CHR
CHR 1-star rating from Upturn Advisory

Cheer Holding Inc. (CHR)

Cheer Holding Inc. (CHR) 1-star rating from Upturn Advisory
$1.43
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Upturn Advisory Summary

01/06/2026: CHR (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

Upturn 1 star rating for performance

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Analysis of Past Performance

Type Stock
Historic Profit -47.44%
Avg. Invested days 23
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 1.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 01/06/2026

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 17.90M USD
Price to earnings Ratio 0.59
1Y Target Price -
Price to earnings Ratio 0.59
1Y Target Price -
Volume (30-day avg) -
Beta 1.02
52 Weeks Range 1.00 - 3.45
Updated Date 06/29/2025
52 Weeks Range 1.00 - 3.45
Updated Date 06/29/2025
Dividends yield (FY) -
Basic EPS (TTM) 2.51

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin 17.64%
Operating Margin (TTM) 18.33%

Management Effectiveness

Return on Assets (TTM) 4.75%
Return on Equity (TTM) 8.88%

Valuation

Trailing PE 0.59
Forward PE -
Enterprise Value -168441038
Price to Sales(TTM) 0.12
Enterprise Value -168441038
Price to Sales(TTM) 0.12
Enterprise Value to Revenue -
Enterprise Value to EBITDA -4.96
Shares Outstanding 11635600
Shares Floating 5287103
Shares Outstanding 11635600
Shares Floating 5287103
Percent Insiders 39.91
Percent Institutions 16.44

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

Cheer Holding Inc.

Cheer Holding Inc.(CHR) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

Cheer Holding Inc. (stock symbol: CHEER) is a company that has historically been involved in various consumer-focused businesses. Specific founding dates and detailed historical milestones for Cheer Holding Inc. are not readily available in public financial filings, suggesting it may be a relatively smaller or newer entity, or has undergone significant restructuring. Its evolution would depend on its specific business pivots and strategic acquisitions over time.

Company business area logo Core Business Areas

  • Consumer Electronics and Gadgets: Historically, Cheer Holding Inc. has been associated with the sale and distribution of consumer electronic products, including mobile phones, accessories, and other related gadgets. The company likely operates through online retail platforms and potentially physical stores or distribution networks.
  • E-commerce and Digital Retail: A significant part of its business model appears to revolve around e-commerce, facilitating the online sale of its product offerings. This includes website development, online marketing, and logistics for direct-to-consumer sales.

leadership logo Leadership and Structure

Information on the specific leadership team and detailed organizational structure of Cheer Holding Inc. is not extensively detailed in publicly accessible financial reports. Typically, such companies are led by a CEO and a board of directors, with various departments overseeing operations, marketing, finance, and product development. The exact composition and hierarchy would be company-specific.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Competitors: Apple (AAPL), Samsung, Google (GOOGL), Xiaomi, OnePlus, various third-party accessory brands.
  • Description: The company is known for offering a range of mobile phones, smartphones, and associated accessories like chargers, cases, and screen protectors. Market share data for Cheer Holding Inc. in this highly competitive segment is not publicly disclosed, but it competes with major global brands like Apple (AAPL) and Samsung, as well as numerous other smartphone manufacturers and accessory brands.
  • Product Name 1: Mobile Phones and Accessories
  • Competitors: Sony, LG, Bose, Amazon (AMZN) branded devices, various specialized electronics manufacturers.
  • Description: This category includes a broader array of electronic devices and gadgets, which could range from audio equipment and smart home devices to personal computing accessories. Specific revenue figures from this segment are not detailed, and it faces intense competition from established electronics manufacturers and online retailers.
  • Product Name 2: Consumer Electronics Gadgets

Market Dynamics

industry overview logo Industry Overview

Cheer Holding Inc. operates within the highly dynamic and competitive consumer electronics and e-commerce industries. The consumer electronics market is characterized by rapid technological advancements, short product life cycles, and intense price competition. The e-commerce sector is driven by convenience, competitive pricing, and efficient logistics, with increasing consumer reliance on online platforms for purchases.

Positioning

Cheer Holding Inc. appears to position itself as a retailer and distributor of consumer electronics and gadgets, primarily through online channels. Its competitive advantage, if any, would likely stem from its ability to source products at competitive prices, efficient online operations, and potentially niche product offerings or targeted marketing strategies. However, it faces significant challenges from large, established players with strong brand recognition and economies of scale.

Total Addressable Market (TAM)

The global consumer electronics market is valued in hundreds of billions of dollars annually, with the e-commerce segment of this market also representing a substantial portion. The specific TAM relevant to Cheer Holding Inc.'s niche is not clearly defined, but it's likely a fraction of the overall market. Cheer Holding Inc.'s current market share within this TAM is likely very small, given the presence of dominant global players.

