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Upturn stock ratingUpturn stock rating
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1-800 FLOWERS.COM Inc (FLWS)

Upturn stock ratingUpturn stock rating
$5.55
Last Close (24-hour delay)
Profit since last BUY2.4%
upturn advisory
WEAK BUY
BUY since 29 days
  • BUY Advisory
  • SELL Advisory (Profit)​
  • SELL Advisory (Loss)​
  • Profit
  • Loss
  • Pass (Skip investing)
Upturn Stock infoUpturn Stock info Stock price based on last close
*as per simulation
(see disclosures)
Time period over
  • ALL
  • YEAR
  • MONTH
  • WEEK

Upturn Advisory Summary

08/14/2025: FLWS (1-star) has a low Upturn Star Rating. Not recommended to BUY.

Upturn Star Rating

rating

Not Recommended Performance

These Stocks/ETFs, based on Upturn Advisory, consistently fall short of market performance, signaling caution before investing.

Number of Analysts

rating

1 Analysts rated it

Very few follow this stock; limited insights, higher-risk early investing.

1 Year Target Price $9

1 Year Target Price $9

Analysts Price Target For last 52 week
$9 Target price
52w Low $3.86
Current$5.55
52w High $9.66

Analysis of Past Performance

Type Stock
Historic Profit -59.9%
Avg. Invested days 20
Today’s Advisory WEAK BUY
Upturn Star Rating Upturn stock ratingUpturn stock rating
Upturn Advisory Performance Upturn Advisory Performance 2.0
Stock Returns Performance Upturn Returns Performance 1.0
Upturn Profits based on simulationUpturn Profits based on simulation Profits based on simulation
Upturn Profits based on simulationUpturn Profits based on simulation Last Close 08/14/2025

Key Highlights

Company Size Small-Cap Stock
Market Capitalization 352.78M USD
Price to earnings Ratio -
1Y Target Price 9
Price to earnings Ratio -
1Y Target Price 9
Volume (30-day avg) 1
Beta 1.38
52 Weeks Range 3.86 - 9.66
Updated Date 08/15/2025
52 Weeks Range 3.86 - 9.66
Updated Date 08/15/2025
Dividends yield (FY) -
Basic EPS (TTM) -2.64

Analyzing Revenue: Products, Geography and Growth

Revenue by Products

Product revenue - Year on Year

Earnings Date

Report Date -
When -
Estimate -
Actual -

Profitability

Profit Margin -9.88%
Operating Margin (TTM) -17.22%

Management Effectiveness

Return on Assets (TTM) -3.32%
Return on Equity (TTM) -42.08%

Valuation

Trailing PE -
Forward PE 42.55
Enterprise Value 547333602
Price to Sales(TTM) 0.21
Enterprise Value 547333602
Price to Sales(TTM) 0.21
Enterprise Value to Revenue 0.32
Enterprise Value to EBITDA 11.43
Shares Outstanding 36495300
Shares Floating 11902271
Shares Outstanding 36495300
Shares Floating 11902271
Percent Insiders 41.16
Percent Institutions 82.8

ai summary icon Upturn AI SWOT

1-800 FLOWERS.COM Inc

stock logo

Company Overview

overview logo History and Background

1-800 FLOWERS.COM Inc. was founded in 1976 as a single retail flower shop. It expanded through acquisitions and the internet, becoming a leading online provider of floral arrangements, gifts, and gourmet foods. Significant milestones include the acquisition of 1-800-FLOWERS in 1986 and the launch of its e-commerce platform in the 1990s.

business area logo Core Business Areas

  • Consumer Floral: Includes floral arrangements, plants, and gifts for individuals.
  • BloomNet: A wire service that provides products and services to other florists.
  • Harry & David: Gourmet foods and gifts, including fruit baskets and specialty items.
  • PersonalizationMall.com: Personalized gifts and products.

leadership logo Leadership and Structure

The company is led by CEO Chris McCann. The organizational structure includes various business units responsible for different product lines and brands. The board of directors oversees the overall strategy and performance of the company.

