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1-800 FLOWERS.COM Inc(FLWS)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for FLWS
09/15/2026: FLWS (1-star) is currently NOT-A-BUY. Pass it for now.
1-800 FLOWERS.COM Inc is a specialty e-commerce retailer providing a wide array of floral arrangements, gourmet foods, and personalized gifts. The company benefits from a diversified portfolio of recognized brands and deep vertical integration in key food segments, which helps maintain brand loyalty. Its primary growth strategy revolves around increasing customer engagement through its loyalty programs and expanding its corporate gifting presence. However, the business faces significant risks from intense competition by major e-commerce platforms and sensitivity to seasonal discretionary spending. The stock may suit investors looking for exposure to the e-commerce gifting market, though they should monitor quarterly execution, input costs, and competitive market share metrics closely.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Mixed fit | The company's growth has slowed, shifting the narrative from high-growth expansion to steady, cyclical performance. |
| Momentum investor | Weak fit | The stock has generally lacked sustained upward price momentum required for this style. |
| Value investor | Mixed fit | The valuation may look attractive to some, but the underlying business volatility presents risk. |
| Dividend investor | Weak fit | The company does not pay a regular dividend, making it unsuitable for income-focused portfolios. |
| Low-risk investor | Weak fit | Seasonal reliance and competitive retail pressures create high business and price volatility. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | The stock's retail exposure leads to significant fluctuations during market uncertainty. |
| Valuation risk | Medium | Valuation depends on future earnings, which are currently pressured by consumer behavior. |
| Competition risk (e-commerce) | High | Large platforms like Amazon threaten market share in the gifting sector. |
| Business quality | Medium | While the brand portfolio is strong, the reliance on high seasonal labor and logistics limits margins. |
| Dividend income | Low / none | Investors seeking immediate cash yield will not find it here. |
| Execution risk | Medium / high | Operational success requires flawlessly executing during tight, high-volume holiday windows. |
Price Behavior
Rolling Over
The price momentum is slowing down and beginning to turn downward.
Choppy
The stock has experienced frequent reversals and pronounced short-term price swings.
Analysis of Past Performance
Type Stock | Historic Profit -56.87% | Avg. Invested days 25 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/15/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 196.41M USD | Price to earnings Ratio - | 1Y Target Price 4.5 |
Price to earnings Ratio - | 1Y Target Price 4.5 | ||
Volume (30-day avg) 260.4K shares | Beta 1.34 | 52 Weeks Range 2.88 - 5.86 | Updated Date 09/15/2026 |
52 Weeks Range 2.88 - 5.86 | Updated Date 09/15/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.11 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Consumer Floral and Gifts | Revenue from direct sales of flowers, plants, and gift items to consumers. | This is the primary revenue engine, but it is highly dependent on holiday timing. |
| Gourmet Foods | Sales of food-based gifts such as popcorn, cookies, and fruit baskets. | Provides product diversity and helps differentiate from pure-play floral competitors. |
| BloomNet | B2B services, technology, and support provided to local floral shops. | Offers a steady, though smaller, stream of revenue from the florist network. |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Valuation
Trailing PE - | Forward PE 12.79 | Enterprise Value 431.41M | Price to Sales(TTM) 0.13 |
Enterprise Value 431.41M | Price to Sales(TTM) 0.13 | ||
Enterprise Value to Revenue 0.29 | Enterprise Value to EBITDA 11.43 | Shares Outstanding 37.12M | Shares Floating 10.36M |
Shares Outstanding 37.12M | Shares Floating 10.36M | ||
Percent Insiders 44 | Percent Institutions 82.57 |
Upturn AI Summary
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
About 1-800 FLOWERS.COM Inc
Exchange NASDAQ | Headquarters Jericho, NY, United States | ||
IPO Launch date 1999-08-03 | CEO - | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 3900 | Website https://www.1800flowers.com |
Full time employees 3900 | Website https://www.1800flowers.com | ||
1-800-FLOWERS.COM, Inc. provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, gifts, greeting cards personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, PersonalizationMall.com, Shari's Berries, Mrs. Beasley, Things Remembered, Moose Munch, The Popcorn Factory, Wolferman's Bakery, Simply Chocolate, Vital Choice, Scharffen Berger, DesignPac, BloomNet, Napco, Alice's Table, Card Isle, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.
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