Home 
Today's Top Picks 
Top Performers 
Watchlist 
My Robo Portfolios 
ETF Zone 
How It Works 
News - Chart
- Upturn Summary
- Highlights
- Valuation
Upturn AI Summary - About
RDE, Inc.(GIFT)
Advisory History & Simulated Performance *
*as per simulation (see disclosures)- ALL
- 1Y
- 1M
- 1W
- BUY Advisory
- SELL Advisory (Profit)
- SELL Advisory (Loss)
- Profit
- Loss
- PASS (Skip)
Stock price based on last close Advisory Performance History (Simulated)
Upturn Advisory & Investor View for GIFT
10/16/2026: GIFT (1-star) is currently NOT-A-BUY. Pass it for now.
RDE, Inc. (GIFT) is a niche technology firm providing a digital loyalty and rewards platform for the restaurant industry. The company seeks to provide merchants with direct customer engagement tools to combat the reliance on dominant, high-cost third-party delivery apps. While the platform offers a specialized service, it faces significant risks from larger competitors, limited capital, and the cyclical nature of the restaurant sector. The stock is suited for high-risk investors interested in micro-cap technology plays. Potential investors should closely monitor quarterly growth in the merchant network and the company’s ability to improve its margins through its refined subscription-based strategy.
How to Read the Upturn Advisory
The Upturn Star Rating and the current BUY, SELL, or PASS advisory are generated by Upturn’s AI advisory engine based on proprietary signal analysis, price behavior, advisory history, and historical signal performance.
Company fundamentals, valuation, risks, and news provide supporting context about the business.
Investor Fit
| Investor style | Fit | Why |
|---|---|---|
| Growth investor | Weak fit | The company's limited scale and growth velocity make it a high-risk proposition for typical growth investors. |
| Momentum investor | Weak fit | The stock lacks the consistent trading volume and upward price trend typically required by momentum strategies. |
| Value investor | Weak fit | The company's lack of consistent earnings and tangible assets makes it difficult to apply standard value metrics. |
| Dividend investor | Weak fit | RDE, Inc. does not pay dividends and reinvests all capital. |
| Low-risk investor | Weak fit | The stock's high volatility and small market capitalization pose significant risks for conservative investors. |
Risk Profile
| Risk factor | Level | Why it matters |
|---|---|---|
| Price volatility | High | As a micro-cap stock, price swings can be extreme due to low liquidity and market sentiment shifts. |
| Valuation risk | Medium / high | Valuations for companies without steady profits are often subject to wide swings based on subjective growth expectations. |
| Competition risk (Aggregator dominance) | High | The company competes with massive, well-capitalized platforms that dominate the restaurant-customer interface. |
| Business quality | Medium | The business model relies on consistent merchant adoption, which remains a core execution challenge. |
| Dividend income | Low / none | Investors should not expect income from this equity. |
| Execution risk | High | The ability to scale user acquisition while keeping marketing costs low is critical for future viability. |
Price Behavior
Steep Decline
The stock price has dropped sharply with strong downward pressure.
Extreme Price Shocks
The stock has experienced exceptionally large and disruptive price movements during the period.
Analysis of Past Performance
Type Stock | Historic Profit -8.59% | Avg. Invested days 42 | Today’s Advisory PASS |
Upturn Advisory Rating  | Upturn Advisory Performance  2.0 | Stock Returns Performance  1.0 |
| Profits based on simulation | Last Close 10/16/2026 |
Upturn Scorecard
Upturn Star Rating 
Company Fundamentals
Financial Health Rating
Growth Momentum Score
Ownership
Top 5 Institutional Investors
Unit Economics (Per $1K Revenue)
Economic Dimensions
Quantitative Style Profile
Style Classification
Quality Focused
Key Highlights
Company Size Small-Cap Stock | Market Capitalization 24.48M USD | Price to earnings Ratio - | 1Y Target Price 4 |
Price to earnings Ratio - | 1Y Target Price 4 | ||
Volume (30-day avg) 218.1K shares | Beta -1.49 | 52 Weeks Range 0.44 - 1.29 | Updated Date 10/18/2026 |
52 Weeks Range 0.44 - 1.29 | Updated Date 10/18/2026 | ||
Dividends yield (FY) - | Basic EPS (TTM) -0.26 |
How Company Makes Money
| Business area | What it includes | Retail investor read |
|---|---|---|
| Merchant Services | Subscription and transaction-based fees from restaurant partners using the platform. | Revenue is earned when restaurants pay to be part of the rewards network. |
| Marketing & Advertising | Promotional placement fees within the app to reach the user base. | The company generates revenue by helping restaurants market to users. |
Valuation
Trailing PE - | Forward PE - | Enterprise Value 25.63M | Price to Sales(TTM) 0.29 |
Enterprise Value 25.63M | Price to Sales(TTM) 0.29 | ||
Enterprise Value to Revenue 0.31 | Enterprise Value to EBITDA 46.06 | Shares Outstanding 35.43M | Shares Floating 23.73M |
Shares Outstanding 35.43M | Shares Floating 23.73M | ||
Percent Insiders 25.74 | Percent Institutions 10.47 |
Financial Metrics
🧭 Investment Snapshot
Total Revenue (Scale)
Total money earned from selling products or services before any costs. It is needed to understand the scale of the business and its ability to generate income.
