Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
Help & Tutorial 
Cancel anytime
- Chart
- Upturn Summary
- Highlights
- Revenue
- Valuation
Upturn AI SWOT - About
FLWS 
1-800 FLOWERS.COM Inc (FLWS)
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- Pass (Skip investing)
Stock price based on last close (see disclosures)
- ALL
- YEAR
- MONTH
- WEEK
Upturn Advisory Summary
09/16/2025: FLWS (1-star) is currently NOT-A-BUY. Pass it for now.
Upturn Star Rating
Not Recommended Performance
These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.
Number of Analysts
1 Analysts rated it
Very few follow this stock; limited insights, higher-risk early investing.
1 Year Target Price $6
1 Year Target Price $6
| 0 | Strong Buy |
| 0 | Buy |
| 1 | Hold |
| 0 | Sell |
| 0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -60.55% | Avg. Invested days 20 | Today’s Advisory PASS |
Upturn Star Rating | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 09/16/2025 |
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 342.91M USD | Price to earnings Ratio - | 1Y Target Price 6 |
Price to earnings Ratio - | 1Y Target Price 6 | ||
Volume (30-day avg) 1 | Beta 1.37 | 52 Weeks Range 3.86 - 9.24 | Updated Date 09/15/2025 |
52 Weeks Range 3.86 - 9.24 | Updated Date 09/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -3.15 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date 2025-09-04 | When - | Estimate -0.51 | Actual -0.69 |
Profitability
Profit Margin -11.86% | Operating Margin (TTM) -13.52% |
Management Effectiveness
Return on Assets (TTM) -3.85% | Return on Equity (TTM) -54.45% |
Valuation
Trailing PE - | Forward PE 42.55 | Enterprise Value 567729870 | Price to Sales(TTM) 0.2 |
Enterprise Value 567729870 | Price to Sales(TTM) 0.2 | ||
Enterprise Value to Revenue 0.34 | Enterprise Value to EBITDA 11.43 | Shares Outstanding 36550700 | Shares Floating 12001069 |
Shares Outstanding 36550700 | Shares Floating 12001069 | ||
Percent Insiders 41.07 | Percent Institutions 94.54 |
Upturn AI SWOT
1-800 FLOWERS.COM Inc
Company Overview
History and Background
1-800 FLOWERS.COM, Inc. was founded in 1976 as a single retail florist shop. It was rebranded and expanded by Jim McCann starting in 1987. The company pioneered online flower delivery and has grown through acquisitions and diversification into related gifting categories.
Core Business Areas
- Consumer Floral: Direct-to-consumer floral and plant arrangements for various occasions through the 1-800 Flowers brand and its websites.
- BloomNet: A wire service connecting florists, providing technology and business support services.
- Harry & David: Gourmet food and gift baskets, including fruits, chocolates, and specialty items.
- PersonalizationMall.com: Personalized gifts and merchandise for various occasions.
Leadership and Structure
The company is led by CEO Christopher McCann. The organizational structure includes various business unit heads and functional leaders overseeing finance, marketing, and technology.
Top Products and Market Share
Key Offerings
- Floral Arrangements (1-800 Flowers brand): Fresh flower bouquets, plants, and other floral gifts delivered through online orders. 1-800 FLOWERS.COM has a significant share in online floral delivery. Competitors include FTD Companies (FTD), Teleflora, and local florists.
- Gourmet Food Gifts (Harry & David brand): Gift baskets, chocolates, fruits, and other gourmet food items. The gourmet food gifting market is competitive. Competitors include Godiva, Hickory Farms, and Williams Sonoma.
- Personalized Gifts (PersonalizationMall.com): Customizable gifts like mugs, apparel, and home decor. The personalized gifts market is growing, and competitors include Shutterfly and Etsy.
Market Dynamics
Industry Overview
The floral and gifting industry is fragmented and competitive, with a mix of online retailers, local florists, and traditional brick-and-mortar stores. The market is influenced by seasonal events and holidays.
Positioning
1-800 FLOWERS.COM, Inc. is a leading player in the online floral and gifting industry, with a strong brand recognition and a diversified portfolio of products and services. The company leverages its online platform and network of florists to provide convenient and reliable delivery services.
Total Addressable Market (TAM)
The TAM for the online gifting market is estimated to be in the tens of billions of dollars. 1-800 FLOWERS.COM is positioned to capture a significant share of this market through its various brands and offerings.
Upturn SWOT Analysis
Strengths
- Strong brand recognition
- Diversified product portfolio
- Extensive network of florists
- Established online platform
- Strong customer base
Weaknesses
- Seasonality of sales
- Dependence on third-party delivery services
- Potential for quality control issues
- High marketing costs
- Intense competition
Opportunities
- Expansion into new gifting categories
- International expansion
- Partnerships with other retailers
- Development of new technologies
- Growth of the personalized gifts market
Threats
- Economic downturn
- Increased competition from online retailers
- Changes in consumer preferences
- Disruptions in the supply chain
- Rising shipping costs
Competitors and Market Share
Key Competitors
- FTD Companies (FTD)
- Teleflora
- Etsy (ETSY)
- Shutterfly (SFLY)
Competitive Landscape
1-800 FLOWERS.COM competes on brand recognition, product variety, and delivery network. FTD and Teleflora are traditional wire services. Etsy and Shutterfly compete in the broader gifting market, particularly personalized items.
Major Acquisitions
PersonalizationMall.com
- Year: 2011
- Acquisition Price (USD millions): 190
- Strategic Rationale: Expanded into personalized gifts and diversified its product portfolio.
Harry & David
- Year: 2014
- Acquisition Price (USD millions): 142.5
- Strategic Rationale: Expanded into gourmet food gifting and increased its seasonal sales.
Growth Trajectory and Initiatives
Historical Growth: 1-800 FLOWERS.COM, Inc. has grown through acquisitions and organic growth in its core business segments.
Future Projections: Future projections need to be derived from analyst estimates and company guidance.
Recent Initiatives: Recent initiatives include investments in technology, expansion of its product offerings, and strategic partnerships.
Summary
1-800 FLOWERS.COM, Inc. is a leading player in the online gifting and floral industry, boasting a strong brand and a diverse product portfolio. Its strengths lie in its established online platform and broad florist network. However, its dependence on third-party deliveries and the seasonality of its business pose significant challenges. The company should focus on leveraging personalization trends and expanding its reach while managing its supply chain effectively.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company Website
- SEC Filings
- Market Research Reports
- Analyst Reports
Disclaimers:
This analysis is based on publicly available information and is for informational purposes only. It should not be considered financial advice. Market conditions and company performance can change over time.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About 1-800 FLOWERS.COM Inc
Exchange NASDAQ | Headquaters Jericho, NY, United States | ||
IPO Launch date 1999-08-03 | CEO - | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 3900 | Website https://www.1800flowers.com |
Full time employees 3900 | Website https://www.1800flowers.com | ||
1-800-FLOWERS.COM, Inc. provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, gifts, greeting cards personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, PersonalizationMall.com, Shari's Berries, Mrs. Beasley, Things Remembered, Moose Munch, The Popcorn Factory, Wolferman's Bakery, Simply Chocolate, Vital Choice, Scharffen Berger, DesignPac, BloomNet, Napco, Alice's Table, Card Isle, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.