FLWS official logo FLWS
FLWS 1-star rating from Upturn Advisory
1-800 FLOWERS.COM Inc (FLWS) company logo

1-800 FLOWERS.COM Inc (FLWS)

1-800 FLOWERS.COM Inc (FLWS) 1-star rating from Upturn Advisory
$3.49
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Upturn Advisory Summary

11/05/2025: FLWS (1-star) is currently NOT-A-BUY. Pass it for now.

Upturn Star Rating

Upturn 1 star rating for performance

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

1 star rating from financial analysts

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $6

1 Year Target Price $6

Analysts Price Target For last 52 week
$6 Target price
52w Low $3.08
Current$3.49
52w High $9.17

Analysis of Past Performance

Type Stock
Historic Profit -60.55%
Avg. Invested days 20
Today’s Advisory PASS
Upturn Star Rating upturn star rating icon
Upturn Advisory Performance Upturn Advisory Performance icon 2.0
Stock Returns Performance Upturn Returns Performance icon 1.0
Upturn Profits based on simulation icon Profits based on simulation
Upturn last close icon Last Close 11/05/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 217.10M USD
Price to earnings Ratio -
1Y Target Price 6
Price to earnings Ratio -
1Y Target Price 6
Volume (30-day avg) 1
Beta 1.17
52 Weeks Range 3.08 - 9.17
Updated Date 11/7/2025
52 Weeks Range 3.08 - 9.17
Updated Date 11/7/2025
Dividends yield (FY) -
Basic EPS (TTM) -3.43

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date 2025-10-29
When Before Market
Estimate -0.53
Actual -0.83

Profitability

Profit Margin -13.19%
Operating Margin (TTM) -22.38%

Management Effectiveness

Return on Assets (TTM) -3.9%
Return on Equity (TTM) -67.21%

Valuation

Trailing PE -
Forward PE 42.55
Enterprise Value 516198561
Price to Sales(TTM) 0.13
Enterprise Value 516198561
Price to Sales(TTM) 0.13
Enterprise Value to Revenue 0.31
Enterprise Value to EBITDA 11.43
Shares Outstanding 36598694
Shares Floating 16181583
Shares Outstanding 36598694
Shares Floating 16181583
Percent Insiders 41.26
Percent Institutions 82.77

Icon representing Upturn AI-generated SWOT analysis summary Upturn AI SWOT

1-800 FLOWERS.COM Inc

1-800 FLOWERS.COM Inc(FLWS) company logo displayed in Upturn AI summary

Company Overview

Company history and background logo History and Background

1-800 FLOWERS.COM Inc. was founded in 1976 by James McCann. Initially a single retail flower shop, it expanded through franchising and later embraced e-commerce, becoming a leading online floral and gifting retailer. Significant milestones include the launch of its toll-free number, its online presence, and acquisitions of other gift companies.

Company business area logo Core Business Areas

  • Consumer Floral: Offers floral arrangements and plants for various occasions through its 1-800-Flowers.com brand and retail locations.
  • Gourmet Foods and Gift Baskets: Provides gourmet food items, gift baskets, and personalized gifts through brands like Harry & David, PersonalizationMall.com, and Wolferman's Bakery.
  • BloomNet: A wire service that connects florists and provides them with technology, marketing, and other resources.

leadership logo Leadership and Structure

Chris McCann serves as the CEO. The company has a board of directors and is structured into business units focusing on different product categories.

Top Products and Market Share

Product Key Offerings logo Key Offerings

  • Floral Arrangements: Traditional floral arrangements for holidays, birthdays, and other occasions. 1-800 Flowers has a significant share of the online flower market, competing with FTD and Teleflora. Market share fluctuates, but estimates place it around 20-25% of the online floral market. Competitors: FTD, Teleflora.
  • Gift Baskets: Gourmet food baskets, fruit baskets, and other gift assortments. Revenue contributions from gourmet food are substantial and growing. Competitors: GourmetGiftBaskets.com, Harry & David (owned by 1-800 FLOWERS.COM).
  • Personalized Gifts: Customized gifts such as engraved items and personalized apparel. The personalization market is expanding, and PersonalizationMall.com is a key player. Competitors: Etsy, Shutterfly.

