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CHR
Upturn stock rating

Cheer Holding Inc. (CHR)

Upturn stock rating
$0.12
Last Close (24-hour delay)
upturn advisory
PASS
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  • SELL Advisory (Loss)​
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Upturn Stock info Stock price based on last close
*as per simulation
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Upturn Advisory Summary

10/20/2025: CHR (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type Stock
Historic Profit -47.44%
Avg. Invested days 23
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance 1.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulation Last Close 10/20/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 17.90M USD
Price to earnings Ratio 0.59
1Y Target Price -
Price to earnings Ratio 0.59
1Y Target Price -
Volume (30-day avg) -
Beta 1.02
52 Weeks Range 1.00 - 3.45
Updated Date 06/29/2025
52 Weeks Range 1.00 - 3.45
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) 2.51

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 17.64%
Operating Margin (TTM) 18.33%

Management Effectiveness

Return on Assets (TTM) 4.75%
Return on Equity (TTM) 8.88%

Valuation

Trailing PE 0.59
Forward PE -
Enterprise Value -168441038
Price to Sales(TTM) 0.12
Enterprise Value -168441038
Price to Sales(TTM) 0.12
Enterprise Value to Revenue -
Enterprise Value to EBITDA -4.96
Shares Outstanding 11635600
Shares Floating 5287103
Shares Outstanding 11635600
Shares Floating 5287103
Percent Insiders 39.91
Percent Institutions 16.44

ai summary icon Upturn AI SWOT

Cheer Holding Inc.

stock logo

Company Overview

overview logo History and Background

Cheer Holding Inc. is a holding company that operates and manages chain restaurants in the People's Republic of China. It was founded in 2013 and is headquartered in Beijing. The company franchises restaurants and offers consulting services.

business area logo Core Business Areas

  • Franchise Operations: Cheer Holding's primary business is franchising restaurants under various brand names. They provide brand licensing, operational guidance, and marketing support to franchisees.
  • Consulting Services: The company offers consulting services to restaurants, covering areas such as menu development, operational efficiency, and marketing strategies.

leadership logo Leadership and Structure

Information on specific leadership and organizational structure is limited in publicly available sources.

Top Products and Market Share

overview logo Key Offerings

  • Franchise Restaurants: Cheer Holding franchises restaurants with varying cuisine offerings, including hot pot and fast food. Specific market share data for these restaurants is not readily available. Competitors include established fast-food chains and local restaurants within China.
  • Consulting Services: The consulting services cater to smaller restaurant businesses. The market share for consulting services is difficult to define specifically for Cheer Holding. Competitors include other restaurant consulting firms and individual consultants.

Market Dynamics

industry overview logo Industry Overview

The restaurant industry in China is highly competitive and fragmented, with a mix of international chains, local brands, and independent operators. The industry is driven by increasing disposable incomes and changing consumer preferences.

Positioning

Cheer Holding Inc. operates primarily in the restaurant franchise and consulting segment, targeting the fast-growing middle-class consumer market. Its competitive advantages are its diversified restaurant offerings and consulting expertise.

Total Addressable Market (TAM)

The TAM for the Chinese restaurant market is estimated to be in the hundreds of billions of USD. Cheer Holding is positioned to capture a portion of this market through franchise expansion and consulting services, though its current market share is likely small compared to industry giants.

Upturn SWOT Analysis

Strengths

  • Franchise business model
  • Diversified restaurant offerings
  • Consulting expertise

Weaknesses

  • Limited brand recognition compared to established chains
  • Reliance on franchisees for quality control
  • Limited publicly available financial information

Opportunities

  • Expanding into new geographic areas within China
  • Developing new restaurant concepts
  • Leveraging technology to improve operational efficiency

Threats

  • Intense competition in the restaurant industry
  • Changing consumer preferences
  • Economic slowdown in China
  • Regulatory changes affecting the restaurant industry

Competitors and Market Share

competitor logo Key Competitors

  • YUMC
  • HLN
  • PZZA

Competitive Landscape

Cheer Holding Inc. faces stiff competition from well-established international and domestic restaurant chains in China. It needs to differentiate itself through unique offerings, effective marketing, and strong operational execution to gain market share.

Growth Trajectory and Initiatives

Historical Growth: Historical growth trends are difficult to ascertain due to limited publicly available financial information.

Future Projections: Future growth projections are not available from reliable analyst estimates.

Recent Initiatives: Recent initiatives are difficult to determine without access to insider information or detailed press releases.

Summary

Cheer Holding Inc. is a smaller player in the competitive Chinese restaurant market, operating primarily as a franchise and consulting business. Limited publicly available information hinders a full assessment of its financial strength and growth prospects. The company faces challenges related to competition and brand recognition. It must differentiate its offerings and execute its strategy effectively to succeed.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • SEC Filings
  • Company Website
  • Industry Reports

Disclaimers:

The information provided is based on publicly available sources and may not be completely accurate or up-to-date. Financial data may be limited. This analysis is for informational purposes only and does not constitute financial advice.

Upturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Cheer Holding Inc.

Exchange NASDAQ
Headquaters -
IPO Launch date 2018-09-12
Founder,Chairman, CEO & Interim CFO Mr. Bing Zhang
Sector Communication Services
Industry Advertising Agencies
Full time employees 122
Full time employees 122

Cheer Holding, Inc., through its subsidiaries, provides advertisement and content production services in the People's Republic of China. It operates through Cheers APP Internet Business and Traditional Media Businesses segments. The company also engages in mobile and online advertising, and media and entertainment businesses. In addition, it operates CHEERS app, an integrated e-commerce service with professionally produced content; CHEERS Video app, a media platform that engages users with content and develops lifestyle short videos and interactive live-broadcasting; and CHEERS e-Mall, an e-Mall app that offers products to the users through third party merchants through live streaming, online short videos, and online games. Further, the company provides CHEERS Telepathy, a multimodal artificial intelligence content creation platform; CHEERS API, a platform that provides industry digital transformation solutions and data integration; CheerCar, an interactive entertainment app; CheerReal, a digital collection NFT app; CheerChat App, an AI social app; and CHEERS Metaverse, a platform to provide immersive digital experiences. It also produces short videos, online variety shows, drama, live streams, and Cheers series. The company was formerly known as Glory Star New Media Group Holdings Limited and changed its name to Cheer Holding, Inc. in November 2023. Cheer Holding, Inc. was founded in 2016 and is headquartered in Beijing, the People's Republic of China.