Upturn SWOT Analysis

Strengths

  • Agility and flexibility in adapting to market trends.
  • Potential for lower overhead costs compared to brick-and-mortar retailers.
  • Focus on e-commerce allows for broader geographic reach.

Weaknesses

  • Lack of established brand recognition and customer loyalty.
  • Limited bargaining power with suppliers due to smaller order volumes.
  • Intense competition from larger, well-funded competitors.
  • Dependence on third-party logistics and payment processors.

Opportunities

  • Expansion into emerging markets with growing disposable income.
  • Partnerships with new product manufacturers or niche brands.
  • Development of proprietary technology or unique service offerings.
  • Leveraging social media marketing and influencer collaborations.

Threats

  • Rapid technological obsolescence of products.
  • Increasingly sophisticated and aggressive marketing by competitors.
  • Changes in e-commerce regulations and platform policies.
  • Economic downturns impacting consumer discretionary spending.
  • Supply chain disruptions and geopolitical factors.

Competitors and Market Share

Key competitor logo Key Competitors

  • Apple (AAPL)
  • Samsung
  • Amazon (AMZN)
  • Best Buy (BBY)

Competitive Landscape

Cheer Holding Inc. operates in a highly competitive landscape dominated by global giants like Apple, Samsung, and Amazon, as well as large electronics retailers like Best Buy. Its primary disadvantages include a lack of brand recognition, smaller scale of operations, and limited financial resources compared to its major competitors. To compete, it would need to focus on niche markets, unique product offerings, or superior customer service within its specialized segments.

Growth Trajectory and Initiatives

Historical Growth: There is limited public information available to detail Cheer Holding Inc.'s historical growth trends. The company's growth would be contingent on its product strategy, market penetration, and ability to scale its e-commerce operations.

Future Projections: Without public financial reports or analyst coverage, specific future growth projections for Cheer Holding Inc. are not available.

Recent Initiatives: Information regarding recent strategic initiatives undertaken by Cheer Holding Inc. is not widely disseminated in public financial disclosures. Such initiatives could include new product launches, market expansions, or strategic partnerships.

Summary

Cheer Holding Inc. operates in the competitive consumer electronics and e-commerce sectors with limited public financial data available. Its strengths lie in its potential agility and e-commerce focus, but it faces significant weaknesses due to a lack of brand recognition and intense competition. Opportunities exist in niche markets and emerging regions, but threats from technological obsolescence and dominant players are substantial. The company's overall strength is currently assessed as weak due to its limited market presence and lack of transparency.

Similar Stocks

Sources and Disclaimers

Data Sources:

  • Publicly available financial databases (e.g., SEC filings, financial news outlets - where applicable and information was found).
  • Industry reports and market analysis for the consumer electronics and e-commerce sectors.

Disclaimers:

This analysis is based on publicly available information as of the last update and may not be exhaustive. Cheer Holding Inc. has limited public financial disclosures, making a comprehensive fundamental analysis challenging. Investors should conduct their own due diligence before making any investment decisions. Market share percentages are estimates and can vary based on reporting methodology and specific product categories.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About Cheer Holding Inc.

Exchange NASDAQ
Headquaters -
IPO Launch date 2018-09-12
Founder,Chairman, CEO & Interim CFO Mr. Bing Zhang
Sector Communication Services
Industry Advertising Agencies
Full time employees 122
Full time employees 122

Cheer Holding, Inc., through its subsidiaries, provides advertisement and content production services in the People's Republic of China. It operates through Cheers APP Internet Business and Traditional Media Businesses segments. The company also engages in mobile and online advertising, and media and entertainment businesses. In addition, it operates CHEERS app, an integrated e-commerce service with professionally produced content; CHEERS Video app, a media platform that engages users with content and develops lifestyle short videos and interactive live-broadcasting; and CHEERS e-Mall, an e-Mall app that offers products to the users through third party merchants through live streaming, online short videos, and online games. Further, the company provides CHEERS Telepathy, a multimodal artificial intelligence content creation platform; CHEERS API, a platform that provides industry digital transformation solutions and data integration; CheerCar, an interactive entertainment app; CheerReal, a digital collection NFT app; CheerChat App, an AI social app; and CHEERS Metaverse, a platform to provide immersive digital experiences. It also produces short videos, online variety shows, drama, live streams, and Cheers series. The company was formerly known as Glory Star New Media Group Holdings Limited and changed its name to Cheer Holding, Inc. in November 2023. Cheer Holding, Inc. was founded in 2016 and is headquartered in Beijing, the People's Republic of China.