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Beyond, Inc. (BYON)



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Upturn Advisory Summary
08/29/2025: BYON (3-star) is a STRONG-BUY. BUY since 4 days. Profits (-5.26%). Updated daily EoD!
1 Year Target Price $10.9
1 Year Target Price $10.9
1 | Strong Buy |
1 | Buy |
7 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit 55.6% | Avg. Invested days 31 | Today’s Advisory Regular Buy |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 541.91M USD | Price to earnings Ratio - | 1Y Target Price 10.9 |
Price to earnings Ratio - | 1Y Target Price 10.9 | ||
Volume (30-day avg) 9 | Beta 2.77 | 52 Weeks Range 3.54 - 12.24 | Updated Date 08/30/2025 |
52 Weeks Range 3.54 - 12.24 | Updated Date 08/30/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -4.08 |
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -17.86% | Operating Margin (TTM) -6.34% |
Management Effectiveness
Return on Assets (TTM) -18.7% | Return on Equity (TTM) -105.63% |
Valuation
Trailing PE - | Forward PE 12.92 | Enterprise Value 422041843 | Price to Sales(TTM) 0.48 |
Enterprise Value 422041843 | Price to Sales(TTM) 0.48 | ||
Enterprise Value to Revenue 0.37 | Enterprise Value to EBITDA -2.02 | Shares Outstanding 57406000 | Shares Floating 55983456 |
Shares Outstanding 57406000 | Shares Floating 55983456 | ||
Percent Insiders 1.76 | Percent Institutions 63.17 |
Upturn AI SWOT
Beyond, Inc.

Company Overview
History and Background
Beyond, Inc. (formerly Overstock.com) was founded in 1999. Initially focused on selling surplus and returned merchandise online, it evolved into a broader e-commerce platform. The company rebranded to Beyond, Inc. in 2023 to signify a new strategic direction.
Core Business Areas
- Beyond: The company operates as an online retailer offering a wide range of furniture, home goods, and other products under its Beyond brand. It also operates Bed Bath & Beyond, Inc., and Zulily.
- Third-Party Marketplace: Beyond, Inc. operates a third-party marketplace, allowing other retailers to sell products on its platform.
- Partnerships: Beyond, Inc. has developed strategic partnerships to expand its product offerings and reach a wider customer base.
Leadership and Structure
Jonathan E. Johnson III serves as the Chief Executive Officer. The company has a typical corporate structure with various departments including marketing, finance, technology, and operations.
Top Products and Market Share
Key Offerings
- Furniture and Home Goods: Beyond, Inc. offers a wide selection of furniture and home goods, including sofas, beds, tables, and decor items. The online furniture and home decor market is highly fragmented, making precise market share figures difficult to obtain. Competitors include Wayfair (W), Amazon (AMZN), Target (TGT), and traditional furniture retailers.
- Bed Bath & Beyond: Following acquisition, Bed Bath & Beyond operates as a major brand under Beyond, Inc. selling home furnishing products. Competitors include Target (TGT), Walmart (WMT), and Amazon (AMZN)
- Zulily: Following acquisition, Zulily operates as a major brand under Beyond, Inc. focused on discounts and a younger consumer base. Competitors include ThredUp (TDUP), Shein, and Amazon (AMZN)
Market Dynamics
Industry Overview
The e-commerce industry is experiencing continued growth, driven by increasing internet penetration and changing consumer preferences. Online retail is becoming more competitive, with established players and new entrants vying for market share.
Positioning
Beyond, Inc. aims to be a leading online retailer of furniture and home goods, offering a wide selection of products at competitive prices. Its strengths lie in its established brand, extensive product catalog, and growing marketplace.
Total Addressable Market (TAM)
The global e-commerce market is estimated to be worth trillions of dollars. Beyond, Inc. is positioned to capture a portion of this market through its online retail platform and strategic partnerships.
Upturn SWOT Analysis
Strengths
- Established brand recognition (formerly Overstock.com)
- Wide product selection
- Third-party marketplace
- Acquisition of Bed Bath & Beyond brand
Weaknesses
- Intense competition
- Profitability challenges
- Dependence on third-party sellers
- Supply chain vulnerabilities
Opportunities
- Expansion into new product categories
- Strategic partnerships
- International expansion
- Leveraging data analytics to improve customer experience
Threats
- Economic downturns
- Changing consumer preferences
- Increased competition from Amazon and Wayfair
- Cybersecurity threats
Competitors and Market Share
Key Competitors
- W
- AMZN
- TGT
- WMT
Competitive Landscape
Beyond, Inc. faces significant competition from larger, more established players like Amazon and Wayfair. The acquisition of the Bed Bath & Beyond brand may allow Beyond to compete more effectively.
Major Acquisitions
Bed Bath & Beyond Brand
- Year: 2023
- Acquisition Price (USD millions): 21.5
- Strategic Rationale: Acquired the intellectual property and certain other assets of Bed Bath & Beyond out of bankruptcy, relaunching the brand as part of its online retail platform.
Growth Trajectory and Initiatives
Historical Growth: Historical growth has been influenced by the company's shift from Overstock.com to Beyond, Inc., which is impacted by acquisition activity of companies such as Bed Bath & Beyond.
Future Projections: Future growth is subject to market conditions and strategic execution.
Recent Initiatives: Recent initiatives include rebranding, acquiring Bed Bath & Beyond brand, and focusing on core online retail operations.
Summary
Beyond, Inc. is navigating a complex transition after its rebranding and the acquisition of Bed Bath & Beyond. The company faces intense competition and profitability challenges, but the acquisition may open new avenues for growth. Strong execution and adaptation to changing consumer behavior are critical for success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- SEC Filings
- Company Website
- Market Research Reports
- Financial News Outlets
Disclaimers:
The information provided is for informational purposes only and should not be construed as investment advice. Market data is subject to change.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About Beyond, Inc.
Exchange NASDAQ | Headquaters Murray, UT, United States | ||
IPO Launch date 2002-05-30 | CEO - | ||
Sector Consumer Cyclical | Industry Internet Retail | Full time employees 610 | Website https://beyond.com |
Full time employees 610 | Website https://beyond.com |
Beyond, Inc. operates as an e-commerce affinity marketing company in the United States and Canada. The company offers furniture, bedding, and bath essentials; and patio and outdoor furniture, area rugs, tabletop and cookware, décor, storage, jewelry, watches, and fashion; and other products under the Bed Bath & Beyond, Overstock, and Zulily brands. It also provides add-on services across platforms, including warranties, shipping insurance, installation services, and access to home loans. In addition, the company offers business advertising products or services on its website; Marketplace, a service that allows its partners to sell their products through third party sites; international sales support using third party logistics providers; and supplier Oasis integration, a singular integration point that enables partners to manage their products, inventory, and sales channels, as well as access multi-channel fulfillment services through its distribution network. It serves its products and services through its e-commerce platform accessible through its mobile application, which includes bedbathandbeyond.com, bedbathandbeyond.ca, overstock.com, and zulily.com, as well as through direct mail, search engine marketing, display ads, affiliate marketing, e-mail campaigns, and social media promotions. The company was formerly known as Overstock.com, Inc. and changed its name to Beyond, Inc. in November 2023. Beyond, Inc. was founded in 1997 and is headquartered in Murray, Utah.

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