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1-800 FLOWERS.COM Inc (FLWS)



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Upturn Advisory Summary
08/14/2025: FLWS (1-star) has a low Upturn Star Rating. Not recommended to BUY.
1 Year Target Price $9
1 Year Target Price $9
0 | Strong Buy |
0 | Buy |
1 | Hold |
0 | Sell |
0 | Strong Sell |
Analysis of Past Performance
Type Stock | Historic Profit -59.9% | Avg. Invested days 20 | Today’s Advisory WEAK BUY |
Upturn Star Rating ![]() ![]() | Upturn Advisory Performance ![]() | Stock Returns Performance ![]() |
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Key Highlights
Company Size Small-Cap Stock | Market Capitalization 352.78M USD | Price to earnings Ratio - | 1Y Target Price 9 |
Price to earnings Ratio - | 1Y Target Price 9 | ||
Volume (30-day avg) 1 | Beta 1.38 | 52 Weeks Range 3.86 - 9.66 | Updated Date 08/15/2025 |
52 Weeks Range 3.86 - 9.66 | Updated Date 08/15/2025 | ||
Dividends yield (FY) - | Basic EPS (TTM) -2.64 |
Analyzing Revenue: Products, Geography and Growth
Revenue by Products
Product revenue - Year on Year
Earnings Date
Report Date - | When - | Estimate - | Actual - |
Profitability
Profit Margin -9.88% | Operating Margin (TTM) -17.22% |
Management Effectiveness
Return on Assets (TTM) -3.32% | Return on Equity (TTM) -42.08% |
Valuation
Trailing PE - | Forward PE 42.55 | Enterprise Value 547333602 | Price to Sales(TTM) 0.21 |
Enterprise Value 547333602 | Price to Sales(TTM) 0.21 | ||
Enterprise Value to Revenue 0.32 | Enterprise Value to EBITDA 11.43 | Shares Outstanding 36495300 | Shares Floating 11902271 |
Shares Outstanding 36495300 | Shares Floating 11902271 | ||
Percent Insiders 41.16 | Percent Institutions 82.8 |
Upturn AI SWOT
1-800 FLOWERS.COM Inc