Net Income (Profit)
Final profit after all expenses, interest, and taxes are deducted. It is needed to determine the overall profitability available to shareholders.
Free Cash Flow (Cash Strength)
Cash remaining after operating activities and capital expenditures, showing cash available for growth. It is needed to evaluate the company’s ability to invest, pay dividends, or reduce debt.
📈 Growth & Strength
Operating Income (Core Profit)
Profit from core operations after deducting all operating expenses. It is needed to measure how efficiently the company runs its primary business activities.
EBITDA (Cash Earnings)
Earnings before interest, taxes, depreciation, and amortization, indicating operating cash potential. It is needed to compare operating performance across companies without accounting or financing differences.
Gross Profit (Unit Profitability)
Revenue minus cost of revenue, showing profit after direct production costs. It is needed to evaluate core business profitability before overhead expenses.
🛡️ Financial Safety
Cash (Liquidity Buffer)
Total cash and cash equivalents on hand. It is needed to evaluate immediate liquidity and financial flexibility.
Total Debt (Leverage Risk)
Total debt including both short-term and long-term components. It is needed to assess the company’s leverage and financial risk.
Net Working Capital (Short-Term Health)
Current assets minus current liabilities, indicating short-term liquidity strength. It is needed to assess whether the company can meet its short-term obligations.
🧱 Balance Sheet Strength
Stockholder Equity (Net Worth)
Total equity value held by shareholders. It is needed to understand the net worth of the company from the owners’ perspective.
Total Assets (Asset Base)
The full value of everything the company owns, including cash, inventory, equipment, and investments. It is needed to understand the resource base used to generate revenue.
Income Before Tax (Pre-Tax Earnings)
Income before provision for income taxes. It is needed to analyze profitability independent of tax structures.
⚙️ Cost & Drag Factors
Cost of Revenue (Production Cost)
Direct costs required to produce and deliver the products or services sold. It is needed to assess efficiency in production and service delivery.
Total Operating Expenses (Operating Cost)
Indirect costs of running the business such as salaries, marketing, and administration. It is needed to understand how much it costs to sustain ongoing business operations.
Income Tax Expense (Tax Drag)
Amount of taxes paid or payable to the government. It is needed to evaluate the impact of taxation on overall profitability.
Note: This website is maintained by Upturn Corporation, which is an investment adviser registered with the U.S. Securities and Exchange Commission. Such registration does not imply a certain level of skill or training. Investing in securities has risks. Past performance is no guarantee of future returns. No assurance is provided as to any particular investment return, and you may lose money using our services. You are strongly advised to consult appropriate counsel before making any investments in companies you learn about through our services. You should obtain appropriate legal, tax, investment, accounting, and other advice that takes into account your investment portfolio and overall financial situation. You are solely responsible for conducting due diligence on a potential investment. We do not affect trades for you. You will select your own broker through which to transact. Investments are not FDIC insured, they are not guaranteed, and they may lose value. Please see the Privacy Policy, Terms of Use, and Disclosure for more information.
All company names, trademarks, logos, and brands are the property of their respective owners and are used for identification and informational purposes only. Use of these names, trademarks, and logos does not imply endorsement by their respective owners.