Top Products and Market Share

overview logo Key Offerings

  • Floral Arrangements: Fresh flowers and arrangements for various occasions. Market share is fragmented but 1-800 Flowers is a key player. Competitors include FTD, Teleflora, and local florists. Revenue is the major portion of total.
  • Gourmet Foods & Gifts (Harry & David): Fruit baskets, chocolates, and other gourmet food items. Competitors include Godiva, Hickory Farms, and Amazon (for similar offerings). Revenue is the second largest segment.
  • Personalized Gifts (PersonalizationMall.com): Customized gifts like mugs, apparel, and home decor. Competitors include Shutterfly and Etsy.

Market Dynamics

industry overview logo Industry Overview

The floral and gift industry is highly competitive and seasonal, with major peaks around holidays and special occasions. Online sales are increasing, but brick-and-mortar florists still hold a significant share.

Positioning

1-800 FLOWERS.COM Inc. positions itself as a convenient and reliable online provider of flowers and gifts, leveraging its brand recognition and extensive network of florists.

Total Addressable Market (TAM)

The total addressable market for floral and gift is estimated to be in the tens of billions of dollars. 1-800 FLOWERS.COM Inc. holds a reasonable position but has the opportunity for increased growth, particularly in the online segment.

Upturn SWOT Analysis

Strengths

  • Strong Brand Recognition
  • Extensive Network of Florists
  • Diversified Product Portfolio
  • Established E-commerce Platform

Weaknesses

  • Seasonality of Demand
  • Dependence on Third-Party Florists
  • Shipping and Logistics Challenges
  • Fluctuations in Input Costs (e.g., flowers)

Opportunities

  • Expansion into New Product Categories
  • International Expansion
  • Leveraging Data Analytics for Personalized Marketing
  • Strategic Partnerships with Other Retailers

Threats

  • Intense Competition
  • Economic Downturns Affecting Consumer Spending
  • Changing Consumer Preferences
  • Supply Chain Disruptions

Competitors and Market Share

competitor logo Key Competitors

  • FTD (FTD)
  • TELE (Teleflora)
  • AMZN (Amazon)

Competitive Landscape

1-800 FLOWERS.COM Inc. has the advantage of brand recognition and a diverse product portfolio. However, it faces competition from specialized floral delivery services, large e-commerce platforms like Amazon, and local florists.

Major Acquisitions

Harry & David

  • Year: 2014
  • Acquisition Price (USD millions): 142.5
  • Strategic Rationale: Diversified product offerings into gourmet foods and gifts, expanding customer base and revenue streams.

PersonalizationMall.com

  • Year: 2016
  • Acquisition Price (USD millions): 190
  • Strategic Rationale: Diversified product offerings into personalized gifts and services

Growth Trajectory and Initiatives

Historical Growth: Discuss 1-800 FLOWERS.COM Inc's growth trends over the past years.

Future Projections: Provide projections for 1-800 FLOWERS.COM Inc's future growth based on analyst estimates.

Recent Initiatives: Highlight recent strategic initiatives undertaken by 1-800 FLOWERS.COM Inc.

Summary

1-800 FLOWERS.COM Inc. is a recognized brand in the floral and gift industry. Its online platform and diverse product portfolio are key strengths. However, seasonality and competition pose challenges. Strategic initiatives focused on personalization and expanding partnerships could drive future growth.

Peer Comparison

Sources and Disclaimers

Data Sources:

  • Company filings
  • Market research reports
  • Analyst estimates

Disclaimers:

This analysis is for informational purposes only and should not be considered investment advice.

Upturn AI SummarizationUpturn AI Summarization AI Summarization is directionally correct and might not be accurate.

Upturn AI SummarizationUpturn AI Summarization Summarized information shown could be a few years old and not current.

Upturn AI SummarizationUpturn AI Summarization Fundamental Rating based on AI could be based on old data.

Upturn AI SummarizationUpturn AI Summarization AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.

About 1-800 FLOWERS.COM Inc

Exchange NASDAQ
Headquaters Jericho, NY, United States
IPO Launch date 1999-08-03
CEO -
Sector Consumer Cyclical
Industry Specialty Retail
Full time employees 4000
Full time employees 4000

1-800-FLOWERS.COM, Inc. provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, gifts, personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, Things Remembered, Moose Munch, The Popcorn Factory, Wolferman's Bakery, PersonalizationMall.com, Simply Chocolate, Vital Choice, Scharffen Berger, DesignPac, Shari's Berries, BloomNet, Napco, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.