by Richard J. Stockton, as Chief Executive Officer. The leadership team consists of experienced hospitality and real estate professionals. The company operates as a REIT, with a board of directors overseeing management.
Top Products and Market Share
Key Offerings
- Luxury Hotels and Resorts: Braemar owns a portfolio of high-end hotels and resorts. These properties generate revenue through room rentals, food and beverage sales, and other ancillary services. Data about specific market share for each hotel and competitor is not publicly available, however, competitors include major hotel chains and other luxury hotel REITs. Individual hotel performance varies by location and brand.
Market Dynamics
Industry Overview
The hospitality industry is cyclical and influenced by economic conditions, travel trends, and consumer spending. The luxury segment tends to be more resilient but is still subject to economic fluctuations. Factors such as increased travel demand, changing consumer preferences, and technological advancements shape the industry.
Positioning
Braemar is positioned as a luxury hotel REIT, focusing on acquiring and managing high-end properties. Its competitive advantages include a portfolio of well-known brands and strategic locations. Braemar differentiates itself by focusing on high RevPAR (revenue per available room) properties and active asset management.
Total Addressable Market (TAM)
The total addressable market for luxury hotels globally is estimated in the hundreds of billions of dollars annually. Braemar's positioning within this TAM is focused on a specific niche of high-end properties, allowing it to capture a portion of the luxury hotel market. Specific TAM figures are difficult to pinpoint due to market fragmentation.
Upturn SWOT Analysis
Strengths
- Portfolio of luxury hotels and resorts
- Experienced management team
- Focus on high RevPAR properties
- Active asset management strategy
Weaknesses
- High debt levels
- Sensitivity to economic downturns
- Reliance on travel and tourism trends
- Limited diversification
Opportunities
- Acquisition of additional luxury properties
- Expansion into new markets
- Implementation of revenue management strategies
- Renovations and upgrades to existing properties
Threats
- Economic recession
- Increased competition
- Changes in travel patterns
- Natural disasters and other disruptions
- Rising interest rates
Competitors and Market Share
Key Competitors
- HST
- RLJ
- PK
- XHR
Competitive Landscape
Braemar's competitive advantages include its focus on luxury properties and active asset management. Its disadvantages may include higher debt levels and sensitivity to economic downturns compared to some competitors. HST, RLJ, and PK are larger with more diversified portfolios.
Growth Trajectory and Initiatives
Historical Growth: Braemar's historical growth has been driven by acquisitions and organic revenue growth from its existing portfolio. Growth trends should be evaluated in the context of the broader hospitality industry and economic conditions.
Future Projections: Future growth projections are based on analyst estimates, which typically consider factors such as economic forecasts, industry trends, and the company's strategic initiatives. Projections should be viewed with caution, as they are subject to change.
Recent Initiatives: Recent strategic initiatives may include property renovations, acquisitions, and efforts to improve operational efficiency and enhance the guest experience.
Summary
Braemar Hotels & Resorts is a niche player in the luxury hotel REIT space, focusing on high-end properties. Its strength lies in its portfolio of luxury hotels and active asset management, but it faces challenges from economic cycles and debt levels. Future growth depends on strategic acquisitions and successful execution of its operational initiatives. Key watch-outs include the impact of economic downturns and rising interest rates on its performance.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings (e.g., 10-K, 10-Q)
- Investor presentations
- Analyst reports
- Industry publications
Disclaimers:
This analysis is based on publicly available information and general knowledge. It is not financial advice, and investors should conduct their own research before making investment decisions. Market share percentages are approximate.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Braemar Hotel & Resorts Inc
Exchange NYSE | Headquaters Dallas, TX, United States | ||
IPO Launch date 2013-11-06 | President, CEO & Director Mr. Richard J. Stockton | ||
Sector Real Estate | Industry REIT - Hotel & Motel | Full time employees - | Website https://www.bhrreit.com |
Full time employees - | Website https://www.bhrreit.com |
Braemar Hotels & Resorts Inc., together with its subsidiaries ("Braemar"), is a Maryland corporation that invests primarily in high revenue per available room ("RevPAR") luxury hotels and resorts.
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