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Upturn AI SWOT - About
FLWS 
1-800 FLOWERS.COM Inc (FLWS)
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Upturn Advisory Summary
10/24/2025: FLWS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $6
1 Year Target Price $6
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -60.55% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/24/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 302.83M USD | Price to earnings Ratio - | 1Y Target Price 6 |
Price to earnings Ratio - | 1Y Target Price 6 | ||
Volume (30-day avg) 1 | Beta 1.3 | 52 Weeks Range 3.86 - 9.24 | Updated Date 10/25/2025 |
52 Weeks Range 3.86 - 9.24 | Updated Date 10/25/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -3.2 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-10-29 | When Before Market | Estimate -0.53 | Actual - |
Profitability
Profit Margin -11.86% | Operating Margin (TTM) -13.52% |
Management Effectiveness
Return on Assets (TTM) -3.85% | Return on Equity (TTM) -54.45% |
Valuation
Trailing PE - | Forward PE 42.55 | Enterprise Value 516198561 | Price to Sales(TTM) 0.18 |
Enterprise Value 516198561 | Price to Sales(TTM) 0.18 | ||
Enterprise Value to Revenue 0.31 | Enterprise Value to EBITDA 11.43 | Shares Outstanding 36550679 | Shares Floating 11966079 |
Shares Outstanding 36550679 | Shares Floating 11966079 | ||
Percent Insiders 41.16 | Percent Institutions 93.94 |
Upturn AI SWOT
1-800 FLOWERS.COM Inc
Company Overview
History and Background
1-800 FLOWERS.COM Inc. was founded in 1976 by James McCann. Initially a single retail flower shop, it expanded through franchising and later embraced e-commerce, becoming a leading online floral and gifting retailer. Significant milestones include the launch of its toll-free number, its online presence, and acquisitions of other gift companies.
Core Business Areas
- Consumer Floral: Offers floral arrangements and plants for various occasions through its 1-800-Flowers.com brand and retail locations.
- Gourmet Foods and Gift Baskets: Provides gourmet food items, gift baskets, and personalized gifts through brands like Harry & David, PersonalizationMall.com, and Wolferman's Bakery.
- BloomNet: A wire service that connects florists and provides them with technology, marketing, and other resources.
Leadership and Structure
Chris McCann serves as the CEO. The company has a board of directors and is structured into business units focusing on different product categories.
Top Products and Market Share
Key Offerings
- Floral Arrangements: Traditional floral arrangements for holidays, birthdays, and other occasions. 1-800 Flowers has a significant share of the online flower market, competing with FTD and Teleflora. Market share fluctuates, but estimates place it around 20-25% of the online floral market. Competitors: FTD, Teleflora.
- Gift Baskets: Gourmet food baskets, fruit baskets, and other gift assortments. Revenue contributions from gourmet food are substantial and growing. Competitors: GourmetGiftBaskets.com, Harry & David (owned by 1-800 FLOWERS.COM).
- Personalized Gifts: Customized gifts such as engraved items and personalized apparel. The personalization market is expanding, and PersonalizationMall.com is a key player. Competitors: Etsy, Shutterfly.
Market Dynamics
Industry Overview
The floral and gifting industry is competitive and fragmented, with both online and brick-and-mortar players. Trends include increasing demand for personalized gifts, sustainable practices, and same-day delivery.
Positioning
1-800 FLOWERS.COM Inc. is positioned as a leading online retailer of floral arrangements, gifts, and gourmet foods. Its competitive advantages include a well-established brand, a large network of florists, and a diverse product portfolio.
Total Addressable Market (TAM)
The global floral and gifts market is estimated to be in the hundreds of billions of dollars. 1-800 FLOWERS.COM Inc. is positioned to capture a significant portion of this TAM through its diverse offerings and established online presence.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Extensive network of florists
- Diverse product portfolio
- Established e-commerce platform
- Strong customer relationships
Weaknesses
- Dependence on seasonal sales
- High marketing costs
- Exposure to weather-related risks
- Fluctuations in floral prices
- High shipping costs relative to competitors
Opportunities
- Expanding into new product categories
- Increasing international presence
- Leveraging technology for personalization
- Capitalizing on the growing demand for sustainable gifts
- Partnerships with retailers and event planners
Threats
- Intense competition
- Economic downturns impacting consumer spending
- Changing consumer preferences
- Disruptive technologies
- Supply chain disruptions
Competitors and Market Share
Key Competitors
- FTD (no public US ticker)
- Teleflora (private)
- Amazon (AMZN)
- Etsy (ETSY)
Competitive Landscape
1-800 FLOWERS.COM Inc. has a strong brand and a wide product selection, but faces competition from other online retailers and traditional florists. Its advantages include a large network of florists and a focus on customer service. Disadvantages include higher operating costs and limited brand reach compared to competitors.
Major Acquisitions
Harry & David
- Year: 2014
- Acquisition Price (USD millions): 142.5
- Strategic Rationale: Expanded gourmet food and gift basket offerings.
PersonalizationMall.com
- Year: 2016
- Acquisition Price (USD millions): 208.3
- Strategic Rationale: Enhanced personalized gift offerings.
Growth Trajectory and Initiatives
Historical Growth: Discuss 1-800 FLOWERS.COM Inc's growth trends over the past years.
Future Projections: Provide projections for 1-800 FLOWERS.COM Inc's future growth based on analyst estimates.
Recent Initiatives: Highlight recent strategic initiatives undertaken by 1-800 FLOWERS.COM Inc.
Summary
1-800 FLOWERS.COM Inc. is a well-established player in the online floral and gifting industry with a strong brand and diverse product offerings. Its e-commerce platform and network of florists are key strengths. However, it faces challenges from intense competition, seasonal sales fluctuations, and the need to manage operating costs. Adapting to changing consumer preferences and leveraging technology for personalization are crucial for future success.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Industry analysis
Disclaimers:
The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual circumstances and after consulting with a qualified financial advisor.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About 1-800 FLOWERS.COM Inc
Exchange NASDAQ | Headquaters Jericho, NY, United States | ||
IPO Launch date 1999-08-03 | CEO - | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 3900 | Website https://www.1800flowers.com |
Full time employees 3900 | Website https://www.1800flowers.com | ||
1-800-FLOWERS.COM, Inc. provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, gifts, greeting cards personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, PersonalizationMall.com, Shari's Berries, Mrs. Beasley, Things Remembered, Moose Munch, The Popcorn Factory, Wolferman's Bakery, Simply Chocolate, Vital Choice, Scharffen Berger, DesignPac, BloomNet, Napco, Alice's Table, Card Isle, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.
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