Market Dynamics

industry overview logo Industry Overview

The floral and gifting industry is competitive and fragmented, with both online and brick-and-mortar players. Trends include increasing demand for personalized gifts, sustainable practices, and same-day delivery.

Positioning

1-800 FLOWERS.COM Inc. is positioned as a leading online retailer of floral arrangements, gifts, and gourmet foods. Its competitive advantages include a well-established brand, a large network of florists, and a diverse product portfolio.

Total Addressable Market (TAM)

The global floral and gifts market is estimated to be in the hundreds of billions of dollars. 1-800 FLOWERS.COM Inc. is positioned to capture a significant portion of this TAM through its diverse offerings and established online presence.

Upturn SWOT Analysis

Strengths

  • Strong brand recognition
  • Extensive network of florists
  • Diverse product portfolio
  • Established e-commerce platform
  • Strong customer relationships

Weaknesses

  • Dependence on seasonal sales
  • High marketing costs
  • Exposure to weather-related risks
  • Fluctuations in floral prices
  • High shipping costs relative to competitors

Opportunities

  • Expanding into new product categories
  • Increasing international presence
  • Leveraging technology for personalization
  • Capitalizing on the growing demand for sustainable gifts
  • Partnerships with retailers and event planners

Threats

  • Intense competition
  • Economic downturns impacting consumer spending
  • Changing consumer preferences
  • Disruptive technologies
  • Supply chain disruptions

Competitors and Market Share

Key competitor logo Key Competitors

  • FTD (no public US ticker)
  • Teleflora (private)
  • Amazon (AMZN)
  • Etsy (ETSY)

Competitive Landscape

1-800 FLOWERS.COM Inc. has a strong brand and a wide product selection, but faces competition from other online retailers and traditional florists. Its advantages include a large network of florists and a focus on customer service. Disadvantages include higher operating costs and limited brand reach compared to competitors.

Major Acquisitions

Harry & David

  • Year: 2014
  • Acquisition Price (USD millions): 142.5
  • Strategic Rationale: Expanded gourmet food and gift basket offerings.

PersonalizationMall.com

  • Year: 2016
  • Acquisition Price (USD millions): 208.3
  • Strategic Rationale: Enhanced personalized gift offerings.

Growth Trajectory and Initiatives

Historical Growth: Discuss 1-800 FLOWERS.COM Inc's growth trends over the past years.

Future Projections: Provide projections for 1-800 FLOWERS.COM Inc's future growth based on analyst estimates.

Recent Initiatives: Highlight recent strategic initiatives undertaken by 1-800 FLOWERS.COM Inc.

Summary

1-800 FLOWERS.COM Inc. is a well-established player in the online floral and gifting industry with a strong brand and diverse product offerings. Its e-commerce platform and network of florists are key strengths. However, it faces challenges from intense competition, seasonal sales fluctuations, and the need to manage operating costs. Adapting to changing consumer preferences and leveraging technology for personalization are crucial for future success.

Similar Stocks

Sources and Disclaimers

Data Sources:

  • Company filings
  • Market research reports
  • Industry analysis

Disclaimers:

The information provided is for informational purposes only and should not be considered financial advice. Investment decisions should be based on individual circumstances and after consulting with a qualified financial advisor.

Information icon for Upturn AI Summarization accuracy disclaimer AI Summarization is directionally correct and might not be accurate.

Information icon for Upturn AI Summarization data freshness disclaimer Summarized information shown could be a few years old and not current.

Information icon warning about Upturn AI Fundamental Rating based on potentially old data Fundamental Rating based on AI could be based on old data.

Information icon warning about potential inaccuracies or hallucinations in Upturn AI-generated summaries AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About 1-800 FLOWERS.COM Inc

Exchange NASDAQ
Headquaters Jericho, NY, United States
IPO Launch date 1999-08-03
CEO -
Sector Consumer Cyclical
Industry Specialty Retail
Full time employees 3900
Full time employees 3900

1-800-FLOWERS.COM, Inc. provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, gifts, greeting cards personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, PersonalizationMall.com, Shari's Berries, Mrs. Beasley, Things Remembered, Moose Munch, The Popcorn Factory, Wolferman's Bakery, Simply Chocolate, Vital Choice, Scharffen Berger, DesignPac, BloomNet, Napco, Alice's Table, Card Isle, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.