Company Overview
History and Background
1-800 FLOWERS.COM Inc. was founded in 1976 as a single retail flower shop. It expanded through acquisitions and the internet, becoming a leading online provider of floral arrangements, gifts, and gourmet foods. Significant milestones include the acquisition of 1-800-FLOWERS in 1986 and the launch of its e-commerce platform in the 1990s.
Core Business Areas
- Consumer Floral: Includes floral arrangements, plants, and gifts for individuals.
- BloomNet: A wire service that provides products and services to other florists.
- Harry & David: Gourmet foods and gifts, including fruit baskets and specialty items.
- PersonalizationMall.com: Personalized gifts and products.
Leadership and Structure
The company is led by CEO Chris McCann. The organizational structure includes various business units responsible for different product lines and brands. The board of directors oversees the overall strategy and performance of the company.
Top Products and Market Share
Key Offerings
- Floral Arrangements: Fresh flowers and arrangements for various occasions. Market share is fragmented but 1-800 Flowers is a key player. Competitors include FTD, Teleflora, and local florists. Revenue is the major portion of total.
- Gourmet Foods & Gifts (Harry & David): Fruit baskets, chocolates, and other gourmet food items. Competitors include Godiva, Hickory Farms, and Amazon (for similar offerings). Revenue is the second largest segment.
- Personalized Gifts (PersonalizationMall.com): Customized gifts like mugs, apparel, and home decor. Competitors include Shutterfly and Etsy.
Market Dynamics
Industry Overview
The floral and gift industry is highly competitive and seasonal, with major peaks around holidays and special occasions. Online sales are increasing, but brick-and-mortar florists still hold a significant share.
Positioning
1-800 FLOWERS.COM Inc. positions itself as a convenient and reliable online provider of flowers and gifts, leveraging its brand recognition and extensive network of florists.
Total Addressable Market (TAM)
The total addressable market for floral and gift is estimated to be in the tens of billions of dollars. 1-800 FLOWERS.COM Inc. holds a reasonable position but has the opportunity for increased growth, particularly in the online segment.
Upturn SWOT Analysis
Strengths
- Strong Brand Recognition
- Extensive Network of Florists
- Diversified Product Portfolio
- Established E-commerce Platform
Weaknesses
- Seasonality of Demand
- Dependence on Third-Party Florists
- Shipping and Logistics Challenges
- Fluctuations in Input Costs (e.g., flowers)
Opportunities
- Expansion into New Product Categories
- International Expansion
- Leveraging Data Analytics for Personalized Marketing
- Strategic Partnerships with Other Retailers
Threats
- Intense Competition
- Economic Downturns Affecting Consumer Spending
- Changing Consumer Preferences
- Supply Chain Disruptions
Competitors and Market Share
Key Competitors
- FTD (FTD)
- TELE (Teleflora)
- AMZN (Amazon)
Competitive Landscape
1-800 FLOWERS.COM Inc. has the advantage of brand recognition and a diverse product portfolio. However, it faces competition from specialized floral delivery services, large e-commerce platforms like Amazon, and local florists.
Major Acquisitions
Harry & David
- Year: 2014
- Acquisition Price (USD millions): 142.5
- Strategic Rationale: Diversified product offerings into gourmet foods and gifts, expanding customer base and revenue streams.
PersonalizationMall.com
- Year: 2016
- Acquisition Price (USD millions): 190
- Strategic Rationale: Diversified product offerings into personalized gifts and services
Growth Trajectory and Initiatives
Historical Growth: Discuss 1-800 FLOWERS.COM Inc's growth trends over the past years.
Future Projections: Provide projections for 1-800 FLOWERS.COM Inc's future growth based on analyst estimates.
Recent Initiatives: Highlight recent strategic initiatives undertaken by 1-800 FLOWERS.COM Inc.
Summary
1-800 FLOWERS.COM Inc. is a recognized brand in the floral and gift industry. Its online platform and diverse product portfolio are key strengths. However, seasonality and competition pose challenges. Strategic initiatives focused on personalization and expanding partnerships could drive future growth.
Peer Comparison
Sources and Disclaimers
Data Sources:
- Company filings
- Market research reports
- Analyst estimates
Disclaimers:
This analysis is for informational purposes only and should not be considered investment advice.
AI Summarization is directionally correct and might not be accurate.
Summarized information shown could be a few years old and not current.
Fundamental Rating based on AI could be based on old data.
AI-generated summaries may have inaccuracies (hallucinations). Please verify the information before taking action.
About 1-800 FLOWERS.COM Inc
Exchange NASDAQ | Headquaters Jericho, NY, United States | ||
IPO Launch date 1999-08-03 | CEO - | ||
Sector Consumer Cyclical | Industry Specialty Retail | Full time employees 4000 | Website https://www.1800flowers.com |
Full time employees 4000 | Website https://www.1800flowers.com |
1-800-FLOWERS.COM, Inc. provides gifts for various occasions in the United States and internationally. It operates through three segments: Consumer Floral & Gifts, Gourmet Foods & Gift Baskets, and BloomNet. The company offers a range of products, including fresh-cut flowers, floral and fruit arrangements, plants, gifts, personalized products, dipped berries, popcorns, gourmet foods and gift baskets, cookies, chocolates, candies, wines, and gift-quality fruits. It offers its products and services through online platform under the 1-800-Flowers.com, 1-800-Baskets.com, Cheryl's Cookies, FruitBouquets.com, Harry & David, Things Remembered, Moose Munch, The Popcorn Factory, Wolferman's Bakery, PersonalizationMall.com, Simply Chocolate, Vital Choice, Scharffen Berger, DesignPac, Shari's Berries, BloomNet, Napco, and Flowerama brand names. 1-800-FLOWERS.COM, Inc. was founded in 1976 and is headquartered in Jericho, New York.

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