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Upturn AI Summary - About
Cheer Holding Inc.(CHR)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for CHR
11/06/2026: CHR (1-star) is currently NOT-A-BUY. Pass it for now.
Cheer Holding Inc. is a China-based digital media and technology firm that has pivoted from traditional media into a developer of AI-integrated digital platforms and mobile apps. Its business currently relies on the Cheers ecosystem, which combines short-form video, live streaming, and e-commerce. While the company is exploring new growth avenues through AI applications like Homeglow AI, it remains a micro-cap entity facing significant challenges, including intense competition from Chinese tech giants and recurring Nasdaq listing compliance issues. The stock is highly volatile and best suited for speculative investors who monitor regulatory updates closely. Success depends heavily on the company's ability to maintain its listing and execute its AI-centered digital strategy.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company operates in high-growth tech sectors, but its micro-cap status and volatility present significant risks. |
| Momentum investor | Strong fit while signal remains positive | The stock's high volatility and periodic speculative interest can create short-term momentum opportunities. |
| Value investor | Weak fit | The company's valuation metrics and small scale make it difficult to assess using traditional value frameworks. |
| Dividend investor | Weak fit | The company does not pay dividends and is currently focused on growth and capital preservation. |
| Low-risk investor | Weak fit | The extreme price volatility and regulatory risks make this unsuitable for risk-averse portfolios. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock is prone to sharp price swings driven by speculative trading and low liquidity. |
| Valuation risk | High | Thin trading volumes and micro-cap status make traditional valuation metrics less reliable. |
| Competition risk (Tech/Media Ecosystems) | High | The company competes against much larger, entrenched incumbents in the Chinese market. |
| Business quality | Medium | The company is transitioning its business model, which creates uncertainty regarding long-term cash flow consistency. |
| Dividend income | Low / none | There is no dividend income for investors to rely upon. |
| Execution risk | High | Success depends on the complex integration of AI and new digital products in a volatile regulatory environment. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -58.73% | Avg. Invested days 18 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  1.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 11/06/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 2.83M USD | Price to earnings Ratio - | 1Y Target Price - |
Price to earnings Ratio - | 1Y Target Price - | ||
Volume (30-day avg) 144.4K shares | Beta 0.62 | 52 Weeks Range 1.15 - 9.00 | Updated Date 11/06/2026 |
52 Weeks Range 1.15 - 9.00 | Updated Date 11/06/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -78.87 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Cheers APP Internet Business | Advertising revenue from short videos, live streaming, and the Cheers E-mall. | Revenue is earned from digital ads and e-commerce activity on the company's own apps. |
| Traditional Media Business | TV series production, copyright licensing, and content production services. | Revenue is earned by selling content and production services to media distributors. |
| Geographic Exposure (China) | Operations are primarily centered in Beijing, serving the Chinese domestic market. | The company's performance is highly tied to the economic and regulatory landscape of China. |
Valuation
Trailing PE - | Forward PE - | Enterprise Value -209.37M | Price to Sales(TTM) 0.02 |
Enterprise Value -209.37M | Price to Sales(TTM) 0.02 | ||
Enterprise Value to Revenue 1.36 | Enterprise Value to EBITDA -4.96 | Shares Outstanding 1.85M | Shares Floating 1.64M |
Shares Outstanding 1.85M | Shares Floating 1.64M | ||
Percent Insiders 11.37 | Percent Institutions 2.74 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
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